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5.0 - 7.0 years

17 - 22 Lacs

Bengaluru

Work from Office

About the role: As Assistant Marketing Manager, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers needs. Demand Generation Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipros thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities. Account-Based Marketing Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipros rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipros footprint within accounts. Deal Pursuit Marketing Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipros solutions and improve clients preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits. The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must. Responsibilities: This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head. Your day-to-day work may include one or more of the following. Collaborate withbusiness teams to develop strategic marketing plans. Execute demand generation and account-based marketing covering existing and new accounts. Develop marketing plan, contact list, and contact database for target accounts. Work with agencies and specialized teams to plan and execute marketing activities. Deepen knowledge of industry market, target accounts, and competition. Assess competitions marketing strategy and activities. Generate, manage, and nurture leads in relation to target business outcomes. Analyze data, gain insights, course correct, and continuously improve results. Team with deal pursuit teams to strategize win strategies and differentiate solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. Experience: 5-7 years strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations. Reinvent your world.We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

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2.0 - 7.0 years

4 - 9 Lacs

Mumbai

Work from Office

JOB OVERVIEW: The Data Analytics and Insights Manager will play a pivotal role in driving data-driven decision-making by utilizing advanced analytics, artificial intelligence (AI), and machine learning techniques. This role will focus on leveraging technology to automate data extraction, generate actionable insights, and provide predictive analytics that will support business growth,. The ideal candidate will be responsible for leveraging technology to automate data integration from diverse sources, mining data to identify key trends, and delivering strategic insights that drive the optimization of marketing and sales strategies. KEY STAKEHOLDERS: INTERNAL Senior Sales Leadership, Marketing Team and Commercial Teams KEY STAKEHOLDERS: EXTERNAL : External Data Providers, Market Research agencies REPORTING STRUCTURE: Reports to Head Strategic Marketing ESSENTIAL QUALIFICATION: Bachelors degree in Data Science, Business Analytics, Marketing, or related fields. Additional certifications in AI, machine learning, or data analytics platforms preferred. RELEVANT EXPERIENCE: Minimum of 2+ years in data analytics, business intelligence, or related fields. Proficiency in predictive analytics, machine learning, and data science techniques. Experience with Salesforce, CRM systems, and data extraction technologies. Familiarity with the Pharma domain is an advantage. Knowledge of Marketo is a plus. Key Roles/Responsibilities KEY ROLES/RESPONSIBILITIES: Data Extraction & Automation: Use advanced data extraction techniques, including automation tools and web scraping, to gather critical data on market trends, Drive automation initiatives to streamline data collection processes and increase efficiency Predictive Analytics & Insights Generation: Leverage machine learning and AI-driven algorithms to analyze historical and current data to predict future trends and sales opportunities. Provide actionable insights to enhance lead generation, conversion rates, and overall business performance. Competitor & Market Trend Analysis: Conduct ongoing competitor analysis using automated tools to extract competitive intelligence. Generate market trend insights, helping the business to stay competitive and refine its strategy in response to external changes. Salesforce Data Analytics: Utilize Salesforce data and other integrated platforms to perform deep data analysis, track sales performance, and generate insights that drive sales team effectiveness. Automate data flow and reporting processes within Salesforce to ensure real-time, actionable insights. Collaboration with Sales and Marketing Teams: Work closely with the Inside Sales and Marketing teams to identify key performance indicators (KPIs) and analytics that support lead generation, sales optimization, and marketing strategies. Provide data-driven recommendations to drive decision-making and improve marketing campaigns. Advanced Reporting & Visualization Design and implement interactive dashboards and reports using tools like Power BI, Tableau, or Qlik. Create and deliver professional PowerPoint presentations summarizing key findings and actionable recommendations . Support Inside Sales Efforts: Use data insights to optimize inside sales strategies, ensuring that the sales team has access to high-quality leads and relevant market data. Conduct segmentation analysis, targeting, and scoring to improve sales efficiency. Key Competencies Advanced Data Analytics Skills: Strong background in data analytics, predictive modeling, and machine learning. Ability to apply statistical and algorithmic methods to analyze and predict trends. Technical Proficiency: Expertise in data extraction, automation, AI, and machine learning platforms. Proficiency in tools such as Python, R, SQL, and cloud platforms for large-scale data processing and analysis. Salesforce Experience: Proficiency in analyzing and leveraging Salesforce data to extract business insights, enhance lead generation, and optimize sales processes. Automation & Web Scraping : Expertise in using automation tools and web scraping techniques to collect data from external sources and industry reports. Business Acumen & Insight Generation: Strong ability to translate data insights into actionable business strategies, particularly to optimize sales, marketing, and competitive positioning Responsibilities Qualifications ESSENTIAL QUALIFICATION: Bachelors degree in Data Science, Business Analytics, Marketing, or related fields. Additional certifications in AI, machine learning, or data analytics platforms preferred.

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5.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Job Description Role Summary Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html ) is a USD 4B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo Engage, within Adobe DX, the leading marketing automation platform, helps businesses engage customers effectively. It lets enterprises do effective engagement through various surfaces and touchpoints. We are looking for strong and passionate engineers to join our team as we scale the business by building the next gen products and contributing to our existing offerings. If you’re passionate about innovative technology, then we would be excited to talk to you! What You'll Do Collaborate with architects, product management and engineering teams to build solutions that increase the product's value. Develop technical specifications, prototypes and presentations to communicate your ideas. Proficient in emerging industry technologies and trends, and the ability to communicate that knowledge to the team and use it to influence product direction. Exceptional coding skill Write unit tests, ensuring code quality and code coverage. Ensure code is always checked in and ensure source control standards are followed. What you need to succeed 5+ years of experience in software development Expertise in Java, Spring Boot, Rest Services, MySQL or Postgres, MongoDB Good working knowledge of Azure ecosystem, Azure data factory. Good understanding of working with Cassandra, Solr, ElasticSearch, Snowflake Ambitious and not afraid to tackle unknowns, demonstrates a strong bias to action Knowledge in apache spark, scala is added advantage Strong interpersonal, analytical, problem-solving and conflict resolution skills Excellent speaking, writing, and presentation skills, as well as the ability to persuade, encourage, and empower others Bachelors/Masters in Computer Science or a related field. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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7.0 years

0 Lacs

Andhra Pradesh, India

On-site

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce system integration at PwC will focus on connecting Salesforce with other systems, applications, or databases to enable seamless data flow and process automation. You will be responsible for designing, developing, and implementing integration solutions using various integration technologies and tools, such as Salesforce APIs, middleware platforms, and web services. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Field CAN be edited Field CANNOT be edited ____________________________________________________________________________ Job Summary - A career in our Managed Services team will provide you an opportunity to collaborate with a wide array of teams to help our clients implement and operate new capabilities, achieve operational efficiencies, and harness the power of technology. Our Application Evolution Services team will provide you with the opportunity to help organizations harness the power of their enterprise applications by optimizing the technology while driving transformation and innovation to increase business performance. We assist our clients in capitalizing on technology improvements, implementing new capabilities, and achieving operational efficiencies by managing and maintaining their application ecosystems. We help our clients maximize the value of their Salesforce investment by managing the support and continuous transformation of their solutions in areas such as sales, service, marketing and customer relationship Management. Minimum Degree Required (BQ) *: Bachelor’s Degree Degree Preferred Bachelor's degree Required Field(s) Of Study (BQ) Preferred Field(s) of Study: Computer and Information Science, Management Information Systems Minimum Year(s) of Experience (BQ) *: US Certification(s) Preferred Minimum of 7 years of experience Salesforce.com certifications: Certified Administrator, Certified Developer, Certified Business Analyst, or Certified Sales/Service Consultant; Additional specialized Salesforce.com certifications such as Marketing Cloud, Experience Cloud, App Builder, AI Associate Preferred Knowledge/Skills *: Demonstrates intimate level of abilities and/or a proven record of success identifying and addressing client needs: Acts as Salesforce domain specialist and provides coaching, mentoring, guidance and feedback to develop skills of team members; Analyzes and customizes Salesforce seasonal release notes for engagements, presenting them to clients; Serve as an SME for resolving complex production support issues and enhancements, staying current on Salesforce’s product roadmap and proposing solutions to clients; Leads ticket procedure calls with clients in their area of expertise; Leads design, development, and deployment of enhancements; Designs and develops deliverables/processes to improve delivery quality and efficiency; Leads aspects of delivery on multiple engagements; Manages client relationships and expectations, confirming client satisfaction of services; Leads delivery resource recruitment efforts; Develops training and certification plans for delivery resources; Conceptualizes, designs, and develops deliverables/processes to improve delivery quality and efficiency; Facilitates team operations management of multiple engagements and clients; Possesses strong functional and/or technical skills in Salesforce to provide solution architecture, design trade-offs, and ability to decipher design choices; Has ability to provide functional and/or technical leadership setting industry leading practices including quality of design, implementation, maintenance, and support; Possesses extensive experience in Force.com platform using Apex, Lightning and LWC; Proven experience with software configuration, Mobile solutions, Apex coding, or Visualforce coding experience with Salesforce and/or Veeva; Understanding of enterprise applications to which Salesforce.com clouds (for example: Sales, Service, Marketing, Revenue, Slack, MuleSoft) is commonly integrated to enable an end-to-end ecosystem for enterprise customers (e.g., SAP, Oracle, Marketo and related cloud and/or on-premises ERP business applications); Extensive abilities and/or a proven record of success serving as a solution or technical architect on one or more Salesforce Managed services engagements; Leads continuous improvement of solutions; Identifies automations and designs solutions to improve service delivery or simplify application processes for end users; Oversees transitioning and leading application support operations; Understands the common issues facing PwC's clients of specific industry sectors; Manages teams to deliver contracted services including troubleshooting and resolving production issues, developing and testing enhancements, and assessing impact of solutions within applications; Provides consistent communication of status to clients, including managing client expectations in regard to scope and service levels; Experience in: Development methodologies including Agile; Application technology stack for Salesforce; DevOps processes and tools; and, ITIL process knowledge/understanding is highly preferred. Should have strong technical skills in Salesforce to provide solution architecture, design trade-offs, and ability to decipher design choices. Should have managed multi environments, multi regions complex implementation support projects and therefore able to define scalable and robust solutions. Extensive experience in Force.com platform using Apex, Lightning and LWC. Solid implementation support experience using Sales / Service / Marketing /Custom cloud. Should have strong experience in working with middleware that supports Salesforce platforms like Mulesoft, Boomi, Informatica, Tibco, and Fusion middleware. Demonstrated solutioning experience in handling one or more Industry domain. Deep expertise in one or more Salesforce domain products – CPQ, CLM, nCino, Vlocity, FSL etc. Ability to address security complexities, and design solutions aligning with Salesforce security models. Experience in working with a broad range of emerging Salesforce products – B2B Commerce, Tableau CRM, CG Cloud, MFG Cloud, Loyalty cloud and Slack. Demonstrating ability to develop value propositions, solution approaches, and business proposals to meet client goals. Good experience with proposal activities like RFI/RFP analysis, RAID analysis, resource and effort estimation for Salesforce projects. Demonstrating communication skills to lead client executive discussions focused on scope, approach, design and implementation support considerations. Extensive experience managing and delivering multiple projects using Agile Methodology. Able to run practice initiatives and enable capabilities within the Salesforce practice. Good experience in articulating Point of Values and defining Go-to market solution. Review releases from Salesforce.com on a regular basis to determine new features that are appropriate for end users. Define, develop, and follow best practices in Salesforce. Able to handle data management inclusive of data load, data translation, data hygiene, data migration and integration. Proven ability to look at technical processes from a strategic standpoint and understand the inter-relationships. Recommend to team members or customers the appropriate and optimal use/configuration of a custom build solution. Familiarity building custom solutions on: SAP, Oracle, MS-SQL Server, or other RDMS. Proven track record of writing, interpreting, and managing deliverables of a consulting engagement. Awareness of the changing Cloud ecosystem and adjust to new technologies, methods and apps. Strong communication skills, negotiation skills, and conflict resolution. Possess advanced Salesforce certifications and Certified as Scrum Master. Demonstrating and directing multi-competency teams to deliver complex, quote-to-cash transformation programs. Additional Information Experience Level: 12-15 years

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4.0 - 7.0 years

0 Lacs

Chennai, Tamil Nadu, India

On-site

Job Overview: We are looking for a results-driven Sr. Marketing Executive with expertise in email marketing, marketing automation, lead generation, and calling . The ideal candidate will have a proven track record in creating impactful email campaigns, driving engagement, optimizing for SEO, and using tools like LinkedIn, LinkedIn Sales Navigator , and ZoomInfo to generate and engage high-quality leads. Key Responsibilities: Email Marketing Campaigns & Automations: Plan, build, and execute email marketing campaigns from scratch, testing different email elements including CTAs, segments, and send time to optimize for the best possible results. Hands-on experience with leading marketing automation platforms such as HubSpot, Zoho, Marketo, Eloqua or Salesforce . Lead Generation & Calling: Generate and qualify leads through a combination of outbound calls, email campaigns, and social media engagement . Use LinkedIn , LinkedIn Sales Navigator , and ZoomInfo to identify and research potential leads and decision-makers. Follow up on leads to convert inquiries into sales opportunities and schedule appointments for the sales team. Performance Analysis: Monitor and analyze campaign reports including opens, clicks, conversions, unsubscribes, and more. Use data insights to make recommendations for improvement, refine targeting, and enhance overall campaign performance. SEO Management: Oversee and execute SEO activities, ensuring that content and campaigns align with SEO best practices to drive organic traffic and enhance website visibility. Qualifications: Ø Minimum 4-7 years of experience in marketing Ø B.E or MBA graduate Ø Preferably working in Digital Marketing Agency or from any Microsoft partner company Ø Good communication skills

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14.0 years

0 Lacs

Noida, Uttar Pradesh, India

On-site

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. Adobe is listed as Fortune’s “100 Best Companies to Work For” for 20 consecutive years. You will also be surrounded by colleagues who are committed to helping each other grow. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Changing the world through digital experiences is what Adobe’s all about. We give global brands everything they need to design and deliver exceptional digital experiences. We’re passionate about transforming how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours. Job Description Role Summary Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html ) is a USD 4B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo Engage, within Adobe DX is the world’s largest marketing automation platform, is a singular solution that lets enterprises attract, segment and nurture customers — from discovery to biggest fan. It lets enterprises do effective engagement through various surfaces and touchpoints. We seek dedicated and enthusiastic engineers to join our team as we expand the business by developing the next generation products and contributing to our current offerings. If you’re passionate about innovative technology, then we would be excited to talk to you! What you'll do Be an inspiring leader in building next generation Multi-cloud services. Deliver high-performance services that are adaptable to multifaceted business needs, influence ideation & outstanding problem solving Build secure cloud services which provides very high availability, reliability and security to our customers and their assets. Lead the technical design, vision, and implementation strategy Define and apply best-practices to build maintainable and modular solutions with high quality Partner with global product management, UX, engineering and operations teams to help shape technical product architecture & practices, roadmap and release plans Develop and evolve engineering processes and teamwork models, applying creative problem solving to optimize team efficiency Create technical specifications, prototypes and presentations to communicate your ideas. Mentor and guide high performing engineering team Craft a positive winning culture built on collaboration and shared accomplishments Lead the discussions on emerging industry technologies & trends and work with the team & leadership use this knowledge to influence product direction What you need to succeed Passion and love of what you do! 14+ years of experience in software development with 5+ years as Architect Strong design, coding and architectural skills along with problem solving and analytical abilities Expertise in architecting, designing and building scalable and performant frontend applications Expertise in Java, Spring Boot, Rest Services, MySQL or Postgres, MongoDB, Kafka Experience in developing and building solution with cloud technologies (AWS and/or Azure) Good understanding of working with Cassandra, Solr, ElasticSearch, Snowflake Experience with API Design, ability to architect and implement an intuitive customer and third­ party integration story Exceptional coding skills, including excellent understanding of optimization, performance ramifications of coding decisions, and object-oriented design. Proven track record of working, coaching, and mentoring software engineers Ambitious and not afraid to tackle unknowns, demonstrates a strong bias to action Self-motivated with a desire to mentor a team and the ability to drive the team to accomplish high-quality work Strong interpersonal, analytical, problem-solving and conflict resolution skills Excellent speaking, writing, and presentation skills, as well as the ability to persuade, encourage, and empower others BS or MS or equivalent experience in Computer Science or related field Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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3.0 years

0 Lacs

Greater Chennai Area

On-site

An Amazing Career Opportunity for CRM Business Analyst II Location: Chennai, India (Hybrid) Profile Summary: The CRM Business Analyst is responsible for working with the business to gather, analyze, map, and align the requirements for the deployment of new functionality or enhancements within our Salesforce ecosystem to meet key business objectives. The position will serve as a functional subject matter expert representing the CRM Center of Excellence on enhancement requests and will be a liaison between Sales, Customer Service, Technical Support, other departments and IT. The CRM Business Analyst will conduct business requirements gathering, conduct gap and risk analysis, review, map, optimize business processes, and groom users stories for executing on key initiatives and deliverables using industry best practices to maximize the efficiency and effectiveness of our Salesforce platform and increase Sales and Service productivity. This person will ensure compliance with any global standard processes, programs, or policies. The CRM Business Analyst works collaboratively and across functions, including Sales, Technical Services, Customer Service, Finance, Marketing Communications, Product Marketing, and IT and is responsible for communication and coordination of activities, assignment status, and risk factors with key stakeholders. A successful candidate has a passion for operational excellence, and possesses rigorous analytical skills, strong organizational and project management skills, exceptional attention to detail and strong views on how to make our CRM platform and tools more powerful, user friendly and effective for our organization. Who are we? HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out: www.hidglobal.com and https://youtu.be/23km5H4K9Eo LinkedIn: www.linkedin.com/company/hidglobal/mycompany/ Roles & Responsibilities: Develop business requirements and write users stories for enhancements and features of larger cross-functional enterprise projects. Complete assigned CRM deliverables to include documentation, data validation, migration, mapping, and cleansing exercises, UAT test script creation, and UAT testing to ensure a successful project launch. Manage CRM enhancement requests for rapid development from initial request through user story grooming, testing, and delivery to end users to include communication, support, and collaboration between the business and IT. Work with a team of cross-functional resources to efficiently and effectively plan, design, test, deploy, educate, and monitor new or enhanced Sales functionality, processes, or technology within the Salesforce platform. Acquire a fundamental understanding of the business areas, business units, and functional roles across the enterprise to identify opportunities for improving performance. Work with key stakeholders to assure business plans cover all requirements. Become proficient in the understanding of the business operations and Salesforce to identify disconnects and the impact to the teams using Salesforce. Facilitate meetings, contribute to planning and decision-making, and liaise with business stakeholders to ensure a solid understanding of rapid development enhancement request. Be a key resource for user support including, but not limited to case resolution, system enhancement identification, end user support, and overall support of the tools Develop and maintain business process documentation, including process flow diagrams, procedure documents, and data flow diagrams. Qualifications: To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Data management and database management experience preferred but not required. Strong math and analytical skills required. Must possess excellent organization and time management skills. Excellent verbal and written communication. Exceptional attention to detail and deadlines. Strong presentation skills and experience with video conference software required. Proficient in reading and creating process flow charts and diagrams. Strong teamwork orientation: works well with cross-functional departments and ability to build and maintain strong relationships; willingness to help larger team meet goals and responsibilities. Ability to motivate, influence, lead, and adapt to changes in business objectives. Ability to think strategically, absorb complex business issues, and assess business requirements to ensure alignment to corporate objectives. Ability to establish priorities and follow through on assignments, paying close attention to detail with minimal supervision. Ability to interact effectively with all levels within the organization, including management, and individual contributors. Understanding of Salesforce, Data Warehouse, Enterprise application systems, and marketing automation Education and/or Experience: 3+ years of total experience in Business Analyst role Bachelor’s degree in business or related discipline. Candidates with equivalent education plus relevant work experience may be considered. Salesforce Sales Cloud analyst experience, 2+ years Certified Salesforce Administrator a plus. Computer Skills Proficient in MS Office applications, such as Word, Excel, PowerPoint, Visio, etc. Proficient with MS-Windows operating system. Advanced Excel skills such as formulas, pivot tables and creating macros Business Applications – Salesforce power user, Marketing Automation systems (Marketo or other), project management applications ERP system experience preferred (Oracle EBS, SAP or comparable) Understanding of Business Intelligence platforms (Tableau, Cubeware, Einstein Analytics, or comparable)

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5.0 years

0 Lacs

Hyderābād

On-site

About IRIS: At IRIS Business, we strive to build highly innovative products, teams, and culture. We are big proponents of flexibility at work while enabling our team members to express their unique perspectives. Our priority is building a company that not only satisfies our customers, but also keep our teams happy. This job position is for IRIS's Saas product line, IRIS CARBON. IRIS CARBON is a globally recognized SaaS product in the compliance and regulatory reporting domain with customers across 35+ countries. We are in a hyper-growth mode to scale IRIS CARBON customer base to 10x in the next 5 years primarily focusing on USA, Europe and APAC region. The product is an offering to the Office of CFO helping organizations with financial reporting, sustainability/ESG reporting and various types of internal reports. IRIS CARBON also has won many awards and accolades from G2, Gartner and Capterra. IRIS Business Services is committed to developing solutions that will set a new standard for transparency in the financial and business sectors. We are pioneers in XBRL standard driven reporting platforms with clientele across 50+ countries, including security commissions, central banks, business registries, stock exchanges, and enterprises. We have evolved into one of the most trusted names in the XBRL solutions space with a team of over 400 professionals. IRIS Business Services has received numerous accolades, including India's Best Fintech at the Financial Express Best Banks Awards, the TIOL Award for the Best Tax Technology Service Provider in 2022, and the award for The Most Agile/Responsive SaaS Solution of the Year at the 2022 SaaS Awards. As a member of the IRIS team, you will be working with a highly innovative group. To read more about IRIS visit our website: http://irisbusiness.com Job Title: Product Marketing Manager Location: Hyderabad (Office) Key Responsibilities: Product Marketing: Work with product and sales teams to define positioning, messaging, and competitive differentiation. Conduct market research, customer interviews, and competitor analysis. Create compelling go-to-market (GTM) strategies for new feature/product launches. Develop sales enablement material: product decks, case studies, and battle cards. Train internal teams (sales/support) on product value propositions and updates. Cross-functional Collaboration: Liaise with stakeholders to align marketing campaigns with business goals Support event marketing, webinars, and product demos as needed Analyze and present campaign performance and product adoption reports to leadership Requirements: Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). 4–7 years of hands-on experience in B2B digital marketing and/or product marketing. Strong understanding of marketing tools and platforms (Google Ads, HubSpot/Marketo, SEO tools, GA4, etc.). Proven ability to craft strategic messaging and drive customer engagement. Experience with A/B testing, marketing automation, and CRM tools. Exceptional written and verbal communication skills. Ability to think analytically and creatively to solve problems. Familiarity with SaaS or tech-driven products is an advantage. Nice to Have: Prior experience in a startup or high-growth environment. Knowledge of user journey mapping and product analytics tools (e.g., Mixpanel, Amplitude). Design/UX sensibility or experience collaborating closely with UI/UX teams. Qualification: UG + MBA in Digital Marketing (Preferred). Awards won by IRIS Won recognition as Indias best Fintech at the Financial Express Best Banks Awards. an award that was presented to our CEO by Smt Nirmala Sitharaman, Finance Minister, Govt of India. IRIS has been selected as the Best Tax Technology Service Provider 2022 in category National Taxation Awards at the prestigious TIOL Awards. IRIS CARBON has won The Most Agile/Responsive SaaS Solution of the Year award at the 2022 SaaS Awards by Awarding and Consultancy International. At IRIS CARBON, we are committed to creating a diverse and inclusive environment. We are an equal opportunity employer and welcome applicants from all backgrounds.

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8.0 years

0 Lacs

Hyderabad, Telangana, India

Remote

Job Title : Manager - Demand Generation & Field Marketing Location : Hyderabad (preferred) / Bengaluru (hybrid) Experience : 5–8 years Department : Marketing Reports To : Head of Marketing About TurboHire TurboHire is an enterprise-grade, AI-powered hiring platform transforming how organizations discover, engage, and hire top talent. The platform enables intelligent, efficient, and highly impactful hiring experiences for all stakeholders. We’re on a mission to simplify hiring through automation and AI - and we’re looking for passionate professionals to join our journey. Role Overview TurboHire is seeking a hands-on and strategic Demand Generation & Field Marketing Manager to fuel top-of-funnel growth and drive impact through high-impact events and field activations. This is a dual-role position ideal for someone who enjoys orchestrating performance-driven demand generation campaigns while also owning the end-to-end lifecycle of marketing events, from planning to execution. As a key interfacial contributor within the marketing team, you will collaborate closely with product marketing, outbound marketing, marketing operations, design, and external vendors. The role offers future scope for team leadership and global exposure, with a strong focus on the APAC, North American, and Middle Eastern markets. Key Responsibilities Demand Generation (60%) Develop and execute demand generation strategies to build top-of-funnel pipeline, aligned with TurboHire’s account-based marketing (ABM) approach. Create, launch, and optimize multi-channel campaigns (email, paid media, content syndication, etc.) targeting key personas across priority geographies. Manage and execute retargeting and awareness campaigns on ad platforms (e.g., LinkedIn, Google) to nurture engagement within target accounts. Identify whitespace opportunities for new campaigns and run experiments to increase qualified lead volume and engagement. Partner with the marketing operations team to build campaigns using automation tools and ensure accurate lead tracking and attribution. Work closely with the product marketing team to share insights for building a targeted, effective content strategy—aligned with campaign and buyer journey goals. Collaborate with sales to align campaign themes with pipeline objectives and territory priorities. Event & Field Marketing (40%) Lead the planning and execution of all marketing-led and partnership-driven events—webinars, conferences, trade shows, meetups, and internal showcases. Own the pre-, during-, and post-event marketing lifecycle including promotions, creative assets, booth design coordination, delegate communications, and performance reporting. Work with vendors and agencies for logistics, branding, and media requirements. Collaborate with internal stakeholders for messaging, speaker curation, and content development. Build field event calendars aligned with strategic GTM initiatives across regions. Who You Are 5–8 years of experience in B2B Technology or SaaS marketing, with strong exposure to both demand generation and event marketing. Deep understanding of modern demand generation tactics including retargeting, campaign segmentation, and campaign performance measurement. Hands-on experience working with CRM, marketing automation platforms (HubSpot, Marketo, or similar), and ad platforms (LinkedIn Ads, Google Ads). Strong project management skills with the ability to juggle multiple initiatives across teams and geographies. Excellent communication and stakeholder management abilities. A proactive, ownership-driven mindset with comfort in rolling up sleeves and getting into execution details. Prior experience working with global markets, especially APAC, North America, or the Middle East, is a plus. Why Join TurboHire Be part of a fast-scaling, category-defining SaaS company. Work alongside a passionate and cross-functional team that values innovation and impact. Get the opportunity to own your function and grow into a team leadership role. Enjoy a flexible, remote-friendly work culture with global exposure.

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3.0 - 5.0 years

0 Lacs

Hyderabad, Telangana, India

On-site

What You'll Do: As a Senior Marketing Executive, you will be at the forefront of our marketing efforts. Your responsibilities will include: ● Developing and executing comprehensive, multi-channel marketing campaigns to drive lead generation and customer acquisition, more than mere campaign management. ● Managing our digital presence across various platforms, including our website, social media channels, and email marketing efforts. ● Crafting compelling content, such as blog posts, case studies, white papers, and webinars, to engage our target audience and build thought leadership. ● Optimizing our marketing automation and lead nurturing processes through our CRM and marketing automation tools. ● Monitoring and analyzing key marketing metrics to measure campaign performance and identify areas for improvement. ● Collaborating closely with our sales team to ensure a seamless transition of leads and to align marketing and sales strategies. ● Staying ahead of the curve on the latest SaaS marketing trends and best practices to keep our strategies fresh and effective. What We're Looking For: ● A bachelor's degree in Marketing, Business Administration, or a related field. ● A minimum of 3-5 years of marketing experience, with a proven track record of success in a B2B SaaS environment. ● Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce). ● A strong understanding of digital marketing channels, including SEO, SEM, content marketing, and social media. ● Excellent written and verbal communication skills, with a knack for creating engaging and persuasive content. ● An analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. ● A proactive and collaborative team player who is eager to learn and contribute to a fast-growing company. Why You'll Love Working at Karya.cloud: ● Make a Real Impact: See your ideas come to life and directly contribute to the growth and success of a promising SaaS company. ● A Culture of Innovation: We foster a creative and collaborative environment where new ideas are celebrated and encouraged. ● Career Growth: We are committed to the professional development of our team members and offer ample opportunities for advancement. ● Competitive Compensation: We offer a competitive salary, performance-based bonuses, and a comprehensive benefits package. Ready to take the next step in your marketing career? If you're a passionate and results-oriented marketer who's ready for a new challenge, we'd love to hear from you.

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9.0 years

0 Lacs

India

Remote

Job Description What you can expect As a Business Analyst (Revenue Operations) at Zoom, you will have the opportunity to drive key initiatives and contribute significantly to projects, which require a proactive and strategic approach. The ideal candidate should possess understanding of the revenue operations/deal desk operations ecosystem with hands-on experience in creating Business Requirements Documents , and through a deep understanding of business processes, will drive impactful change within the organization. About The Team As the Business Transformation Sales Operations Analyst supporting Go-To-Market (GTM) teams, you will analyze, design, and implement business systems and processes that enable the sales organization. This includes expertise in sales processes (Quote to Cash, Sales Forecasting, Pipeline Management, Lead to Opportunity), GTM strategy, and CRM tools like Salesforce. You’ll work closely with Product, Sales, Marketing, and Engineering to create Business Requirements Documents (BRDs), optimize systems, improve efficiency, and lead strategic improvements aligned with Zoom’s sales goals. Responsibilities Industry Experience (Mandatory): Background in the SaaS or technology sector, with direct involvement in Revenue Operations or Deal Desk Operations. Proven experience in managing/supporting and optimizing Lead to Quote, Quote to Cash processes, as well as knowledge in key Revenue Operations functions such as Lead to Opportunity, Forecasting, Pipeline Management, or Sales Commissions. Business Analysis (Mandatory): Should have worked on projects where one has demonstrated expertise in gathering, analyzing, and documenting business requirements, scope of the project, challenges, solution and implementation plan with workflows. Documentation Skills (Mandatory): The ideal candidate must have extensive hands -on experience in Business Requirement Documentation (BRD), SRS, creating user stories, and other technical/ policies/ procedures documentation. Technical Acumen: Practical experience with Salesforce Sales Cloud, including a solid understanding of lead management workflows, opportunity stages, contract management, and quote processes (Deal Desk operations). Some familiarity with SFDC integrations with various sales and marketing tools such as LeadSpace, LeanData, Pardot, Marketo, Outreach, ZoomInfo, Zuora, CPQ tools, or similar platforms is an added plus. Project Management: Proficient in project management tools with hands-on experience using project tracking software and a solid understanding of methodologies, capable of supporting both project planning and execution.Strong grasp of software development processes and effective communication with technical teams, coupled with experience in automation tools and AI-powered sales solutions. Collaboration: Exceptional interpersonal skills, demonstrating the ability to work productively in cross-functional teams and collaborate effectively with domain experts. What We’re Looking For Collaborate with Product Owners to document comprehensive business requirements, including functional and non-functional specs, BRDs, SRS, use cases, and related documentation. Work with Salesforce, Zuora, Data Science, Engineering, and in-house tech teams to deliver aligned solutions. Analyze business needs and recommend solutions that support Zoom’s strategy, translating them into clear requirements and policy documentation. Engage stakeholders to define project vision, scope, initial requirements, and support accurate planning and estimation. Assess current workflows and identify opportunities for improvement through software, automation, and AI. Support Product Owners by developing user stories, mapping process flows, and ensuring deliverables meet business goals. Create process flow diagrams and visuals to effectively communicate business processes. Maintain clear, consistent communication with business units to define system requirements, organizational processes, and governance protocols. Qualifications Bachelor’s degree in Business, Finance, IT, or a related field (MBA preferred). 9+ years of experience as a Business Analyst, Product Owner, Business Systems Analyst, or Sales Operations Analyst in the Software/SaaS industry. 5+ years of hands-on experience with Salesforce Sales Cloud and exposure to Sales/Marketing Tools such as LeadSpace, LeanData, Pardot, Marketo, Outreach, ZoomInfo, Zuora, CPQ tools, Lusha Must be skilled in methodologies such as Six Sigma, Agile, Waterfall, and Gap Analysis for project and process optimization. In-depth understanding of sales processes, revenue operations, and policy/procedure documentation. Strong analytical ability with a proven record of turning data into actionable insights. Excellent communication and collaboration skills with the ability to influence cross-functional teams and external partners. Experience leading cross-functional initiatives and delivering complex, large-scale projects. Strong organizational and project management capabilities, adept at balancing multiple priorities. #Remote #India Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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8.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Title: Field Marketer – India (B2B Tech) Location: India (Bangalore / Mumbai /) Department: Marketing Reports To: Head of Marketing, India Job Summary: As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing. Key Responsibilities: Field Marketing Strategy & Planning Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns. Partner with regional and in-country sales leaders to understand pipeline needs and growth targets. Create localized programs and campaigns to drive awareness, consideration, and conversion. Account-Based Marketing (ABM) Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector. Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach. Work closely with sales teams to drive engagement across buying groups within target accounts. Events & Experiential Marketing Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows. Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking. Build CXO and decision-maker engagement through curated executive experiences. Digital & Social Marketing Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness. Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers. Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring. Content & Messaging Localize global content to suit the Indian market across industries and buyer personas. Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences. Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes. Partner & Channel Marketing (if applicable) Support co-marketing programs with key channel and distribution partners. Jointly host partner webinars, workshops, and campaigns to drive shared pipeline. Ensure proper branding and value messaging across partner-led initiatives. Analytics & Reporting Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores). Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking. Regularly present insights and recommendations to marketing and sales stakeholders. Required Skills and Experience: 5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies. Proven experience in executing integrated field marketing programs in India. Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models). Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing. Expertise in organizing physical and virtual events, managing budgets, and working with vendors. Excellent storytelling and content localization skills. Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization. Experience working cross-functionally with sales, product, and global marketing teams. Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. Knowledge of India’s enterprise IT landscape and buyer behavior. Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

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0.0 - 2.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Who we are? MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world. With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability. As a Management Trainee, you will be responsible in end-to-end campaign setup on MAPs, while adhering to the process and keeping quality atutmost priority.This will also require you to closely work with the assigned Campaign Managers and peers to ensure timely delivery of the needful. Job Description: Deliver campaign assets and requests on time without any error Monitor, analyze, and report on email, landing page and form performance Creating Emails, Landing pages and Forms on a Marketing Automation Platform (Eloqua, Marketo, Pardot ORSFMC) Create web pages using HTML, CSS, JavaScript Attention to detail is required Ability to work under pressure Flexible to work in any shift Skills & Qualifications: Understand digital marketing Strong Communication is a must Open for learning new platforms and technologies as per the business requirements Capable of multitasking by efficiently managing multiple accounts simultaneously Degree level education Experience required:0-2 years Exposure to SAASsystems like Eloqua, Marketo, SFMC, Pardot or HubSpot would be a plus Web development exposure would be an added advantage Powered by JazzHR eSH7SkFcVC

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7.0 - 12.0 years

8 - 12 Lacs

Pune

Work from Office

Manager Marketing0 We are seeking a data-driven and strategic Marketing Manager Demand Generation to lead pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams. Key Responsibilities Demand Generation Strategy: Develop and execute demand generation programs, including ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs. Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement. Lead Nurturing: Design and implement lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyers journey. Sales Alignment: Collaborate closely with sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth. Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs , measure ROI, and optimize campaign performance. Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers. Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers. Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance. Qualifications & Experience 7+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space. Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot). Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO). Experience working closely with sales teams to drive pipeline and revenue impact. Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics. Excellent communication and project management skills (Used Asana or Jira) Why Join Jade Global Fast-growing IT services company with a dynamic and collaborative culture. Opportunity to work on cutting-edge cloud, digital, and AI-driven initiatives. Competitive compensation, benefits, and career growth opportunities.

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15.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Job Description About the Job Who we are and what do we do India has witnessed a journey of Innovation in Digital Payments and today it leads the world with over 45% of the Global digital transaction volume. At NPST, we believe that our decade long journey has carved an opportunity for building future roadmap for the world to follow. We are determined to contribute immensely to nation’s growth story with our vision “to provide digital technology across financial value chain” and our mission to create leadership position in digital payment space. Founded in 2013, NPST is a leading fintech firm in India, part of the Make in India initiative and listed on BSE and National Stock Exchange. We specialize in Digital Payments operating as Technology Service Provider to Regulated entities and providing Payment Platform to Industry – empowered by payment processing engine, Financial Super app, Risk Intelligence engine and digital merchant solution. While we drive 3% of global digital transaction volume for over 100+ clients, we aim to increase our market share by 5X in next five years through innovation and industry first initiatives. What will you do As the Head of Marketing, you will direct and oversee our Marketing function and will be a driving force behind our marketing initiatives, particularly within fintech, banking (BFSI) catering to B2B sector. You will design, implement, and monitor effective marketing strategies that align with our business goals. You will lead our marketing team, steer our go-to-market strategies, and ensure that we achieve maximum customer acquisition by increasing brand awareness, driving lead generation, and contributing to sales growth. You will be responsible for Business and Employer Branding. Job responsibilities: Strategic Leadership Provide strategic direction to a growing marketing team, fostering professional development and high performance. Collaborate closely with Product, Sales, and HR for GTM execution, product launches, and internal-external branding. Own GTM strategy across verticals (technology partner to bank, payment platform for industry and UPI payment app) and coordinate execution with Sales/Product. Evaluate launch success based on market penetration, feature adoption, and customer feedback. Being a cost centre, you will be responsible for achieving targets associated with budget, spend and its meaningful ROI to the organization. Work closely with product teams to align marketing initiatives with the product roadmap, especially in digital banking and mobile-first innovations. Collaborate with leadership to define future marketing plans, aligning with evolving business models and industry trends. Product Brand & Demand Generation Drive measurable growth in high-quality inbound leads across both enterprise (B2B) and consumer (B2C) segments through targeted digital and content strategies. Optimize marketing spend across channels to achieve sustainable CAC metrics, ensuring efficient pipeline building and ROI-positive acquisition strategies. Improve engagement across all digital touchpoints, including website traffic, conversion rates, email performance, social media interaction, and content consumption. Establish clear attribution models to measure the ROI of all marketing initiatives. Provide quarterly insights on revenue impact vs. marketing costs. Employer Branding & Internal Marketing Strategize with HR and execute clear plans to achieve HR target of employer branding and recognizing NPST as Employer of Choice. Design and manage a strategic content calendar for LinkedIn and other platforms to showcase culture, values, milestones, and employee voices. Build and execute creative branding campaigns targeted at colleges and universities, including virtual/in-person events, contests, and strategic partnerships. Curate and amplify internal marketing initiatives and employee stories and achievements across internal and external channels to foster pride, alignment, and a sense of belonging. Plan and execute offline brand initiatives, including development of brand manuals, physical branding, marketing collaterals, and office visual identity. Digital & AI-Led Marketing Leverage MarTech and automation tools (e.g., HubSpot, Marketo, Salesforce, Clevertap) for segmentation, engagement, and conversion. Employ AI/ML for predictive analytics, personalization, campaign optimization, and trend forecasting Utilize Google Analytics, SQL, SEO tools, paid marketing platforms, and BI dashboards to derive insights and optimize performance. Regulatory & Compliance Awareness Ensure all marketing content and campaigns align with NPCI, RBI, and other industry-specific guidelines. Geographic and Market Expansion Tailor brand and acquisition strategies for multi-market growth including GCC, SEA, and African regions. SEO & PR Drive organic and SEO-based growth strategies to enhance discoverability and audience engagement. Manage PR and communication efforts, positioning NPST as a credible, innovative, and people-first fintech brand. Collaborate with leadership to lead employer branding PR campaigns focused on people programs and brand reputation. What are we looking for: A deep understanding of the competitive landscape, industry trends, and ecosystem dynamics is essential to shape differentiated marketing strategies. A forward-thinking, creative leader who brings bold, out-of-the-box ideas to elevate NPST's brand positioning and drive innovative go-to-market initiatives. Demonstrated experience in strategic marketing planning, brand building, and marketing budget ownership, coupled with a data-driven approach to measuring ROI. Strong familiarity with agile methodologies and experience working within cross-functional agile teams to deliver customer-centric solutions. Exceptional analytical skills with the ability to convert complex business requirements into actionable marketing strategies and product enhancements. Proven ability to create a brand for people to be eager to be associated with, customers and candidates. Demonstrates strong leadership capabilities—mentoring teams, driving accountability, and fostering a culture of collaboration and high performance. B2C – Good to have Education Qualification – An MBA or equivalent advanced degree in a related discipline is highly preferred. Experience - 15+ years Industry - IT/Software/BFSI/ Banking /Fintech Work arrangement – 5 days working from office Location – Mumbai or Thane What do we offer An organization where we strongly believe in one organization, one goal. A fun workplace which compels us to challenge industry leaders and ourselves. Benefits that resonate ‘We Care’, building meaningful impact in society. Opportunity to shape the future of digital payment technologies and room to where go beyond traditionally designed principles of digital payments. An environment of challenging the stutos quo and existing industry payment principles and being a trend setter in bringing in future If this opportunity excites you, we invite you to apply and contribute to our success story. If your resume is shortlisted, you will hear back from us.

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5.0 years

0 Lacs

Chandigarh, India

Remote

The Lead Generation Manager will develop, implement, and manage strategies to generate leads and build a strong pipeline of potential clients. This role involves collaborating with marketing and sales teams to identify and qualify leads, analyze market trends, and create targeted campaigns. The ideal candidate will have a strong background in lead generation, excellent communication skills, and a strategic mindset. Job Type - Remote Timing - 7pm ist to 4 am ist salary - 40k to 50k Key Responsibilities Develop and Implement Lead Generation Strategies: Create comprehensive lead generation strategies to meet company objectives. Utilize various channels such as LinkedIn generation, Upwork and social media. Develop and manage lead generation campaigns and programs. Lead Qualification And Nurturing Identify and qualify potential leads through research, data analysis, and outreach. Implement lead nurturing strategies to engage and convert leads through the sales funnel. Work closely with the sales team to ensure lead quality and improve conversion rates. Campaign Management And Optimization Plan and execute lead generation campaigns, ensuring they are aligned with marketing and sales goals. Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results. A/B test various lead generation tactics and channels to determine the most effective approaches. Collaboration And Communication Collaborate with marketing, sales, and product teams to align lead generation efforts with overall business objectives. Provide regular reports and updates on lead generation activities, performance metrics, and ROI to senior management. Communicate effectively with team members and stakeholders to ensure alignment and support. Data Analysis And Reporting Analyze lead generation data to identify trends, insights, and opportunities for improvement. Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, and cost per lead. Use data to inform decision-making and strategy adjustments. Market Research And Trend Analysis Conduct market research to understand industry trends, customer behavior, and competitive landscape. Stay updated with the latest lead generation tools, technologies, and best practices. Identify new opportunities and channels for lead generation. Qualifications Education and Experience: Bachelor's degree in marketing, Business, or a related field. A master’s degree is a plus. 5+ years of experience in lead generation role. Proven track record of developing and executing successful lead generation strategies and campaigns. Skills And Competencies Strong understanding of lead generation techniques, tools, and best practices. Proficient in using CRM software (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot). Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously. Exceptional communication and interpersonal skills. Creative thinker with a strategic mindset and problem-solving abilities. Technical Skills Experience with data analysis tools and techniques. Knowledge of the latest trends and technologies in digital marketing and lead generation. Proficiency in LinkedIn leads generations through connection requests, InMails, and messaging. Experience in leading generation through email campaigns. Ability to handle goals of qualified booking appointments for themselves and the team.

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2.0 - 4.0 years

2 - 6 Lacs

Chennai, Tamil Nadu, India

On-site

Digital Marketing Specialist (On-site, India) Industry: Enterprise SaaS & AI-driven Technology. We build data-centric software platforms that accelerate digital transformation for global enterprises. Our marketing team converts complex tech value propositions into compelling digital narratives that drive qualified pipeline. Role & Responsibilities Plan and execute full-funnel digital campaigns across SEO, SEM, social, email, and display to achieve MQL targets. Manage day-to-day performance marketing budgets, optimising bids and creatives to maximise ROAS and reduce CPL. Publish data-driven content assets—blogs, landing pages, case studies—aligned to priority keywords and buyer stages. Track conversion paths in Google Analytics and HubSpot, prepare weekly dashboards, and present actionable insights. Coordinate with design and product teams to ensure on-brand messaging and seamless user journeys. Stay ahead of algorithm updates and emerging channels, proposing A/B tests that boost traffic and engagement. Skills & Qualifications Must-Have 2-4 years hands-on digital marketing experience within B2B tech or SaaS. Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Advanced knowledge of SEO tools such as Ahrefs, SEMrush, or Moz. Strong analytical skills; comfortable with Google Analytics 4, Tag Manager, and data studio dashboards. Excellent copywriting and on-page optimisation abilities. Bachelor’s degree in Marketing, Communications, or related field. Preferred Experience with marketing automation platforms like HubSpot or Marketo. Certification in Google Ads or Analytics. Knowledge of HTML/CSS basics for landing-page tweaks. Exposure to ABM strategies and intent data tools. Familiarity with Adobe Creative Suite for rapid asset edits. Benefits & Culture Highlights High-growth, innovation-first culture with mentorship from ex-FAANG marketers. Access to premium training and certifications fully sponsored. Competitive salary, performance bonuses, and on-site meals. Skills: linkedin campaign manager,marketo,email marketing,data analysis,content strategy,digital marketing,abm strategies,sem,google ads,meta ads manager,html,css,a/b testing,display advertising,data studio,keyword research,seo tools,paid social media campaigns,social media,hubspot,social media advertising,intent data tools,google analytics,social media marketing,adobe creative suite,moz,ahrefs,copywriting,digital,tag manager,semrush,on-page optimization,seo

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3.0 - 5.0 years

8 - 13 Lacs

Bengaluru

Work from Office

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for Adobe Marketo Engage - Certified Ability to manage multiple stakeholdersAbility to perform under pressureAgility for quick learningCollaboration and interpersonal skillsCommitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory)Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualification Any Graduation

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3.0 - 8.0 years

4 - 8 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 -11 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OCManage end-to-end Multi Channel campaign process for Pharma industryIndividual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Detail orientationStrong analytical skillsAbility to establish strong client relationshipAbility to manage multiple stakeholdersCollaboration and interpersonal skillsBachelors degree (preferably Science)Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS productsparticularly Word, PowerPoint, Excel & Outlook. Strong analytical knowledge in the marketing space. Impeccable time management and communication skillsProject and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.Salesforce Marketing Cloud Customer Data PlatformStructured Query Language (SQL)React.jsCampaign ManagementCandidate should be a graduateMinimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skillsStrong listening skillsExcellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - DesirableOther email delivery applicationsDream, ExactTarget, Marketo, Eloqua, Responsys Mandatory if they dont have Adobe high proficiencyKnowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

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0.0 - 1.0 years

1 - 5 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for Salesforce Marketing CloudIn this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

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8.0 - 13.0 years

16 - 20 Lacs

Bengaluru

Work from Office

Job Title - GN - SONG - Service - Japan Bilingual - Senior Manager Management Level :06 - Senior Manager Location:Delhi, Gurgaon, Mumbai, Bangalore Must have skills:JLPT N2 qualified or better Job Summary As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Roles & ResponsibilitiesManage customer journeys across the lifecycle:Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution:Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions:Identify continuous process improvement opportunities Develop business case for designed strategies Project Management:Mobilize and organize teams across multiple stakeholders (client and internal) and projects Professional & Technical Skills: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation:Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Additional InformationMaster of Business Administration / Post Graduate Diploma in Management 8+ years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement o JLPT N2 qualified or better o Will be able to hold business conversations with Japanese leadership and clients o Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Managing small / mid-sized teams and working with middle to senior management levels within existing organization / client organizations About Our Company | AccentureQualification Experience:Minimum 10 year(s) of experience is required Educational Qualification:Master of Business Administration / Post Graduate Diploma in Management

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3.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Description Amazon.in Large Appliances team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications 3+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Company - ASSPL - Karnataka Job ID: A3016684

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100.0 years

0 Lacs

Pune, Maharashtra, India

On-site

About The Company: Ara's Client is building the world’s #1 platform experience for Co-Op and Collaborative Marketing. Platform hosts a comprehensive suite of Apps converging Advertising, Marketing and Demand Planning needs of 1000s of Merchants and Sales Channel Partners for Retailers and Brands respectively. The world of co-op marketing, while being 100+ years old and a $150+ Billion industry as of 2019, is riddled with elementary, archaic and fragmented processes (sometimes non-existent). The Role: We are seeking a dynamic Head of Marketing (VP - Marketing) to lead our marketing initiatives and propel us to the next level. If you're a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you! Key Responsibilities: Product Marketing & Positioning: ● Craft compelling product marketing strategies that clearly differentiate our platform from competitors. ● Lead messaging, positioning, and product launches, making our features resonate with target audiences. Content & Community Building: ● Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP. ● Foster a vibrant community through AMAs, podcasts, and influencer partnerships, positioning us as thought leaders in Retail Media. Demand Generation & Campaigns: ● Design and execute innovative demand generation campaigns, events, and thought leadership initiatives to drive growth. ● Partner with Sales and Product teams to ensure seamless lead flow and measurable demand outcomes. Sales Enablement: ● Develop impactful sales tools and resources, educating internal and partner Sales teams on product value and market insights. ● Support sales success by aligning marketing initiatives with business goals. Competitive & Market Intelligence: ● Build intelligence on competitive offerings and industry trends to refine marketing strategies and product positioning. ● Leverage insights to enhance market differentiation and growth acceleration. Client Councils & Evangelism: ● Build a Client and Influencer Advisory Council to foster meaningful discussions and deepen engagement. ● Act as an evangelist for our product by nurturing relationships with key clients and influencers. Team Leadership & Execution: ● Lead and grow a high-performing marketing team, fostering collaboration and hands-on execution of marketing KPIs. ● Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact. Strategic Planning & Budget Management: ● Develop and own the overall marketing strategy, aligning it with company growth goals. ● Manage the marketing budget efficiently, ensuring a focus on high-impact, ROI-driven activities. Skills Required: Proven track record in scaling marketing efforts from early stages (Series B to Series D) in B2B environments. Deep expertise in product marketing, content marketing, performance marketing, and community building. Strong understanding of Retail Media, AdTech, or related industries is a huge plus. Exceptional communication and storytelling skills, with the ability to craft compelling messages that resonate with target audiences. Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes. Experience managing cross-functional teams and building a collaborative, inclusive culture. Familiarity with marketing technologies, CRM tools (e.g., HubSpot, Marketo), and analytics platforms. Strong leadership, strategic thinking, and decision-making abilities Qualifications & Experience: 8+ years of experience in marketing leadership roles, preferably in enterprise SaaS companies. Any Graduate

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10.0 - 15.0 years

0 Lacs

Hyderabad, Telangana, India

On-site

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. Job Title: Demand Generation Manager Department: Marketing Location: Hyderabad Experience Level: 10-15 Years Industry: B2B IT Services Position Summary: We are seeking a seasoned and strategic Demand Generation Director to lead and scale our marketing-led demand generation efforts focused exclusively on B2B IT services targeting the North American market . This role is ideal for a data-driven marketer with deep experience in building pipeline within IT services environments. The ideal candidate will own the end-to-end demand generation engine—from awareness through lead generation and qualification—ultimately driving sales pipeline growth and revenue alignment. Key Responsibilities: 1. Strategy & Leadership Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. Own the full lead generation funnel - from awareness to qualified lead hand-off to sales. Partner with leadership across sales, delivery, customer success, and operations to ensure alignment on messaging and campaign goals. 2. Demand Generation & Lead Nurturing Plan and execute integrated, multi-channel campaigns (email, paid media, webinars, events, SEO, social, etc.) targeting enterprise and mid-market buyers across the U.S.. Focus on generating qualified leads for IT services - custom software development, infrastructure services, application management, etc. Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles. 3. Content Marketing & Thought Leadership Collaborate with SMEs and internal teams to develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence. Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations. Amplify content across paid and organic channels to boost visibility and authority in target industries. 4. Marketing Automation & CRM Integration Manage and optimize campaigns using marketing automation platforms (e.g., HubSpot, Marketo) integrated with CRM (e.g., Salesforce). Ensure accurate lead tracking, reporting, and campaign attribution across platforms. Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI). 5. Team Leadership & Innovation Lead, coach, and develop a growing team of demand generation and campaign specialists. Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization. Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space. Qualifications: 10-15 years of B2B marketing experience with a strong focus on IT services . Demonstrated success in generating leads and pipeline for enterprise IT services in North America. Strong understanding of buyer personas and sales cycles typical of B2B services (consulting, implementation, managed services). Hands-on experience with marketing automation (HubSpot, Marketo) and CRM systems (Salesforce). Proven ability to align marketing with sales and revenue outcomes. Exceptional communication, project management, and leadership skills. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. Preferred: Experience targeting North American enterprise and mid-market accounts. Familiarity with Account-Based Marketing (ABM) strategies. Exposure to intent data platforms and advanced lead qualification techniques. Understanding of global delivery models and service positioning in IT services.

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12.0 years

0 Lacs

Panchkula, Haryana, India

On-site

Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions. We are looking for proficient CSM Head Please find below the Job description. Job Summary We are looking for a customer success manager who can provide ongoing support to our clients and network with them. The candidate should be able to contribute to building relationships, implementing new programs that will increase business’ revenue potentials and minimize churn rates. Experience 12+ years Location: Panchkula Position Type: Full Time Attributes and Skills required Build and maintain lasting relationships with clients by understanding focus and needs and anticipating them in advance Coordinate internal and external resources to expedite workflow Stay current with company offerings and industry trends Oversee and achieve organizational goals while upholding best practices Perform account mining/penetration activities to increase product adoption and revenue Role and Responsibilities Establish clear client retention goals Understand customer pain points and help drive escalations by coordinating between Product Management, Support groups, and other cross teams. Shall take care of Accounts Renewal, Upselling, Hourly reports. - Impeccable Customer satisfaction. - All deliveries, coordinating between customers and delivery folks. Be the key advocate for our Customers on behalf of Grazitti with a focus on Transformation, Engagement and Experience. Candidate will work with customers to maximize customer value realization by ensuring a productive partnership that meets customers aims . Consistently meet and exceed daily and weekly call goals for providing touch points for existing customers Leading a team of 8+ people Process milestones for the clients and employees to work toward Promote the value of the product Upsell services and products with the brand image Promote value through customer experience Other Key Responsibilities Adherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization. Report immediate Reporting Manager/Supervisor related to incidents,

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