Job Title - Marketing Automation – B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level : 06 - Senior Manager Location: Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary: The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklr’s AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklr’s Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklr’s (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklr’s Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations Strong understanding of customer experience management and marketing automation Cross functional collaboration Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | Accenture Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA Show more Show less

We’re looking for a data-driven Performance Marketer to join our growth team and scale our digital campaigns to the next level. The ideal candidate thrives on numbers, optimization, and creative testing—and knows how to turn ad budgets into measurable business results. As our Performance Marketer, you will strategize, launch, and fine-tune paid campaigns across Google Ads, Meta Ads, LinkedIn Ads , and more to drive qualified leads, customer acquisition , and consistent revenue growth . Key Responsibilities: Campaign Strategy & Execution Plan, launch, and manage high-performing campaigns across Google, Meta, LinkedIn, and other digital platforms. Audience & Competitor Intelligence Research and analyze audience behaviors and competitor activity to refine targeting, creatives, and strategy. Budget & Bid Optimization Efficiently manage ad budgets and bidding strategies to maximize ROI and lower acquisition costs.Set up and monitor conversion tracking using Google Tag Manager , GA4 , Facebook Pixel , and other tools.Continuously test ad copy, creatives, CTAs, and landing pages to improve click-through and conversion rates.Work closely with the content and design teams to develop high-converting creatives and campaign assets.Build insightful dashboards and deliver performance reports with clear KPIs and actionable insights.Stay on top of ad platform updates, algorithm changes, and digital marketing trends to maintain a competitive edge. Required Skills & Qualifications: Conversion Tracking & Analytics A/B Testing & CRO Creative Collaboration Performance Reporting Trend Spotting 2+ years of experience in performance marketing or a digital advertising role. Hands-on experience running campaigns on Google Ads , Meta (Facebook/Instagram) , and LinkedIn Ads . Expertise in Google Analytics (GA4) , Google Tag Manager , and tracking implementation. Proficiency in campaign reporting and data visualization using Google Sheets/Excel . Strong understanding of conversion rate optimization (CRO) and funnel performance . Experience with A/B testing tools like Google Optimize or similar platforms. Strong communication, analytical, and organizational skills. Ability to thrive in a fast-paced , results-oriented , and collaborative environment. Preferred Qualifications (Bonus): Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing. Experience with SaaS, E-commerce, or EdTech campaigns. Knowledge of marketing automation tools like HubSpot , Marketo , or Mailchimp . Familiarity with heatmaps, session recording tools (e.g., Hotjar), or UX testing tools. What You’ll Get: A performance-driven culture where creativity meets analytics. The chance to work on diverse and exciting campaigns across industries. Access to the latest tools and ad tech. Competitive compensation and performance incentives. Growth opportunities and a collaborative work environment. Show more Show less

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

Job description: Job Description As the Head of marketing for Retail, Travel & Transport, Hospitality, and Services sector, you will be responsible for accelerating revenue growth, enhancing the brand reputation of these industries, and strengthening client relationships across the Americas. This will be achieved by driving strategic business priorities across the sector, expanding existing client portfolios, sourcing and shaping large transformation deals, differentiating with fields of play, and leveraging key strategic partnerships, whilst focusing on client centricity. Building geo-centric marketing plans, devising account-based and performance marketing campaigns to scale strategic clients, designing opportunity-centric activities to generate and win large transformation deals, and creating joint marketing programs to leverage hyperscalers and partners are some of the key activities that will contribute to the larger team’s success. You will work closely with senior business leaders, account executives, and sales leaders and a dream team of marketing experts to drive thought leadership, win deals, improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers’ needs K͏ey Activities: Account-based marketing & influence on pipeline growth - Strengthen buyer relationships, improve client retention, and grow share of wallet by developing and executing targeted, digital-first, account-based marketing campaign. Building a Strong Industry Brand - Build a relevant and impactful brand using levers of thought leadership, enhancing market presence of Wipro executives, through analyst relationship, content and solution marketing, media, thought leadership, speaker opportunities Large deal pursuits - Improve win rates and grow revenue by developing and executing targeted, digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions. Demand Generation - Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities and focus on differentiating with industry relevant fields of play. Partner Marketing - Work with partner ecosystem to create programs & campaigns R͏esponsibilities: Collaborate with Sector Head and business teams to develop strategic marketing plans. Manage and mentor a team directly reporting into you Execute demand generation and account-based marketing covering existing and new accounts. Team with deal pursuit teams to devise win strategies using differentiated solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. E͏xperience Of the 12+ years, 5+ of demand gen campaign experience and/or marketing program management experience. Experience building integrated marketing campaigns for an IT Services/B2B technology company & with digital strategy Experience managing and executing marketing for large deal and proactive pursuits. Candidate must have inclination for creative messaging as it relates to promotional content Must have experience handling large events and budgets Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Demandbase, ABM Programs (ITSMA etc.), Windows Suite, Adobe, etc. Handle both in-person and virtual events. Experience in managing end-to-end large events like NRF, CES, SAP Sapphire, Dreamforce would be critical. ͏ Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome. Show more Show less

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

Digital Marketing Manager. Drive SEO campaigns, paid media (Google, LinkedIn), ABM, CRO & content for AI B2B industry. Hands-on with GA4, HubSpot, Webflow, LookerStudio, Ads. Boost traffic, DR, ROAS & CVR. Jaipur-based; immediate joiners only.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

5 - 7 Years 1 Opening Kochi Role description UST is looking for Adobe Marketo Engineer (Marketing Automation Specialist) with below requirements: Seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI. Key Responsibilities: Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo. Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution. Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts. Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements. Qualifications: 3+ years of experience in marketing automation, preferably in B2B SaaS or tech environments. Proven experience with Adobe Marketo (certification a plus). Strong working knowledge of Salesforce CRM and how it integrates with Marketo. Familiarity with campaign attribution, lead scoring models, and lifecycle stages. Ability to troubleshoot sync issues and perform data hygiene tasks. Proficient in using tokens, segmentation, smart lists, and reporting in Marketo. Understanding of HTML/CSS for email formatting (preferred). Excellent communication, project management, and collaboration skills. Preferred Tools & Skills: Marketo Certified Expert (MCE) Experience with Salesforce Process Builder / Flows Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus Skills Adobe Marketo and Salesforce CRM integration About UST UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

Key Responsibilities · Architect CRM Solutions: Translate ambiguous business problems into thoughtful, scalable CRM workflows and automations (primarily in HubSpot). Design backend systems that simplify complexity, reduce manual work, and drive visibility across the GTM funnel . · Cross-Functional Collaboration: Work across Marketing, Sales, RevOps, and IT to understand business goals, friction points, and data needs. Present solution options with tradeoffs and lead alignment toward a recommended path. · Drive Execution: Own the execution of CRM changes, either directly or by leading internal and external resources. Document, QA, and launch changes with minimal disruption to the broader ecosystem. Rapidly resolve unforeseen issues and continuously improve systems post-implementation. · Ecosystem Stewardship: Think holistically about the CRM ecosystem—understanding how one change affects reporting, workflows, scoring, handoffs, and integrations. Proactively flag risks, identify dependencies, and ensure updates strengthen the system, not complicate it. Requirements · 5+ years experience in CRM strategy, marketing/sales operations , or technical project management. · Advanced knowledge of HubSpot (or similar platforms like Salesforce, Marketo, etc.) · Strong understanding of GTM motions and funnel stages across marketing and sales. · Proven experience designing and maintaining backend CRM workflows and data pipelines. · Ability to assess business problems, frame multiple solution paths, and guide decisions. · Excellent communication and project leadership skills. what the business expects of this person in this role is: Take ambiguous problems and define potential system-based solutions. Understand sales, marketing, and data operations across the full GTM funnel. Invent scalable, simple, and elegant backend workflows, often where no perfect solution exists. Navigate tradeoffs and incomplete information without stalling. Lead execution by guiding others (even if not direct reports). See around corners, proactively identifying downstream impacts. Fix issues fast and improve the system as a whole, not just patch the fire. Show more Show less

Description Amazon.in Electronics team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications 3+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Company - ASSPL - Karnataka Job ID: A2955305 Show more Show less

Job Description The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role And Responsibilities Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical And Functional Skills Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group About The Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law. Show more Show less

Who We Are As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters. Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions. Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in crafting a more inclusive future for all. Cisco Spaces Cisco Spaces a cloud platform that turns buildings into smart spaces, is one of the fastest growing software products in Cisco. We are helping users reinvent their buildings in a hybrid world by making them safer, smarter and sustainable. Were looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision. In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment. What Youll Do Market research & Demand Generation Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers. Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints. Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities. Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals. Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategiestargeted at accelerating product adoption and growing usage. Drive event attendance : providing a direct touchpoint to experience and product adoption. Data Driven Analysis Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product. Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts. Always thinking of new ways to address existing problems using data, AI, process, and technology Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers. Required qualifications BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members. Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus) Ability to understand data, analyzing results, and optimizing for scale Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.) Bonus Skills Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers

Performance Marketing Manager, Mumbai 27243 Location India - Mumbai Salary INR 1000000 - 2000000 Experience 4 - 15 YearsAbout the Role:We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.What will you do at Fynd?Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.Work closely with content, design, and sales teams to align marketing strategies with business goals.Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.Some Specific requirements:4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.Analytical mindset with data-driven decision-making skills.Excellent communication and collaboration skills.Must-Haves : 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus). Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising. Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models. Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools. Analytical mindset with data-driven decision-making skills. Excellent communication and collaboration skills. Notice Period - immediate to 15 days No Job Hoppers - minimum 2 years in an organisation No Poach Clients (Plus Other Strict No-Nos) Reliance Retail Jio Platforms Nice To Haves Target Companies : EasyEcom Omuni Limechat Marmeto Gokwik Clicpost Unicommerce Increff Control ReturnPrime Vincullam OMSGURU Amazon India Flipkart Snapdeal Myntra Paytm Mall ShopClues BigBasket Zivame Limeroad Shopify Additional Guidelines This is an IC role Can source for candiates from Agencies who have B2B SaaS experience. All days work from office Skills: conversion rate optimization (cro),seo,linkedin ads,ppc,performance marketing,attribution models,b2b saas,google ads,facebook ads,b2b,hubspot,analytics,google,google analytics,programmatic advertising,saas,marketo Show more Show less

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role And Responsibilities Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical And Functional Skills Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Show more Show less

Role Description UST is looking for Adobe Marketo Engineer (Marketing Automation Specialist) with below requirements: Seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI. Key Responsibilities Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo. Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution. Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts. Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements. Qualifications 3+ years of experience in marketing automation, preferably in B2B SaaS or tech environments. Proven experience with Adobe Marketo (certification a plus). Strong working knowledge of Salesforce CRM and how it integrates with Marketo. Familiarity with campaign attribution, lead scoring models, and lifecycle stages. Ability to troubleshoot sync issues and perform data hygiene tasks. Proficient in using tokens, segmentation, smart lists, and reporting in Marketo. Understanding of HTML/CSS for email formatting (preferred). Excellent communication, project management, and collaboration skills. Preferred Tools & Skills Marketo Certified Expert (MCE) Experience with Salesforce Process Builder / Flows Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus Skills Adobe Marketo and Salesforce CRM integration Show more Show less

Profile- Marketo Automation Engineer Exp- 5+ Years Location- Noida Work Mode - Hybrid(Once in week) Notice Period- Immediate to 15 Days JOB RESPONSIBILITIES Collaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives. Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives. Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences. Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed. Monitor, analyze, and optimize marketing automation programs using data-driven insights. Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency. ESSENTIAL SKILLS Hands-on experience with Marketo campaign execution and other marketing automation platforms. Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement. Knowledge and hands-on experience with programming and scripting languages, web services, and web development. Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows. Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs. Excellent communication skills to collaborate with both technical and non-technical stakeholders. DESIRABLE SKILLS Experience working with CRM systems (Marketo preferred) and marketing analytics tools. Familiarity with A/B testing, lead scoring models, and personalization strategies. Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements. REQUIRED EXPERIENCE 2+ years of experience in marketing automation, digital marketing, or related fields. Proven experience managing end-to-end campaign execution, from design to deployment. 3+ years of experience years of hands on coding emails (HTML/CSS) Background API integrations and automation scripting, is a plus. Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance. Show more Show less

Job Title: Salesforce Developer Location: Pune Notice Period: Immediate We're specifically looking for candidates with strong experience in Salesforce development - particularly those involved in designing and developing, not just administration. Role Responsibilities Design, develop, and deploy Salesforce applications in accordance with business requirements. Implement and configure Salesforce solutions, including customization of the platform. Utilize Apex, Visualforce, and Lightning components for application development. Integrate Salesforce with external systems using REST/SOAP APIs. Gather and analyze requirements from stakeholders for enhancements and custom developments. Maintain documentation for all developed solutions and ensure adherence to Salesforce best practices. Perform data migrations and ensure data integrity within Salesforce. Develop and run unit tests to verify system functionality and performance. Provide ongoing support and troubleshooting for Salesforce-related issues. Collaborate with project managers and other developers to ensure project milestones are met. Participate in code reviews and recommend improvements to enhance application performance. Monitor and optimize the use of Salesforce features and tools. Stay updated with Salesforce releases and features to recommend enhancements. Train end-users on Salesforce functionalities and best practices. Contribute to agile ceremonies and provide input on project planning. Qualifications Bachelor's degree in Computer Science, Information Technology, or related field. Proven experience as a Salesforce Developer with a strong understanding of development principles. Hands-on experience using Apex, Visualforce, and Lightning development. Strong knowledge of Salesforce architecture, data modeling, and security. Experience with REST/SOAP API integrations. Familiarity with version control systems, especially Git. Understanding of Agile methodology and project management processes. Excellent problem-solving skills and attention to detail. Ability to work both independently and in a team-oriented environment. Strong verbal and written communication skills. Salesforce Developer Certification is a plus. Experience with third-party Salesforce applications (e.g., Marketo, ServiceNow) is a plus. Ability to mentor and guide junior developers. Strong willingness to learn new technologies and tools. Experience with testing frameworks and methodologies, including Salesforce test classes. Join Viraaj HR Solutions as a Salesforce Developer_E and contribute to shaping innovative solutions that drive success for our clients. We are looking for dedicated professionals who are eager to make an impact in the Salesforce ecosystem. Skills: rest/soap apis,apex,salesforce development,data migrations,version control,lightning components,troubleshooting,problem-solving,lwc,apex programming,salesforce security,salesforce architecture,salesforce,version control (git),environment management,visualforce,data modeling,lightning web component,agile methodology Show more Show less

Gurugram, Haryana, India Full Time About us: At ATOSS Software SE, we are driving the future of workforce management. With our software products, we are helping our customers to work more creatively, intelligently and humanely, revolutionizing and optimizing the interplay between profitability and humanity. With 19 consecutive years of record growth, inclusion in the SDAX and TecDAX, we continue to expand globally. Be the driving force behind innovation as the Head of Marketing India GCC . Lead a high-performing team to transform marketing operations through advanced automation and AI-driven strategies. This role is pivotal in shaping scalable global marketing frameworks, fostering collaboration, and pioneering cutting-edge solutions to propel business growth and engagement. Key Responsibilities: Lead Global Capability Center Marketing Team: Build, mentor, and manage a high-performing marketing team in India. Drive Automation: Implement and optimize marketing automation platforms to streamline campaigns. Develop and execute data-driven B2B SaaS marketing strategies to drive demand generation, customer acquisition, and retention. Manage multi-channel campaigns, including ABM, email marketing, and industry benchmarking initiatives, to engage both new and existing customers. AI Integration: Leverage AI for advanced analytics, personalization, and predictive modeling. Strategic Collaboration: Align GCC operations with global marketing strategies and goals. Performance Metrics: Establish KPIs to track and optimize team and campaign success. Compliance: Ensure compliance with data privacy regulations and AI and automated initiatives. Collaborative Alignment: Partner among others with IT and DevOrg to align initiatives. Knowledge Sharing: Create frameworks for knowledge transfer and best practice implementation across teams. Qualifications: Master’s degree in Marketing, Data Science, or a related field; MBA preferred. 8 years + experience in leading marketing teams B2B SaaS Marketing experience for new and existing business: doing demand generation, campaign management, ABM, customer insight, email marketing, industry benchmarking Leverage customer insights to optimize marketing efforts and enhance overall brand positioning in the market. Proven success in building & scaling marketing teams and technologies Technical proficiency with CRM and Marketing Automations platforms (HubSpot, Salesforce, Pardot, Marketo, Adobe Cloud Experience…) Understanding of recent AI development and can take it to next level to Marketing's benefit Sensitivity for GDPR We Offer: Competitive salary and benefits package Opportunities for professional growth and development A collaborative and innovative work environment Over 15,000 well-known customers | Sustainable growth of over 10% | Over 30% EBIT | Listed on the German Stock Market: SDax & TecDax | Security & stability Corporate culture: Hybrid Work (Working from Home & Working from EU) Join us and be part of a high-growth, future-focused company!

Job Title: Head of Marketing Globally Preferable from Edu Tech Domain Location: HSR Layout, Bangalore Company: Simpliaxis Solutions Pvt Ltd About Us: Simpliaxis is one of the world's most valuable professional certification training providers. We offer a wide range of certifications, including Project Management, Information Technology, DevOps, IT Service Management, Business Management, and many more. Our mission is to empower professionals and organizations through high-quality training and certification programs. Job Overview: We are looking for a highly strategic, creative, and data-driven Head of Marketing to oversee and execute global marketing strategies that drive growth, brand recognition, and customer engagement. The ideal candidate will bring strong experience in the EdTech sector, with a proven track record of leading and scaling marketing operations at a global level. This role requires exceptional leadership, a deep understanding of digital marketing, and the ability to collaborate effectively across teams to deliver results. Key Responsibilities: · Marketing Leadership : Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets. · Strategy Development: Create and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. · Team Leadership: Lead and mentor a diverse marketing team, fostering a culture of creativity and collaboration. · Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies. · Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (digital, content, social media, events) to reach target audiences effectively. · Brand Management: Ensure consistent brand messaging and positioning across all channels and platforms. · Performance Analysis: Monitor and analyze campaign performance metrics, adjusting strategies as necessary to achieve goals. · Partnerships: Build and maintain strategic partnerships with educational institutions, influencers, and other stakeholders in the EdTech sector. · Budget Management: Manage the marketing budget, ensuring optimal allocation of resources for maximum impact. · Content and SEO Strategy : Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to our website and platforms. · Digital Marketing : Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies. · Integrated Marketing Campaigns : Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing. · Global Outreach : Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies. · Team Leadership : Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments. · Marketing Metrics : Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement. Qualifications: Experience: 12+ years of experience in global marketing roles, with at least 6 years in leadership positions. Experience in the EdTech sector is highly preferred. Skills: Proven expertise in digital marketing, brand strategy, and customer acquisition. Strong understanding of global marketing trends, tools, and best practices. Exceptional leadership and team management skills. Ability to work cross-functionally and manage relationships with key stakeholders. Data-driven mindset with a deep understanding of analytics, campaign metrics, and performance reporting. Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred). Languages: Proficiency in English; additional language skills are a plus, especially for global market reach. Tech Savvy: Familiarity with marketing automation tools (HubSpot, Marketo, etc.), CRM systems, analytics platforms, and project management tools. What We Offer: Competitive salary and performance-based bonuses. Opportunities for professional development and career growth. A collaborative and innovative work environment. How to Apply: Interested candidates should send their resume and a cover letter detailing their relevant experience to hr@simpliaxis.com. Show more Show less

Job Title: Vice President, Global Head of Marketing Location: Remote, India Reports to: Chief Executive Officer/ Chief Revenue Officer Job Summary Narwal is a fast-growing IT services and solutions company with a sharp focus on AI, Data, and Quality Engineering We help enterprises solve complex business problems through deep technology expertise and a collaborative, customer-centric approach. As we scale globally, were seeking a dynamic and strategic marketing leader to build and lead the marketing function from the ground up This is a unique opportunity to shape the companys brand, craft impactful messaging, and drive growth through integrated, data-driven marketing initiatives. The Global Head of Marketing will be responsible for designing and executing innovative strategies that align with Narwals business objectives This role will lead the development of a fully integrated marketing and communications framework, accelerating brand awareness, revenue growth, and customer acquisition across key markets. Key Responsibilities Marketing Strategy & Leadership Develop and execute a global marketing strategy aligned with Narwals growth goals in AI, Data, and Quality Engineering. Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, agility, and accountability. Own the entire marketing function including brand, demand generation, digital, content, and partner marketing. Demand Generation & Pipeline Growth Lead integrated, multi-channel demand generation initiatives to drive qualified leads and build a strong sales pipeline. Leverage a mix of inbound and outbound channels (webinars, email, social, paid, and organic) to support revenue growth. Define and track marketing KPIs to ensure data-driven decisions and measurable ROI. Sales & Marketing Alignment Partner closely with the sales team to support outbound efforts and improve lead conversion across the funnel. Provide sales enablement assets including collateral, presentations, case studies, and proposals. Run aligned campaigns targeting strategic accounts to accelerate deal velocity. Account-Based & Enterprise Marketing Develop and execute Account-Based Marketing (ABM) programs targeting large enterprises ($500M+). Personalize messaging and campaigns based on buyer personas, industry pain points, and customer journeys. Content & Digital Marketing Oversee the creation of compelling content including thought leadership, blogs, case studies, whitepapers, and videos. Manage digital channels such as SEO, PPC, email, and social media to drive brand visibility and lead generation. Ensure a consistent narrative and tone across all touchpoints and platforms. Partner & Alliance Marketing Collaborate with strategic partners such as Tricentis, Snowflake, Databricks, UiPath, and Automation Anywhere. Design and run co-branded campaigns, joint events, and solution-based content to amplify joint go-to-market efforts. Brand Strategy & Positioning Evolve Narwals brand identity and positioning to differentiate in a competitive market. Ensure consistent storytelling across website, collateral, social platforms, and events. Event & Field Marketing Lead planning and execution of webinars, conferences, and field events to enhance customer engagement and thought leadership. Represent Narwal at key industry events to build relationships and expand brand presence. Analyst & Influencer Relations Build and manage relationships with key industry analysts and influencers to elevate Narwals visibility and credibility in the AI, Data, and Quality Engineering space. Lead analyst briefings and ensure strategic participation in research evaluations from firms such as Gartner, Forrester, IDC, Everest Group, ISG, and others relevant to Narwals growth. Leverage third-party validation and influencer partnerships to strengthen brand positioning and support demand generation initiatives. Marketing Performance & Budget Management Define, measure, and report on key marketing performance indicators across all initiatives. Manage the marketing budget efficiently, ensuring high impact and optimal ROI on all activities. Skills and Qualifications: 15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role in IT services, tech consulting, or fast-growing tech companies. Must have deep exposure to the US market with a clear understanding of how to position and grow an IT services brand among enterprise buyers in North America. This is a high-accountability, entrepreneurial role requiring a visionary, a builder, and a doer Ideal for someone who thrives in ambiguity and is excited to build the marketing engine from scratch. Proven track record of driving business growth through strategic marketing, demand generation, and successful campaign execution. Experience managing partnerships and co-marketing efforts with ecosystem partners like Snowflake, Databricks, AWS, Azure, GCP, UiPath, Tricentis, etc. Demonstrated ability to lead multi-channel lead generation and field/event marketing initiatives. Comfortable working in fast-paced environments, managing multiple priorities, and collaborating across global teams. Deep understanding of AI, Data, and Quality Engineering markets, with the ability to translate technical capabilities into compelling, customer-centric messaging. Expertise in Account-Based Marketing (ABM) and experience supporting enterprise sales teams on large deal closures. Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and inbound/outbound campaigns. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics). Data-driven mindset with strong analytical and strategic thinking to optimize performance and inform decisions. Exceptional communication, leadership, and project management skills with the ability to engage, influence, and inspire cross-functional teams. Proven ability to align marketing with sales, business development, and delivery teams to drive unified growth outcomes. Will also serve as a public-facing marketing leader and brand evangelist for Narwal in strategic conversations, events, and media engagements in the US and globally. Cultural fit is critical the ideal candidate is hungry, humble, hardworking, detail-obsessed, and driven by outcomes, not titles or hierarchy. Need to overlap with US time zone, until to 12 AM IST. Location : - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune,remote

Key Responsibilities: Understand business requirements and functional specifications related to Marketing Operations platforms. Create detailed, comprehensive, and well-structured test plans and test cases. Perform manual testing of web applications, campaign workflows, and integrations with CRMs (e.g., Salesforce, HubSpot). Identify, document, and track bugs using tools like JIRA or Azure DevOps. Execute regression, smoke, and exploratory testing cycles. Work closely with developers, product managers, and business analysts to ensure high-quality releases. Validate campaign setup, email templates, forms, and customer journeys for end-to-end correctness. Participate in QA reviews, sprint planning, and daily stand-ups Required Skills: 5 years of hands-on experience in manual testing of web applications. Strong knowledge of QA methodologies, tools, and processes. Experience testing in the Marketing Ops domain or familiarity with tools such as Marketo, Eloqua, Salesforce, Pardot, etc. Experience with browser dev tools, API testing using Postman, and analyzing network calls. Proficiency with bug tracking and test management tools (JIRA, TestRail, Zephyr, etc.). Good understanding of data validation and campaign tracking mechanisms (e.g., UTM parameters, lead source tracking). Excellent analytical and communication skills. Ability to work independently in a fast-paced, agile environment. Intersected candidates can send karthik@ busisol.net or whatsapp @9791876677 Job Type: Permanent Pay: Up to ₹1,000,000.00 per year Benefits: Provident Fund Schedule: Day shift Monday to Friday Morning shift Supplemental Pay: Performance bonus Application Question(s): you are immediate joineer Education: Bachelor's (Preferred) Experience: Manual Testing: 5 years (Required) SQL: 5 years (Required) MongoDB: 5 years (Required) Location: Baner, Pune, Maharashtra (Required) Work Location: In person Speak with the employer +91 9791876677

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. Job Description Job Description We are seeking a highly skilled and experienced Senior Business Analyst to join our dynamic Field Revenue Operations team. In this pivotal role, you will leverage your analytical prowess to drive strategic initiatives and optimize operational efficiencies across the Field Sales organization. As a Senior Business Analyst, you will serve as a key liaison between various stakeholders, ensuring that business needs are accurately captured and translated into actionable solutions. You will play a critical role in the development and implementation of data-driven strategies that align with our organizational goals. Roles & Responsibilities: Collaborate across the North Americas GTM organization to gather insights, data analysis, and reporting on key performance metrics, highlighting risks, opportunities and growth drivers Develop and implement regular reporting of key pipeline and revenue performance metrics including forecasting, funnel analysis and pipeline management Communicate findings to senior global stakeholders across multiple lines of business/time zones by establishing clear communication channels. Present results of data analyses in clear and concise manner as appropriate using data visualization, dashboards and presentations Focus on high-priority sales initiatives, including business process architecture, org structure, goal/quota setting, sales incentive design, market segmentation, and strategic planning. Operate autonomously within the team, driving informed decisions with accountability; contributing effectively to the team's overall goals Create, maintain, and present documentation, including: SOPs, rules of engagement, and process workflows to ensure adherence to internal policies Proactively define and execute projects spanning systems, data management, and business process automation to improve operational efficiency, reduce errors, and minimize wasted cycles Qualifications Ecperience: 3–6 years of experience in business analysis, revenue operations, or sales/marketing ops MBA from a top-tier college or a bachelor’s degree from a top-tier university with highly relevant work experience Hands-on experience in supporting go-to-market (GTM) teams or business teams Experience in data-driven decision-making and performance tracking Exposure to B2B SaaS or tech industry (preferred) Familiarity with lead routing, quota setting, or compensation tracking (a plus) Experience working in fast-paced or scaling environment Additional Information Key Skills Strong data background with skills to effectively collect, analyze, interpret, and leverage data to drive decision-making Track record of developing and managing complex data projects with multiple stakeholders successfully Proficiency in Excel/Google Sheets, SQL, and BI tools (e.g., Tableau, Looker, Power BI) Strong communication and stakeholder management skills across multiple levels Good understanding of CRM systems (like Salesforce or HubSpot) is preferred Familiarity with marketing automation tools (e.g., Marketo, Pardot) Ability to design and improve business processes Experience with data modeling, dashboards, and reporting Basic understanding of revenue metrics (e.g., pipeline, churn, CLTV, CAC) Knowledge of lead management and sales funnel optimization Ability to work cross-functionally (Sales, Marketing, Customer Success) At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Show more Show less

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. The Marketing Automation Associate plays a crucial role in driving our demand generation and brand marketing initiatives through the Marketo platform. This position offers an exciting opportunity to design, build, and optimize email campaigns that enhance our digital presence and customer engagement across the US and Canada. This role champions the RSM brand and user experience – ensuring high-quality email-based programming that reflects RSM’s brand promise and creates seamless engagement opportunities for buyers of professional services across the US and Canada. The Marketing Automation Associate provides quality assurance review across peer-managed Marketo campaigns, as part of a collaborative email and marketing automation team. They may also conduct routine content reviews of ongoing Marketo programs, offering recommendations to improve content and brand relevance. General responsibilities: 20%. Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals, ensuring timely completion of tasks and effective communication across all internal channels. Uphold RSM brand standards and best practices Provide critical thinking about campaign approach and tactical execution Proactively manage multiple projects and deadlines Actively seek out and participate in skills development training, as defined by career development goals Email and marketing automation responsibilities: 75%. Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand generation programs Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed Identify optimization opportunities for assigned programs to improve target metrics Implement targeted testing under direction of digital marketing leadership team Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy Contribute to reporting and analytics as requested Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences Participate in power user training and office hours to ensure consistency across enterprise Collaborate with design team to ensure brand assets remain current Identify opportunities for process improvements and bring forward to manager for consideration Other duties as assigned - 5%. EDUCATION/CERTIFICATIONS Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification, preferred Technical/Soft Skills Proficiency with Marketo suite of tools; required Hands-on experience delivering email marketing and multichannel marketing automation campaigns; required Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. Experience 3+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment Awareness of buyer journey, preferably in B2B environment Leadership Skills Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html. RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com. Show more Show less