1365 Marketo Jobs - Page 23

Job Summary: The Digital Marketing Specialist is responsible for developing and executing the company's paid marketing strategy to generate traffic, leads, and revenue. The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms. The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business objectives. Job Role: Digital Marketing Specialist Job Location: Hyderabad Experience: 3-5 yrs Education Required: Graduate: B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales & Marketing) PG: MCA in Computers, MS/M.Sc (Computer Science) Or Any Specialized Degree/Diploma in Digital Marketing Job Responsibilities: Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels. Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs. Conduct competitive analysis to identify new opportunities and stay ahead of industry trends. Collaborate with the creative team to develop compelling ad copy, images, and landing pages. Analyze campaign performance and generate reports to communicate results to stakeholders. Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance. Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals. Manage and grow relationships with external agencies and vendors. Behavior, Character and Personality Attributes Required: Data-Driven Mindset: Makes decisions based on analytics and performance metrics, not assumptions. Creativity & Innovation: Comes up with fresh ideas for campaigns, content, and marketing strategies. Adaptability: Stays updated with digital trends and adapts quickly to algorithm or platform changes. Results-Oriented: Focuses on KPIs like ROI, conversions, and engagement to drive measurable success. Collaboration: Works well with cross-functional teams (design, content, sales, development) to align marketing efforts. Customer-Centric Thinking: Understands the target audience deeply and tailors strategies to meet user intent and behavior. Attention to Detail: Ensures campaigns are well-executed with accurate targeting, messaging, and tracking. Time Management: Efficient in handling multiple campaigns or projects under tight deadlines. Problem-Solving: Quickly identifies issues in performance and optimizes campaigns proactively. Integrity & Accountability: Takes ownership of campaigns, successes, and failures, and learns from them. Must-Have Skills: Proven experience in paid marketing, with a strong track record of success in managing and optimizing campaigns across multiple channels. Strong analytical skills, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement. Knowledge of industry-standard tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other advertising platforms. Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner. Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously. Experience with A/B testing, conversion rate optimization, and landing page optimization. Creative thinker, with the ability to develop innovative and compelling ad copy and visuals. Ability to work independently and as part of a team in a fast-paced, dynamic environment. Knowledge and Exposure of search engine optimization (SEO) best practices and how it intersects with paid search Good to have skills: Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot Understanding of UX/UI design principles to help create effective landing pages and ad creative Familiarity with e-commerce and online shopping platforms such as Shopify, Magento, or WooCommerce Proficiency in Excel or Google Sheets for data analysis and reporting purposes.

We are seeking a strategic and hands-on Marketing Manager with a proven track record in SaaS marketing, especially in customer marketing initiatives such as customer engagement, advocacy, retention, and lifecycle marketing. This individual will play a key leadership role in driving our marketing strategy while managing and mentoring a team of talented marketers. You will report to the Head of Marketing and work cross-functionally with Sales, Customer Success, and Product. What You’ll Be Doing Strategic Leadership Own and evolve the overall marketing strategy in alignment with company goals. Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies). Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals. Team Management Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.). Foster a performance-driven, collaborative, and innovative team culture. Ensure timely delivery of campaigns, content, and performance reports. Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production. Campaign Planning & Execution Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers. Optimize lead nurturing workfl ows to move prospects through the funnel effi ciently. Own marketing automation workfl ows and CRM integration to support customer communication and engagement. Collaboration & Cross-functional Alignment Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates. Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets. Lead initiatives to collect and showcase customer stories, testimonials, and success metrics. Align campaign objectives with company OKRs and track performance accordingly. Analytics & Optimization Defi ne and track KPIs across all campaigns and channels, including customer engagement metrics. Analyze performance data and translate insights into actionable strategies. Manage marketing budgets and ensure ROI from campaigns and tools. Qualifications 11–15 years of marketing experience, preferably in B2B SaaS. Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams. Strong experience in customer marketing and lifecycle marketing. Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.). Strong project management skills with the ability to handle multiple priorities in a fast-paced environment. Excellent communication skills — both written and verbal. Analytical mindset with a data-driven approach to decision-making. SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred. Skills: saas marketing,b2b saas,marketing strategy,retention,team management,advocacy,customer marketing,marketing automation,campaigns,lifecycle marketing,customer retention,customer engagement,saas,crm integration,leadership,communication,marketing,data analysis,multi-channel marketing,multi-media marketing campaigns,project management,crm

Videojet Location Mumbai, Maharashtra, India Category Marketing & Communications Job Id R10261640 Job Title: Demand Generation Specialist. Are you… Interested in working for an international and diverse company? Interested in developing your career in a leading Printing, Coding and Marking industry? Looking to use your troubleshooting skill? If so, read on! It’s likely you have purchased or used a product touched by Videojet Technologies this week. From freshness dating to track and trace coding, our technologies help ensure products sold across the globe, in the food, beverage, pharmaceutical, and industrial marketplaces are authentic and safe for consumers to use. We recognize that people come with a wealth of experience and talent. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Location: [Mumbai] Experience: 6 to 8 Years Industry: B2B Industrial Equipment / Manufacturing Company: Videojet Technologies India Pvt. Ltd. (A Veralto Company) Department: Marketing Reporting to: Regional Demand Manager - APAC Job Summary: We are seeking a results-driven Demand Generation Specialist to lead and execute strategic digital marketing initiatives that drive qualified leads and support revenue growth in the B2B industrial equipment manufacturing sector. This role requires a strong blend of strategic thinking and hands-on execution in digital marketing, combined with team and vendor management expertise. Key Responsibilities: Demand Generation & Campaign Management Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.). Own the lead funnel—drive MQLs through content marketing, paid media, webinars, and events. Collaborate with sales and product teams to align campaigns with business goals and buyer personas. Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact). Digital Marketing Execution Oversee SEO, SEM, website performance, marketing automation, and paid media strategies. Manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.). Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.). AI & Marketing Technology Leverage AI-driven tools for targeting, campaign optimization, and content personalization. Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting. Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes. Team & Vendor Management Lead and mentor a small team of digital marketers, analysts, or interns. Manage external vendors/agencies for paid campaigns, content, creative, or technology support. Ensure campaigns are delivered on time, within scope, and budget. Analytics & Optimization Track and analyze campaign performance and lead journey. Conduct A/B testing and implement data-driven optimizations to improve ROI. Prepare monthly/quarterly marketing performance dashboards. Requirements: 6–8 years of experience in B2B digital marketing/demand generation, preferably in industrial or manufacturing sectors. Proven track record of running successful lead-generation campaigns in complex B2B buying cycles. Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot/Marketo, CRM (Salesforce/Dynamics), and Google Analytics. Strong understanding of marketing funnels, lead nurturing, and buyer journeys. Experience in managing vendors, budgets, and internal stakeholders. Excellent communication, project management, and analytical skills. Preferred Qualifications: Bachelor's/Master’s degree in Marketing, Business, or related field. Experience working with global or multi-regional teams. Certification in Google Ads, HubSpot, or LinkedIn Marketing Solutions is a plus. Good experience in MS Office/ MS Excel is a plus. WHY VIDEOJET: Videojet is a global organization of more than 3,200 professionals, dedicated to serving our customers through teamwork, cooperation, innovation and the continuous pursuit of excellence in all business. We offer a wide range of exciting career opportunities for those who seek a challenging, fast-paced, results-oriented environment where personal contributions are recognized and rewarded. Videojet Technologies Inc is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. EQUAL OPPOTURNITY: Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. OUR CULTURE: More important than what we do is how we operate together as a team across our global organization. Each of our businesses has a unique local culture which is inspired by variety of perspectives our diverse team members bring to the table. However, Veralto and all our businesses share the same foundation comprised of our values and passion for continuous improvement through the Veralto Enterprise System that enables our teams to bring our unifying purpose to life around the world. OUR VALUES: We serve humanity with purpose and integrity We unlock ingenuity for customer success We deliver results as a team We continually improve for enduring imp At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. If you’ve ever wondered what’s within you, there’s no better time to find out. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. If you’ve ever wondered what’s within you, there’s no better time to find out. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

About us MAVIP Group is a global GTM consulting & execution organization with offices in the USA, UAE, KSA, Kenya, and India, delivering end-to-end solutions across Consulting, Marketing, Media, Events, Creative, Investments, Technology, Research, Sales, and Customer Experience. Our capabilities are built to help ambitious brands raise awareness, acquire customers, expand operations, and leverage platforms and tools for measurable impact. We operate at the intersection of creativity, execution, and strategy - with client success as our north star! About the role We’re looking for a sharp, detail-oriented Senior Client Servicing/Marketing Operations Executive with prior experience in an agency setting — preferably within the technology marketing domain . You’ll be the bridge between client expectations and internal execution, responsible for planning, coordinating, and reporting on a wide range of marketing activities including partner/customer events, telemarketing campaigns, content rollouts, and more. Key responsibilities Serve as the primary point of contact for client projects and campaigns Manage timelines, deliverables, and budgets across multiple accounts Plan and coordinate execution of activities like: Partner & customer events (in-person/virtual) Demand generation via telemarketing/email Content syndication & digital outreach Liaise with internal teams (content, design, ops) and external vendors Create detailed project plans, trackers, and reports for clients Monitor and optimize performance of ongoing marketing programs Ensure client satisfaction through proactive communication and on-time delivery Qualifications 3–6 years of experience in a client servicing or campaign operations role at a marketing agency Exposure to B2B tech clients , especially in regional or global campaigns Strong understanding of campaign workflows, event logistics, and demand gen channels Excellent communication, project management, and multitasking skills Comfortable using tools like Excel, Trello/Asana, HubSpot/Marketo (preferred but not mandatory) Highly organized, detail-oriented, and driven by deadlines Why us Fast-growing, impact-driven company with global ambitions. Work with leading global tech brands Dynamic, high-performance culture with plenty of ownership A culture that values ownership, speed, and transparency. Work directly with the leadership team to shape the future of the company. Flexibility, autonomy, and an opportunity to create long-term impact.

We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations, and execution. You will be responsible for leading the end-to-end marketing function, including lead generation, campaign performance, account growth, and marketing technology enablement, playing a critical role in driving our overall growth. Responsibilities Define and drive global marketing operations strategies, aligning with company vision and business goals. Lead integrated service definition, go-to-market planning, and new business opportunity creation. Take full ownership of P& L for the marketing function, ensuring profitability and sustained growth. Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives. Implement and manage marketing tools, platforms, and automation systems in coordination with revenue and sales ops teams. Champion best practices in data governance, campaign tracking, CRM, and reporting. Drive marketing automation strategies using tools like Hubspot, Marketo, Pardo, and CRMs such as Salesforce (preferably SFMC). Track, analyze, and optimize the effectiveness of lead generation, lead nurturing, and funnel development programs. Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment using platforms like ZoomInfo, Ringlead, etc. Provide regular reporting on campaign ROI, customer acquisition, retention, and overall program effectiveness. Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions. Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership. Requirements 15+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India-based clients. Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives. Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity. Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc. Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges. Experience working with SaaS-based or tech-led services/solutions is highly preferred. Highly collaborative, culturally sensitive, and adept at working across functions and geographies. Excellent communication, stakeholder management, and storytelling skills. This job was posted by Tuzar Baria from Netscribes.

Dr. Care Homeopathy Group, founded by Dr. A.M. Reddy in 2005, includes a chain of Homeopathy and Dental clinics across India. Dr. Reddy, a renowned Homeopath, has played a pioneering role in the development and awareness of Homeopathy in India. The group is highly regarded for its successful treatments and is considered one of the leading chains of clinics in the country Dr care is immediately hiring for Senior Digital Marketing Manager-Hyderabad Kindly find the below job description and interested candidates can send your CV's to praveen.hrr@drcarehospitals.com. Openings for Senior Digital Marketing Manager-Hyderabad . Senior Digital Marketing Manager – Healthcare Industry Job Type: Full-Time About the Role: We are seeking an experienced and strategic Senior Digital Marketing Manager to lead and execute our digital marketing initiatives in the healthcare industry. This individual will be responsible for developing and managing high-impact digital campaigns that drive awareness, patient engagement, lead generation, and brand growth in compliance with healthcare regulations (HIPAA, FDA, etc.). Key Responsibilities: Digital Strategy & Planning Develop and implement comprehensive digital marketing strategies aligned with business goals. Oversee omnichannel campaigns across paid media, SEO, SEM, social media, email marketing, and content. Stay up-to-date with trends and best practices in healthcare digital marketing and technology. Campaign Management Lead the creation, execution, and optimization of digital campaigns for B2B and B2C healthcare segments. Coordinate with creative, content, and product teams to ensure consistent messaging and branding. Manage marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud). Analytics & Optimization Track and analyze KPIs (CPC, CTR, CPL, ROAS, patient acquisition, etc.) and provide actionable insights. Conduct A/B testing to improve campaign performance. Report on ROI and make data-driven decisions to optimize strategies. Team Leadership Manage a team of digital marketers, freelancers, and/or agencies. Provide mentorship and performance management to junior team members. Compliance & Industry Knowledge Ensure all digital marketing efforts comply with healthcare regulations (e.g., HIPAA, GDPR). Collaborate with legal and compliance teams to review materials and campaigns. Qualifications: Required: Bachelor’s degree in Marketing, Communications, Business, or a related field. 6+ years of experience in digital marketing, with at least 3 years in the healthcare industry. Proven track record of successful digital campaign execution and optimization. Strong experience with tools such as Google Ads, Google Analytics, Facebook Ads Manager, and CRM systems. Deep understanding of healthcare marketing regulations and patient data privacy laws. Preferred: Master’s degree or MBA. Experience in tele health, pharmaceuticals, medical devices, or hospital systems. Certification in digital marketing platforms (Google, HubSpot, etc.). Key Skills: Strategic thinking with strong analytical abilities. Exceptional communication and leadership skills. Detail-oriented with strong project management capabilities. Adaptability to a fast-paced, evolving industry landscape Experience: 6 Above Years Work Location: JNTU, Hyderabad. Salary: 7LPA-14 LPA, SLIGHT NEGOTIABLE. Notice: Immediate Joiner Mode of Working: Work from Office Interested Individual can share your Resume to 7337550168(What's App) Regards Praveen HR Dr Care Homeopathy 7337550168 Job Type: Full-time Pay: ₹700,000.00 - ₹1,400,000.00 per year Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Education: Bachelor's (Preferred) Experience: Digital Marketing Manager: 8 years (Preferred) Digital Strategy & Planning: 8 years (Preferred) Report on ROI and make data-driven decisions: 6 years (Preferred) Work Location: In person

Job Description We have an exciting and rewarding opportunity for you to take your software engineering career to the next level. As a Software Engineer III - Full Stack Adobe Experience Developer at JPMorgan Chase within the Commercial and Investment Bank - Digital Platform Services - Content platform team, you will have a thorough understanding of content architecture and technologies. You will posses a broad range of technical experience such as content frameworks, UI development, server side development and performance analysis. The position will entail developing new applications and supporting existing applications for the global, client facing platforms. This role provides the unique and exciting opportunity to gain exposure to the full spectrum of the CIB's financial applications. You will primarily focus on the Content Platform applications. This serves as the base framework for a multitude of CIB applications. Job Responsibilities Design, develop, and maintain AEM components, templates, and workflows to meet business requirements. Ensure adherence to coding standards and implement AEM best practices for performance optimization and scalability. Develop and maintain backend services and APIs to support AEM functionalities. Ensure secure and efficient data handling between AEM and other systems. Create responsive and interactive front-end interfaces using HTML, CSS, JavaScript, and related frameworks. Optimize front-end performance for faster load times and better user experience. Utilize Foundation Granite UI components to build user-friendly and responsive interfaces within AEM. Leverage Coral UI components to create consistent and visually appealing user interfaces in AEM. Develop and integrate React-based SPAs within the AEM framework. Ensure smooth communication between AEM and React components for dynamic content rendering. Work closely with designers, content authors, and other developers to deliver high-quality digital experiences, ensuring alignment with design guidelines. Identify and resolve technical issues related to AEM components and integrations. Document the architecture, components, and styling conventions used in the project. Required Qualifications, Capabilities, And Skills Formal training or certification on software engineering concepts and 3+ years applied experience 3+ years of experience or equivalent expertise in AEM Full stack development, complex technology projects and programs in a large organization Solid understanding of all Adobe AEM building blocks, including templates, structure, components, sling/HTL, dialogs, widgets, etc., and the AEM development and deployment process. Experience in developing web pages using HTML5, CSS3, JavaScript, React JS, jQuery, LESS or SASS, Node, NPM, Webpack, TypeScript and experience in building cutting edge front-end technologies & responsive applications. Experience in JavaScript, ideally ES6 or ES7 and building/integrating Single Page Web Applications with AEM and understanding of software skills such as business analysis, development, maintenance and software improvement. Proficient in Adobe Experience Manager(AEM) foundational concepts and core frameworks. Experience in Java Content Repository (API) suite, Apache Sling web framework and, Apache Felix OSGi framework, DAM, Workflows is required. Experience developing custom components in AEM and exposing AEM content as REST API. Strong Java, J2EE and web development (HTML, JS, CSS, jQuery, Bootstrap, etc.) background with experience in building cutting edge web & responsive applications. Ability to work in large, collaborative teams to achieve organizational goals, and passionate about building an innovative culture. Advanced knowledge of application, data and infrastructure architecture disciplines and understanding of architecture and design across all systems. Preferred Qualifications, Capabilities, And Skills Business and technical analytical skills Experience with Content migration in AEM and well-versed with AEM workflows setup and maintenance as well as User and Group Management is a big plus. Experience working with author, publisher, and dispatcher configurations is a plus. Experience with Adobe Target, Marketo and Adobe Analytics is a huge plus. Exposure to cloud technologies ABOUT US

Digital Marketing Manager 📍 Location: Thiruvananthapuram, Kerala (Onsite – Must be willing to relocate) 🏢 Company: RankRizers 📅 Experience: Minimum 2 years 📝 Employment Type: Full-time About the Role We are seeking a growth-focused and strategic Digital Marketing Manager to drive revenue expansion for RankRizers through B2B marketing, sales automation, digital marketing, and performance-driven strategies. As a key leadership team member, you will be responsible for scaling the business, driving lead generation, and optimizing brand visibility in a fast-paced startup environment. This role is ideal for someone who thrives in dynamic, high-growth startup settings, understands the challenges of scaling a business, and can implement strategies that deliver measurable growth and revenue impact. Key Responsibilities Develop and execute a growth strategy focused on B2B lead generation, digital expansion, and revenue scaling. Implement sales automation tools and workflows (Zoho, HubSpot, Marketo, sales/marketing AI tools) to enhance lead management and conversion. Lead SEO initiatives , including topical authority, silo structures, and technical SEO to improve search rankings. Oversee performance marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads & Native Ads) to drive high-quality inbound leads. Optimize social media (SMM) and content marketing strategies for brand authority and engagement. Build and scale affiliate marketing and strategic partnerships to drive new business opportunities. Align marketing and sales efforts to create predictable revenue streams and enhance customer acquisition. Analyze and leverage data-driven insights to optimize campaigns and improve overall marketing ROI. Stay ahead of industry trends and adopt emerging digital growth strategies and tools. Work closely with the founding team to shape and drive the company’s long-term growth vision. Requirements ✅ Minimum 2-3 years of experience in a growth-driven leadership role, with expertise in B2B marketing, sales automation, and lead generation. ✅ Proven expertise in SEO, SEM, performance marketing, and demand generation. ✅ Strong knowledge of topical authority, SEO silo structures, and content marketing strategies. ✅ Experience with sales automation tools (Zoho, HubSpot, Marketo, etc.). ✅ Ability to lead cross-functional teams, aligning marketing, sales, and product growth strategies. ✅ Data-driven mindset with expertise in analytics tools (Google Analytics, SEMrush, Ahrefs, etc.). ✅ Startup mindset – adaptable, resourceful, and comfortable working in a high-growth, fast-paced environment. ✅ Must be willing to relocate to Thiruvananthapuram, Kerala (Onsite role). Benefits & Perks Competitive leadership-level compensation and performance-based incentives. Opportunity to shape and drive the company’s high-impact growth strategy. Access to cutting-edge digital tools and growth resources. Learning and development programs for continuous career growth. Dynamic and fast-paced startup environment with a high degree of ownership and responsibility.

Job description: Job Description As the Head of marketing for Retail, Travel & Transport, Hospitality, and Services sector, you will be responsible for accelerating revenue growth, enhancing the brand reputation of these industries, and strengthening client relationships across the Americas. This will be achieved by driving strategic business priorities across the sector, expanding existing client portfolios, sourcing and shaping large transformation deals, differentiating with fields of play, and leveraging key strategic partnerships, whilst focusing on client centricity. Building geo-centric marketing plans, devising account-based and performance marketing campaigns to scale strategic clients, designing opportunity-centric activities to generate and win large transformation deals, and creating joint marketing programs to leverage hyperscalers and partners are some of the key activities that will contribute to the larger team’s success. You will work closely with senior business leaders, account executives, and sales leaders and a dream team of marketing experts to drive thought leadership, win deals, improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers’ needs K͏ey Activities: Account-based marketing & influence on pipeline growth - Strengthen buyer relationships, improve client retention, and grow share of wallet by developing and executing targeted, digital-first, account-based marketing campaign. Building a Strong Industry Brand - Build a relevant and impactful brand using levers of thought leadership, enhancing market presence of Wipro executives, through analyst relationship, content and solution marketing, media, thought leadership, speaker opportunities Large deal pursuits - Improve win rates and grow revenue by developing and executing targeted, digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions. Demand Generation - Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities and focus on differentiating with industry relevant fields of play. Partner Marketing - Work with partner ecosystem to create programs & campaigns R͏esponsibilities: Collaborate with Sector Head and business teams to develop strategic marketing plans. Manage and mentor a team directly reporting into you Execute demand generation and account-based marketing covering existing and new accounts. Team with deal pursuit teams to devise win strategies using differentiated solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. E͏xperience Of the 12+ years, 5+ of demand gen campaign experience and/or marketing program management experience. Experience building integrated marketing campaigns for an IT Services/B2B technology company & with digital strategy Experience managing and executing marketing for large deal and proactive pursuits. Candidate must have inclination for creative messaging as it relates to promotional content Must have experience handling large events and budgets Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Demandbase, ABM Programs (ITSMA etc.), Windows Suite, Adobe, etc. Handle both in-person and virtual events. Experience in managing end-to-end large events like NRF, CES, SAP Sapphire, Dreamforce would be critical. ͏ Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

Summary Gainwell Technologies is seeking a highly skilled and motivated Website Manager to lead the evolution of our digital experience. This role combines user-centric thinking, analytical decision-making, and hands-on execution to ensure our website delivers high performance, accessibility, and engagement. You’ll apply a strong foundation in web technologies, user experience design, conversion rate optimization (CRO), and technical SEO to continuously improve the effectiveness and usability of our digital platform Location: Bangalore / Hybrid Your role in our mission Website Development & User Experience Manage and customize website layouts, templates, and visual components using HTML, CSS, JavaScript, and PHP. Implement clean, responsive designs based on wireframes and mockups provided by the design team. Ensure cross-browser compatibility, mobile responsiveness, and alignment with brand standards. Maintain site health, manage updates to themes and plugins, and monitor performance issues. SEO, Performance & Analytics Implement technical and on-page SEO best practices (structured data, schema markup, internal linking, etc.). Optimize Core Web Vitals, page speed, and site performance using caching and code optimization techniques. Monitor SEO and performance metrics via Google Analytics 4, Search Console, and third-party SEO tools. Deliver regular reports on keyword rankings, crawl/indexing issues, traffic, site health, and behavior patterns. UX, CRO & Accessibility Apply UX best practices to implement responsive layouts, intuitive navigation, and accessible interfaces based on provided design mockups. Conduct A/B and multivariate testing to improve usability and user task success (e.g., form completions, navigation flows). Use behavior analytics tools (e.g., Hotjar, Microsoft Clarity) to identify friction points and optimize user flows. Ensure ADA/WCAG 2.1 AA compliance through regular accessibility testing and remediation. Martech & Analytics Integration Integrate and maintain tracking for marketing and analytics platforms (e.g., HubSpot, Salesforce, Marketo) via forms, events, and pixels. Manage and configure tags through Google Tag Manager, including Meta Pixel, LinkedIn Insight Tag, and Google Ads tracking. Configure GA4 for enhanced event tracking, user segmentation, and funnel analysis. Documentation & Collaboration Work closely with content, design, and digital teams to implement new features, updates, and campaign support pages. Maintain detailed documentation for all website configurations, plugins, SOPs, and deployment procedures. Support internal teams by providing technical training and guidance on WordPress usage. Education Bachelor’s degree in Computer Science, Information Technology, or equivalent experience. Experience 8+ years of experience managing high-performance business websites with a focus on UX, SEO, CRO, and accessibility. Hands-on experience customizing and maintaining WordPress websites. Proven track record of improving site usability, speed (Core Web Vitals), and user engagement through data-driven enhancements. Technical Skills Proficient in HTML5, CSS3 (SASS/LESS), JavaScript (ES6+), jQuery, Bootstrap, and PHP. Strong understanding of technical and on-page SEO, structured data, and schema markup. Experienced with GA4, Google Tag Manager, and SEO tools (e.g., Ahrefs, SEMrush). Skilled in A/B testing (Google Optimize, VWO) and behavior analytics tools (Hotjar, Microsoft Clarity). Knowledge of web accessibility standards (WCAG 2.1 AA) and tools like axe and Lighthouse. Proficient in Adobe Photoshop, Illustrator, and InDesign for working with web assets and collaborating with design teams. Familiar with Git and version control workflows. Familiar with MySQL and database management (phpMyAdmin).

We're looking for a QA Engineer This role is Office Based, Hyderabad Office Position Title: QA Engineer (Digital & Automation) We are seeking an experienced QA Engineer with a strong background in Azure AI services, Salesforce applications, and Microsoft technologies. The ideal candidate will have extensive experience in testing AI-driven solutions within enterprise IT environments, ensuring seamless integration and functionality across platforms. In this role, you will… Design and execute comprehensive test plans for AI models and applications developed using Microsoft Azure AI services, ensuring optimal performance and reliability. Conduct thorough testing of Salesforce applications, including Sales Cloud, Service Cloud, CPQ, CLM, Marketo, and ServiceNow, to ensure they meet business requirements and integrate seamlessly with other systems. Develop and execute test strategies for mobile applications to ensure compatibility, usability, and performance across various devices and operating systems. This includes both manual and automated testing approaches. Test third-party integrations with Microsoft Power Platform suite, ensuring seamless functionality. Develop and execute automated tests using tools such as Selenium and AccelQ. Use test management tools like ServiceNow, and TestRail to track and manage test cases and defects. Develop and maintain test automation using standard frameworks. Design and implement test strategies based on business requirements, in collaboration with Development, Product Management, and Customer Support teams. Identify, report, and work with development teams to resolve software issues, ensuring solutions are validated. Contribute to various testing activities, including functional, regression, automation, performance, and documentation testing. Provide regular feedback on project/product quality through meetings, reports, and stakeholder communication. Support software quality in production environments from a QA perspective. Act as a quality advocate throughout the development lifecycle to ensure high-quality deliverables. Lead major projects and provide training to junior and intermediate QA engineers. Drive quality initiatives and ensure adherence to industry and organizational QA standards. Continuously improve software and processes through creativity and knowledge sharing. Cross-Functional Collaboration: Collaborate effectively with digital product teams , ensuring that both Digital solutions meet functional and non-functional testing requirements. You’ve Got What It Takes If You Have… Experience: Minimum of 3+ years in QA, with a focus on Microsoft applications and automation testing. Microsoft Technologies: Extensive experience in testing Microsoft Azure and Microsoft Power platform applications and ensuring their seamless operation within enterprise environments. Familiarity with Microsoft Test Studio is preferable. Salesforce Expertise: Hands-on experience with Salesforce Sales Cloud, Service Cloud, CPQ, and other related Salesforce applications. Automation Tools: Proficiency in Selenium or similar automation tools (e.g., AccelQ, cloud-based tools, or low-code/no-code automation platforms). API Automation: Strong experience in automating API tests. CI/CD: Familiarity with CI/CD processes, particularly in Salesforce environments. Test Management: Experience using test management tools such as ServiceNow , TestRail , and other tools in collaboration with the digital team to ensure alignment and smooth execution. Defect Management: In-depth knowledge of ServiceNow, or similar defect management systems. Digital Testing Skills: Experience in testing digital applications such as websites , mobile apps , and other customer-facing digital solutions in collaboration with the digital team. Additional Skills: Strong proficiency in QA methodologies and best practices. Excellent communication skills for collaborating with cross-functional teams , especially with the digital team . #LI-OnSite Our Culture: Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today. Who We Are: Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today. Check us out on LinkedIn, Comparably, Glassdoor, and Facebook!

Location Bangalore, India Job Summary The Marketing Automation Analyst is part of the Marketing Technology & Effectiveness team and will play an integral role in building and executing best-in-class marketing programs, including segmentation, testing, and deployment across all channels. You’ll support critical marketing operations initiatives such as the lead lifecycle, scoring, nurturing, segmentation, and data cleansing. You know the devil is in the details, and can build multiple campaigns at a time with a high level of accuracy. As you will be working closely with growing teams in the US, your working hours may be adjusted so that there is an overlap with different time zones for coordination. Job Description Excellent Communication Skills ( Written and Verbal ) Creative Thinking / Think out of the Box Ability to analyse and target the right medium for connecting with the Business Should have knowledge about Social Media networks ( LinkedIn / Facebook / Google+ / Twitter etc.,) Good to have Designing Ad Campaign experience SMO / SEO experience Experience in researching contents using online resources Required Skills Experience: 2-4 years Marketo Certified Expert preferred 2+ years of experience as a Marketo power user 1+ years of Salesforce experience, admin experience preferred Excellent written and verbal communication skills, with great ability to collaborate Prior experience in a B2B or SaaS environment Working knowledge of HTML5 xHTML, XML and CSS Detail-oriented, self-motivated, and highly organized Communicative, transparent, and a team player Quick learner with a problem-solving mindset

Profile - Marketo Lead Exp-3 Location- Noida Notice Period- Immediate to 15 Days ESSENTIAL SKILLS Hands-on experience with Marketo campaign execution and other marketing automation platforms. Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement. Knowledge and hands-on experience with programming and scripting languages, web services, and web development. Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows. Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs. Excellent communication skills to collaborate with both technical and non-technical stakeholders. DESIRABLE SKILLS Experience working with CRM systems (Marketo preferred) and marketing analytics tools. Familiarity with A/B testing, lead scoring models, and personalization strategies. Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements. REQUIRED EXPERIENCE 2+ years of experience in marketing automation, digital marketing, or related fields. Proven experience managing end-to-end campaign execution, from design to deployment. 3+ years of experience years of hands on coding emails (HTML/CSS) Background API integrations and automation scripting, is a plus. Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance. Check the JD and share your CV on yogendra.joshi@vservit.com

About Company : They balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what’s now to what’s next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society. · Job Title: aws databricks · Location: pune,Bangalore, Noida, Mumbai, Hyderabad · Experience : 6 to 10 years · Job Type : Contract to hire. · Notice Period: Immediate joiners Mandatory Skills: required skills: AWS data bricks, data warehouse, power BI, azure. 5+ years of hands-on experience in data engineering/ETL using Databricks on AWS / Azure cloud infrastructure and functions. 3+ years of experience in PBI and Data Warehousing experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement. Experience with AWS (e.g. S3, Athena, Glue, Lambda, etc.) preferred. Deep understanding of data warehousing concepts (Dimensional (star-schema), SCD2, Data Vault, Denormalized, OBT) implementing highly performant data ingestion pipelines from multiple sources Strong proficiency in Python and SQL. Deep understanding of Databricks platform features (Delta Lake, Databricks SQL, MLflow) Experience with CI/CD on Databricks using tools such as BitBucket, GitHub Actions, and Databricks CLI Integrating the end-to-end Databricks pipeline to take data from source systems to target data repositories ensuring the quality and consistency of data is always maintained. Working within an Agile delivery / DevOps methodology to deliver proof of concept and production implementation in iterative sprints. Experience with Delta Lake, Unity Catalog, Delta Sharing, Delta Live Tables (DLT), MLflow. Basic working knowledge of API or Stream based data extraction processes like Salesforce API, Bulk API. Understanding of Data Management principles (quality, governance, security, privacy, life cycle management, cataloguing) Nice to have: Databricks certifications and AWS Solution Architect certification. Nice to have: experience with building data pipeline from various business applications like Salesforce, Marketo, NetSuite, Workday etc.

Job Title: Field Marketer – India (B2B Tech) Location: India - Mumbai Department: Marketing Reports To: Head of Marketing, India Job Summary: As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing. Key Responsibilities: Field Marketing Strategy & Planning Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns. Partner with regional and in-country sales leaders to understand pipeline needs and growth targets. Create localized programs and campaigns to drive awareness, consideration, and conversion. Account-Based Marketing (ABM) Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector. Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach. Work closely with sales teams to drive engagement across buying groups within target accounts. Events & Experiential Marketing Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows. Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking. Build CXO and decision-maker engagement through curated executive experiences. Digital & Social Marketing Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness. Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers. Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring. Content & Messaging Localize global content to suit the Indian market across industries and buyer personas. Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences. Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes. Partner & Channel Marketing (if applicable) Support co-marketing programs with key channel and distribution partners. Jointly host partner webinars, workshops, and campaigns to drive shared pipeline. Ensure proper branding and value messaging across partner-led initiatives. Analytics & Reporting Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores). Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking. Regularly present insights and recommendations to marketing and sales stakeholders. Required Skills and Experience: 5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies. Proven experience in executing integrated field marketing programs in India. Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models). Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing. Expertise in organizing physical and virtual events, managing budgets, and working with vendors. Excellent storytelling and content localization skills. Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization. Experience working cross-functionally with sales, product, and global marketing teams. Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. Knowledge of India’s enterprise IT landscape and buyer behavior. Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

We're looking for a QA Engineer This role is Office Based, Hyderabad Office Position Title: QA Engineer (Digital & Automation) We are seeking an experienced QA Engineer with a strong background in Azure AI services, Salesforce applications, and Microsoft technologies. The ideal candidate will have extensive experience in testing AI-driven solutions within enterprise IT environments, ensuring seamless integration and functionality across platforms. In this role, you will… Design and execute comprehensive test plans for AI models and applications developed using Microsoft Azure AI services, ensuring optimal performance and reliability. Conduct thorough testing of Salesforce applications, including Sales Cloud, Service Cloud, CPQ, CLM, Marketo, and ServiceNow, to ensure they meet business requirements and integrate seamlessly with other systems. Develop and execute test strategies for mobile applications to ensure compatibility, usability, and performance across various devices and operating systems. This includes both manual and automated testing approaches. Test third-party integrations with Microsoft Power Platform suite, ensuring seamless functionality. Develop and execute automated tests using tools such as Selenium and AccelQ. Use test management tools like ServiceNow, and TestRail to track and manage test cases and defects. Develop and maintain test automation using standard frameworks. Design and implement test strategies based on business requirements, in collaboration with Development, Product Management, and Customer Support teams. Identify, report, and work with development teams to resolve software issues, ensuring solutions are validated. Contribute to various testing activities, including functional, regression, automation, performance, and documentation testing. Provide regular feedback on project/product quality through meetings, reports, and stakeholder communication. Support software quality in production environments from a QA perspective. Act as a quality advocate throughout the development lifecycle to ensure high-quality deliverables. Lead major projects and provide training to junior and intermediate QA engineers. Drive quality initiatives and ensure adherence to industry and organizational QA standards. Continuously improve software and processes through creativity and knowledge sharing. Cross-Functional Collaboration: Collaborate effectively with digital product teams, ensuring that both Digital solutions meet functional and non-functional testing requirements. You’ve Got What It Takes If You Have… Experience: Minimum of 3+ years in QA, with a focus on Microsoft applications and automation testing. Microsoft Technologies: Extensive experience in testing Microsoft Azure and Microsoft Power platform applications and ensuring their seamless operation within enterprise environments. Familiarity with Microsoft Test Studio is preferable. Salesforce Expertise: Hands-on experience with Salesforce Sales Cloud, Service Cloud, CPQ, and other related Salesforce applications. Automation Tools: Proficiency in Selenium or similar automation tools (e.g., AccelQ, cloud-based tools, or low-code/no-code automation platforms). API Automation: Strong experience in automating API tests. CI/CD: Familiarity with CI/CD processes, particularly in Salesforce environments. Test Management: Experience using test management tools such as ServiceNow, TestRail, and other tools in collaboration with the digital team to ensure alignment and smooth execution. Defect Management: In-depth knowledge of ServiceNow, or similar defect management systems. Digital Testing Skills: Experience in testing digital applications such as websites, mobile apps, and other customer-facing digital solutions in collaboration with the digital team. Additional Skills Strong proficiency in QA methodologies and best practices. Excellent communication skills for collaborating with cross-functional teams, especially with the digital team. Our Culture Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today. Who We Are Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today. Check us out on LinkedIn , Comparably , Glassdoor , and Facebook !

We are looking for a highly skilled and certified Marketo Campaign Specialist to join our Marketing Operations team. The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows. This is a key role in driving demand generation and marketing automation excellence across regions. Key Responsibilities: Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists. Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows. Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates. Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns. Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce). Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy. Continuously optimize workflows and templates for better efficiency and performance. Required Skills & Qualifications: 4–7 years of hands-on experience in Marketo as a core marketing automation tool. Must be a Marketo Certified Expert or Specialist. Strong understanding of B2B marketing, lead generation, and customer journey mapping. Proficient in HTML/CSS for email and landing page customization. Experience with CRM tools like Salesforce is a must. Strong analytical skills with experience in campaign performance tracking and reporting. Excellent communication, project management, and collaboration skills.

RESPONSIBILITIES Develop, execute, and optimize demand generation strategies for both customer acquisition and customer expansion, that align with our business goals and target audience, driving qualified pipeline and revenue growth. Work in strong partnership with sales teams to build and maintain alignment between marketing and sales efforts throughout the entire buyer's journey. Collaborate closely with product and product marketing teams to deeply understand our offerings, target audience, and competitive landscape. Leverage this knowledge to develop demand generation strategies that effectively position our products and address customer pain points and positive business outcomes. Design and implement successful campaigns across diverse platforms, including digital, webinars, content marketing, and account-based marketing (ABM). Ensure cohesive and integrated marketing initiatives that contribute to the sales pipeline and overall revenue objectives. Apply your in-depth understanding of ABM strategies to create personalized, high-impact campaigns that resonate with key target accounts and decision-makers. Harness your knowledge of both digital and field marketing to create a balanced approach that reaches prospects through multiple touchpoints, both online and offline. Stay up-to-date with industry trends and emerging technologies to continually evolve and optimize our demand generation strategies. SKILLS Strong understanding of both digital and field marketing strategies, with a history of creating integrated campaigns that leverage both approaches. Creative thinker with the ability to identify new opportunities and strategies for demand generation. Strategic/creative thinker, detail-oriented, and highly organized. Exceptional communication skills, both written and verbal. Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail. Ability to thrive in a fast-paced environment with multiple assignments, stringent deadlines, and changing priorities. EXPERIENCE REQUIRED Bachelor's degree in Marketing, Business, or a related field 4-8 years of overall marketing experience, with a focus on demand generation and B2B tech environments. Experience with demand generation in a B2B tech environment. Proven track record of successfully partnering with sales teams to drive revenue and deliver measurable results. Experience in full-funnel/revenue marketing, showcasing your ability to drive prospects through the buyer's journey. Experience with Salesforce Sales Cloud (CRM) and Marketing Automation Platforms (Hubspot, Marketo, etc.) Experience thriving in a fast-paced matrixed global environment.

Description Ciklum is looking for a Digital Marketing Manager to join our team full-time in India. We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live. About The Role As a Digital Marketing Manager, become a part of a cross-functional development team engineering experiences of tomorrow. We are seeking a strategic and data-driven Digital Marketing Manager to lead our digital marketing efforts and drive online growth for the North America Market. The ideal candidate will have a proven track record in creating and executing successful digital campaigns, managing cross-channel strategies, and using analytics to optimize performance. Responsibilities Develop and execute digital marketing strategies to generate demand and business leads Manage all digital channels including SEO, SEM, email marketing, content marketing, and paid advertising (Google Ads, LinkedIn, Meta, etc.) Oversee social media strategy and execution across platforms Plan and manage the company’s website performance, ensuring content is up-to-date, SEO-optimized, and aligned with brand messaging Track marketing automation initiatives using platforms like HubSpot, Marketo, or similar tools Analyze campaign performance using tools like Google Analytics, and generate actionable insights to improve ROI Collaborate with internal teams (e.g., sales, service line, global marketing teams) and external agencies or vendors Stay current with digital marketing trends, best practices, and new technologies Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field 8+ years of experience in digital marketing, with a strong understanding of all major digital channels Experience in B2B tech or SaaS marketing Familiarity with A/B testing tools and conversion rate optimization (CRO) Graphic design or basic HTML/CSS knowledge Proficient in Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and CMS platforms (e.g., WordPress) Experience with CRM and marketing automation tools Strong project management and communication skills Creative thinker with attention to detail and a passion for performance-driven marketing What's in it for you Strong community: Work alongside top professionals in a friendly, open-door environment Growth focus: Take on large-scale projects with a global impact and expand your expertise Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications Endless opportunities: Explore diverse domains through internal mobility, finding the best fit to gain hands-on experience with cutting-edge technologies Care: We’ve got you covered with company-paid medical insurance, mental health support, and financial & legal consultations About Us At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you’ll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress. India is a strategic innovation hub for Ciklum, with growing teams in Chennai and Pune leading advancements in EdgeTech, AR/VR, IoT, and beyond. Join us to collaborate on game-changing solutions and take your career to the next level. Want to learn more about us? Follow us on Instagram, Facebook, LinkedIn. Explore, empower, engineer with Ciklum! Experiences of tomorrow. Engineered together Interested already? We would love to get to know you! Submit your application. Can’t wait to see you at Ciklum. Apply

The Opportunity Avantor is looking for a dynamic, forward-thinking, and experienced Growth Marketing Coordinator, who will be responsible for delivering results against some of the most complex business and technology initiatives. This role will be a full-time position based out of IND- Coimbatore. If you are passionate about solving complex challenges and driving innovation lets talk! The Growth Marketing Coordinator participates in the sales and marketing strategy to execute digital marketing campaigns following analysis and evaluation of various market trends. The role delivers split (A/B) testing and personalization campaigns, driving incremental business value every day by optimizing e-commerce conversion. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and email campaigns. The role is responsible for the execution, maintenance, and measurement of email marketing and nurture campaigns resulting in lead generation, business growth, and customer retention. The individual also helps to maintain contact data and participates in regular data clean-up activities while also maintaining the cleanliness of our automation platform, Marketo and ensuring exceptional deliverability of campaigns. MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance) Help maintain and support effective newsletter strategy through template coding, optimization, data management, etc. Develop and execute short term and long term email automation, campaigns, and programs in collaboration with key marketing staff. Evaluate the effectiveness of current automation programming and make recommendations around the evolution of these programs. Collaborate with the design team to build and create engaging and effective email designs and landing pages. Partner with key marketing stakeholders to assist in developing messaging and strategy in alignment with short and long term growth goals. Monitor and optimize campaigns for maximum performance and conversion rates. Perform A/B split testing and analyze results. Develop deliverability best practice process and maintain/improve email deliverability and domain health Analyze campaign data and make recommendations for future campaigns. Report findings and recommendations monthly in the Department wide Marketing Snapshot. Manage and maintain email lists, segmentation and cohorts, and identify opportunities for future campaigns or automation. Stay up-to-date with email marketing best practices and trends. Utilize and explore competitor research, industry research and relevant reporting. Maintain a deep understanding of brand, audience, and company objectives. Project manage campaigns and programs. Utilize and explore competitor research, industry research and relevant reporting. Report regularly on metrics and insights gained from results along with recommendations to leadership. Create automated reports for stakeholders as needed Execute daily maintenance of deliverability of campaigns and seed lists Create and maintain lead nurturing and customer acquisition email programs to support business growth Support other marketing campaign requests as needed Performs other duties as assigned. QUALIFICATIONS (Education/Training, Experience and Certifications) Bachelors degree in marketing or business related field, or equivalent experience and/or certificates. 3-5 Years of practical experience in an e-marketing role with management of email systems expertise 1-2+ years experience working in cross-functional project teams Experience in customer-facing web site support and problem resolution Experience with Adobe Marketo and Adobe Target Experience using Validity Everest KNOWLEDGE S AND ABILITIES (Those necessary to perform the job competently) Ability to demonstrate knowledge and experience in SEO and web content management. Must be able to work in a fast pace environment and handle multiple projects and deadlines. Strong knowledge of CSS / XML / HTML /JavaScript development Basic knowledge of web service protocols (REST, SOAP, etc) Strong e-marketing channel knowledge and best practice Ability to multitask and prioritize in fast-paced environment Must be a demonstrated team player with a can-do mentality Demonstrates decision-making and problem-solving abilities specific to Web technologies. Strong analytical skills Strong organizational skills Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload Ability to effectively foster business relationships across teams and develop a good view of how the business operates Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. EEO Statement: We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. 3rd party non-solicitation policy:

The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing , building and optimizing email and marketing automation campaigns with a keen attention to user experience . The y follow best practices, champion testing and apply RSM brand governance in all program , which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada . The Marketing Automation Se nior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends , including content design and marketing best practice. They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement , as a champion of Marketo and the RSM digital experience roadmap . General responsibilities : Understandmarketing campaign strategy and performance goals for assigned programs and projects Complete assigned tasks in a timely manner, communicating with broader team members effectively across all internal channels to ensure clarity Uphold RSM brand standards and best practices Provide critical thinking about campaign approach and tactical execution Proactively manage multiple projects and deadlines Actively seek out and participate in skills development training, as defined by career development goals -- 25%. Email and marketing automation responsibilities : Design, execute and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs Understand program and channel benchmarks, monitor campaigns to meet or exceed Recommend copy, design and format adjustments to improve open and click-through rates Champion testing to improve data-driven decision making Accurately connect Marketo campaigns to CRM to ensure data flow to support definedmeasurement strategy Contribute to reporting for demand generation campaigns Review peer campaigns for second set of eyes accuracy, collaborate on problem-solving Participate in power user training and office hours to ensure consistency across enterprise Identify opportunities for process, campaign or platform strategy improvements and bring forward to leadership -- 65%. Other duties as assigned - 10%. EDUCATION/CERTIFICATIONS Bachelorsdegreeinmarketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification (or ability to achieve within 6 months), preferred TECHNICAL/SOFT SKILLS Expert understanding of Marketo suite of tools; required Expertunderstandingof email marketing and multichannel marketing automation; required Experience with sales and marketing channel integration Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. EXPERIENCE 6+yearsofexperienceinemail marketing and marketing automation experience, preferably within a large, global organization or professional services environment Deep understanding of buyer journey, preferably in B2B environment LEADERSHIP SKILLS Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Abilitytoinfluencepeersandinternalclientstoachieveobjectives Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders

The Web Content Associate is responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada . Th is role requires following best practices and applies brand governance in all content builds ensuring a web visitor experience that is likely to achieve page-specific SEO and conversion goals . The web content associate understands the RSM website hierarchy , SEO strategy , taxonomy , and template and applies this knowledge to stakeholder project briefs to deliver high-quality web pages that serve and delight. The associate is t he primary team member assigned to th e Workfront web edit task request queue, implementing timely changes to site content and coordinating with other members of the content marketing, design and/or digital technology teams to effectively complete change requests . In addition to building and editing web pages for the main rsmus.com and rsmcanada.com domains, the web content associate may serve as secondary content support for other RSM marketing and recruiting websites , as part of a collaborative Communications, Marketing and Growth t eam . General responsibilities : Uphold RSM brand standards and digital content marketing best practices Collaborate and communicate effectively with global team members to ensure timely project delivery Provide critical thinking about the approach to digital content publishing for an optimal user experience Proactively manage multiple projects and deadlines, with minimal revisions Actively seek out and participate in skills development training, as defined by career development goals -- 15%. W eb publishing responsibilities Publish or edit web pages on rsmus.com and rsmcanada.com as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives Maintain firm and web brand standards across all page experiences Regularly participate in AEM and other web content training to improve skills Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development Support approved RSM subdomain content authoring(i.e. blogs) as approved by COE leadership Implement authoring fixes for technical SEO optimizations Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains Monitor and implement Workfront web edit request queue tasks -- 60%. Digital content experience responsibilities Work with web content manager and website engineers to solve technical problems and/or recommend new functionality Review site performance reports, as appropriate, to identify improvement opportunities Assist with coordinating sitewide content updates Support web content manager and digital marketing analytics team with AEM reporting and content audits -- 15%. EDUCATION / CERTIFICATIONS Bachelors degree in marketing, communications, digital marketing, journalism or design(preferred), or 4 years equivalent business experience TECHNICAL / SOFT SKILLS Demonstrated expertise using enterprise content management systems/web platforms, required (Adobe Experience Manager, preferred) Proficient withdigital and content marketing strategy; required Understanding of SEO best practices, preferred Strong awareness of grammar and style (American English, Canadian English) Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc) Experience with work management tools, Workfront preferred EXPERIENCE 2 - 4 years of experiencein web content publishing and site optimization, preferably within alarge, globalor professional services organization Awareness of buyer journey, preferably in B2B environment LEADERSHIP SKILLS Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders.

Rsponsibilities Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign at client organizations Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to): Work with Clients to assess requirements. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows Configure the Adobe Campaign solution to customer requirement including Campaigns set-ups, building web pages using Scripting.Proactive problem diagnosis, troubleshooting and resolution Create Implementation plans for new and existing clients Creation of accurate estimates and quotations for Adobe Campaign Consulting services Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution Ownership of the technology solution from estimation and design through to delivery, acceptance and operation Knowledge transfer/Training to customers on solution implemented Product Upgrades and Configuration activities Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which do have dedicated Project Managers Build great working relationship with Onshore Consulting team, Learn and Adopt best-practices from such teams globally Work closely with the Quality Assurance team to ensure professional delivery of technical implementations Required Skills: 2 years of SQL development experience including ETL implementations 2+ years of scripting/programming experience (JavaScript preferred) 5+ years of enterprise software implementation/development experience 4+ years implementing Adobe Campaign for clients with Have worked on setting up a fresh instance of Adobe Campaign to go live for at least 4 clients Have setup ETL workflows with initial data loads and corresponding schemas and forms Have hosted deskside coaching sessions with clients demonstrating functionality built and enabling clients to use it Have created complex scheduled multi touch campaigns Have created complex deliveries with more than 5 personalization fields Good communication skills to ensure effective customer interactions, communications, and documentation Experience with migration from Campaign V7 to V8 Able to work independently with minimal supervision Ability to work under pressure, think quickly, delivering to tight deadlines Ability to work under flexible timings, 8 hours per day overlapping client time zones. Typically and 8 hours day between 0800IST to 1200EST depending on client location. Good presentation and customer facing skills

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and Responsibilities: 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical and Functional Skills: Bachelors degree in any field 4 to 5 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT]