1365 Marketo Jobs - Page 24

Salary: Competitive Location: New Delhi Country: India Business Unit: External Communications & Brand Vacancy Type: Permanent Closing Date: 31 July 2025 Meet the recruiter Monika Sharma monika.sharma@cambridge.org Digital Marketing Manager Department / Business Unit: Marketing Location Delhi Reports to VP Marketing South Asia We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge. JOB PURPOSE This role will be responsible for leading digital transformation, online marketing channels, building website traffic, digital brand presence, and driving acquisitions. The inclement will own all aspects of demand generation marketing for India and South Asia markets. Work closely with members of the marketing verticals in defining the digital road map, strategy, and performance marketing. PRINCIPAL ACCOUNTABILITIES Lead and grow the demand generation marketing function in the Cambridge South Asia marketing team. Create and own the digital initiatives to budget, timeline, and results. Develop a deep understanding and knowledge of Cambridge's Education, English, and Academic products rapidly. Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROI's. Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources. Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers. Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards. Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey. Develop digital marketing programs and initiatives for Cambridge's Community Management project e-commerce projects and online innovations. Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization. Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue Design and implement marketing automation programs across Cambridge's digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions. Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding. Develop and manage content marketing strategies across digital channels, with a focus on audience engagement and thought leadership. Lead the creation of engaging social media content and campaigns that drive brand awareness and drive community engagement across platforms such as Facebook, LinkedIn, Twitter, etc. Analyse social media performance regularly to determine content effectiveness, optimize campaigns, and refine targeting strategies for greater audience engagement. Monitor and report on the performance of paid and organic social media campaigns, identifying trends and providing actionable insights to improve future campaigns. Develop and track key social media performance metrics such as reach, impressions, engagement rates CTR, and conversion rates. Additional Duties Perform any other duties that may be expected of you by your immediate Manager. KNOWLEDGE Bachelor's in computer science or Equivalent from a reputed university with additional Digital Marketing qualifications. 12+ years of solid digital marketing experience as a Digital Marketing Manager. Executed high-volume digital and demand generation programs through rapid growth in B2B and B2C. B2G experience will be a definite plus. SKILLS Demonstrated and proven experience in building, managing, and optimizing Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, Display, Retargeting, and other ad platforms. Experience in using HubSpot, Marketo, and similar tools effectively. Capabilities in building multichannel ABM and demand generation strategies that fuel category and new business growth for various Cambridge business verticals. Have an impressive understanding of marketing analytics and attribution modelling. Good analytical and quantitative skills; easily interpret data and translate it into actionable insights with a test and learn mindset. Ability to scale transactions and products digitally. Managed scale and delivered hyper-growth digitally. Possess exceptional interpersonal, communication, and relationship-building skills with a proven ability to meet deadlines and goals. Able to work well in a matrix structure and environment. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background. We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet. To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role. *****

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Job Summary: The Corporate Marketing Specialist is responsible for leading the execution of marketing campaigns, corporate communications, and brand initiatives. This role involves strategic content creation, digital marketing, event coordination, and performance analysis to drive brand visibility, engagement, and alignment with business goals. The ideal candidate should possess strong creative and analytical skills, be adept at managing multiple initiatives, and have a deep interest in corporate marketing strategies. Key Responsibilities: Marketing Campaign Management: • Lead the planning, execution, and optimization of corporate marketing campaigns across multiple channels, including digital, social media, and traditional media. • Develop and manage content for websites, social media, email newsletters, blogs, and press releases to support campaign goals. • Track, measure, and analyze campaign performance, providing actionable insights to improve future initiatives and report on key metrics. Brand & Content Strategy: • Ensure consistency and alignment of all marketing materials with brand identity and messaging. • Lead the creation and execution of marketing collateral, such as presentations, brochures, and promotional content. • Collaborate with designers, copywriters, and external vendors to produce high-quality, impactful marketing assets. Digital Marketing & Social Media Leadership: • Manage and optimize social media platforms to maximize audience engagement and align with overall marketing strategy. • Oversee the management and updating of website content to ensure timely, relevant, and brand-compliant information. • Conduct in-depth research on industry trends, competitor strategies, and market insights to inform the development of effective marketing strategies. Event Coordination & Corporate Communications: • Take ownership of planning and executing corporate events, trade shows, webinars, and sponsorship opportunities to drive brand awareness. • Draft and edit internal and external communications, including newsletters, press releases, and corporate announcements, ensuring consistency with brand voice. • Collaborate with internal teams to align messaging, branding, and content strategy across various channels. Market Research & Performance Reporting: • Lead the research on industry trends, customer preferences, and competitive activities to inform strategic marketing initiatives. • Provide comprehensive performance reports, analyzing engagement data, ROI, and budget allocation for marketing campaigns. • Support the development of strategies to optimize marketing spend, improve campaign effectiveness, and achieve organizational objectives. Qualifications & Skills: • Education: Bachelor's degree in Marketing, Business, Communications, or a related field. • Experience: 2–4 years of experience in corporate marketing, communications, or related fields, with a proven track record of managing and executing marketing campaigns. • Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint), and design tools such as Canva or Adobe Creative Suite. • Expertise in digital marketing tools (Google Analytics, social media management platforms, SEO, SEM). • Strong communication, writing, and project management skills. • Ability to manage multiple priorities in a fast-paced, dynamic environment. Preferred Qualifications: • Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp, etc.). • Knowledge of content marketing strategies and data-driven marketing. • Familiarity with video production and graphic design principles. EQUAL OPPORTUNITY: Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

We are looking for a skilled Marketo Developer with 3-5 years of experience to join our team. The ideal candidate will have a strong background in developing and implementing marketing automation solutions using Marketo. Roles and Responsibility Design, develop, and implement marketing automation workflows using Marketo. Collaborate with cross-functional teams to identify and prioritize project requirements. Develop and maintain technical documentation for marketing automation projects. Troubleshoot and resolve issues related to marketing automation platforms. Analyze campaign performance data to optimize future marketing strategies. Stay up-to-date with the latest trends and best practices in marketing automation. Job Requirements Strong understanding of marketing automation principles and practices. Proficiency in programming languages such as Java or Python. Experience with database management systems like MySQL or SQL Server. Excellent problem-solving skills and attention to detail. Ability to work collaboratively in a team environment. Strong communication and interpersonal skills. Familiarity with IDESLABS PRIVATE LIMITED industry norms and standards is an added advantage.

Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure.

🚀 Hiring: Dynamics 365 CRM Developer | 4–6 Years | Bengaluru & Kolkata | Hybrid A leading global professional services firm is looking for a Dynamics 365 CRM Developer to join its fast-growing internal tech team. You’ll be part of a forward-thinking platform group supporting enterprise-wide sales and marketing functions through Dynamics 365 Sales Hub , Power Platform , and integrated tools like Marketo, Seismic , and Azure Synapse . What You’ll Do: Configure and extend Dynamics 365 CRM using custom plugins, Power Apps, Power Automate, and web resources Build and maintain integrations with marketing, finance, and delivery systems Develop workflows, extend CRM functionality, and contribute to enterprise reporting pipelines Work in Agile squads using Azure DevOps What You’ll Need: 4–6 years of hands-on Dynamics 365 Sales Hub development experience Proficiency in Power Platform (Power Apps, Power Automate), C#, SQL, JavaScript/HTML Experience with Azure Synapse or Data Factory is a plus Strong integration, debugging, and stakeholder collaboration skills Why Apply? Hybrid work model and flexible benefits Strong learning culture with certification support Career mobility and impactful global projects Inclusive, innovation-driven culture with a people-first approach 📩 Interested? DM for more details or apply here: namitha@careerxperts.com #Dynamics365 #CRMDeveloper #PowerPlatform #Azure #HiringNow #BangaloreJobs #KolkataJobs #TechCareers #CRMJobs

🚀 We’re Hiring: Marketing Consultant 📍 Location: Remote / Hybrid 🕒 Experience: 6+ Years 🏢 Industry: B2B eCommerce | EdTech | Educational Marketplace Are you a strategic marketer with hands-on experience in B2B growth? We’re looking for a Marketing Consultant who can help us scale digital initiatives and drive pipeline performance across marketplaces, EdTech platforms, and educational institutions. 🔍 What You’ll Do: Design and execute marketing strategies to drive lead generation and conversion. Manage CRM pipelines , optimize the sales funnel , and improve marketing automation workflows . Lead data-backed initiatives including lead scoring , campaign optimization, and performance tracking. Collaborate cross-functionally to align marketing with sales and product growth goals. Bring a proactive, experimental mindset to high-growth challenges. ✅ What We’re Looking For: 6+ years of experience in marketing roles within B2B, EdTech, or digital marketplace domains. Strong knowledge of CRM tools , lead nurturing , and sales funnel optimization . Hands-on with marketing automation platforms like HubSpot, Salesforce, Marketo, etc. Self-starter who thrives in a startup or fast-paced environment . 🌟 Bonus Points: Experience marketing to schools, government institutions, or educational buyers . Previous success in a B2B marketplace or SaaS platform . Background in building scalable campaigns with measurable ROI. 🔗 Apply Now – and help us reshape how education and eCommerce connect. 📩 hrm@myverkoper.com

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job Description We are seeking a data-driven email growth marketer to grow our business by improving engagement with our prospects leveraging email and other digital channels. You will develop and execute on a cross-channel strategy to attract and nurture Freshworks prospects and customers, with a focus on upper and mid-funnel engagement through email. A core part of this job is continual experimentation to drive growth, resulting in leads/referrals to sales. You will create the frameworks to scale campaign analysis, synthesize learning, make decisions and prioritize our email marketing roadmap using a data-driven approach. You will partner with cross functional teams in Product, Design, Marketing, Sales, Brand and Content to deliver a comprehensive roadmap for email marketing initiatives and enforce a high bar for email communications to improve customer experience. As an Individual Contributor, you will ensure our channel strategy is implemented and adapt our actions based on data. Know the user. Know the magic. Connect the two. Responsibilities Build and scale the email marketing strategy for customers and prospects, defining requirements for design, implementation and launch of strategic email campaigns. Own the delivery and continual refinement of email channels, using CRM and MarTech tools such as Marketo, to drive business objectives (e.g.; leads, MQCs). Develop an integrated strategy across channels and a distinct strategy for each channel to optimize each channel for content distribution (web, social media, email) and engagement. Execute on channel strategy to drive results across audience engagement and business metrics. Track and analyze performance metrics (reach, engagement, shares, open rates, click-through rates, leads, revenue) to refine execution plan and improve metrics in line with industry best practices. Implement strategies to grow and segment email lists, social media followers, and other audience communities. Partner with the editorial team on the curation of thought leadership/insights content for email and other channels that resonate with respective customers. Identify opportunities for testing, personalizing, launching new lifecycle campaigns to drive business performance Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders Qualifications The ideal candidate will thrive in a fast-paced environment with strategic thinking and flawless execution 6+ years of professional non-internship marketing experience, esp focused on creating and managing email campaigns, and driving revenue growth through them. Experience using data and metrics to drive improvements Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Associate Qualifications: Any Graduation Years of Experience: 1-3 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for? Adobe Marketo Engage - Certified Ability to manage multiple stakeholders Ability to perform under pressure Agility for quick learning Collaboration and interpersonal skills Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory) Train onshore and client stakeholders on the nurture-based skills (mandatory) Any Graduation

Responsibilities Research and identify potential clients within the IT sector. Initiate contact with prospects through email, phone calls, and social media. Qualify leads based on predefined criteria. Maintain and update the customer relationship management (CRM) system with new leads. Collaborate with the sales and marketing teams to refine lead generation strategies. Set up meetings and appointments for the sales team. Track and report on lead generation activities and outcomes. Stay updated with industry trends and market conditions. Qualifications Bachelor’s degree in business, Information Technology, Marketing, or related field. Proven experience in lead generation or sales, preferably in the IT industry. Excellent communication and interpersonal skills. Strong analytical and research skills. Ability to work independently and as part of a team. Familiarity with CRM software and lead generation tools. Skills Lead generation software (e.g., ZoomInfo, LinkedIn Sales Navigator) CRM systems (e.g., Salesforce, HubSpot) Email marketing platforms (e.g., Mailchimp, Marketo) Communication skills Analytical skills Time management Social media engagement tools NOTE: Only Immediate joiners apply. Candidates from an IT Background only should apply.

Implement and manage marketing campaigns using Adobe Campaign, while integrating with MySQL databases for customer data. You will develop custom workflows, manage data transfers, and optimize campaign performance. Expertise in Adobe Campaign and MySQL is required.

About Spyne At Spyne , we’re reimagining how cars are bought and sold globally with cutting-edge Generative AI . What started as a bold idea — using AI to help auto dealers sell faster online — has evolved into a full-fledged, AI-first automotive retail ecosystem. Backed by $16M in Series A from Accel, Vertex Ventures, and other top investors, we’re shaping the future of car retail: AI-powered image, video, and 360° solutions for automotive dealers GenAI Retail Suite for Inventory, Marketing, and CRM across global markets 1,500+ dealers onboarded across the US, EU, and key markets Team of 150+ passionate individuals , equally split across R&D and GTM Explore Spyne AI Studio | Series A Announcement Location: Gurugram | On-site | Full-time Role Overview We’re looking for a hands‑on Lead – Demand Generation to own the growth funnel — from acquiring quality traffic to converting Marketing Qualified Leads (MQLs) into revenue. You will be responsible for planning, executing, and optimizing demand generation campaigns across organic, paid, and account-based marketing efforts. If you have deep experience in SEO , CRO , and funnel management , and are passionate about driving revenue impact, we’d love to meet you! What Will You Do? ⚡️ SEO & Organic Growth Lead end‑to‑end SEO strategy — site audits, keyword research, backlink planning, and site optimization Collaborate closely with Product, Marketing, and Engineering to implement and measure impact Stay updated with search engine trends , best practices, and algorithm changes 📈 Conversion Rate Optimization (CRO) Build, test, and optimize landing pages and conversion flows for higher traffic‑to‑lead conversion Lead A/B testing, user experience reviews, and site optimization efforts Analyze site behavior and implement recommendations for better conversion metrics 🎯 Demand Generation & Funnel Management Plan, launch, and manage multi‑channel demand generation campaigns across paid and organic platforms Measure campaign effectiveness across metrics like CPL, CAC, MQL‑to‑Revenue conversion, and pipeline velocity Lead nurturing efforts to drive high‑quality MQLs and enable seamless conversion to revenue 💡 Analytics & Optimization Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics Identify trends, bottlenecks, and growth opportunities within the marketing funnel Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization What We’re Looking For 5–8 years experience in Demand Generation roles, with a focus on SEO, CRO, and MQL‑to‑Revenue funnel optimization Strong knowledge of SEO best practices , site analytics, and conversion optimization techniques Hands‑on experience managing platforms like Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce , or similar A data‑driven approach with a proven track record of optimizing marketing funnel metrics Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams An agile mindset and comfort working in a high‑growth, fast‑paced SaaS environment Why Join Spyne? 🚀 High‑Growth Company – We’ve scaled revenues 5X in 15 months and are poised for another 3–4X growth in the coming year 👥 High Ownership Culture – Autonomy, accountability, and room to make an impact every day 💻 Best‑in‑Class Tools – Laptop of your choice + access to premium marketing platforms and analytics tools 🌍 Global Impact – Build marketing strategies that drive results across the US, EU, and beyond 🥇 Learning Culture – We hire sharp minds and foster a space for them to learn, experiment, and evolve 📈 Exponential Growth – Join at the best time and scale your role, expertise, and career 10X with the company If you’re passionate about scaling growth , optimizing conversion , and making a global impact, we’d love to have you on the journey!

The Opportunity The Marketing Communications Specialist, India is responsible for the execution of marketing communications initiatives supporting the Laboratory Solutions Segment (LSS) and Bioscience Production Segment(BPS) business segments in India. This role focuses on implementing communication strategies that drive brand visibility, customer engagement, and commercial success in the Indian market. Working closely with the India commercial and marketing teams, this role will support the execution of campaigns, events, digital content, and social media activities. The ideal candidate is hands-on, detail-oriented, and thrives in a fast-paced, collaborative environment. Key Responsibilities Marketing Communications Execution Implement marketing communications activities aligned with business priorities for LSS and BPS in India. Work closely with commercial and marketing teams on local events/program planning and execution to drive customer engagement and support sales pipelines. Set goals to track the performance of campaigns and campaign tactics (e-newsletters, website content, PR share of voice for articles and interviews, and related metrics) Coordinate the development of marketing collaterals such as brochures, eDMs, and sales tools in collaboration with creative services and vendors. Support product launches and promotional campaigns with timely execution of communication assets. Assist in planning and executing local events, trade shows, and customer engagement programs. Act as project manager for trade and customer events within India, coordinating with necessary groups participating in event planning. Track and report campaign performance metrics (e.g., email open rates, event attendance, lead generation). Manage project timelines, budgets, and vendor coordination to ensure timely delivery of marketing assets. Social & Digital Media Support Execute localized social media content and campaigns in alignment with regional and global guidelines. Maintain a content calendar for India-specific posts and coordinate with the AMEA and global teams for approvals and alignment. Monitor social media engagement and performance metrics; suggest optimizations based on insights. Support digital marketing initiatives including website content updates and email marketing. Customer Data & CRM Management : Lead efforts to enhance customer database quality across platforms like Marketo and C4C, ensuring structured processes for data accuracy, segmentation, and effective communication in collaboration with cross-functional teams. Digital Performance & Market Intelligence : Drive SEO/SEM strategies to improve website performance and lead generation. Conduct monthly comparative analyses of digital activities versus key competitors and provide regular market updates with curated news relevant to the AMEA region. Brand & Communication Governance : Ensure brand consistency across all customer-facing materials and communications, aligning with Avantor’s brand guidelines and tone of voice across channels and regions. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 4–6 years of experience in marketing communications, preferably in life sciences, healthcare, or B2B industries. Strong project management and organizational skills with attention to detail. Experience in executing marketing campaigns, events, and digital content. Proficiency in English (written and spoken); strong copywriting and editing skills. Familiarity with social media platforms and content management tools. Ability to work collaboratively in a matrix environment and manage multiple priorities. Preferred Skills Experience working with creative agencies and vendors. Knowledge of digital marketing tools (e.g., email platforms, CMS, analytics). Understanding of the life sciences or biopharma industry is a plus. Proactive, execution-focused, and results-driven mindset. Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today! EEO Statement We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 3rd Party Non-solicitation Policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

The Opportunity The Marketing Communications Specialist, India is responsible for the execution of marketing communications initiatives supporting the Laboratory Solutions Segment (LSS) and Bioscience Production Segment(BPS) business segments in India. This role focuses on implementing communication strategies that drive brand visibility, customer engagement, and commercial success in the Indian market. Working closely with the India commercial and marketing teams, this role will support the execution of campaigns, events, digital content, and social media activities. The ideal candidate is hands-on, detail-oriented, and thrives in a fast-paced, collaborative environment. Key Responsibilities Marketing Communications Execution Implement marketing communications activities aligned with business priorities for LSS and BPS in India. Work closely with commercial and marketing teams on local events/program planning and execution to drive customer engagement and support sales pipelines. Set goals to track the performance of campaigns and campaign tactics (e-newsletters, website content, PR share of voice for articles and interviews, and related metrics) Coordinate the development of marketing collaterals such as brochures, eDMs, and sales tools in collaboration with creative services and vendors. Support product launches and promotional campaigns with timely execution of communication assets. Assist in planning and executing local events, trade shows, and customer engagement programs. Act as project manager for trade and customer events within India, coordinating with necessary groups participating in event planning. Track and report campaign performance metrics (e.g., email open rates, event attendance, lead generation). Manage project timelines, budgets, and vendor coordination to ensure timely delivery of marketing assets. Social & Digital Media Support Execute localized social media content and campaigns in alignment with regional and global guidelines. Maintain a content calendar for India-specific posts and coordinate with the AMEA and global teams for approvals and alignment. Monitor social media engagement and performance metrics; suggest optimizations based on insights. Support digital marketing initiatives including website content updates and email marketing. Customer Data & CRM Management : Lead efforts to enhance customer database quality across platforms like Marketo and C4C, ensuring structured processes for data accuracy, segmentation, and effective communication in collaboration with cross-functional teams. Digital Performance & Market Intelligence : Drive SEO/SEM strategies to improve website performance and lead generation. Conduct monthly comparative analyses of digital activities versus key competitors and provide regular market updates with curated news relevant to the AMEA region. Brand & Communication Governance : Ensure brand consistency across all customer-facing materials and communications, aligning with Avantor’s brand guidelines and tone of voice across channels and regions. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 4–6 years of experience in marketing communications, preferably in life sciences, healthcare, or B2B industries. Strong project management and organizational skills with attention to detail. Experience in executing marketing campaigns, events, and digital content. Proficiency in English (written and spoken); strong copywriting and editing skills. Familiarity with social media platforms and content management tools. Ability to work collaboratively in a matrix environment and manage multiple priorities. Preferred Skills Experience working with creative agencies and vendors. Knowledge of digital marketing tools (e.g., email platforms, CMS, analytics). Understanding of the life sciences or biopharma industry is a plus. Proactive, execution-focused, and results-driven mindset. Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today! EEO Statement We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 3rd Party Non-solicitation Policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

Overview Cvent’s Global Demand Center (GDC) seeks an organized and strategic marketing professional to join our team as a Team Lead, Marketing Systems, Post-Merger Integrations. This role will serve as the primary project manager in marketing for merger and acquisition (M&A) activities, focusing on transitioning automation platforms, migrating software from acquired vendors, and optimizing systems for operational efficiency. Attention to detail, flexibility, and the ability to understand the "big picture" are crucial for success in this role. The Team Lead will ensure successful integrations, paving the way for marketing growth while minimizing disruptions. This role is key to achieving streamlined operations, reduced downtime, and faster realization of synergies, ultimately contributing to Cvent’s strategic growth objectives. In This Role, You Will Marketing Operational Migrations: Run discovery sessions and gather requirements for acquired marketing data, systems, and processes. Provide recommendations to eliminate overlap and duplication Lead solution design and development in collaboration with other teams, ensuring smooth migration to Cvent systems Project Management: Manage marketing M&A playbooks for diligence, post-close, and other stages of the integration process Maintain strong governance over scope of migration workloads and responsibilities, in partnership with other M&A leads Transitioning Platforms: Oversee the transition of marketing automation platforms and the alignment of other systems and processes between acquired companies and Cvent Support automation efforts to ensure seamless communication and integration across all acquired entities Vendor and Budget Management: Manage vendor renewals, contracts, and cancellations, ensuring alignment with company standards and negotiating terms as necessary Develop and manage budgets for M&A integration projects, ensuring all activities are executed within the allocated budget Change Management: Communicate changes effectively to all stakeholders and provide support to help them adapt to new systems and processes Monitor and report on risk factors throughout the integration process Cross Departmental Partnership: Collaborate with departments like IT, Project Management Office, Sales, and Customer Success to ensure comprehensive M&A strategies Ensure all data privacy and compliance standards are maintained during integrations Documentation and Training: Develop playbooks, best practices, and training materials for marketing system integrations and processes in M&A scenarios Facilitate knowledge sharing and best practice dissemination across the organization. Create and maintain a repository of lessons learned from past M&A integrations Tracking and Reporting: Monitor key performance indicators (KPIs) to gauge the success of M&A integration efforts Identify areas for improvement and refine integration processes and strategies based on performance data Here's What You Need 7+ years of experience in marketing operations, automation, technology, PMO, or a related role At least 3 years in a project management role dealing with M&A Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), data migration, and system integrations Strong expertise in leading cross-functional projects and managing complex integrations Demonstrated project management experience: the ability to work with multiple stakeholders to finalize requirements, create project plans, host presentations, and establish, communicate, and meet agreed-upon deadlines Self-motivated and able to thrive in a fast-paced environment, working independently and within teams Excellent communication, strategic thinking, and vendor management skills

The Opportunity: . The Marketing Communications Specialist, India is responsible for the execution of marketing communications initiatives supporting the Laboratory Solutions Segment (LSS) and Bioscience Production Segment(BPS) business segments in India. This role focuses on implementing communication strategies that drive brand visibility, customer engagement, and commercial success in the Indian market. Working closely with the India commercial and marketing teams, this role will support the execution of campaigns, events, digital content, and social media activities. The ideal candidate is hands-on, detail-oriented, and thrives in a fast-paced, collaborative environment. Key Responsibilities Marketing Communications Execution Implement marketing communications activities aligned with business priorities for LSS and BPS in India. Work closely with commercial and marketing teams on local events/program planning and execution to drive customer engagement and support sales pipelines. Set goals to track the performance of campaigns and campaign tactics (e-newsletters, website content, PR share of voice for articles and interviews, and related metrics) Coordinate the development of marketing collaterals such as brochures, eDMs, and sales tools in collaboration with creative services and vendors. Support product launches and promotional campaigns with timely execution of communication assets. Assist in planning and executing local events, trade shows, and customer engagement programs. Act as project manager for trade and customer events within India, coordinating with necessary groups participating in event planning. Track and report campaign performance metrics (e.g., email open rates, event attendance, lead generation). Manage project timelines, budgets, and vendor coordination to ensure timely delivery of marketing assets. Social & Digital Media Support Execute localized social media content and campaigns in alignment with regional and global guidelines. Maintain a content calendar for India-specific posts and coordinate with the AMEA and global teams for approvals and alignment. Monitor social media engagement and performance metrics; suggest optimizations based on insights. Support digital marketing initiatives including website content updates and email marketing. Customer Data & CRM Management : Lead efforts to enhance customer database quality across platforms like Marketo and C4C, ensuring structured processes for data accuracy, segmentation, and effective communication in collaboration with cross-functional teams. Digital Performance & Market Intelligence : Drive SEO/SEM strategies to improve website performance and lead generation. Conduct monthly comparative analyses of digital activities versus key competitors and provide regular market updates with curated news relevant to the AMEA region. Brand & Communication Governance : Ensure brand consistency across all customer-facing materials and communications, aligning with Avantor’s brand guidelines and tone of voice across channels and regions. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 4–6 years of experience in marketing communications, preferably in life sciences, healthcare, or B2B industries. Strong project management and organizational skills with attention to detail. Experience in executing marketing campaigns, events, and digital content. Proficiency in English (written and spoken); strong copywriting and editing skills. Familiarity with social media platforms and content management tools. Ability to work collaboratively in a matrix environment and manage multiple priorities. Preferred Skills Experience working with creative agencies and vendors. Knowledge of digital marketing tools (e.g., email platforms, CMS, analytics). Understanding of the life sciences or biopharma industry is a plus. Proactive, execution-focused, and results-driven mindset. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today! EEO Statement: We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 3rd party non-solicitation policy: By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

Key Skills: Ab Testing, Performance Marketing, Campaign Analysis, CRM, B2B Marketing Campaigns, Campaign, Paid Media, Digital Marketing, Demandbase Roles and Responsibilities: Oversee performance marketing campaigns across platforms including search, social, CTV, display, and video. Continuously review and optimize marketing efforts to align with business goals and KPIs. Analyze campaign performance metrics and prepare actionable insights and reports. Design and execute A/B testing strategies to improve targeting, messaging, and conversion rates. Collaborate with analytics, CRM, and automation teams to ensure end-to-end data integrity and consistency. Conduct competitive and market research to uncover trends and inform strategy. Create and maintain campaign dashboards, templates, and performance reports for stakeholders. Skills Required: A/B Testing and Experimentation Campaign Performance Analysis & Reporting Paid Media Management (Google Ads, LinkedIn Ads, Programmatic Platforms) CRM Tools (e.g., Salesforce, HubSpot) Marketing Automation Tools (e.g., Marketo, Pardot) Data Analytics Tools (Excel, Google Analytics, Adobe Analytics) Dashboard & Visualization Tools (Tableau, Power BI, Looker) B2B Marketing Campaign Planning & Execution Performance Marketing (Search, Social, Display, Video, CTV) Budget Allocation & ROI Optimization Demand Generation & Account-Based Marketing (ABM) Familiarity with Demandbase or similar ABM platforms Education: Bachelor's Degree in related field

Location Jaipur Work Experience Fresher Job Title Sales & Calling Executive (Female Fresher) Responsibilities: Make outbound calls to potential customers as per assigned leads. Present, promote, and explain products/services clearly and persuasively. Build and maintain positive relationships through regular follow-ups. Maintain accurate records of calls and customer details in the CRM. Handle queries and provide appropriate solutions within timelines. Requirements Education: Any graduate (freshers welcome). Gender: Female candidates only. Experience: 0–1 year (freshers encouraged to apply). Skills: Good verbal and written communication skills (Hindi & English preferred). Confident, positive attitude, and willingness to learn. Ability to work independently and as part of a team. Wondering who we are and what we do? No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC. You may want to start by understanding why we do what we do. Startups and enterprises have one major problem while running their businesses - utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with. TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products - Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace - are developed to make functioning easier for businesses. We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way. To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically. We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features. Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere - we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Share us your details at hr@transfunnel.com For job related queries, please call +91 9773337696 Personal Details Professional Details

Experience in Digital marketing solutions like Marketo Engage, Adobe Campaign etc. Create, automate and measure campaigns across channels for B2B business case Integrating Adobe Experience Manager with Marketos ContentAI platform will enable enterprises to deliver personalized content at scale Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

About Markovate: At Markovate, we don’t just follow trends—we drive them. We transform businesses through innovative AI and digital solutions that turn vision into reality. Our team harnesses breakthrough technologies to craft bespoke strategies that align seamlessly with our clients' ambitions. From AI consulting and Gen AI development to pioneering AI agents and agentic AI, we empower our partners to lead their industries with forward-thinking precision and unmatched expertise. "Kindly apply if you have in-depth knowledge and hands-on experience in SEO." Role Overview: As a Growth Marketing Manager, you will be responsible for driving measurable growth through data-backed strategies, marketing experimentation, and cross-functional collaboration. You will work closely with product, marketing, sales, and analytics teams to identify high-impact opportunities and scale them across markets. Key Responsibilities: Own the end-to-end growth strategy to accelerate awareness, adoption, and revenue for cutting-edge AI solutions across global markets. Design and implement multi-channel growth frameworks —combining paid media, organic reach, partnerships, referrals, and community-led initiatives to scale user acquisition and engagement. Lead integrated demand generation campaigns across digital and offline channels, aligning with evolving buyer journeys in AI and tech ecosystems. Manage and optimize acquisition funnels across Google, Meta, LinkedIn, and programmatic platforms—focusing on ROI, quality of leads, and velocity through the pipeline. Drive transformational growth initiatives by identifying whitespace opportunities, launching bold experiments, and unlocking new GTM (go-to-market) levers for AI products and services. Collaborate with design, content, and product teams to implement a conversion-first strategy across all marketing assets, web touchpoints, and AI product experiences. Analyze the complete marketing funnel—from impression to conversion to retention—and lead initiatives to remove friction, reduce churn, and improve LTV. Use advanced analytics tools ( GA4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog ) to extract insights and guide SEO/SEM execution. Continuously improve search visibility and organic performance through technical SEO, structured content strategy, and metadata optimization. Own and evolve all growth KPIs (CAC, MQL to SQL, ROAS, LTV, churn, etc.) and lead regular performance reviews with senior leadership. Implement A/B testing, multivariate experiments, and growth loops to validate ideas, optimize messaging, and identify high-leverage opportunities. Activate emerging growth channels—such as influencer partnerships, developer communities, and product-led growth models—to drive virality and trust. Collaborate cross-functionally with Sales, Product, and Customer Success to ensure marketing efforts are aligned with GTM strategies and business objectives. Build and scale marketing automation flows to support nurturing, retargeting, onboarding, and upselling, using tools like HubSpot, Marketo, or customer data platforms. Serve as a strategic driver of change, bringing a test-and-learn mindset, agile execution, and a future-forward lens to fuel the company’s AI-led growth story. Requirements: 5 - 8 years of proven experience in marketing, with a strong focus on scaling digital campaigns and improving conversion across the funnel. Demonstrated success in B2B marketing, preferably within SaaS or AI/technology-driven environments. Hands-on experience with performance marketing, SEO, marketing automation, and experimentation frameworks. Proficiency in tools such as Google Analytics 4 (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms. Strong analytical skills with a track record of owning KPIs like CAC, LTV, MQL-SQL conversion rates, ROAS, and presenting data-driven insights to stakeholders. Deep understanding of multi-channel marketing strategies, including paid acquisition, lifecycle marketing, and growth loops. Experience collaborating cross-functionally with product, design, sales, and engineering teams to align marketing with business goals. Ability to thrive in fast-paced, evolving environments with a test-and-learn mindset and ownership-driven approach. Excellent communication and storytelling skills, with a strategic eye for both creative and data. Familiarity with product-led growth, influencer marketing, or community building is a plus. Bonus: Experience working in or marketing for an AI or deep-tech company is highly desirable.

Ready to take on an active role in building Crayon’s marketing automation process? Eager to work with a regional dynamic and flexible team, building strong digital marketing campaigns? Keen to join Crayon India, recognized as a ‘Great Place to Work’? Practical Information: Location: India | Reports to: Marketing Operations Director | Visa Requirements: Valid working visa for India | Language Requirements: Professional level English written and verbal | Work Arrangement: Remote | Learn more: crayon.com As our new Marketing Automation Specialist, you will work with a dedicated marketing automation team and be responsible for supporting the building, execution, and performance monitoring of various digital marketing initiatives, to support our overall marketing plans. This role will support a geographically dispersed Marketing team and requires a dynamic and versatile skillset, including strong process orientation, project and time management, and hands-on experience with marketing automation platforms. Key Responsibilities Will Include Using the marketing automation platform to manage, build, and execute on digital campaign briefs and webinars, ensuring the automation capabilities are fully leveraged to drive effective marketing programs and campaigns for ROMI Supporting the team in managing the campaign pipeline and calendar, keeping an overall view of marketing activity across the business and understanding how projects fit into the broader plan, scheduling and adapting strategy in the event of a clash Assisting and supporting regular outgoing communications to partner base, such as external and internal newsletters, which includes building, testing and scheduling, helping gather content for communications Applying analytical skills to support the marketing team by identifying new ways to build and nurture the sales pipeline and supporting the growth of the business based on data-driven insights from previous campaigns and website interaction reports Your Competencies 2+ years of experience in marketing automation, Marketo is ideal but experience in other platforms will be considered too Qualifications in Marketing and/or Communications, Business or equivalent experience in a related area About You You have excellent interpersonal skills and ability to collaborate across teams, proactively sharing knowledge and maintaining connectivity You possess a multi-faceted skill set, with an interest in using technology in marketing and capable of speaking the language of business and strategic deliverables You are creative, innovative and positive with strong attention to detail and the ability to work in a fast-paced environment, while holding yourself and others accountable What's on Offer? Mobile and internet reimbursement Flexible work arrangement Medical and life insurance Health and wellness programs Apply to join an award-winning employer! At Crayon, we are deeply committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB). We believe that diversity in all its forms strengthens our team and enhances innovation and effectiveness. We welcome applications from individuals of all backgrounds, regardless of race, color, age, origin, religion, sexual orientation, gender (identity), genetic information, neurodiversity, disability, or any other basis protected by local laws and regulations. When filling vacancies, we prioritize equally qualified candidates who bring diverse backgrounds and experiences, helping to enrich our team dynamics and foster a vibrant, inclusive work environment. If you require any assistance or reasonable accommodation during the application process, please let us know. Why Crayon? We believe in the power of technology to drive the greater good. Crayon is a global, people-first, vendor-agnostic company headquartered in Oslo, with more than 4,000 colleagues in 46 countries. We deliver first-class solutions to support customers build their commercial and technical foundation for a successful and secure cloud-first, digital transformation journey. Our Culture & Values We consider ourselves to be one big community. Our core values of Integrity, Quality, Pace and Agility were written over 20 years ago based on our Nordic heritage and still hold true to our global environment. We are committed to fostering an equitable work environment where everyone can reach their full potential. Our inclusive culture celebrates and values individual differences, ensuring all voices are heard and respected. Our Big Ambitions: We have set big and bold ambitions for our ESG strategy revolving around championing diversity, transitioning towards a greener, net zero GHG emissions and becoming a leader in ESG Product development.

Job Title: GTM (Go-To-Market) Automation Engineer – US Client-Focused Location : Pune / Remote Reporting To : GTM Strategy Lead / Head of Revenue Operations Engagement : Full-time | Working with US-based clients Job Overview: We are looking for a GTM Automation Engineer to support go-to-market operations for our US clients , focusing on automation, planning, and execution across sales, marketing, and customer success functions. You’ll work directly with cross-functional US teams to streamline processes, accelerate execution, and ensure successful market rollouts through intelligent automation. Key Responsibilities Client-Centric Automation Understand client-specific GTM requirements and build custom automation workflows to support sales campaigns, lead nurturing, customer onboarding, and retention. Build and manage integrations between platforms like Salesforce, HubSpot, Marketo, Intercom, and other US client systems. Automate marketing and sales operations using low-code/no-code platforms (Zapier, Make.com, Workato) and/or scripting. GTM Planning Support Work closely with US-based sales, marketing, and product teams to define and deliver automation that supports launch plans and GTM milestones. Manage timelines and ensure that campaign triggers, alerts, and performance tracking are fully operational before launch. Tooling & Infrastructure Maintain and optimize client GTM tech stack integrations to ensure data consistency, real-time syncs, and effective handoffs across systems. Monitor automation health, troubleshoot issues, and continuously improve workflow efficiency. Insights & Reporting Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel performance, lead lifecycle, and campaign effectiveness. Provide clear documentation and training to client-side teams on automation tools and process changes. Required Qualifications Bachelor’s degree in Computer Science, Information Systems, or related field. 2–4 years of experience in automation, GTM operations, or marketing/sales tech integration for international (preferably US) clients. Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and APIs. Experience with scripting languages (Python, JavaScript) for automation and custom integration. Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation. Nice to Have Prior experience working with SaaS or IT service clients in the United States. Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA). Knowledge of AI/LLM workflows used in automation (e.g., using OpenAI APIs in GTM workflows). Working Hours & Communication Comfortable working in US time zones (EST/PST overlap) at least 4–5 hours per day. Strong English communication skills (verbal and written) for regular interaction with US client teams. Ability to independently handle task planning, updates, and status reporting with remote US teams. Key Attributes Strategic, proactive, and detail-oriented. Strong analytical mindset with the ability to turn requirements into automated workflows. Comfortable working independently and collaboratively with global teams. Focused on driving outcomes and client satisfaction through GTM process excellence.

Overview Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. In This Role, You Will  Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke.  Account and contact profiling/Accuracy check using publicly available data.  Work with cross-functional teams on data Growth/Data Utilization/Performance.  Delivery of Data Health KPIs to prove marketing return on Data investment.  Develop and enhance marketing database accuracy and conversion to improve business efficiency.  Work with cross-functional teams to resolve data discrepancies and system specific issues. Here's What You Need  7- 10 years of relevant professional work experience.  Experience in enterprise-grade database systems. Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis.  Proficient in MS Office Suite (Excel/Word/PPT etc.).  Any Reporting tool (like Tableau, Power BI) will have added advantages.  Understanding of B2B marketing data management and manipulation.  Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems.  An analytical and inquisitive approach to B2B marketing data.  Strong organizational skills and the ability to prioritize and meet deadlines.  Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis.  Strong project management and stakeholder management skills.  Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc. for data orchestration is highly desirable.

Overview Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. About The Role Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations. In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region. The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation. You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth. In This Role, You Will Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent’s Hospitality Cloud in APAC. Localize and adapt global campaigns to fit regional market needs and preferences. Collaborate with sales teams to optimize the lead handoff process and support conversion goals. Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences. Plan and promote webinars, online demos, and virtual events through relevant marketing channels. Support physical events and trade shows by creating marketing collaterals and driving attendance. Collaborate with industry partners to run joint campaigns in the region. Collaboration & Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration. Collaborate with global marketing teams to align strategies, share insights, and adopt best practices. Manage relationships with third-party vendors and agencies to enhance campaign execution Metrics & Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI. Here's What You Need 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry. Proven expertise in campaign management, lead generation, and digital marketing. Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation. Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams. Exceptional written and verbal communication skills to optimize campaign content. Ability to manage multiple projects and deadlines in a fast-paced environment. Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint). Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing. Familiarity with APAC market trends and customer preferences. Experience running partner marketing campaigns in collaboration with external organizations. Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage.

Overview Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take actions, embrace risks, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. In This Role, You Will Create the demand generation plan with a mix of digital, social, events, webinars etc. for Cvent SaaS solutions. Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for APAC MEA regional markets. Identify areas of creating brand awareness via publications, partnerships, content and more Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA. Work with sales and sales management to understand the challenges faced in Cvent software selling process and develop programs and tools to drive growth. Work with marketing shared services teams to execute associated marketing initiatives and campaigns. Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan. Establish value propositions and create solution messaging relevant to the regional markets. Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc. Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews. Here's What You Need MBA degree from a reputed B-school 5-7 years of marketing experience with software, SaaS-based, or technology products in the B2B space Sound knowledge of events, content & digital marketing techniques for inbound marketing Excellent stakeholder management skills to collaborate with sales, and other marketing teams. Strong written and verbal communication skills a must. Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint). Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred

Overview Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. In This Role, You Will Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention Administer Marketo instance, partnering with marketing, revenue operations, finance and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency. Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data Partner with core marketing and sales team to refine and improve Demand Waterfall processes and metrics using data insights and feedback (e.g. lead scoring, service-level agreements, workflows, lead sourced/influenced ratios) Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return on marketing activities and investments Outcomes Operationalize Marketo instance through leveraging templates and industry best practices Roll-out process and establish SLAs for how Marketing Ops partners and enables people and teams across the organization Deliver updated marketing performance dashboards, including funnel KPIs, and channel performance Increase MAP adoption and maturity through documentation, education, and training to marketing and sales teams Increase ability to track and measure program performance across all channels and sync Here's What You Need A self-starter - you have an entrepreneurial spirit and the ability to work independently Strong team player and a partner at heart - loves collaborating and avoids silo work behavior Proven ability to pick up new technical skills quickly Ability to problem solve, multi-task and meet deadlines Excellence in verbal and written communication You’re an advocate for research and best practices Fluent in the strategy, tactics, metrics, and best practices for marketing processes and technology Eagle eye for the details - both accuracy and quality A champion for data - you possess strong analytical skills and geek out on telling data-driven stories Ability to manage multiple projects at the same time in a fast-paced environment. Strong presentation skills and experience with G-Suite and analytics software (Tableau preferred). Technically capable, excellent communicator, and a desire to improve processes. 3+ years in B2B marketing Proven deep understanding of marketing technology, including acting as Marketo for 3+ years Experience working with a broader team to deploy and execute Marketo programs required. Experience with lead scoring and lead flow required Experience with attribution, lifecycle processing, and building nurture streams in Marketo Recent Marketo certifications strongly preferred Experience with Salesforce & Tableau preferred Demonstrated experience designing an innovative marketing technology stack Experience owning and developing marketing dashboards, taking action based on it, and explaining takeaways (including corrective action)