807 Marketo Jobs - Page 31

Work with Marketo APIs (must have),Data model and custom objects Create and manage complex nurture programs, lead scoring models and lead nurturing campaigns Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSS Create Marketo workflows, programs, and templates to support marketing initiatives, leveraging Marketo's advanced features like dynamic content, segmentation, personalization. Develop marketing campaigns including email marketing, social media advertising, webinars, and events using Marketo.

Role & responsibilities NetCom Learning is seeking a AVP, Marketing Operations to optimize MarTech infrastructure, drive demand generation, and enhance marketing performance through automation, analytics, and strategic execution. KRA: Strategic Leadership Align marketing, sales, and revenue operations to drive business growth. Marketing Operations & Revenue Enablement – Optimize CRM (Microsoft Dynamics), lead scoring & MarTech integrations. Demand Generation & ABM Execution – Oversee multi-channel B2B & B2G campaigns across digital, email, events & paid media. Data Analytics & Performance Measurement – Develop dashboards & KPIs to track marketing ROI and optimize strategies. Process Optimization & Efficiency – Implement automation & workflow improvements to enhance execution speed and accuracy. Team Leadership & Development – Mentor and grow a high-impact marketing operations & ABM team. Preferred candidate profile Own & optimize marketing operations across CRM, automation, and revenue enablement. Lead B2B & B2G demand generation strategies to fuel pipeline growth and accelerate revenue. Drive ABM execution with personalized, data-driven engagement for enterprise accounts. Implement advanced marketing analytics using Power BI, Tableau & predictive insights. Build & mentor a high-performing team in a fast-paced, growth-driven organization. Interested candidate can shared updated resume at alpana@netcomlearning.com

Description Why Birdeye Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands Over 150,000 businesses use Birdeyes AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive At Birdeye, innovation isn't just a goal it's our driving force Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2 Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo Birdeye is backed by the whos who of Silicon Valley Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR What Youll Do Birdeye is looking for a Business Operations Manager to join our Revenue Operations team in India Reporting to the Director of Marketing Ops, youll be a critical member in the Business Operations (RevOps) projects/tasks along with the revenue operations ecosystem You will work in alignment with Revenue operations counterparts in the US and Manila You will also work in close collaboration with cross-functional teams marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline Revenue Ops processes, scale the lead-to-deal flow, enhance overall business productivity, and support revenue growth Responsibilities Own & monitor the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up Be the go-to knowledge centre for leveraging Marketing Tech systems and Business/RevOps ops processes to ensure optimal lead-gen flow, lead list handling, campaigns & workflow execution in Hubspot or Marketo and measurement in Salesforce or BI tool Deliver formal in-depth capability and configuration assessments of marketing data & Marketing Automation solutions Co-Author the marketing data & technology optimization roadmaps Identify areas of inefficiency for process and business operational optimization and propose solutions that enable scale and document workflows, content, deliverables, QA processes Collaborate with Marketing Managers, Marketing data Strategists, BI, & Product Marketers to execute end-to-end marketing ops processes and complex, data-driven marketing programs and automations Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution Develop scheduled and incremental reporting with the ability to compile and review raw data, provide insight across all channels, A/B testings, and activities and make recommendations and optimizations Strong understanding of using reporting tools for building and maintaining the Marketing sourced/influence pipeline, Lead-lifecycle reporting, campaign attributions and other ad-hoc campaign reporting and dashboards that highlight important marketing performance metrics Hands-on problem solver with proven Business technical background & acumen to troubleshoot and solve sophisticated problems with Business Ops & RevOps Requirements 7+ years of RevOps / Business Ops experience, preferably in SaaS Degree in Business or related field Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software Startup experience is a plus Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc to develop improved strategies Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models Strong working knowledge of Salesforce com, Hubspot or Marketo and any other marketing automation tools, including best practices for use, integrations, and reporting Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates LeanData Knowledge is a plus Strong project and program management skills Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team Why You'll Join Us At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence We don't just set goals we surpass them We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication Working here means embracing a culture of action and accountability, where every person is empowered to make an impact We don't just talk about making a difference we make it happen Apply Related Job Openings Business Operations ManagerGurugram, India ABM SpecialistGurugram, India Content WriterGurugram, India

As a Marketing Automation Engineer at Plivo, you will work to create scalable operational processes that support lead generation and revenue attribution. You will champion operational rigor in the day-to-day practices of the marketing and sales teams, working to ensure that no lead is left behind, every marketing touch point is attributable, and that we operate in a coordinated way in the market. A key part of your role will be to help define the right marketing technology stack and work with our product and engineering teams to ensure that our technology systems work together seamlessly. As the ideal candidate, you are a marketer, with a strong working knowledge of marketing/sales operational processes and technology stacks. You have a strong analytical background, and naturally look for data to plan and make decisions. You are technically capable, an excellent communicator, and bring a desire to improve processes. Roles and Responsibilities :. Social Media Growth & Engagement Automation. Automate AI-driven engagement to identify, follow, and interact with high-value accounts on X (Twitter), LinkedIn, and other platforms. Marketing & Lead Generation Automation. Automate lead generation, qualification, and outreach workflows to improve inbound and outbound efficiency. Build and maintain email sequencing, drip campaigns, and chatbots to nurture prospects. Use scraping & data enrichment techniques to identify high-value leads and market segments. Tracking, Analytics & Experimentation. Implement tracking and analytics to measure user behavior, campaign performance, and funnel efficiency. Work with Google Analytics, Mixpanel, or other BI tools to track engagement, conversion rates, and retention metrics. Set up A/B testing frameworks for optimizing campaigns, onboarding flows, and product growth initiatives. Automate data collection and visualization for decision-making. Product-Led Growth (PLG) & SEO Optimization. Enhance self-serve funnels, onboarding flows, and referral programs using automation. Develop programmatic SEO and content automation strategies to drive organic traffic. Build growth loops and AI-driven personalization to increase user engagement.Experiment with generative AI tools for automated content marketing. Engineering & Technical Integrations. Develop internal tools to automate repetitive growth and marketing tasks. Optimize APIs, workflows, and marketing integrations for better data flow between CRM, automation, and tracking tools. Skills Required :. 2"“5 years of experience in growth engineering, marketing automation, or technical growth hacking. Proficiency in working with automation tools. Hands-on experience with CRM & marketing automation platforms (HubSpot, Marketo, Outreach, Clay, Apollo.io, Zapier, etc.). Strong understanding of web scraping, email sequencing, and AI-based automation. Familiarity with Google Analytics, Mixpanel, Looker Studio or similar analytics tools. Experience working with social media APIs (X, LinkedIn, etc.) to automate engagement is desirable. Knowledge of A/B testing frameworks, conversion rate optimization (CRO), and user retention strategies. Exposure to SEO, programmatic content generation, and AI-driven personalization is a plus

This is a full-time on-site role for an SEO Specialist at Futuready in Mumbai. The SEO Specialist will be responsible for improving organic traffic, search engine rankings, and website performance by implementing effective SEO strategies. Responsibilities: SEO Strategy Development Develop and implement on-page, off-page, and technical SEO strategies aligned with client goals. Conduct competitor analysis to identify opportunities and gaps in keyword targeting and content strategy. Stay up-to-date with search engine algorithms and trends to adjust strategies accordingly. Keyword Research & Optimization Perform keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner. Optimize website content, meta tags, headers, and URLs for targeted keywords. Identify long-tail keyword opportunities and incorporate them into content strategies. Content Optimization Collaborate with content writers to ensure high-quality, SEO-friendly content creation. Review and improve existing content for better rankings and engagement. Optimize content for featured snippets, schema markup, and voice search. On-Page SEO Ensure proper internal linking structure, keyword density, and content hierarchy. Audit website for SEO errors like broken links, duplicate content, or missing metadata. Optimize images, videos, and other media for search engines. Off-Page SEO Build high-quality backlinks through ethical link-building strategies. Identify and leverage opportunities for guest posting, outreach, and influencer collaboration. Monitor and improve domain authority through partnerships and PR campaigns. Technical SEO Perform site audits to identify technical issues like crawl errors, slow page speed, or poor mobile usability. Ensure proper implementation of schema markup, XML sitemaps, and robots.txt. Collaborate with developers to resolve website performance and structural issues. Analytics & Reporting Track, analyze, and report on key SEO metrics like organic traffic, rankings, and conversion rates. Use tools like Google Analytics, Search Console, and Data Studio to provide actionable insights. Generate monthly performance reports for internal and client review. Local SEO Optimize Google My Business listings and manage local citations for regional campaigns. Monitor and respond to online reviews to build trust and credibility. Create and optimize location-based landing pages for target regions. Continuous Learning Stay updated on SEO best practices, algorithm changes, and industry trends. Test and implement new strategies for better performance and ROI. Attend workshops, webinars, or certification programs to sharpen technical skills. Qualifications: Bachelors degree in Marketing, Digital Marketing, or related fields. 2-5 years of experience in SEO, with proven results in increasing organic traffic and rankings. Proficiency in SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics. Strong knowledge of HTML, CSS, and basic JavaScript for SEO purposes. Excellent analytical skills and attention to detail. Strong communication and collaboration skills. Preferred Skills: Experience with CMS platforms like WordPress, Shopify, or Magento. Familiarity with HubSpot, Marketo, or similar marketing tools. Certifications in Google Analytics, SEO, or related domains are a plus.

We are hiring for one of our multinational client for the role of Campaign Specialist (Oracle Eloqua ) based out at Mumbai/Remote. PFB the details: Industry: Chemical (MNC) Payroll Company: Randstad India Location: Mumbai/Remote Position Overview The Marketing Campaign Specialist plays a critical role in executing successful email marketing campaigns , with a strong focus on demand generation and lead nurturing . Operating from a Shared Service Centre , this specialist collaborates with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports. Reporting to Dows Global Commercial Excellence function, the ideal candidate will have expertise in email marketing best practices , keen attention to detail, and the ability to manage multiple campaigns simultaneously. This includes campaign creation, email design, performance tracking, A/B testing, audience segmentation, and Oracle Eloqua proficiency. Key Responsibilities Email Campaign Deployment & Management Collaborate with Marketing Communications to create visually appealing email templates and content , including subject lines, body text, graphics, and CTAs, ensuring alignment with brand guidelines and campaign goals. Work with Marketing stakeholders to understand campaign objectives and target audiences. Manage and segment audiences within Eloqua and Customer Data Platforms (CDP) for targeted and effective campaigns. Schedule and execute email campaigns using Oracle Eloqua and Adobe Real-Time Customer Data Platform (CDP) while monitoring and troubleshooting deployment issues. Design landing pages and forms to support campaign objectives. Performance Tracking & Reporting Track and analyse key email performance metrics (open rates, click-through rates, conversion rates, etc.). Generate reports with actionable insights to improve future campaigns. Create and manage Campaign IDs (CIDs) within Eloqua for tracking and reporting. Conduct A/B testing and other optimization techniques to enhance email engagement. Compliance & Best Practices Ensure all email campaigns comply with GDPR and other data privacy regulations , as well as Dow best practices . Maintain data privacy protocols to ensure compliance and database accuracy. Collaboration & Support Implement, maintain, and test lead scoring models to optimize automatic lead qualification . Support marketing technology/capability management with routine maintenance activities. Provide training and support to team members and new hires on email marketing tools and techniques. Critical Success Factors Strong organizational skills , with the ability to prioritize and manage multiple projects. Ability to work effectively in diverse, cross-functional teams across multiple regions. Sense of urgency in meeting commitments and completing campaigns on schedule. Analytical mindset, creativity, and a customer-centric approach . Excellent verbal and written communication skills . Understanding of digital marketing trends and a curiosity for innovation in the field. Required Qualifications Education : Bachelor’s degree in Marketing, Business, or Technology (or related field. Experience : 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment. Technical Skills : Strong proficiency in Oracle Eloqua , including end-to-end campaign setup, email design, landing page creation, and audience management . Ability to analyze campaign performance data and provide data-driven insights . Preferred Skills Familiarity with Microsoft Dynamics CRM is an added advantage. Knowledge of best practices in email marketing and digital campaign optimization . Experience with HTML, CSS, and JavaScript is an advantage. Eloqua certification or other marketing automation certifications . Experience with Customer Data Platforms (CDP) for audience segmentation and management. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471

CRM Strategist/Marketing Automation - WFH Min. 4+ Yrs of experience required Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar). Share resume at vikram@marvelplacements.com Required Candidate profile CRM Strategist/Marketing Automation-WFH Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance & ROI Share resumeat vikram@marvelplacements.com

The Strategy & Consulting Global Network Song Practice Join our team of Strategy & Consulting Global Network Song consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing, Sales & Service | Level: Analyst/ Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 2-6 years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations Whats in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

The Strategy & Consulting Global Network Song Practice Join our team of Strategy & Consulting Global Network Song consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing, Sales & Service | Level: Analyst/ Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 2-6 years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice – A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Blogs Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations What’s in it for you? An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/in-en/careers Accenture Global Network Song | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Senior Manager | Location: Pune | Years of Exp: 12+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills. Whats in it for you? An opportunity to work on with key G2000 clients. Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities. Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference,

About Argus: Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the worlds principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic. What were looking for : • Have proven experience working with Marketo to utilise full functionality in delivering commercially successful campaigns. • Can apply your technical skills to deliver efficient and automated workflows. • Have success in partnering with subject matter experts to get the best use out of their content. • Enjoy educating others on new workflows and approaches. • Know the importance of ensuing data is correctly managed and privacy requirements are fully met. • Accurately forecast lead times, holistically considering workload and communicate this clearly to stakeholders. • Self-directed to continuously adapt to achieve strategic goals without requiring micro-management. • Can deliver and accept constructive criticism in a collegial, team-based environment. • Enjoy a fluid, fast-paced, entrepreneurial work environment. • Have high attention to detail and produce quality work in a timely manner. • Are willing to work with people at all levels of the organization from the CEO to the interns. • Not overly reliant on email, can pick up the phone or meet in person to build substantive relationships. • Are excited to solve problems from start to finish identify causes, recommend solution, and implement. • Believe in Passion, Integrity, Excellence and Results. What will you be doing? • Manage the uploading of text, graphic and multimedia of content into the full suite of Marketo templates and campaign programs. • Demonstrate nimble work habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes. • Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximize Marketos potential. • Communicate parameters clearly with each individual content contributor, also identifying how best to modify their content if, for example, headlines are too long, or edits need to be made; focus on resolving time-consuming and repeating delays. • Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs. • Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona. • Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads. Essential Functions: • Be an internal expert on implementing Marketo campaigns, and help identify ways to scale capacity and speed either in-house or via external support. • Develop processes to capture the content in the exact formats that you need to upload to Marketo, making allowances that some of the editing will still need to be performed manually. • Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (e.g. Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns. • Educate internal teams on how to take advantage of new Marketo campaign formats; provide insight on what kind of content will work best in these new formats. • Continuously identify thought leadership that elevates Argus’ brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel. • Understand the importance of data and data management for privacy and MA/CRM management and reporting • Work closely with our webmaster on form integration and web journeys. • Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool. • Identify underperforming working practices and processes and escalate for corrective action. • Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? This role is of SFMC developer. It requires deep technical and working knowledge of Adobe Marketing Automation tool. Would be a client facing role helping them to address Adobe tool specific questions as well as enabling our team to perform discovery sessions for new type of campaigns to use Adobecapability to its potential. due to deep technical nature to the role, profile cannot be slendered.This role is of SFMC developer. It requires deep technical and working knowledge of Adobe Marketing Automation tool. Would be a client facing role helping them to address Adobe tool specific questions as well as enabling our team to perform discovery sessions for new type of campaigns to use Adobecapability to its potential. due to deep technical nature to the role, profile cannot be slendered. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Key Responsibilities Lead Identification: Research and identify potential leads through various channels, including online research, social media, email campaigns, webinars, and industry events Lead Qualification: Analyze and qualify leads based on predefined criteria to ensure they align with the companys target market and sales goals Outbound Communication: Engage with potential leads via email, phone calls, LinkedIn, and other communication platforms to generate interest in our IT services Lead Nurturing: Develop and execute lead nurturing strategies to maintain ongoing relationships with prospects until they are ready to engage with the sales team CRM Management: Maintain accurate and up-to-date records of lead interactions, statuses, and progress in the companys CRM system Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with broader business goals and marketing campaigns Reporting: Provide regular reports on lead generation activities, conversion rates, and overall effectiveness to management Market Analysis: Stay up to date with industry trends, market conditions, and competitor activities to refine lead generation strategies Continuous Improvement: Suggest and implement new methods to enhance the efficiency and effectiveness of lead generation efforts Strong communication and interpersonal skills Skills Proficiency in CRM tools (e g , Salesforce, HubSpot) Experience with email marketing tools (e g , Mailchimp, Marketo) Ability to work independently and as part of a team Analytical mindset with the ability to assess and adapt lead generation strategies Proficient in using tools like LinkedIn Sales Navigator for lead generation Excellent organizational and time management skills Understanding of IT services, including software development, managed services, cloud computing and cybersecurity APPLY NOW

Skill required: Digital Enablement - Adobe Marketo Engage Designation: Content Development Specialist Qualifications: BBA Years of Experience: 7 to 11 years What would you do? This role will collaborate with our account s internal clients/stakeholders and lead the creation, optimization and activation of campaign activities using our central engagement marketing platform, Adobe Marketo Engage. Specifically, to support all tactics/channels with which we go-to-market:email marketing, events (virtual, in-person), paid advertising/content syndication (including API connectivity with partners), web/content engagement, solution-specific nurture flows, telemarketing/teleprospecting, our lead management process, proper tracking/attribution, manually importing activities, custom landing page design, etc. In this role, you will partner with country/field marketers in all phases of our campaign framework including request submission/intake (using Adobe Workfront), requirements gathering, asset build-out, custom campaign flows/logic, testing, engagement tracking, scheduled execution and reporting/analytics. You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Preferred Skills:oProven ability to work independently and as a team member; and ability to work under tight deadlinesoManage the relationship/budget with select vendorsoStrong project management and facilitation skillsoAbility to act as a trusted advisor and not always accept what's requested; outside-the-box thinking/recommendationsoStrong communication skills (over-communicating in this role is paramount)oMust display professionalism and confidenceoStrong organizational, multi-tasking, and time-management skillsoAbility to work with multiple stakeholders across various time zonesoWillingness to support time zones that don't necessarily align to the local time zoneoDemonstrate the appropriate technical acumen/desire to operate in a highly complex, customized and powerful engagement marketing platform like MarketooAbility to effectively operate and collaborate in a virtual work environment oKnowledge and experience using the Microsoft Teams and Dynamics 365 CRM platform Qualifications:o2-3 years of experience in B2B campaign design, integrated marketing and demand generation. o1 year or more of Marketo-specific experience.oBachelor's degree in businessoMarketo Certified Expert certification is desired. Certifications: Marketo Certified Associate (MCA) - Marketo Roles and Responsibilities: Key Responsibilities:Ability to support the following Marketo features/requirements:oChannels/tags/program statuses/program setupoData management/optimizationoPrograms (including engagement programs, event and email programs)oTrigger and batch smart campaignsoA/B testing (emails and landing pages)oReal-time alertsoManual campaign response tracking and attribution (e.g., UTM parameters)oCloning assets/programs oReplicating and understanding existing/pre-built program templates to support new requestsoSnippets/segments/tokensoStandard analytics/reportingoMarketo Advanced Analytics (Revenue Explorer)oA solid understanding of our highly customized Marketo environment Qualifications BBA

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Analyst Qualifications: Any Graduation Years of Experience: 3 -5 Years What would you do Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis What are we looking for Salesforce Marketing Cloud Marketo Campaign Development Salesforce Marketing Cloud Salesforce Administration Ability to establish strong client relationship Ability to manage multiple stakeholders Adaptable and flexible Agility for quick learning Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Pharmaceuticals Processes Digital Marketing Digital Operations Customer Service Management Adobe Marketo Engage Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your key responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills and attributes for success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What we look for Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication

The opportunity We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your key responsibilities Build and execute Marketing Automation campaigns with varying complexities and sizes. Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution. Work with BMC Products support team to have new contacts added to Marketo system Regular reporting to key stakeholders on the performance of marketing automation campaigns Provide project support to team members throughout the various stages of the project, including testing Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY. Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements. Skills and attributes for success Experience with marketing automation platform preferably in Adobe Marketo Engage Effective problem solving Analytics and Insight tracking of automated marketing program performance Familiarity with Agile planning and Agile project management skills Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint To qualify for the role, you must have A university degree or college diploma in Digital Marketing or a related field. Min. 1 year of experience with Marketo Experience in Marketing Automation campaign configuration Ability to review processes and make suggestions for automation. Ability to translate business needs into technical solutions in MA platform. Ideally, you’ll also have Strong interest in data management and analytics Analytics and basic consulting skill Attention to detail Having Adobe Marketo Engage Expert certification is plus Technologies and Tools Adobe Marketo Engage or related marketing automation tool experience Working knowledge of HTML, CSS, and scripting Microsoft Office suite, especially Excel and Microsoft SharePoint Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront What we look for Stakeholder management Effective Communications Adaptability and learning acumen Marketing automation accumen

Bachelor’s degree in Computer Science, IT, or related field.5+ years as an Admin or BSA for GTM systemsHands-on experience with Salesforce and related GTM software like Clari, Marketo, Outreach,and Ironclad.

Key Responsibilities Manage execution of email campaigns end-to-end, creative assets, and deployment via our Marketing Automation platform, Marketo, across all channels/departments • Perform campaign-specific quality assurance testing to validate functional and rendering performance • Working with Email team to plan the campaign projects and timescales • Execute on A/B and multivariate tests to increase engagement across marketing channels • Generate reports and monitor performance in order to provide recommendations to senior staff • Deliver continuous improvements to the email systems to improve campaign efficacy • Brainstorming new ideas for fresh creative campaigns or making adjustments to test with ongoing campaigns • Stay current with best practices, strategies, and industry standards related to email Experience and Qualifications Required Proven track-record of working on email marketing campaigns in a production capacity with knowledge of HTML and CSS, Photoshop skills and experience of working with a platform such as Marketo. • Marketo experience an advantage but not essential • Ability to prioritise and co-ordinate multiple campaigns whilst continuing to deliver on time and with attention to detail • Strong knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high quality product • Comfortable managing and optimising email design and build process • Excellent English editing skills • Proactive work-ethic One last point if it goes without saying, it should not be included. This means things like good communication skills and ‘basic computer competency’.

Job Summary: As a Strategic Marketing and Business Development Manager for the Medical Technologies division, the candidate will be responsible for the strategic planning, execution, and monitoring of brand, product, and overall marketing campaigns for OPT's Medical Technologies portfolio. This role is crucial in establishing the OPT product's market presence, supporting sales efforts, and aligning marketing initiatives with broader organizational goals. The successful candidate will manage the end-to-end process of understanding campaign objectives, planning, creating, and executing marketing campaigns, all while improving marketing processes and business outcomes. The role demands collaboration with cross-functional teams, including product, marketing, and sales, as well as managing agencies, vendors, and other stakeholders. Key Responsibilities: Product Positioning & Messaging: Collaborate with Product and Sales teams to ensure cohesive messaging that aligns product benefits with customer needs. Adapt global branding and marketing programs for the region in alignment with business goals. Create compelling product positioning, value propositions, and messaging that resonate with clinicians and key stakeholders to drive growth. Ensure adherence to corporate branding and integrate guidelines into communication programs. Campaign Planning & Execution: Design and execute multi-channel marketing campaigns (digital, print, and in-person) to drive brand awareness and product adoption. Work closely with product teams, business managers, MarCom, clinical applications, and regional sales teams. Monitor campaign effectiveness, adjusting strategies based on performance metrics and feedback to optimize results. Maximize ROI through PDC efforts and foster stronger, long-term relationships with clinicians. Market Strategy Development: Develop and implement marketing strategies within targeted ophthalmic disease segments, aligning with organizational goals and growth targets. Conduct market segmentation, competitive analysis, and customer insights research to inform positioning and identify expansion opportunities. Budget Planning and Marketing Operations: Oversee budget planning, cost management, and spend analysis; publish a marketing activities calendar. Manage end-to-end marketing operations, including vendor selection, management, and process improvement for KOL/vendor payments. KOL & Stakeholder Engagement: Build and maintain relationships with key opinion leaders (KOLs) and clinical experts to strengthen product credibility and gather clinical insights. Coordinate with KOLs for testimonials, case studies, and participation in webinars or events to enhance product trust and brand reputation. Sales Enablement & Training: Develop training materials, presentations, and sales tools that equip the sales team with product knowledge and competitive positioning. Work with the Product Specialist to deliver clinical insights and product updates, ensuring the sales team is prepared for customer interactions. Market Insights & Customer Engagement Strategies: Lead content marketing initiatives such as webinars, whitepapers, and outcome research to articulate a compelling brand story across various digital channels. Co-create communication strategies for complex marketing objectives and content development. Monitor market trends, competitor activities, and customer preferences to adapt strategies and maintain a competitive edge. Event & Tradeshow Management: Lead the planning and execution of the organizations presence at industry conferences, tradeshows, and regional CME programs. Collaborate with the Marketing Communications team to align event goals with broader marketing strategies. Negotiate with event organizers to secure prime placements, promotional opportunities, and optimal visibility, ensuring a strong return on investment. Product Launch & Lifecycle Management: Plan and manage new product launches, creating go-to-market strategies that maximize awareness and adoption in target segments. Oversee the lifecycle marketing strategy for existing products, identifying opportunities for re-engagement or upsell initiatives. Performance Tracking & Reporting: Measure and report on marketing strategy and campaign effectiveness, analyzing KPIs to ensure alignment with growth objectives. Use data to refine strategies, communicating results and insights to senior management. Make informed decisions to solve complex tasks or problems in projects, product lines, markets, and campaigns. Qualifications & Requirements: Minimum of 6 - 8 years of experience in product management/marketing with expertise in brand positioning, market activation, and digital marketing, preferably in the Healthcare, Pharma, or Med-tech industry. Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field. Excellent oral and written communication skills. Proven ability to work effectively with diverse, regional, and global cross-functional teams and vendors. Ability to operate under pressure, meeting tight deadlines in dynamic environments. Knowledge of marketing automation tools, digital tools, such as Marketo, Adobe, Google/Adobe Analytics, SEMrush, and other content management platforms. Strong business acumen, analytical skills, and a detail-oriented approach. Proven project management, budget management, and leadership capabilities. An inclusive leadership style with the ability to motivate and collaborate effectively across teams.

Implement and optimize marketing automation strategies. Work with CRM tools, analyze campaign performance, and enhance lead generation efforts.

Skill required: IX Smart Manufacturing Engineering & Operations - Digital Site Designing Designation: Senior Analyst Qualifications: BE Years of Experience: 5 - 8 Years What would you do? The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations.nt, equipment performance, bill of material and maintenance plan data. What are we looking for? Detail orientation Problem-solving skills Results orientation Ability to work well in a teamSupport Customer in defining display standards limitation and capability.2. Provide inputs together with the Customer on the output of the proof of concept (POC) as shared by Customer and ideation around what can be done via scripting vs manual enrichment.3. Create training plan together with the Customer for the relevant stakeholders of both the parties. 4. Support Customer with estimation of volumes, prioritization of volumes, andeffort estimation for bulk enrichment of re-drawing efforts that will be required for Display Enrichment workstream. 5. Support planning the timelines required to implement the aforesaid- scope, once outlined by the Parties. 6. Outline the requirements needed for implementation phase, for eg. required number of resources, skillsets, onboarding timescales, ways of working with offshore, estimated cost. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications BE

Skill required: IX Product Engineering Services - Digital Site Designing Designation: Engineering Services Senior Analyst Qualifications: BE Years of Experience: 5 to 8 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Studies for 400KV and 275 KV substation connection Short circuit study (3phase and single phase)Boundary creation and assessment for wider networkVoltage studiesThermal studies (Maintain Max and Winter peak Scenario) to Access contingency analysis (N-1,N-2,N-D fault condition) Overhead line, Cables and other assets such as transformer etc. and Examine the reason behind their loading.Studies for transformer Tertiary connection Short circuit study (3phase and single phase)Voltage step changeTransformer contingency (N-1, N-2 fault Condition) Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BE

Skill required: Marketing Operations - Campaign Management Designation: Marketing Platform Auto Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Adobe Marketo Engage Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Adaptable and flexible Agility for quick learning Ability to meet deadlines Ability to perform under pressure Written and verbal communication Digital Marketing Analytics JavaScriptProficiency in HTML/CSS and experience developing responsive designs for emails, landing pages, and forms Knowledge of JavaScript for Marketo is a plusRelevant certifications in Marketo and HTML responsive design are advantageous. Written and verbal communication skills in English Autonomy in balancing day to day workload, priorities, and schedule is expected Create new emails, forms, and landing sites with Marketo. Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, smart list etc., Control the Marketo programs' technical design, configuration, deployment, and modification. Experience with email strategy, A/B testing and developing email templates is required Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation, and scoring programs Analyze operational marketing and/or sales processes to find and suggest efficiencies Ensure that all project deliverables are timely and of high quality Develop responsive email templates, landing pages, and forms using HTML/CSS within the Marketo platform Experience using email testing platforms (Email on Acid or Litmus) Flexible working in shifts Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation