Marketing Automation Executive Location: Mumbai, Lower Parel Job Purpose: As a Marketing Automation Executive, you will assist in implementing and automating marketing processes, setting up performance measurement tools, and optimizing customer engagement strategies. Your role will involve supporting marketing teams with data-driven insights, campaign execution, and technology adoption. What you will be doing: Assist in setting up and executing marketing automation campaigns across various platforms. Collaborate with internal teams to optimize customer journeys and marketing workflows. Support in analyzing campaign performance and providing actionable insights. Manage email marketing and customer engagement tools like WebEngage, MoEngage, CleverTap, or Marketo. Implement and monitor web tracking technologies such as Google Analytics, Mixpanel, or Snowflake. Ensure marketing communications comply with GDPR, PECR, and other relevant regulations. Work closely with the creative and digital transformation teams to improve customer acquisition and retention. Support training initiatives for marketing teams on automation tools and best practices. Skills Required: 1-3 years of experience in marketing automation or digital marketing. Hands-on experience with at least two marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap, Marketo). Basic knowledge of Google Analytics and web tracking tools. Strong analytical skills to translate data into actionable marketing strategies. Ability to work in a fast-paced environment with tight deadlines.Excellent communication and coordination skills. Tools Required: Google Analytics Experience with at least 2 of the following: • Salesforce Marketing Cloud • WebEngage • MoEngage • CleverTap • Marketo Good to have: Shopify experience Knowledge of Asana or other project management tools Show more Show less

Overview Build The Future At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill India’s Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing? Digital Demand Generation Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. Performance Marketing & Paid Media Optimization Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. Demand Generation Via Organic & Social Media Channels Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. Data Analytics Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. Budget & Team Management Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered? 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals. Education & Certifications MBA with specialization in marketing, digital marketing, advertising or related field Certifications on Google Ads, Meta Ads, or growth hacking are a plus. Why work for us? At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do. The work you do at McGraw Hill will be work those matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you. We have a collective passion for the work we do and a curiosity to find new solutions. If you share our determination, together we will drive learning forward. Here’s what we offer: At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions. McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 49062 Show more Show less

Skill required: Digital Enablement - Adobe Marketo Engage Designation: Content Development Specialist Qualifications: BBA Years of Experience: 7 to 11 years What would you do? This role will collaborate with our account s internal clients/stakeholders and lead the creation, optimization and activation of campaign activities using our central engagement marketing platform, Adobe Marketo Engage. Specifically, to support all tactics/channels with which we go-to-market:email marketing, events (virtual, in-person), paid advertising/content syndication (including API connectivity with partners), web/content engagement, solution-specific nurture flows, telemarketing/teleprospecting, our lead management process, proper tracking/attribution, manually importing activities, custom landing page design, etc. In this role, you will partner with country/field marketers in all phases of our campaign framework including request submission/intake (using Adobe Workfront), requirements gathering, asset build-out, custom campaign flows/logic, testing, engagement tracking, scheduled execution and reporting/analytics. You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Preferred Skills:oProven ability to work independently and as a team member; and ability to work under tight deadlinesoManage the relationship/budget with select vendorsoStrong project management and facilitation skillsoAbility to act as a trusted advisor and not always accept what's requested; outside-the-box thinking/recommendationsoStrong communication skills (over-communicating in this role is paramount)oMust display professionalism and confidenceoStrong organizational, multi-tasking, and time-management skillsoAbility to work with multiple stakeholders across various time zonesoWillingness to support time zones that don't necessarily align to the local time zoneoDemonstrate the appropriate technical acumen/desire to operate in a highly complex, customized and powerful engagement marketing platform like MarketooAbility to effectively operate and collaborate in a virtual work environment oKnowledge and experience using the Microsoft Teams and Dynamics 365 CRM platform Qualifications:o2-3 years of experience in B2B campaign design, integrated marketing and demand generation. o1 year or more of Marketo-specific experience.oBachelor's degree in businessoMarketo Certified Expert certification is desired. Certifications: Marketo Certified Associate (MCA) - Marketo Roles and Responsibilities: Key Responsibilities:Ability to support the following Marketo features/requirements:oChannels/tags/program statuses/program setupoData management/optimizationoPrograms (including engagement programs, event and email programs)oTrigger and batch smart campaignsoA/B testing (emails and landing pages)oReal-time alertsoManual campaign response tracking and attribution (e.g., UTM parameters)oCloning assets/programs oReplicating and understanding existing/pre-built program templates to support new requestsoSnippets/segments/tokensoStandard analytics/reportingoMarketo Advanced Analytics (Revenue Explorer)oA solid understanding of our highly customized Marketo environment Qualifications BBA

R ole & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and /or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

The Team The Ratings Global Event Marketing team is responsible for the strategy, management, and execution of close to 500 events annually including webinars, hosted events, and 3rd party event sponsorships. Effective communication, cooperation, and mutual support help achieve common goals. Values that underpin success includes professionalism, respect, open-mindedness, creativity, adaptability, and a strong commitment to delivering outstanding experiences for our customers. The Impact: As the Event Marketing Manager, you will provide meeting and event expertise and direction, working with all S&P Ratings internal stakeholders (Analytical, Commercial and Market Outreach) throughout the APAC region on their marketing initiatives. Your job is to work closely with other meeting planners (primarySingapore/Hong Kong/APAC; secondaryglobally) and marketing colleagues on making S&P Ratings events top-of-class in the financial sector. Whats in it for you: S&P Ratings manages over 500 hosted events, sponsorships and webinars each year, varying in size from 30 600 people and scope of day to three-day meetings. You will be looked to for your expertise in the meetings industry to direct client on virtual platforms, locations, logistics, budgets, strategy, communications, and creativity. Responsibilities: Responsible for hosted events (virtual and in-person), webinars and 3rd Party Events. Initially, you will work with Event Marketing colleagues to secure systems trainings and become well-versed in our procedures, eventually assigned to specific internal stakeholders and understanding the business will help you to formulate the event execution plan. Lead and run events from start to finish throughout APAC and some global involvement. Participate and coordinate with external/internal parties for industry sponsorships. Project manage APAC roadshows with other internal stakeholders. Speakers (internal & external) prep and training and ensuring successful execution. Communication PlansReview and contribute to correspondence (emails, registrations, social and digital media) with internal stakeholders, external customers, and guest speakers. Pull attendee registration lists (SalesForce & Pardot) for invitations. Review and contribute to all communication to meeting invitees. Provide project parameters for completion of support assignments. Conduct pre-conference and post-conference meetings with vendors. ReportingProviding post-event metrics and KPIs to show value and/or direction on event strategy. SourcingMeetings/events/receptions with hoteliers, food service directors, restaurants, ground operators, dcor & entertainment companies, promotional items, AV & Production companies. ContractsReview and negotiate contracts for all vendors (hotel, restaurant, AV, 3rd party associations, etc.). Provide outline and explanation to host of all contractual items including any potential cancellations. Manage within approved event budgets and negotiate the best value for Ratings across all events. Ensure compliance with insurance, legal, health and safety obligations. Regular administrative duties for the events team - track, manage events calendar, pipeline and budget tracker. What Were Looking For: An S&P Global employee at this level would typically have 3-5 years of progressive experience in meeting/event planning. Experience with Virtual and In-Person event execution. Experience working with sponsors and/or client relationships and fulfilment.A good understanding of financial markets and business environment including implications to S&Ps analytical products and services is a plus. Experience or an interest in Sustainable Finance is desirable. Experience with any of the following platform sPardot, On24, Cvent, SalesForce or similar experience (i.e. Eloqua or Marketo instead of Pardot).Must be able to work effectively and collaboratively in a team oriented, global, and multi-cultural environment. The ideal candidate has a passion for events, is highly organized, has a sense of urgency. Strong customer service focus. Bachelors degree preferred, or relevant experience as outlined above. Some travel will be required from time to time in throughout the region.

About The Role Support and Maintenance of customers Adobe Campaign Classic platform Responsible for handling tickets in Production environment Perform RCA on recurring issue and provide permanent fixes Monitoring of the workflow and taking corrective actions Coordination of system-related activities between user and multiple technical teams Responsible for the upkeep and maintenance of Adobe Campaign application servers and coordination with DBA's Understanding integration of Adobe with other applications. Primary Skills 4 to 5 years of support and development experience with Adobe Campaign Classic (Neolane) Experience in working with different Adobe Campaign modules, like; Message Centre, Content Manager, FDA, etc. knowledge and experience with the following programming languagesHTML, XML, JavaScript and SQL Knowledge and experience of integrating Adobe Campaign with other system Basic knowledge on SQL and Unix Good communication and interpersonal skill and willing to travel if required as this roles involves directly working with end customer. Secondary Skilla Good to have Certification

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and Responsibilities: 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical and Functional Skills: Bachelor’s degree in any field 4 to 5 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] About Us At eClerx, we serve some of the largest global companies – 50 of the Fortune 500 clients. Our clients call upon us to solve their most complex problems, and deliver transformative insights. Across roles and levels, you get the opportunity to build expertise, challenge the status quo, think bolder, and help our clients seize value About the Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and Responsibilities: 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical and Functional Skills: Bachelor’s degree in any field 4 to 5 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] About Us At eClerx, we serve some of the largest global companies – 50 of the Fortune 500 clients. Our clients call upon us to solve their most complex problems, and deliver transformative insights. Across roles and levels, you get the opportunity to build expertise, challenge the status quo, think bolder, and help our clients seize value About the Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and Responsibilities: 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical and Functional Skills: Bachelor’s degree in any field 4 to 5 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] About Us At eClerx, we serve some of the largest global companies – 50 of the Fortune 500 clients. Our clients call upon us to solve their most complex problems, and deliver transformative insights. Across roles and levels, you get the opportunity to build expertise, challenge the status quo, think bolder, and help our clients seize value About the Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

Job Title: Digital Marketing Specialist Job Description: We are seeking a Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and experience with various online marketing tools and channels. The Digital Marketing Specialist will be responsible for creating and implementing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. The successful candidate will have excellent communication skills, the ability to work independently, and a passion for staying up-to-date with the latest trends and technologies in digital marketing. Responsibilities: * Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. * Manage and execute email marketing campaigns, including list management, segmentation, and A/B testing. * Create and manage social media campaigns on various platforms, including Facebook, Twitter, LinkedIn, and Instagram. * Conduct keyword research and develop SEO strategies to improve organic search rankings. * Collaborate with the content team to create engaging and relevant content for the website, social media, and other marketing channels. * Analyze and report on the performance of digital marketing campaigns, using data to identify areas for improvement and optimization. Qualifications: * Bachelor's degree in marketing, communications, or a related field 3+ years of experience in digital marketing, with a strong background in SEO, email marketing, social media marketing, and content marketing. * Experience with marketing automation tools such as Hubspot, Marketo, or Pardot. * Strong analytical skills and experience with Google Analytics or other web analytics tools. * Excellent written and verbal communication skills Ability to work independently and manage multiple projects simultaneously. * Passion for staying up-to-date with the latest trends and technologies in digital marketing. Office Timings 1. Full time office work 2. Mon- Saturday (6 days working) 3. Sunday Off 4. 10:00am to 6.00pm Job Types: Full-time, Regular / Permanent, 3 yr experienced Salary: ₹18,000.00 - ₹22,000.00 per month Only capable persons may reach to: Jyoti 153, Sector 46, Faridabad- 121003 9811304305 Job Types: Full-time, Permanent Pay: From ₹20,000.00 per month Schedule: Day shift Ability to commute/relocate: Faridabad, Haryana: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: Digital marketing: 2 years (Preferred)

We are seeking an experienced Business System Analyst to manage projects focused on web marketing within Client's IT organization. This role combines business analysis, functional ownership, and project management expertise, ensuring seamless delivery of web solutions that align with organizational objectives. Key Responsibilities Act as the liaison between the Business engagement team and the technical team, ensuring clear communication and alignment of project objectives Take ownership of functional areas within projects, ensuring that business needs are accurately captured and addressed. Develop and document comprehensive user stories and epics, ensuring they are well-understood by both technical and non-technical stakeholders. Gather and document detailed business requirements for various projects within the web marketing team. Conduct gap analysis and recommend process improvements or automation opportunities. Translate business needs into detailed functional specifications and technical requirements. Build strong relationships with internal teams to support ongoing enhancements and deliver optimal solutions. Utilise Agile/Scrum methodologies for sprint planning, execution, and stakeholder communication. Plan and manage testing phases, prioritising and coordinating activities for smooth implementation. Conduct a comprehensive review of testing and QA validations to ensure coverage and adherence to functional requirements. Support ad hoc data analysis and reporting to drive business decisions. Participate in training initiatives and knowledge-sharing sessions to upskill team members. Qualifications:- Required Skills and Experience 8+ years of experience in business analysis and product owner roles. Strong analytical skills, with the ability to interpret complex data and generate actionable insights. Excellent problem-solving capabilities and attention to detail. Proficiency in writing detailed user stories, epics, and functional documentation. Effective communication and interpersonal skills to collaborate with cross-functional teams and stakeholders. Familiarity with Agile/Scrum methodologies and hands-on experience in Agile environments. Preferred Skills Experience in a deadline-driven, fast-paced environment. Familiarity with web marketing tools like AEM and Marketo, and marketing automation software, or a background in web or digital marketing systems, is a plus. Educational Qualifications Bachelor’s degree in Computer Science, Information Technology, Business Administration, or related fields.

- 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience with marketing strategies in online and mobile channels - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion SmartBiz by Amazon is building the future of D2C in India — and we’re looking for a Brand & Content Marketing Lead to shape its voice, vision, and community. You’ll lead brand strategy, launch high-impact narratives, build and grow channels like Instagram, YouTube, LinkedIn, podcasts, and create a content ecosystem that drives seller success and platform growth. If you believe great storytelling can drive real business impact, this is your opportunity to lead that change at scale. Key job responsibilities Key job responsibilities Brand Strategy & Storytelling: Define and lead the brand’s emotional and narrative direction through campaigns and content that highlight seller journeys and platform impact. Multi-Channel Content Leadership: Drive content-first growth across YouTube, LinkedIn, podcasts, and other emerging channels with high-quality, founder-centric content. Community & Ecosystem Building: Build and nurture a D2C founder and creator-led community that amplifies SmartBiz’s voice and values. Content Engine & Seller Success: Create scalable, always-on content to support seller onboarding, product education, feature adoption, and engagement. Cross-Functional Collaboration: Partner with Product and GTM teams to integrate branding into product experiences, launches, and regional growth initiatives. High-Impact Campaign Ownership: Conceptualize and execute initiatives like founder spotlight events, and educational content hubs. Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Job Summary: We are looking for an experienced and data-driven CRM Manager / Executive to lead our customer relationship management strategies. The CRM Manager will be responsible for managing the CRM system, optimizing customer journeys, executing data-driven campaigns, and improving customer engagement, retention, and lifetime value. Key Responsibilities: Develop and execute CRM strategies to enhance customer engagement, retention, and loyalty Manage the day-to-day operation of the CRM platform (LeadSquared ) Segment the customer database for targeted and personalized marketing campaigns Collaborate with marketing, sales, and customer service to align CRM strategies with business goals Analyze customer data and campaign performance; report key metrics and insights Oversee the automation of customer journeys and lifecycle marketing Drive initiatives to improve customer experience based on behavior and feedback Work with IT or external vendors for CRM system upgrades and integrations Skills and Qualifications: Education & Experience: Bachelor’s degree in Marketing, Business, IT, or a related field (MBA is a plus) 0.6– 1 years of experience in CRM, customer marketing, or data-driven campaign management Hands-on experience with CRM tools like ( leadsquare ) Technical Skills: Strong analytical skills and experience with data segmentation and reporting tools (Excel, Google Analytics, Power BI) Knowledge of marketing automation platforms (e.g., Mailchimp, Marketo, ActiveCampaign) Familiarity with data protection regulations (GDPR, CCPA, etc.) Soft Skills: Excellent communication, interpersonal, and project management skills Ability to think strategically and execute tactically Customer-centric mindset with an eye for detail Key Performance Indicators (KPIs): Customer lifetime value (CLV) CRM campaign performance (open rate, click-through rate, conversion) Database growth and segmentation accuracy Interested Candidate call or share your CV / resume this number 94983 25088 Job Types: Full-time, Permanent Pay: ₹17,500.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Performance bonus Work Location: In person

This role is based in our Mumbai office. About the Role We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite.

IMMEDIATE JOINERS PREFERRED Location- Bangalore, Karnataka Summary - Are you passionate about optimizing marketing campaigns and ensuring seamless customer journeys? We are looking for a Campaign Monitoring Specialist to join our clients Marketing Automation team and ensure the optimal performance of campaigns within Salesforce Marketing Cloud . Your Future Employer - A worldwide leader in insurance brokerage, risk management, and advisory services, they are committed to assisting communities across the globe. Responsibilities 1. Monitoring email campaigns, automations, and customer journeys in Salesforce Marketing Cloud. 2. Analyzing key metrics to spot trends, anomalies, and areas for optimization. 3. Collaborating with the Marketing Automation team to understand campaign processes. 4. Identifying and fixing issues like delays, errors, or drop-offs affecting performance. 5. Troubleshooting technical issues in SFMC automations and journeys. 6. Working with internal teams and SFMC support to resolve complex problems. 7. Generating and analyzing reports, offering actionable insights and communicating findings to stakeholders. Requirements 1. Bachelor's degree in marketing with experience in managing marketing automation campaigns or conducting marketing analysis in a B2B setting. 2. Demonstrated expertise with Salesforce Marketing Cloud or other platforms (e.g., HubSpot, Eloqua, Marketo). 3. Strong analytical capabilities with the ability to extract actionable insights from data. 4. Effective communication skills, both written and verbal and proficient in Microsoft Excel. 5. Salesforce Marketing Cloud certifications (e.g., Email Specialist) are advantageous. 6. Intermediate to advanced knowledge of HTML, SQL, AMPscript, and JavaScript is preferred and experience in PowerBi is good to have. What is in it for you - Work with top professionals in a global, dynamic team. Contribute to the creation of a leading global content strategy. Gain exposure to a range of high-profile clients and industries. Reach us - If you feel this opportunity is well aligned with your career progression plans, please feel free to reach out to me with your updated profile at vanika.arora@crescendogroup.in Keywords - Campaign Monitoring Specialist, SFMC, Marketing Automation, Salesforce Marketing Cloud, Troubleshooting, Eloqua, Marketo, Pardot, PowerBi, automation studio, ampscript and SSJS

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? In this role, you need to analyze and solve increasingly complex problemsYour day to day interactions is with peers within AccentureYou are likely to have some interaction with clients and/or Accenture managementYou will be given minimal instruction on daily work/tasks and a moderate level of instructions onnew assignmentsYou will need to consistently seek and provide meaningful and actionable feedback in allinteractionsYou will be expected to be constantly on the lookout for ways to enhance value for yourrespective stakeholders/clientsDecisions that are made by you will impact your work and may impact the work of othersYou would be an individual contributor and/or oversee a small work effort and/or team.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? Adobe Marketo Engage HTML5 Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Ability to work well in a team Process-orientation Ability to meet deadlines Program Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Service Delivery Ops Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? "FINANCE:Responsible for daily campaign management and deliverables CLIENT:Coordination and delivery of SOWs/LOEs Daily task management and delivery maintenance Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions) Identify business growth opportunities. Ensure account continuity based on set metrics / SLAs / KPIs (performance) Manage team structure and allocations. RESOURCES:Manage/Lead a set of teams/accounts providing leadership, guidance and organization to the projects under his/her command. Define and evaluate direct reports business objectives (PA Process) Follow up on team members defined career path and professional growth opportunities. Define, implement and follow up on team's training program Escalation details need to share to Manager for internal conflicts5+ years of experience in Marketo 3+ years of hands-on marketo experience Candidate should be a graduate? Expert Knowledge in Marketo Strong verbal and written communication skills? Experience with reporting and project management. Offer deep knowledge in HTML5, CSS3, and responsive design principles for emails, landing pages, and forms is a plus. Strong Knowledge of email 2.0 module container concept Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements. Monitor, analyze and report on the performance of marketing initiatives, using metrics to inform future strategies. Use data-driven insights to continuously improve marketing efforts. Customizing and creating new report templates as per requirement. Troubleshooting technical issues with the campaign execution? Creating and managing the user?permissions and asset access rights? Managing and configuring the different instance environments Flexible working in shifts Certifications –Marketo, SFMC, Digital MarketingResponsible completeness, quality, and timeliness of all client deliveries. Implementation, continual improvement, and ensure utilization of team's SOPs. Provide AM team with proper sales support (technical approach and samples/case studies). Maintain the affiliate-wise based campaign tracker sheet. " What are we looking for? " Digital Marketing Campaigns Digital Marketing Adobe Marketo Engage HTML5 Cascading Style Sheets (CSS)" Roles and Responsibilities: " In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts" Qualification Any Graduation

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? Adobe Marketo Engage HTML5 Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Ability to work well in a team Process-orientation Ability to meet deadlines Program Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Responsibilities: Plan and execute campaigns to generate qualified leads Work closely with sales and marketing teams Analyze campaign data to improve performance Manage tools like HubSpot, Marketo, or Zoho

Job Title: Digital Marketing Specialist Job Overview : We are seeking a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products/services. As a Digital Marketing Specialist, you will play a key role in driving traffic, engagement, and conversions across various digital platforms. Key Responsibilities : Digital Campaign Management : Plan, execute, and monitor digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, Twitter, and more. SEO & SEM : Conduct keyword research, optimize website content, manage on-page and off-page SEO strategies, and oversee PPC campaigns to improve visibility and search rankings. Content Strategy & Development : Collaborate with the content team to create and optimize engaging, high-quality content for websites, blogs, social media, and email marketing. Social Media Marketing : Develop and execute social media marketing strategies. Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Email Marketing : Create and manage email marketing campaigns, newsletters, and automation flows to nurture leads and retain customers. Analytics & Reporting : Use tools like Google Analytics, SEMrush, or HubSpot to track, analyze, and report on campaign performance. Provide actionable insights to optimize marketing efforts. Market Research : Stay up to date with industry trends, new digital marketing technologies, and competitor activities to inform strategy and maintain competitive advantage. Collaborate Across Teams : Work with product, sales, and design teams to align digital marketing efforts with overall business objectives. Qualifications : Bachelor’s degree/certification/dilpoma in Marketing, Communications, or related field (or equivalent work experience) Proven experience (1-5 years) in digital marketing or a related role Strong understanding of SEO, SEM, and content marketing Proficiency in Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools Experience with email marketing platforms (e.g., Mailchimp, HubSpot, etc.) Solid knowledge of social media platforms, tools, and trends Excellent written and verbal communication skills Strong analytical and problem-solving abilities Creative, detail-oriented, and highly organized Desirable Skills : Familiarity with marketing automation tools (e.g., HubSpot, Marketo) Experience in video marketing, influencer marketing, or affiliate marketing Graphic design skills (experience with Adobe Creative Suite or Canva) Knowledge of HTML/CSS for basic website updates Strong project management skills with the ability to handle multiple projects simultaneously Why Join Us? Competitive salary and incentive benefits package Opportunities for career growth and development Dynamic and supportive work environment Innovative team culture where your ideas and contributions matter Fixed work hours. Interested applicants should submit a resume and cover letter detailing their experience and qualifications. Job Types: Full-time, Permanent Pay: ₹10,036.88 - ₹30,000.00 per month Supplemental Pay: Commission pay Performance bonus Work Location: In person

Skill required: IX Product Engineering Services - Digital Site Designing Designation: Engineering Services Senior Analyst Qualifications: BE Years of Experience: 5 to 8 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Studies for 400KV and 275 KV substation connection Short circuit study (3phase and single phase)Boundary creation and assessment for wider networkVoltage studiesThermal studies (Maintain Max and Winter peak Scenario) to Access contingency analysis (N-1,N-2,N-D fault condition) Overhead line, Cables and other assets such as transformer etc. and Examine the reason behind their loading.Studies for transformer Tertiary connection Short circuit study (3phase and single phase)Voltage step changeTransformer contingency (N-1, N-2 fault Condition) Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BE

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for? Adobe Marketo Engage - Certified Ability to manage multiple stakeholders Ability to perform under pressure Agility for quick learning Collaboration and interpersonal skills Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory) Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Senior Analyst Qualifications: Any Graduation Years of Experience: 5-8 Years Language - Ability: English - Proficient What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Adobe Marketo Engage Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice- A Brief Sketch The practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations

The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice – A Brief Sketch The Customer Sales & Service Consulting practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Blogs Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations What’s in it for you? An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Capability Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.