1365 Marketo Jobs - Page 27

We are hiring... Role: Digital Marketing. Experience: 2-4 years. Location: Hyderabad. Mode: Hybrid. Job Responsibilities: 🫥 Campaign Strategy & Execution: Develop, implement, and optimize digital marketing strategies to drive traffic, generate leads, and boost brand awareness across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). 🫥 SEO & SEM: Manage SEO campaigns to improve organic search rankings. Conduct keyword research, on-page SEO, technical SEO, and backlink strategies. Oversee SEM campaigns to ensure effective spend and ROI. 🫤 Content Creation & Management: Collaborate with the content team to create engaging content for blogs, social media, emails, and website landing pages. Ensure content aligns with brand messaging and marketing . 🫥 Social Media Management: Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), monitor performance, engage with followers, and develop strategies to increase engagement and audience growth 🫥 Analytics & Reporting: Track and analyze digital marketing metrics using tools like Google Analytics, SEMrush, or HubSpot. Provide regular reports and insights to optimize strategies and achieve business goals. 🫥 Paid Media Campaigns: Plan, execute, and monitor PPC campaigns across various channels, including Google Ads, Facebook Ads, and other platforms. Ensure campaigns are within budget and generate a positive ROI. 🫥 Market Research: Stay up-to-date with industry trends, emerging tools, and competitor strategies. Conduct market research to understand customer behaviour and competitor positioning. Required Skills & Qualifications: 🫥 Experience: (SEO, SEM, social media, email marketing, paid ads, content marketing). 🫥 Technical Skills: Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz). 🫥 Social Media Expertise: Strong understanding of major social media platforms and how to effectively grow and engage audiences. 🫥 Content Creation: Ability to craft compelling and engaging content for various digital platforms. 🫥 Data-Driven: Strong analytical skills with the ability to use data to make informed decisions and optimize campaigns. 🫥 Creative Thinker: Ability to think outside the box and come up with innovative solutions to digital marketing challenges. Preferred Qualifications: Bachelor’s degree in marketing, Business, Communications, or related field. Experience with marketing automation tools (e.g., HubSpot, Marketo, MailChimp). If you or someone you match this role, please send the updated resume to hr@envisioned.consulting

Role & responsibilities We are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution. You will be responsible for leading the end-to-end marketing function including lead generation, campaign performance, account growth and marketing technology enablement playing a critical role in driving our overall growth. Preferred candidate profile 15+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India based clients. Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives. Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity. Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc. Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges. Experience working with SaaS-based or tech-led services/solutions is highly preferred. Highly collaborative, culturally sensitive, and adept at working across functions and geographies. Excellent communication, stakeholder management, and storytelling skills.

Position Summary: We are seeking a dynamic and strategic leader to spearhead Marketing, Strategic Planning, and Internal Communications for the Microscopy Division in India. This role will shape our market positioning, drive brand visibility, activate our Go-to-Market strategy, and energize internal and external stakeholders across channels. The ideal candidate brings a blend of analytical thinking, creativity, execution excellence, and stakeholder engagement capabilities. Key Responsibilities: Strategic Marketing & Business Planning · Lead the development and execution of the annual marketing strategy, integrated with business goals and sales objectives. · Develop and implement Go-To-Market plans, campaigns, and commercial activation aligned with target customer segments and verticals. · Conduct detailed market research and intelligence: market sizing, segmentation, growth opportunities, competitive landscape, and white space mapping. · Design and track sales enablement programs and campaigns, including customer-centric messaging and incentive-based growth acceleration. · Drive KOL (Key Opinion Leader) and influencer engagement to build scientific credibility and thought leadership. Brand, Events, and External Marketing · Oversee brand positioning and marketing communications through online and offline channels. · Plan, budget, and execute national and regional events such as exhibitions, conferences, roadshows, workshops, and scientific seminars. · Lead all aspects of SoMe (social media) and digital presence using tools such as Marketo and similar platforms. · Collaborate with global and regional marketing teams to adapt and localize content and initiatives for the India market. Internal Communications & Team Engagement · Curate and publish newsletters, periodic business updates, and communications to engage the sales, application, and back-office teams. · Develop and manage employee incentive programs, spot awards, recognition mechanisms, and internal storytelling initiatives. · Plan and execute internal events such as kick-offs, town halls, quarterly reviews, and performance celebrations to foster a unified and inspired team culture. Business Analytics & Reporting · Partner with business and finance teams to create monthly dashboards, funnel reports, performance tracking tools, and business reporting presentations for leadership. · Provide actionable insights to drive informed business decisions, align strategic marketing with sales forecasts and revenue targets. Marketing Operations & Budget Management · Own and manage the annual marketing budget, vendor contracts, and cost control while ensuring ROI on all campaigns and events. · Drive operational excellence through marketing automation tools, lead nurturing frameworks, and customer engagement metrics. Key Performance Indicators (KPIs): · Market share growth and lead generation metrics · Brand visibility and digital engagement (SoMe, website traffic, campaign reach) · Customer satisfaction from events and programs · Internal team engagement scores and communication effectiveness · Timely delivery of business presentations and insights · Campaign ROI and funnel acceleration impact · Execution and effectiveness of internal events and kickoffs Required Qualifications & Skills: · MBA/PGDM in Marketing or Strategy; degree in science or engineering is a plus · 10+ years of experience in marketing strategy, ideally in B2B/tech/life sciences · Excellent verbal and written communication skills · Strong leadership and stakeholder management abilities · Experience in using MarTech tools (e.g., Marketo, Salesforce, analytics platforms) · A passion for storytelling, data-driven decision-making, and high-impact execution ZEISS in India ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics. ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. Further information at ZEISS India (https://www.zeiss.co.in/corporate/home.html)

Product Marketing Associate Organization Name: Legitquest (LQ Global Services Pvt. Ltd.) Experience: 1 to 3 Years Compensation range: 3.6 LPA to 4.5 LPA Location of posting: Delhi Company Profile Legitquest is a Gen AI platform designed for law firms, corporations, and government institutions, augmenting productivity and automating complex workflows. Utilizing advanced algorithms and reasoning-capable Large Language Models (LLMs), which have been meticulously customized and developed by our team of legal experts, engineers, and researchers, Legitquest delivers cutting-edge solutions tailored to the legal sector's needs. Having achieved a strong product-market fit, we are rapidly scaling our team to meet the growing demand and continue advancing our innovative offerings. The venture is backed by Water Bridge and Info Edge. Qualification ● Engineer with MBA in Marketing. ● Certification/course in marketing, digital marketing, or product management. Required Skill Set ● Strategic Thinking & Problem Solving ● Research and Analytical Skills ● Digital Marketing Expertise (SEO, SEM, Analytics) ● Strong Written and Verbal Communication Skills ● Technical Aptitude and Familiarity with SaaS Marketing ● Team Leadership & Stakeholder Management Relevant Industry Legal Technology Responsibilities: 1. Conduct market research, surveys, and competitive analysis to understand customer needs, trends, and competitors. 2. Develop and execute digital marketing strategies (SEO, SEM, content, and social media) to drive lead generation and customer acquisition. 3. Create go-to-market strategies and lead product launches to ensure adoption and market penetration. 4. Define and optimize key product metrics, including revenue growth, retention, and customer satisfaction. 5. Design and execute marketing campaigns, leveraging automation and CRM tools (e.g., Marketo, Salesforce) to boost performance and engagement. 6. Use customer insights, analytics to refine product positioning and improve user experience. 7. Develop pricing strategies, manage partnerships, and oversee communications to drive business growth and market reach. Desired profile of the candidate: ● Minimum 2 years of product marketing experience, ideally in SaaS and B2B spaces. ● Expertise in crafting high-impact business growth strategies. ● Proficient in Digital Marketing techniques, including SEO, SEM, content marketing, email marketing, and social media marketing. ● Hands-on experience with CRM tools and marketing automation platforms. ● Familiarity with analytics tools for performance measurement and optimization. ● Strong understanding of lead generation, and customer retention strategies. ● Engineer with MBA in marketing background. ● Certifications in digital marketing or product management are a plus. ● Proven track record of implementing successful campaigns for customer acquisition and revenue growth. Contact Information Contact Person: Supriya e-mail ID: supriya@legitquest.com Website: www.legitquest.com

About Us Goldcast is an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like 6Sense, LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent. Goldcast was founded in mid-2020 at Harvard Business School. Since then, we have raised over $40mn, built a bi-continental team of excellent teammates, and are one of the market leaders in the enterprise digital events space. We count 400 great B2B firms as customers and were recently featured in G2's list of 100 fastest-growing software companies. Position Overview We’re looking for an Implementation Manager based in India to lead our new customers through a thoughtful, seamless onboarding experience. This is a high-impact, client-facing role focused on driving adoption, delivering value, and enabling long-term customer success. You will be the go-to expert for new clients as they transition onto the Goldcast platform—bringing together your technical knowledge, project management skills, and empathetic communication style to ensure every customer feels supported, confident, and set up for success. What You’ll Do Client Onboarding & Enablement Deliver inclusive and engaging onboarding sessions to empower clients with the knowledge and tools they need to succeed on Goldcast. Lead implementation projects from kickoff to go-live, keeping clients informed, engaged, and on track at every stage. Become a trusted product expert—helping customers understand platform features, use cases, and best practices in accessible ways. Maintain regular, proactive communication throughout onboarding. No client should go more than 7 days without a meaningful touchpoint. Cross-Functional Collaboration Work closely with Product, Engineering, and Support teams to coordinate and execute key integrations (Salesforce, Marketo, HubSpot, Pardot, webhooks, etc.). Share client feedback internally to help refine onboarding processes, improve documentation, and shape product direction. Keep detailed implementation records and project documentation to ensure smooth transitions post-onboarding. Client Portfolio Management Manage multiple onboarding clients with personalized support and clear communication. Use systems and trackers to ensure every implementation stays on schedule and no customer falls behind. Help clients exit onboarding feeling empowered and ready to manage events independently. Who You Are We believe great Implementation Managers come from many paths. If you bring a combination of the following strengths, you’ll thrive in this role: You have 2+ years of professional experience in implementation, customer onboarding, customer success, or project/account management—ideally in a B2B SaaS or technology-driven environment. A bachelor’s degree in a relevant field (such as business, communications, marketing, or technology) is helpful but not required. We value real-world experience, problem-solving, and a growth mindset just as highly. You have a deep understanding of digital tools and can explain complex concepts in simple, accessible ways. You are highly organized, detail-oriented, and able to execute cross-functional projects on time. You build rapport easily with diverse client teams and can tailor onboarding approaches to meet their specific goals. You express yourself clearly and confidently, balancing technical knowledge with an approachable style. You identify issues early, think critically, and implement thoughtful, pragmatic solutions. You’re self-driven, reliable, and thrive in a remote-first environment with minimal supervision. Key Competencies Comfortable navigating software platforms, tools, and integrations (e.g., Salesforce, Marketo, HubSpot), and able to support clients through technical setup and troubleshooting. Dedicated to delivering an exceptional experience. You understand client needs deeply and advocate for their success throughout the onboarding journey. Skilled at managing concurrent projects, prioritizing effectively, and maintaining momentum even when juggling multiple deadlines. Able to work fluidly across Product, Engineering, and Support teams to ensure a cohesive, efficient onboarding experience. Continuously seeks ways to improve systems, workflows, and documentation to drive scalability and repeatability in implementation. Thrives in a fast-moving environment and adjusts quickly to changing tools, processes, or client expectations. How Success Is Measured We evaluate success in this role using the following outcomes: Clients report a positive onboarding experience, reflected in high CSAT scores and a smooth, confident handoff to the post-onboarding team. Onboarding projects are completed efficiently and within the agreed-upon timelines. Clients finish onboarding with the confidence and capability to independently run their events on the Goldcast platform. Consistent, proactive communication with clients is maintained throughout onboarding, with all touchpoints and updates clearly documented. Internal implementation records—including timelines, notes, and project artifacts—are thorough, organized, and easy to reference. Goldcast.io offers a competitive salary, benefits package, and opportunities for professional growth and development. Goldcast.io is an equal opportunity employer and values diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Company: Goldcast.io Location: India. WFH.

About the Role - We are seeking a Production/Business Support specialist to provide application and BAU support for our Client Systems, particularly, our Salesforce CRMs. This role is responsible for providing first-line support for end-user queries and issues related to Client System functionalities and data. Mandatory Requirement - application support engineers who can understand their 2 applications built on salesforce and .net and provide them support for these accordingly. Hands on coding experience in implementing Apex classes/controllers, Visual force pages, Apex Triggers, SOQL/SOSL/DML queries, Batch jobs, process builder. Hands on in Admin activities like writing workflow rules, Approval process, creating formula fields, user/profile setup, data migration/scrub Coding experience in Salesforce Lightning. Experience in support activities in Salesforce Experience on integrations using different methodologies like REST, SOAP, Web Services. Experience in managing third party app exchange tools like Marketo, Ringlead etc Experience in doing RCA for issues and providing responses to business. Deployment: Knowledge on creating build packages using different tools like Workbench, Eclipse etc. Knowledge on creating build packages for different components like Workflow rules, Profiles, Objects etc. Troubleshooting deployment issues. Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Job Description Job Title: Email Production Specialist Location: Cupertino, CA (Hybrid schedule) Duration: 12 month contract with potential to extend, 40 hours/weekly Pay Rate: $59.00-$64.00/hourly Role Overview As an Email Production Specialist, you will be responsible for the end-to-end assembly and completion of email campaigns that go out worldwide and across various content types. You will be joining the E-mail Marketing/E-mail Production team that focuses on e-mail production services across all lines of business within the company. The team is 8+ individuals, and on average they are responsible for ~60 global campaigns/week. Responsibilities You will be expected to complete and thoroughly test/QA campaign setups, content, and change rounds in rapid succession. You’ll work closely with editorial, design, localization, programming, and local marketing teams on each project. Work effectively with copywriters, designers, international marketing leads, and a vast group of internal cross-functional partners to ensure that deliverables are met when due. Top Skills 3+ years of experience working in e-mail-based campaign production Being able to gather the various assets to put together e-mails, if things are missing – follow up with appropriate teams for quick turnaround time. Experience managing a workload of 5–8 campaigns/week. Experience building e-mails for enterprise e-mail service providers Utilizing tools such as MailChimp, Marketo, Salesforce, Adobe Campaign Manager, or comparable. Comfortable using HTML and CSS The ability to troubleshoot & resolve rendering issues across email clients & platforms. Experience working with cross-functional teams to drive project deadlines Following up with appropriate teams to gather needed information. Detail oriented, and comfortable peer reviewing You will be responsible for reviewing your own e-mails, and peer reviewing e-mails to ensure there are no mistakes prior to e-mails being sent out.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. Marketing Automation Senior Associate The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What We Look For Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. Marketing Automation Senior Associate The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What We Look For Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Developing data-driven email marketing strategies to increase engagement and conversions. • Exploring innovative inbound lead generation techniques and nurturing campaigns to maximize ROI. • Tracking inbound lead progress • Manage marketing automation tools like Hubspot or Marketo • Track and provide execution support for events • Connect with the partner to plan and execute marketing activities • Continuously expanding knowledge base through online courses, industry events, and hands-on experience. Specialties: Digital Marketing, Email Marketing, Marketing Automation (Hubspot/Marketo), Event Management, Inbound lead tracking, Partner marketing

About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK! Job Description Roles and Responsibility: Marketing Performance Analysis & Reporting Customer Insights & Segmentation Data-Driven Strategy & Optimization Data Management & Integrity Forecasting & Predictive Analytics Cross-Functional Collaboration Skillsets Looking for 5+ years candidates experienced in Marketing Domain. Experience in Google Analytics, Salesforce, Marketo (preferred) if not Eloqua is also fine Candidate should understand the marketing funnel from top to bottom. Candidate should be well versed with Tableau reporting Why You’ll Love Working with Us? Work with cutting-edge technology in a collaborative, global team. Competitive salary + good benefits (insurance, annual leave, bonuses, referral rewards, and more). We’re Great Place to Work Certified (3 years in a row!). Hybrid work model (3 days in office – Prestige Pacific tech park, Kaadubeesanahalli,Bellandur). Why join Bazaarvoice? Customer is key We see our own success through our customers’ outcomes. We approach every situation with a customer first mindset. Transparency & Integrity Builds Trust We believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance. Passionate Pursuit of Performance Our energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we’re laser focused on our mission. Innovation over Imitation We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage. Stronger Together We bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams. As a stronger company we build a stronger community. Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Indian Institute of Management Calcutta About IIM Calcutta Indian Institute of Management Calcutta (IIM Calcutta), established in 1961, holds the distinction of being the first Indian Institute of Management and has evolved into one of the premier management institutions in Asia. Renowned for its academic rigour, research output, and global linkages, IIM Calcutta offers a range of postgraduate, doctoral, and executive education programs. The flagship Post Graduate Programme in Management - MBA, is consistently ranks among the best in India and globally. The Institute is the India’s only member of the Global Alliance in Management Education (CEMS) and holds the prestigious triple crown accreditation—AACSB, AMBA, and EQUIS—placing it among an elite group of business schools worldwide. IIM Calcutta’s lush 135-acre campus in Joka, Kolkata, provides a vibrant learning environment, with a strong emphasis on leadership development, innovation, and social responsibility. The institute's emphasis on analytical rigor, cross-disciplinary learning, and ethical management has contributed to its reputation as a hub of excellence in business education and research. URL: https://www.iimcal.ac.in Executive Education: IIM Calcutta has been a pioneer in the field of executive education, particularly in the space of technology-driven executive education in the online mode both through state-of-the-art studio classrooms across the length and breadth of the country as well as abroad and in the direct-to-device (D2D) format. Over the past two decades or so, the portfolio of our Executive Education has grown enormously to cater to the diverse needs of working professionals. During 2023-24, we had around 7500 participants enrolled in various programmes offered by the Institute. For details see: https://www.iimcal.ac.in/programs/executive-education As part of Institute’s strategic vision and mission, the portfolio of programmes Executive Education is expected to expand significantly over the next few years. The Manager (Marketing) will be responsible for developing and executing strategic marketing initiatives to drive enrollment, enhance brand visibility, and position the institution as a leader in executive education. This role requires a deep understanding of target audiences, including senior executives, mid-career professionals, and corporate decision-makers, along with expertise in digital and traditional marketing strategies. Terms of Reference (ToR) Position: Manager (Marketing) Location: Kolkata – IIM Calcutta Department: Executive Education Engagement Mode: Consultancy (full time) Remuneration Range: ₹80,000 – ₹1,20,000 per month (consolidated), Performance based variable pay may be considered for deserving candidate. Engagement Duration: Initially for one year, However, the engagement may be extended based on the requirement of the Institute and performance of the candidate. Key Responsibilities Strategic Marketing & Brand Positioning: Develop and implement an integrated marketing strategy to promote executive education programs. Position the institution as a thought leader in executive education through content marketing, brand storytelling, and partnerships. Conduct market research to identify industry trends, competitor positioning, and customer insights. Create and manage marketing campaigns that drive awareness, engagement, and enrollment. Lead Generation & Enrollment Growth: Develop lead generation strategies through digital marketing, email campaigns, and partnerships. Collaborate with sales and admissions teams to optimize lead nurturing and conversion. Analyze enrollment data and refine marketing tactics to improve ROI. Digital & Content Marketing: Oversee the development of high-quality marketing materials, including brochures, videos, website content, and social media assets. Optimize website content and user experience to drive traffic and conversions. Develop SEO, SEM, and PPC strategies to enhance digital visibility. Leverage social media platforms to engage target audiences and build brand credibility. Partnerships & Stakeholder Engagement: Build and maintain relationships with corporate partners, industry associations, and alumni networks. Collaborate with faculty, program directors, and external stakeholders to develop compelling marketing narratives. Manage PR and media relations to enhance brand reputation. Budget & Performance Management: Develop and manage the marketing budget, ensuring optimal allocation of resources. Monitor campaign performance and track key metrics (e.g., conversion rates, website traffic, engagement). Use data analytics to measure marketing effectiveness and inform future strategies. Key Competencies: Strategic thinking and data-driven decision-making. Ability to manage multiple projects and work under tight deadlines. Strong relationship-building and networking skills. Creativity in marketing campaigns and storytelling. Adaptability to evolving market trends and technologies. Qualifications & Experience: Master’s degree in Marketing, Business Communications, or a related field from a reputed institute. 10+ years of experience in marketing, preferably in higher education, executive education, or professional training. Proven track record in digital marketing, brand management, and lead generation. Strong understanding of B2B and B2C marketing strategies. Prior experience in setting up and running a business development team - Taking leads to conversion (preferred) Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms. Excellent communication, leadership, and project management skills. General Information Subsequent amendments/modifications etc., if any, will be notified on the Institute’s website (www.iimcal.ac.in) and may be referred by the interested candidates. Only the selected candidate(s) in respect of the previously mentioned post (if any) will be intimated accordingly. No interim queries will be entertained. The authority reserves the right to reject/accept any/all candidature without assigning any reason. The Institute reserves the right not to fill up the post advertised, without assigning any reason. Interested candidates meeting the above requirements may apply for the said position and send their resumes with details of educational qualifications, experience, etc. on the email-id exed[at]iimcal[dot]ac[dot]in (link sends email) on or before 19th July, 2025.

Position Marketing Operations Leader Job Description What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Marketing Operations Leader is responsible for leading our web and email operations team, ensuring the effective execution of marketing campaigns and digital experiences across key platforms. This strategic role will oversee the implementation of email campaigns using tools such as Eloqua, Salesforce, and Marketo, while also guiding web development using SiteCore and Adobe Experience. The ideal candidate will have deep technical expertise in marketing platforms, strong leadership capabilities, and the ability to translate marketing objectives into operational excellence. They will be accountable for team KPIs and specific email marketing performance metrics. If you're passionate about streamlining marketing operations, optimizing campaign execution, and leading a high-performing team to deliver exceptional digital experiences, this is the role for you! Key Responsibilities Strategic Leadership Develop and implement comprehensive strategies for web and email operations that align with broader marketing and business objectives Lead a team that automates and measures marketing engagement, tasks and workflows across digital channels Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results Provide mentorship and professional development to team members to build capabilities in marketing automation and web development Foster cross-functional collaboration with marketing, design, content, and IT teams Ensure operational efficiency and scale across marketing campaigns and digital properties Lead strategic planning for platform optimizations, upgrades, and integration projects Guide roadmap development for marketing technology architecture and implementation Technical Excellence Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web Plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo Guide the development of email dashboards and reporting capabilities Oversee web page development and optimization using SiteCore and Adobe Experience Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels Implement best practices for campaign setup, audience segmentation, and testing methodologies Drive technical documentation and implementation standards Establish governance processes and quality control for campaign execution What We Are Looking For 8+ years of experience in marketing operations, with at least 3 years in a leadership position Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems Strong understanding of web and mobile technologies, design standards, and the product lifecycle Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems Demonstrated ability to communicate effectively and persuasively, both verbally and in writing Strong analytical skills with the ability to translate data into actionable insights Experience managing and developing a team of marketing operations specialists Experience with developing technical documentation Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences Preferred Qualifications Relevant marketing platform certifications (Marketo, Eloqua, Salesforce) Experience with API integrations between marketing platforms and CRM systems Experience with Adobe Creative Suite Experience with marketing data management and customer data platforms Experience developing mission-critical web and server applications in agile environment Experience with A/B testing and optimization methodologies Knowledge of marketing attribution models and analytics What’s In It For You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more! About Arrow Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com. Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/. For more job opportunities, please visit https://careers.arrow.com/us/en. Location: IN-KA-Bangalore, India Time Type Full time Job Category Business Support

Job Description Summary The Enterprise Architect will be responsible for the design and implementation of the enterprise-wide business application and integration approach, ensuring the it aligns with the IT Strategy and business needs. They will apply their knowledge of good architecture practice, architecture documentation and application platform technologies to comprehensively capture GE Digital’s current state application architecture and oversee target state design and implementation. They will participate in enterprise transformation, overseeing the delivery of agreed business priority outcomes and value across major transformational programmes, act as a design authority and provide an assurance role, ensuring that all architecture activities and deliverables (in-house and outsourced) are produced to a high quality and are consistent with existing GE Digital’s standards, policies and strategies. Job Description In this role, You Will: Improving the current application architecture, optimising business operations, and setting the direction and approach for integrating business applications. Suggesting ideas to reduce costs and improve architecture to IT and business leadership. Providing business and technical architecture guidance. Producing high-quality Enterprise Architecture artefacts and supporting material. Influencing and collaborating with others, especially business leaders, solution architects and technical experts. Building Executive relationships – ability to discuss application architecture from an enterprise ‘big picture’ perspective combined with ability to build trust, credibility and strong partnerships with business leaders. Able to facilitate executive sessions and executive meetings Develop quality deliverables and presentations for respective stakeholders from Executive team down. Participates in governance forums in order to assure and approve new and changed architectural and technology solutions Ensures that new architectures align to GE Digital’s standards; create a new standard or progress a change to the standard where necessary. Regularly and pro-actively identifies risks and issues and ensures appropriate steps to mitigate risks are in place and issues are remediated on a timely basis Ensures that the Enterprise Architecture function operates to GE Digital’s governance, risk, compliance frameworks, through fit-for-purpose processes, practices, and accountability, and that the business remains within agreed risk appetite Ensures that Enterprise Architecture function maintains appropriate information security, resilience, business continuity and disaster recovery arrangements within the respective frameworks and standards Cataloguing, developing, coordinating, communicating and maintaining, overall enterprise architecture models, representations, initiatives, capabilities, and components to adequately perform the organisation's business and technology activities. Determine and implement build versus buy strategies, mentor solution architects, and create views of the overall business strategy. Experience of providing technical leadership, working as an architect on complex projects and programmes. Skills in designing complex architecture solutions in an inclusive manner Excellent stakeholder engagement skills including the ability to influence others (business stakeholders, technical architects, software developers, third party suppliers), to reconcile technical and business considerations to arrive at the optimal solution. Ability to translate business strategies into technical solutions and identify business transformation opportunities. Enterprise Architecture skills to see the "big picture" and identify opportunities to join up systems, technologies, and business capabilities to create better economies of scale and scope. Leading the development of complex application architectures in modern compute paradigms i.e. cloud, microservices etc. Required Qualifications: Bachelor's Degree in Computer Science or “STEM” Majors (Science, Technology, Engineering and Math). 10+ years of hands-on architecting experience in an ecosystem having Marketo, Salesforce, Flexera, Oracle CPQ, Fusion & RMCS etc. as major pillars. Experience with SaaS to SaaS integration and middleware such as Boomi, OIC etc. 5+ Years of end-to-end enterprise architecting experience, preferably in a software product company. 3+ years of experience in driving large enterprise level Annual Recurring Revenue based implementation from inception to execution would be a major plus. Desired Characteristics: Strong problem-solving skills Self-driven and passion for technology Technical thought leadership Ability to work cross-functionally, in a fast-paced work environment. Able to communicate technical or complex subject matters in business terms. Able to work with non-collocated team members High attention to detail is essential Additional Information Relocation Assistance Provided: Yes

Description Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join Amazon India Growth Initiatives team as a Marketing Manager, and help define the course of marketing key business priorities We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at the strategic level (using customer behavior and data to generate uber level strategies for building awareness, engagement & recommendations for our customers) and at the execution level (testing & optimizing campaigns & activation plans – with merchandising tools, automation tools, traffic tools). This candidate will have a strong understanding of all aspects of the product marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and data. The candidate should also be comfortable engaging with senior leaders in India and worldwide counterparts. Key job responsibilities Own all key traffic drivers for the line of business, and work as an advocate with central traffic and category marketing teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the business's style guidelines, merchandising calendar, communications, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications 3+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Company - ASSPL - Karnataka Job ID: A3013994

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. Job Description PM5 – Senior Manager, Data Analytics We are seeking a highly analytical and strategic Senior Manager, Marketing Analytics to lead our marketing analytics team and drive data-informed decision-making. This role will be responsible for developing and implementing analytics strategies that measure and optimize marketing performance across multiple channels, including paid media, content marketing, email, and SEO. The ideal candidate will have a deep understanding of B2B SaaS marketing metrics, data visualization, and statistical modelling, as well as experience collaborating cross-functionally with marketing, sales, product, and finance teams. Key Responsibilities: Develop and lead the marketing analytics strategy for demand generation to measure marketing effectiveness, customer acquisition, and ROI across all channels. Build, maintain, and optimize dashboards and reports to track KPIs, providing actionable insights for marketing and leadership teams. Analyze campaign performance, marketing funnel efficiency, and customer lifecycle metrics to drive data-driven recommendations. Partner with marketing, sales, and finance to forecast marketing impact, revenue contributions, and customer retention trends. Utilize statistical modelling, attribution analysis, and A/B testing to optimize marketing spend and campaign performance. Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms (e.g., Google Analytics, CRM, Marketing Automation platform, PowerBI, Looker). Identify trends, opportunities, and risks in marketing performance, presenting findings to key stakeholders. Develop segmentation strategies and customer journey analyses to improve lead conversion and customer engagement. Mentor and manage a team of marketing analysts, fostering a culture of curiosity, innovation, and continuous improvement. Qualifications 8+ years of experience in marketing analytics, preferably in a B2B SaaS environment. Master’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field. Expertise in marketing performance measurement, data modeling, and attribution methodologies. Proficiency with analytics tools such as Google Analytics, SQL, Python, R, Tableau, Looker, or other BI platforms. Strong understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). Experience with A/B testing, cohort analysis, and customer segmentation techniques. Excellent problem-solving skills with the ability to translate complex data into actionable insights. Strong leadership and team management experience. Ability to communicate effectively with both technical and non-technical stakeholders. Highly organized with strong project management skills and the ability to work in a fast-paced environment. Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

La mission de Once For All est de devenir le n°1 en Europe du sourcing responsable dans le secteur de la construction . Dans un contexte réglementaire mouvant et contraignant, nous sommes convaincus que l’intelligence collective, l’innovation et l’utilisation de la technologie sont les clés de relations plus fiables pour un monde plus durable. Notre plateforme SaaS Once For All est aujourd'hui présente dans 5 pays en Europe et 1 chantier sur 2 utilise au moins l'une de nos solutions. 🌍 Envie de participer à construire un monde durable ? Notre équipe Marketing & Growth recrute un·e Head of Marketing France / Directeur Marketing France (H/F). Sous la responsabilité d’Arun, notre Directeur Marketing Europe, vous rejoindrez une équipe à la bonne humeur légendaire et tournée vers l’excellence data-driven. ⸻ Votre mission ⚡ Piloter et déployer une stratégie marketing globale pour accélérer la croissance et la notoriété de l’entreprise en France. ⚡ ⸻ Votre Quotidien Sera Rythmé Par Les Missions Suivantes Vous êtes orienté·e résultats, disposant d’une solide expérience dans l’univers SaaS B2B , pour piloter notre stratégie marketing globale et son exécution. Ce poste joue un rôle central dans le développement de la notoriété de notre marque , l’accélération de la croissance du pipeline qualifié et le soutien aux initiatives de fidélisation client. Vous superviserez l’ensemble des fonctions marketing : marketing digital, contenu, branding, relations presse et études de marché. Le ou la candidat·e idéal·e aura fait ses preuves en marketing SaaS B2B, maîtrisera parfaitement Marketo, Salesforce et le marketing événementiel , et apportera une vision analytique, orientée performance, au sein d’une équipe en pleine expansion. Dans ce cadre, vous définirez et déploierez une stratégie marketing SaaS complète , focalisée sur la génération de leads, la croissance du pipeline et la rétention client. Vous prendrez en main et optimiserez les programmes de demand generation sur les canaux digitaux, contenus, campagnes email et médias payants, tout en supervisant les évolutions du site web. Vous dirigerez l’organisation d’événements physiques et digitaux – conférences sectorielles, webinaires, événements clients – afin de renforcer l’accélération du pipeline. Responsable de l’ensemble de l’entonnoir marketing, vous garantirez la conversion des leads en opportunités puis en revenus, en vous appuyant sur les insights remontés par les équipes Product Marketing. Vous collaborerez étroitement avec la direction commerciale pour assurer l’alignement des objectifs marketing et sales , en veillant à une transmission qualitative des leads et à un ROI mesurable. Vous serez garant·e du positionnement de marque, de la stratégie de contenu et de la différenciation concurrentielle, en fonction des profils clients cibles et de leurs parcours d’achat. Vous analyserez en profondeur la performance des campagnes marketing et leur contribution au pipeline, en suivant des indicateurs clés comme les MQL, les taux de conversion ou le coût d’acquisition client (CAC). Manager d’une équipe performante, vous favoriserez la montée en compétences de vos collaborateurs et coordonnerez l’action avec les équipes produit, sales et customer success . Vous gérerez les relations avec les prestataires, agences, organisateurs d’événements et partenaires MarTech. Enfin, vous serez responsable de l’optimisation de notre stack marketing avec une maîtrise opérationnelle des outils Marketo (marketing automation) et Salesforce (CRM). L’entreprise est une scale-up, notre contexte évolue sans cesse : ces missions pourront s’enrichir de nouveaux projets. ⸻ Le portrait-robot de notre future recrue Diplôme Bac+5 en marketing, commerce ou équivalent (MBA apprécié) Minimum 7 ans d’expérience en marketing B2B dans l’univers SaaS, dont au moins 3 ans dans un rôle de direction Maîtrise indispensable de Marketo et Salesforce ; une expérience d’intégration des deux plateformes est un plus significatif Expérience confirmée dans la mise en œuvre de stratégies marketing génératrices de pipeline et de revenus Pratique opérationnelle de l’organisation d’événements physiques et digitaux dans le cadre de la stratégie go-to-market Capacité avérée à collaborer avec des équipes commerciales pour améliorer l’efficacité de l’entonnoir de conversion Excellente compréhension du parcours d’achat SaaS et des tactiques de marketing sur l’ensemble du cycle de vie client Fortes compétences analytiques et en gestion de projet, avec une approche data-driven dans la prise de décision Anglais courant ⸻ Ce que nous vous apporterons 🌎 Un environnement dynamique, challengeant et international (présence dans 5 pays). 🙌 Un meetup collectif mensuel, séminaire annuel et initiatives internes (book club, petits-déjeuners…). 🤝 Une culture inclusive : signataire de la Charte de la diversité. 💼 CDI – Statut Cadre. 🍽 Tickets-restaurant (9 € / jour, pris en charge à 56 %). 🏠 2 jours de télétravail par semaine dès que vous êtes autonome. 🚄 Locaux à 5 min à pied de la gare Part-Dieu, Lyon. 💸 Fourchette salariale : 60 000 – 65 000 € brut annuel (selon profil). Next Steps Tous les CV reçus ont une réponse, qu'ils soient engagés dans le process par la suite ou pas . Un entretien de 30 min avec notre Talent Acquisition Manager pour faire connaissance et parler de votre parcours et de ce que vous souhaitez faire. Un entretien avec Arun, notre Directeur Marketing Europe, qui abordera avec vous des questions techniques. Un entretien avec notre équipe RH pour valider les éléments contractuels Conformément à la réglementation, tous nos postes sont ouverts au recrutement de travailleurs en situation de handicap.

We are hiring for one of our multinational client for the role of Web Marketing Specialist (Digital Marketing) based out at Bangalore location. PFB the details: Industry: BioTechnology (MNC) Payroll: Randstad India Contract Tenure: 6 Months Inital Location: Bangalore Key Responsibilities * Create web pages within Adobe Experience Manager (AEM), and customize HTML/CSS code as needed * Collaborate with SEO Manager to understand and adopt technical SEO best practices * Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor * Communicate and collaborate effectively with business partners in meetings and using project tracking systems * Participate in Scrum ceremonies and follow Agile principles Required Qualifications * 2 years experience managing marketing and product content on websites within content management systems (preferably AEM) * Keen attention to detail * Understanding of web disciplines such as user experience, taxonomy and tagging, information architecture, content marketing, componentized content, digital marketing, analytics, and testing * Excellent analytical, problem-solving, time management, and communication skills * Strong project management, relationship management, and critical thinking skills * Ability to manage multiple projects under tight timelines Preferred Qualifications * Subject matter expertise in life science fields, including a strong understanding of applications and techniques used in laboratories or industrial settings * Experience with project/backlog management tools, Workfront and Jira * Experience in web analytics, specifically Adobe. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471

Overview At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Cvent | Splash client experience. In This Role, You Will Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Here's What You Need Bachelor's degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup

Profile - Marketing Automation Engineer (Marketo ) Exp-3+ Years Location- Noida Work Mode - Hybrid JOB RESPONSIBILITIES Collaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives. Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives. Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences. Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed. Monitor, analyze, and optimize marketing automation programs using data-driven insights. Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency. ESSENTIAL SKILLS Hands-on experience with Marketo campaign execution and other marketing automation platforms. Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement. Knowledge and hands-on experience with programming and scripting languages, web services, and web development. Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows. Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs. Excellent communication skills to collaborate with both technical and non-technical stakeholders. DESIRABLE SKILLS Experience working with CRM systems (Marketo preferred) and marketing analytics tools. Familiarity with A/B testing, lead scoring models, and personalization strategies. Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements. REQUIRED EXPERIENCE 2+ years of experience in marketing automation, digital marketing, or related fields. Proven experience managing end-to-end campaign execution, from design to deployment. 3+ years of experience years of hands on coding emails (HTML/CSS) Background API integrations and automation scripting, is a plus. Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance. Regards Yogendra Joshi Senior Talent Acquisition

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts.

Zuddl is a modular platform for events and webinars that helps event marketers plan and execute events that drive growth. Event teams from global organizations like Microsoft, Google, ServiceNow, Zylo, Postman, TransPerfect and the United Nations trust Zuddl. Our modular approach to event management lets B2B marketers and conferences organizers decide which components they need to build the perfect event and scale their event program. Zuddl is an outcome-oriented platform with a focus on flexibility, and is more partner, less vendor. FUNDING Zuddl being a part Y-Combinator 2020 batch has raised $13.35 million in Series A funding led by Alpha Wave Incubation and Qualcomm Ventures with participation from our existing investors GrowX ventures and Waveform Ventures. About The Role In this role you will become an expert Zuddl user while developing a deep understanding of event marketing program execution and analytics. The Solutions Consultant is accountable for providing solutions on complex use cases surrounding event marketing and for selling to both new prospects and existing customers by offering product, technical, and industry expertise to all primary engagement stakeholders. The metrics for success include rates of new customer acquisition, renewal, up-selling, cross-selling, customer satisfaction, as well as contributing to the overall sales team and business prosperity. The Solutions Consultant will be responsible for analysing new prospects needs and requirements and proposing appropriate solutions to meet their business objectives. This role requires a deep understanding of the latest Marketing technology trends, a strong background in cross functional team management, and a track record of success in delivering complex projects. Our ideal candidate should have experience working with Martech/ SaaS technologies and possess a strong drive, motivation, and passion for high-performance.Additionally, the candidate should be comfortable working in US shift timings. What You Will Do Engage with new prospects to understand their business goals, challenges, and technical environments, and translate these into actionable requirements. Conduct consultative discovery sessions and effectively present Zuddl’s platform capabilities to executive and technical stakeholders. Deliver compelling product demonstrations that highlight how Zuddl can address the unique needs of each prospect. Configure and tailor Zuddl’s solution to align with specific customer use cases, maximizing impact and ROI. Guide prospects through the technical evaluation process, offering expert insights and innovative ideas to meet and exceed their ideal outcomes. Serve as a subject matter expert on Zuddl's products, maintaining deep knowledge of features, integrations, and upcoming releases. Collaborate cross-functionally with Product, Engineering, Sales, Design and Customer Success to ensure customer requirements are clearly understood and prioritized. Design, build, and maintain demo environments (sandboxes) that showcase use-case-specific features and new releases. Continuously create and improve tools, processes, and best practices to optimize the pre-sales experience for prospects. Support post-sales handovers by aligning closely with Customer Success and Implementation teams to ensure smooth onboarding and successful deployment of solutions. Act as a voice of the customer, bringing market insights and feedback into product development cycles. Requirements Bachelor’s degree in Computer Science, Engineering, Business, or a related field. 3–5 years of experience in a Solutions Consultant, Pre-Sales Engineer, Technical Consultant, or similar customer-facing technical role within a SaaS or B2B tech environment. Strong grasp of software development lifecycles, with hands-on experience working in agile, fast-paced product environments. Solid technical foundation with the ability to explain complex concepts clearly; capable of conducting technical deep-dives and training sessions for both internal and external stakeholders. Proficient in integration concepts — familiarity with CRM platforms (e.g., Salesforce, HubSpot), Marketing Automation tools (e.g., Marketo, Pardot), and the ability to support both standard and custom integration scenarios. Experienced in managing and resolving prospect or customer issues; able to navigate challenging conversations, de-escalate concerns, and align solutions with business needs. Exceptional communication and presentation skills, with the ability to articulate value and technical information effectively to both technical and non-technical audiences across enterprise accounts. Adept at problem-solving and critical thinking, with a proactive approach to identifying challenges and proposing tailored solutions. Comfortable collaborating cross-functionally and juggling multiple priorities in a dynamic, high-growth environment. Basic design sensibility — experience working with or understanding design tools such as Figma is a plus. Bonus: Experience with virtual event platforms, webinar software, or martech ecosystems. WHY YOU WANT TO WORK HERE Competitive compensation Employee Friendly ESOPs Remote Working Flexible Leave Program Home Workstation Setup A culture built on trust, transparency, and integrity Ground floor opportunity at a fast-growing series A startup

About The Opportunity Job Type: Fixed Term Contractor Contract duration : 11 months. Application Deadline: 27 June 2025 Job Description Title Marketing Data Management FTC Department Global Marketing Location Gurgaon Reports To Siobhan Histed Level Marketing - 4 (Max - lower can apply) We’ve been helping clients plan and save for their futures for over 50 years. From more than 25 locations around the world, we provide investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We think generationally and look to the long term. And today, building on the security of private ownership and our clear sense of purpose, we’re growing our business like never before. Join us and you’ll be part of the progress we’re making. In our welcoming, caring culture, you’ll work with all kinds of people to find new and better ways to help our clients. Your views will be valued and your professional goals will be supported. And you’ll discover a positive, inclusive environment where you’ll be free to be yourself. So, join our Global Marketing Data Management team and feel like you’re part of something bigger. About Your Team The Global Marketing Data Management team provides a range of key services for the GPS (Global Platform Solutions) & ISS (Investment Solutions & Services) Marketing functions. The team are responsible for ensuring that any marketing communications go to the correct audience (as per customer, regulatory and business need). The team are also responsible for ensuring we have the right marketing data available. About Your Role The candidate will work with campaign teams to define potential target audiences based upon available customer data from Marketo and any other relevant sources. Based upon their knowledge of customer data, the successful candidate will work with campaign teams to optimise their effectiveness through more enhanced / personalised target audience selection. Diligence will be required to ensure that we are allowed to communicate with the specific customers based upon customer interests, preferences, business requirements and regulatory boundaries; this is critical as this role is the guardian of these rules. Key responsibilities include: Taking a campaign brief, identify an optimal target customer audience from the available customer base / data set. Check what we are allowed to send to the respective audience based upon pre-set conditions. Ensure the appropriate customer audience is available for marketing communications through relevant systems and tools. About You Essential Skills Required: Strong analytical skills and very numerate. Experienced and competent at data handling. Understanding of marketing practices and marketing campaigns delivery. Experience / knowledge of marketing campaign delivery tools e.g. Marketo. Attention and care to detail and a passion for data management. Good Microsoft office skills – Excel, PowerPoint, Word. Self-motivated, a proactive approach with an analytical, enquiring mind and willingness to learn. Timeliness and high productivity while working under pressure to meet deadlines. Desired Skills: Knowledge of asset management / financial services sector. Experience / knowledge of other tools used by Fidelity International e.g. Power BI. Able to write / understand SAS or SQL code. Ability to analyse a request and produce innovative solutions. Feel rewarded For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

Job Description Job Title: Email Production Specialist Location: Cupertino, CA (Hybrid schedule) Duration: 12 month contract with potential to extend, 40 hours/weekly Pay Rate: $59 00-$64 00/hourly Role Overview As an Email Production Specialist, you will be responsible for the end-to-end assembly and completion of email campaigns that go out worldwide and across various content types You will be joining the E-mail Marketing/E-mail Production team that focuses on e-mail production services across all lines of business within the company The team is 8+ individuals, and on average they are responsible for ~60 global campaigns/week, Responsibilities You will be expected to complete and thoroughly test/QA campaign setups, content, and change rounds in rapid succession, Youll work closely with editorial, design, localization, programming, and local marketing teams on each project, Work effectively with copywriters, designers, international marketing leads, and a vast group of internal cross-functional partners to ensure that deliverables are met when due, Top Skills 3+ years of experience working in e-mail-based campaign production Being able to gather the various assets to put together e-mails, if things are missing follow up with appropriate teams for quick turnaround time, Experience managing a workload of 58 campaigns/week, Experience building e-mails for enterprise e-mail service providers Utilizing tools such as MailChimp, Marketo, Salesforce, Adobe Campaign Manager, or comparable, Comfortable using HTML and CSS The ability to troubleshoot & resolve rendering issues across email clients & platforms, Experience working with cross-functional teams to drive project deadlines Following up with appropriate teams to gather needed information, Detail oriented, and comfortable peer reviewing You will be responsible for reviewing your own e-mails, and peer reviewing e-mails to ensure there are no mistakes prior to e-mails being sent out,

Description Brief Job Overview The position is a non-supervisory position in our Digital Marketing team. This position will be the in-house expert on the Marketing Automation Platform (MAP) and the go-to person for implementing the platform, executing campaigns using the MAP and on marketing channels integrated with the MAP. How will YOU create impact here at USP? In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments. The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for: Implementation: In collaboration with external consultants, the data strategy team, and the Salesforce CRM team, upgrade from Pardot to Marketo and manage it Campaign Management: In collaboration with the campaign manager, develop, execute, and optimize marketing campaigns within the MAP, including email marketing, lead nurturing, scoring, and segmentation Marketing Automation Strategy: Collaborate with the marketing & sales teams to define and implement marketing automation strategies Lead Management: Implement lead scoring & grading models to improve lead qualification. Ensure smooth integration with Salesforce CRM for lead handoff to sales Email Marketing: Design and manage email workflows, A/B testing, personalization, and targeted campaigns to increase engagement and conversion Landing Pages & Forms: Create and maintain MAP landing pages, forms, and automated follow-up processes to capture leads and manage workflows Segmentation & Targeting: Develop dynamic and static lists, segment audiences based on demographic, firmographic, and behavioral data Marketing Automation Optimization: Continuously monitor and optimize marketing automation processes to improve lead generation, conversion rates, and overall campaign performance Integration: Maintain the Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Reporting: Work with management to define KPIs, create detailed campaign performance reporting, analyze campaign performance Training & Support: Provide training and support to internal teams on MAP best practices, helping to ensure broad adoption and efficient use of the platform Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: Bachelor’s degree in marketing, business, Information Technology, or a related field. 6-9 years of relevant hands-on experience with Marketing Automation, preferably Marketo in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc. Knowledge of HTML, CSS, and JavaScript to make email and landing page updates, CRM integrations and other native integrations, well versed in best practices for administering the Marketo ecosystem Strong data analysis capabilities to interpret campaign results and optimize performance. Ability to report on key metrics like email performance, lead engagement, CTR and ROI Ability to manage multiple campaigns and projects, adhering to timelines and delivering results Excellent written and oral communication skills. Ability to excel in a cross-functional environment. Additional Desired Preferences Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration. 10-12 years of relevant hands-on experience with Marketing Automation, preferably Marketo in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc. Experience with customer journeys to create and optimize innovative lead generation strategies to move prospects through the marketing funnel Understanding of how to build a variety of marketing models, including attribution models Ability to quickly learn new tools and technologies, troubleshoot issues, and optimize marketing workflows Marketo certified Expert certification Supervisory Responsibilities None Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide. At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare. USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.