807 Marketo Jobs - Page 30

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Digital Marketing Platform Manager Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management | Level: Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years Practice: Customer Sales Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct client's Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a client's Workfront instance has been configured and provide post go live consulting to newly implemented customers. Qualifications Your experience counts! Proven working experience (8+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

Job Title: Cloud security & AI Engineer (Java) Duration: Full time role Location: Remote (Bengaluru, India) Note: Need someone who can join immediately OR at least in 30-45 days. Note: Need someone who can join immediately OR at least in 30-45 days. Job Description: Duties: Responsible for the complete software development life cycle including requirement analysis, design, development, deployment and support. Responsible for developing software products for Agentic AI Security. Write clean, testable, readable, scalable and maintainable Java/ Python/Go lang code. Design, develop and implement highly scalable software features and infrastructure on our security platform ready for cloud native deployment from inception to completion. Participate actively and contribute to design and development discussions. Develop solid understanding and be able to explain advanced Cloud Computing and Cloud Security concepts to others. Work cross-functionally with Product Management, SRE, Software, and Quality Engineering teams to deliver new security as a service offerings to the market in a timely fashion with excellent quality. Be able to clearly communicate goals and desired outcomes to internal project teams. Work closely with customer support teams to improve end-customer outcome. Skills: 5+ years of experience in software engineering, with a focus on cloud-native application development, at large organizations or innovative startups. 3+ Experience and deep understanding for building connectors for Low Code/No Code and Agentic AI platforms like Microsoft Copilot Studio, Microsoft Power Platform, Salesforce Agentforce, Zappier, Crew AI, Marketo etc. 5+ Experience building connectors for SaaS Applications like Microsoft O365, Power Apps, Salesforce, ServiceNow etc. Strong programming skills in Java, with experience in building distributed systems. Preferred experience with security products- Data and DLP, CASB Security, SASE, integration with third party APIs and services. 5+ years of Experience with running workloads on cloud-based architectures. (AWS/GCP experience preferred) 5+ years of experience in cloud technologies like ElasticSearch, Redis, Kafka, Mongo DB, Spring Boot. Experience with Docker and Kubernetes or other container orchestration platforms. Excellent troubleshooting abilities. Isolate issues found during testing and verify bug fixes once they are resolved. Experience with backend development (Rest APIs, Databases, Serverless computing) of distributed cloud applications. Experience with building and delivering services and workflows at scale, leveraging microservices architectures. Experience with the agile process and working with software development teams involved with building out full stack products, deployed on the cloud at scale. Good understanding of public cloud design considerations and limitations in areas of microservice architectures, security, global network infrastructure, distributed systems, and load balancing. Strong understanding of principles of DevOps and Continuous Delivery. Can-do attitude and ability to make trade-off judgements with data driven decision making. High energy and the ability to work in a fast-paced environment. Enjoys working with many different teams with strong collaboration and communications skills.

This role is based in our Mumbai office. About the Role We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite.

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Read about us. What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .

Role & responsibilities Knowledge of design principles and fundamentals of architecture Understanding of performance engineering Knowledge of quality processes and estimation techniques Basic understanding of project domain Ability to translate functional / nonfunctional requirements to systems requirements Ability to design and code complex programs Ability to write test cases and scenarios based on the specifications Good understanding of SDLC and agile methodologies Awareness of latest technologies and trends Logical thinking and problem solving skills along with an ability to collaborate Additional Description A day in the life of an Infoscion As part of the Infosys delivery team, your primary role would be to ensure effective Design, Development, Validation and Support activities, to assure that our clients are satisfied with the high levels of service in the technology domain. You will gather the requirements and specifications to understand the client requirements in a detailed manner and translate the same into system requirements. You will play a key role in the overall estimation of work requirements to provide the right information on project estimations to Technology Leads and Project Managers. You would be a key contributor to building efficient programs/ systems and if you think you fit right in to help our clients navigate their next in their digital transformation journey, this is the place for you! If you think you fit right in to help our clients navigate their next in their digital transformation journey, this is the place for you!

NVT Phybridge is hiring a Marketing Operations Specialist to lead content, email marketing, webinars, and lead generation. Requires 3+ years in Pardot, 4+ years in marketing , and expertise in Salesforce, Adobe tools, and AI-driven content creation .

We are seeking a passionate and results-oriented Marketing Automation specialist to join our dynamic team at Weaddo. In this role, you will be responsible for driving efficiency and effectiveness across our client campaigns by leveraging marketing automation software and tools. You will work closely with various teams, including strategists, account managers, and designers, to develop and implement multi-channel automation strategies that increase lead generation, improve conversions, and boost ROI for our clients. Key Responsibilities: Technology & Implementation: • Research, evaluate, and recommend best-in-class marketing automation solutions based on client needs and industry trends. Some Examples include: Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, MoEngage, Mailchimp, Zoho Campaign, Netcore, Wati. • Manage the implementation and integration of marketing automation software with existing platforms (CRM, CMS, etc.). • Configure and maintain the marketing automation platform for optimal performance, ensuring data accuracy and compliance with regulations. • Train and support internal teams and clients on using the marketing automation platform effectively. Strategy & Execution: • Develop and implement multi-channel marketing automation strategies aligned with client goals and objectives. • Design and automate lead generation and nurturing workflows across various channels, including email, SMS, WhatsApp, on-site messages, and web push notifications. • Create and manage targeted campaigns across these channels, including dynamic personalization and A/B testing. • Integrate marketing automation with other marketing initiatives (social media, content marketing, paid advertising, etc.). • Set up and manage lead scoring and prioritization processes to qualify leads for sales teams. Analysis & Optimization: • Track and analyze campaign performance across all channels using marketing automation data and reports. • Identify opportunities for improvement and optimize campaigns for better results, including click-through rates, conversion rates, and ROI. • Conduct A/B testing and analysis to identify best practices and inform future strategies. • Stay up-to-date with the latest marketing automation trends and technologies. Collaboration & Communication: • Partner with account managers, strategists, and design teams to understand client needs and translate them into actionable automation plans. • Communicate campaign results and insights to clients effectively, both verbally and in reports. • Document processes and best practices for future reference and knowledge sharing within the organization.

Reports to: Director, Marketing Operations Leader Position Overview: Gainwell is seeking a Marketing Operations Manager to oversee the execution and optimization of digital marketing operations. This role will manage marketing automation, campaign execution, lead data integrity, and performance tracking, ensuring smooth operations and reporting for marketing initiatives targeting the US public health and Medicaid sector. The ideal candidate will have strong technical expertise in marketing automation (Marketo, HubSpot, Eloqua), CRM systems (Salesforce), data-driven marketing operations, and campaign execution. This role will serve as the operational backbone of the marketing team, ensuring campaign efficiency, accurate reporting, and seamless execution across digital channels. Key Responsibilities: Marketing Automation & Campaign Execution Manage and execute campaigns using marketing automation platforms (Marketo, HubSpot, Eloqua). Set up, test, and troubleshoot email marketing campaigns, nurture workflows, and landing pages to drive engagement and conversions. Ensure seamless lead management, scoring, and routing in collaboration with sales and field marketing teams. Optimize campaign workflows and automation sequences to improve efficiency and performance. Data Integrity, Reporting & Performance Tracking Ensure data integrity in marketing automation and CRM platforms, maintaining clean and accurate lead records. Build and maintain marketing performance dashboards using tools such as Salesforce, Power BI, or Google Analytics. Track and analyze campaign performance, providing insights and recommendations to improve ROI and lead conversion. Support multi-channel attribution modeling to optimize budget allocation across digital marketing channels. Process Optimization & Cross-Functional Collaboration Identify and implement process improvements in marketing operations, enhancing efficiency and automation. Work closely with Field Marketing, Product Marketing, and Content teams to ensure campaign goals align with business objectives. Support marketing tool integrations and troubleshoot technical issues related to CRM, analytics, and automation platforms. Assist with ABM campaign execution, ensuring highly targeted outreach to key state accounts. Qualifications & Experience 5-8 years of experience in marketing operations, digital marketing, or marketing automation management. Hands-on experience with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce,). Strong knowledge of Account-based Marketing data management, segmentation, lead scoring, and workflow automation. Experience in tracking, reporting, and analyzing marketing performance metrics using Google Analytics, Tableau, Domo, Power BI, or similar tools. Ability to work cross-functionally with sales, marketing, and IT teams to optimize processes and improve campaign effectiveness. Strong problem-solving skills with an analytical mindset and attention to detail. Knowledge of public sector or healthcare marketing is a plus but not required.

About the role: As a Digital Content Producer, you will be part of a team transforming Blackbauds global marketing web properties into high-performing demand-generation engines that support our brand while driving customer acquisition, retention, and growth. You will support these efforts by updating content using features and functions of our WordPress content management system to build experiences and publish content. The web producer works closely with the web team to maintain, update, and create pages on multiple websites within the Blackbaud portfolio. What youll do : Execute content updates on web pages in WordPress CMS Create, edit, format, and publish pages from internal customer requests Executing content updates and requests on web pages in WordPress CMS including re-formatting content, re-organizing content, correcting errors, and problem-solving with a focus on web best practices Perform quality assurance on new content releases, document activities Test website functionality and compatibility between browser vendors and devices Collaborate with the web team to ensure proper delivery of web pages What youll bring: 3-5+ years of experience in web publishing, experience in HTML, CSS, and WordPress CMS, experience working with Gutenberg blocks a plus Experience updating a portfolio of websites Good understanding of content management systems, features, and functionality of the CMS Good understanding of web and SEO web best practices Understanding of web browser vendors and compatibility testing Good knowledge of mobile device testing Excellent time management and planning skills Well-organized with strong attention to details Experience using project management software for workflow management Preferred technology experience: WordPress, Asana, Marketo forms, Tealium, and/or Adobe Analytics experience a plus Able to work flexible hours as required by business priorities.

Title Resource Manager, Marketing Automation Department Global Marketing Automation Team Location India Level 5 Were proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our team and feel like youre part of something bigger. Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond. About your team The Global Marketing Automation team is based in the UK and India, and delivers over 22m emails a year to over half a million high value clients and customers across both for B2B and B2C business channels. Additionally we deliver high profile service and regulatory communications on behalf of the global senior leadership team as and when appropriate. We create both fully-serviced email campaigns, as well as support self-serve colleagues across some teams, and are the last point of quality assurance before any email is delivered. About your role Reporting directly to the Head of Email Marketing, the Resource Manager will scheduling of work, dealing with out-of-SLA requests, monitoring efficiency within team (approx. 15 people) recommending process changes (as and when), communicating with stakeholeders, negotiating deadlines, and providing some QA. The ideal candidate will already be an expert in Wrokfront (our resource management tool) as well as Marketo and have excellent experience managing human resources. About you Key Responsibilities Use strong organisational and problem-solving skills to effectively manage and optimize the use of resources Confidently communicate with stakeholders and negotiate deadlines Perform QA checks on email builds Occasional simple edits amends to emails in Marketo Manage weekly team meeting, daily stand-ups, all scheduling Experience and Qualifications Required Experienced at managing resource (people) including scheduling, support, daily stand-ups, understanding how long a project should take and able to get the most out of team Good knowledge of Marketo Excellent knowledge of WorkFront Strong communication skills including stakeholder management, negotiation (deadlines) Strong English-language skills - can be understand verbally and in writing Proactive work-ethic

Role & responsibilities Bachelors degree in Marketing, Business, or related field (or equivalent work experience). Proven experience working with event management platforms such as Cvent, ON24, or similar tools. Strong proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Eloqua) and CRM tools (e.g., Salesforce). Exceptional project management skills with a focus on detail, organization, and time management. Strong analytical skills and the ability to interpret data and generate actionable insights. Excellent communication skills, both written and verbal. Ability to work independently as well as part of a team, demonstrating flexibility and adaptability in a fast-paced environment.

Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Experience with A/B testing methodologies in campaign setup. Familiarity with API integrations for data exchange between marketing tools. Exposure to advanced campaign setup features, such as personalization and dynamic content. Understanding of compliance and regulatory considerations in marketing. Continuous learning and staying updated on industry trends in marketing technology. Experience with project management tools for coordination and tracki

Hi Everyone! WE ARE HIRING FOR OUR MNC CLIENT COMPANY FOR THE ROLE OF "MARKETING AUTOMATION SPECIALIST" WHICH WILL BE ON 3RD PARTY PAYROLL ON 1 YEAR RENEWABLE CONTRACT @ AIROLI LOCATION ONLY INTERESTED CANDIDATES HAVING MARKETING AUTOMATION PROFICIENCY & GOOD COMMUNICATION SKILLS ALONG WITH RELEVANT EXPREINCE SHOULD APPLY AND SHOULD BE WILLING TO WORK ON 3RD PARTY PAYROLL. Experience - 6 months to 3 years Salary - 5LPA Hybrid working The Marketing Campaign Specialist plays a critical role in executing successful email marketing campaigns , with a strong focus on demand generation and lead nurturing . Operating from a Shared Service Centre , this specialist collaborates with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports.The ideal candidate will have expertise in email marketing best practices , keen attention to detail, and the ability to manage multiple campaigns simultaneously. This includes campaign creation, email design, performance tracking, and Oracle Eloqua proficiency. Key Responsibilities Email Campaign Collaborate with Marketing Communications to create visually appealing email templates and content , including subject lines, body text, graphics, and CTAs, ensuring alignment with brand guidelines and campaign goals. Work with Marketing stakeholders to understand campaign objectives and target audiences. Manage and segment audiences within Eloqua and Customer Data Platforms (CDP) for targeted and effective campaigns. Schedule and execute email campaigns using Oracle Eloqua and Adobe Real-Time Customer Data Platform (CDP) while monitoring and troubleshooting deployment issues. Design landing pages and forms to support campaign objectives. Track and analyse key email performance metrics (open rates, click-through rates, conversion rates, etc.). Generate reports with actionable insights to improve future campaigns. Create and manage Campaign IDs (CIDs) within Eloqua for tracking and reporting. Maintain data privacy protocols to ensure compliance and database accuracy. Support marketing technology/capability management with routine maintenance activities. Strong organizational skills , with the ability to prioritize and manage multiple projects. Ability to work effectively in diverse, cross-functional teams across multiple regions. Analytical mindset, creativity, and a customer-centric approach . Excellent verbal and written communication skills . Understanding of digital marketing trends and a curiosity for innovation in the field Experience : 3 moths to 3 years of hands-on experience in digital communication and campaign management, preferably in a B2B environment. Strong proficiency in Oracle Eloqua , including end-to-end campaign setup, email design. Thanks and Regards, Aishwaryaa Powle Senior Consultant- Sourcing T (+91) 022 66816930 215 - ATRIUM, Unit no. 215, 2nd floor, C - Wing, Andheri - Kurla Road, Andheri East, Mumbai 400069,Maharashtra I India www.persolkelly.co.in CONFIDENTIAL NOTE The information contained in this e-mail and any accompanying documents may contain information that is confidential or otherwise protected from disclosure. If you are not the intended recipient of this message, or if this message has been addressed to you in error, please immediately alert the sender by reply e-mail and then delete this message, including any attachments. Any dissemination, distribution or other use of the contents of this message by anyone other than the intended recipient is strictly prohibited. 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Roles & Responsibilities: Manage the operations team and ensure they meet all KPIs Ensure the marketing database is built and maintained with the right accounts and individuals in our target markets Improve upon and document marketing processes Manage the marketing technology stack, research, and recommend additional technologies to improve lead generation and conversions Report on and improve on the performance of different marketing channels Work closely with other marketing team members to assess where technology and automation can be used to track top of funnel metrics Provision licenses and troubleshoot marketing technology issues within marketing and sales departments Optimize landing pages, calls-to-action, A-B email testing, and event registration processes to maximize the number of inbound inquiries Drive marketings ABM strategy to help break into key accounts and support cross-sell initiatives to existing customers Ensure marketing and inside sales teams are trained and able to use our marketing technology for maximum return on our investment Produce KPI scorecard tracking Marketing and Sales performance Create reports and dashboards as needed Work closely with marketing management to ensure marketing qualified leads (MQLs) are routed to and followed up on by our inside sales team Help manage vendor relationships and assist with renewal decision making Qualifications: 8+ years of marketing operations/database management/business operations experience in the B2B software space Experience working in a marketing automation platform Pardot preferred Experience working within a CRM Salesforce preferred Demonstrated ability to build compelling nurture campaigns to drive demand generation Bachelors degree in marketing, business, communications, or related field Excellent command of business writing and ability to own the production of outstanding email and digital content High level of attention to detail and experience managing multiple projects to successful completion simultaneously Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation Comfortable working in a high-growth environment with competing priorities among a globally dispersed team Understanding of United States public sector and capital program markets highly preferre 8+ years of marketing operations/database management/business operations experience in the B2B software space Experience working in a marketing automation platform Pardot preferred Experience working within a CRM Salesforce preferred Demonstrated ability to build compelling nurture campaigns to drive demand generation Bachelors degree in marketing, business, communications, or related field Excellent command of business writing and ability to own the production of outstanding email and digital content High level of attention to detail and experience managing multiple projects to successful completion simultaneously Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation Comfortable working in a high-growth environment with competing priorities among a globally dispersed team Understanding of United States public sector and capital program markets highly preferred

About Gravity: Gravity Engineering Services is a Digital Transformation and Product Engineering company based in USA, Europe and India, through cutting-edge IT solutions. Our diverse portfolio includes Generative AI, Commerce Technologies, Cloud management, Business Analytics and Marketing technologies. We are on a mission for Building experiences and influencing change through delivering digital consulting services that drive innovation, efficiency, and growth for businesses globally, with a vision to be the world's most valued technology company, driving innovation, and making a positive impact on the world. Our goal is to achieve unicorn status (valuation of $1 billion) by 2030. Job Title: Email Marketing Associate. Location: Onsite, (Raipur, Chhattisgarh) Job Type: [ Full-time] Job Description: We are looking for an Email Marketing Associate to develop and execute engaging email campaigns that drive customer engagement and conversions. The ideal candidate will have experience in email marketing tools, A/B testing, and performance analytics . Key Responsibilities: Create, schedule, and optimize email campaigns Segment audiences and personalize email content Analyze campaign performance and suggest improvements Ensure compliance with email marketing best practices and regulations Requirements: 0-3 years of email marketing experience Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) Strong analytical and copywriting skills Regards Puja Thakkar 9752409784

Marketo Certified Expert Prior Marketo experience 5/+ Velocity Scripting, JS Scripting Knowledge on ABM, MSI, Dynamic Chat, Interactive Webinars Marketo Instance Technical Set up and configurations CRM Integration (Native, Custom)

Must Have Skills: Marketo Certified Expert Prior Marketo experience 5/+ Velocity Scripting, JS Scripting Knowledge on ABM, MSI, Dynamic Chat, Interactive Webinars. Knowledge on Launch point integrations Marketo Instance Technical Set up and configurations CRM Integration (Native, Custom) - SF/Dynamics/SAP Experience working with APIs, Webhooks, Custom Object, Custom Activities , Bulk export/import Custom integration with CDP/Datawarehouse, SFTP, Knowledge on utilizing middlewares for custom implementations Strong knowledge on Forms (Custom implementation on external sites, Custom validations etc.,) Ability to review customer requirement and draft solution and architecture. Good to have: AEP, AWS HTML, CSS, PHP, Python Consulting experience Cross-channel implementation Experience in leading project Description Work as a Marketo and Marketing Automation technical subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems based upon real-world experiences. Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations. Experience in setting up the integrations between Marketo and CRM systems (Salesforce.com, Microsoft Dynamics CRM, Custom CRM ) and CDP integrations. Knowledge in programming and scripting languages and hosting environments(AWS, Azure, etc.,) Velocity/Email scripting knowledge for advanced email personalization. Strong technical skills in Marketo including Marketo API and custom integrations Strong analytical and problem-solving skills Fundamental knowledge of design patterns Experience in communicating effectively with users, other technical teams & management to collect requirements, and describe software product features, and technical designs. Mentoring the team members to meet the client's needs and holding them accountable for high standards of delivery. Being able to understand and relate technology integration scenarios and be able to apply these learnings in complex troubleshooting scenarios. Responsibilities: Review customer requirements and recommend a long term solution Review existing set up and recommend best practices to improve performance/solutions implemented. Collaborate with marketing, sales, and IT teams to gather requirements and ensure solutions meet business needs. Integrate Marketo with other marketing technologies such as CRM, CDP, webinar platforms, hosting environments and analytics tools. Work with Marketo APIs (must have),Data model and custom objects Create and manage complex nurture programs, lead scoring models and lead nurturing campaigns Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSS Create Marketo workflows, programs, and templates to support marketing initiatives, leveraging Marketo's advanced features like dynamic content, segmentation, personalization. Develop marketing campaigns including email marketing, social media advertising, webinars, and events using Marketo. Work with webhooks and flow boosts and other Marketo modules such as account-based marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight. Analyze and report on campaign performance metrics and KPIs. Stay up to date with the latest Marketo and marketing technology trends and best practices. Train and mentor junior team members on Marketo best practices and tools.

Description Detailed JD RTIM Pega CDH 8.8 Multi App Infinity 24.1 Java Restful API oAuth 1. Understanding the NBA requirements and the complete CDH architecture 2. Review of the Conceptual Design Detailed Design and estimations. 3. Reviewing and contributing to the deployment activities and practices 4. Contributing to overall technical solution and putting it to practise. 5. Contributing to the requirement discussion with the Subject matter expertise in relation to Pega CDH 6. Experience in Pega CDH v8.8 multi app or 24.1 and retail banking domain is preferred. 7. Conducting peer code reviews 8. Excellent communications skills Must have Qualifications PRPC CSSA certification for V8.x Graduate degree in Computer Science or related field Hands on experience in Pega v8.0 and above and Pega CDH Required Qualifications A hands-on motivated and collaborative individual with exceptional communication skills and proven experience working with diverse teams of technical architects business users and IT teams in client organizations on all phases of the software development lifecycle. A quick learner with excellent time management and organization skills with the ability to manage multiple competing priorities. Experience with designing and/or implementing Marketing and Decisioning software (such as Chordiant Infor CRM Epiphany SmartFocus Experian Tealium Adobe Oracle Marketo Salesforce Teradata Aprimo IBM Unica) applications is a plus. Able to pick up new concepts and technology rapidly; able to explain it to both business & IT stakeholders. Able to work in teams as well as independently. Responsibilities Work in a technical advisory capacity with key customer and our partner stakeholders across Business and Technical Functions to define and agree effective customer Marketing and Decisioning solutions. Provide business and technical leadership in end-to-end project delivery utilizing latest features and tools available in Customer Decision Hub (CDH) Maintain advanced knowledge of the CDH Architecture and all CDH design and implementation features Demonstrate a solid understanding of reuse in terms of enterprise solutions seeking to determine and develop repeatable efficient and optimal ways of implementing CDH Complete customer journey mapping and optimization to drive an effective and engaging customer experience. Support the sales cycle and ensure effective sales-service transition with regards to overall strategy and vision realization. Partner with training teams to advise help develop and test drive Decisioning courseware and other training artifacts. Named Job Posting? (if Yes - needs to be approved by SCSC) Additional Details Global Grade B Level To Be Defined Named Job Posting? (if Yes - needs to be approved by SCSC) No Remote work possibility No Global Role Family 60236 (P) Software Engineering Local Role Name 6362 Software Developer Local Skills 5700 Pega Languages RequiredEnglish Role Rarity To Be Defined

We are looking for "Marketo Lead/Architect" with Minimum 7 years experience Contact- Atchaya (95001 64554) Required Candidate profile Exp in Marketing automation, Marketo, C#, Integration Marketo Certified Expert ABM, MSI, Dynamic Chat, Interactive Webinars.

IMMEDIATE JOINERS PREFERRED Location- Bangalore, Karnataka Summary - Are you passionate about optimizing marketing campaigns and ensuring seamless customer journeys? We are looking for a Campaign Monitoring Specialist to join our clients Marketing Automation team and ensure the optimal performance of campaigns within Salesforce Marketing Cloud . Your Future Employer - A worldwide leader in insurance brokerage, risk management, and advisory services, they are committed to assisting communities across the globe. Responsibilities 1. Monitoring email campaigns, automations, and customer journeys in Salesforce Marketing Cloud. 2. Analyzing key metrics to spot trends, anomalies, and areas for optimization. 3. Collaborating with the Marketing Automation team to understand campaign processes. 4. Identifying and fixing issues like delays, errors, or drop-offs affecting performance. 5. Troubleshooting technical issues in SFMC automations and journeys. 6. Working with internal teams and SFMC support to resolve complex problems. 7. Generating and analyzing reports, offering actionable insights and communicating findings to stakeholders. Requirements 1. Bachelor's degree in marketing with experience in managing marketing automation campaigns or conducting marketing analysis in a B2B setting. 2. Demonstrated expertise with Salesforce Marketing Cloud or other platforms (e.g., HubSpot, Eloqua, Marketo). 3. Strong analytical capabilities with the ability to extract actionable insights from data. 4. Effective communication skills, both written and verbal and proficient in Microsoft Excel. 5. Salesforce Marketing Cloud certifications (e.g., Email Specialist) are advantageous. 6. Intermediate to advanced knowledge of HTML, SQL, AMPscript, and JavaScript is preferred and experience in PowerBi is good to have. What is in it for you - Work with top professionals in a global, dynamic team. Contribute to the creation of a leading global content strategy. Gain exposure to a range of high-profile clients and industries. Reach us - If you feel this opportunity is well aligned with your career progression plans, please feel free to reach out to me with your updated profile at vanika.arora@crescendogroup.in Keywords - Campaign Monitoring Specialist, Marketing Automation, Salesforce Marketing Cloud, Troubleshooting, Eloqua, Marketo, Pardot, PowerBi, automation studio, ampscript and SSJS

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation/Bachelors of Information Technology Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Adobe Marketo Engage Oracle CX Marketing Cloud (Responsys) Adaptable and flexible Commitment to quality Problem-solving skills Ability to perform under pressure Collaboration and interpersonal skills Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation,Bachelors of Information Technology

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms- MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Global Network SONG practice. The Practice- A Brief Sketch The GN SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in marketing research and analysis Read about us. Blogs Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelor’s degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua Strong oral and written communication skills, including presentation skills. What’s in it for you? An opportunity to work on transformative projects with key G2000 clients. Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities. Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/in-en/careers Accenture Global Network Song | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team

Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Platform, Braze, Adobe Campaign, Marketo, Adobe Journey Optimizer | Level: Consultant | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 5+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Design innovative campaign strategies and marketing plans across channels using Braze. Gather business requirements and design processes and solutions for Braze implementation. Set up marketing journeys, programs, and campaigns within the Braze platform. Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases. Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes. Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools. Contribute to thought leadership and business development in the campaign management and digital advertising space. Preferred Skills: Configure, test, and deploy marketing workflows in Braze and related platforms. Follow proven methodologies and best practices to enable clients to meet business objectives using Braze. Provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations. Share best practices on solution delivery and positioning for maximizing campaign outcomes. Read about us. Qualifications Qualifications & Experience: 4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo). Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. Proven ability to design customer experience journeys and next-best-action strategies using Braze. Expertise in customer acquisition, journey lifecycle and engagement strategies. Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns. Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions. Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.

Skills: . SEO optimization, PPC campaign management, Social media marketing, Content marketing, Email marketing automation, Data-driven decision making, Facebook Ads Manager, digital marketing,. LocationAhmedabad/Remote/Hybrid. ExperienceMinimum 4+ years. About The Role. Are you a digital marketing strategist who thrives on data-driven results and innovative campaigns? Were looking for a Digital Marketing Manager with a proven track record of driving brand growth and lead generation through SEO, SEM, content marketing, and paid advertising. If you have an eye for creative storytelling and a deep understanding of digital trends, this role is for you. What Youll Be Doing. Develop & Execute StrategiesDesign and implement multi-channel digital marketing campaigns that enhance brand awareness, customer engagement, and conversions. SEO & Content OptimizationDrive organic growth by optimizing website content, implementing SEO best practices, and executing content marketing strategies. Paid Advertising & PPCPlan, execute, and manage paid campaigns across Google Ads, Facebook, LinkedIn, and other platforms to maximize ROI. Social Media & Community EngagementLead brand presence across key social platforms, crafting high-quality, engaging content. Data-Driven Decision MakingMonitor, analyze, and report on campaign performance, using insights to refine strategies. Email Marketing & AutomationDesign and optimize email campaigns for lead nurturing and customer retention. CollaborationWork closely with content, design, and sales teams to ensure marketing efforts are aligned with business goals. What Were Looking For. Minimum 5 years of experience in digital marketing, SEO, SEM, and social media marketing. Proven ability to run high-performing Google Ads, Facebook, and LinkedIn campaigns. Strong knowledge of SEO strategies, keyword research, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.). Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Marketo, etc.). A deep understanding of conversion rate optimization (CRO) and customer journey mapping. Experience with A/B testing and performance tracking to refine marketing efforts. A creative thinker with excellent communication and storytelling skills. Ability to manage multiple projects while keeping an eye on the big picture. Bonus Skills (Preferred, Not Required). Experience with AI-driven marketing tools. Familiarity with basic HTML, CSS, and website management. Knowledge of influencer marketing and affiliate marketing strategies. Certifications in Google Ads, Facebook Blueprint, HubSpot, or similar. If youre a strategic thinker who thrives in a fast-paced environment and loves making an impact, wed love to hear from you!. Show more Show less