Senior B2B Digital Marketing Specialist

Job Title: Senior B2B Digital Marketing Specialist/Manager Location: Coimbatore, Tamil Nadu (Onsite Only) Job Type: Full-time, Permanent Salary: Up to ₹8 LPA Notice Period: Candidates with up to 45 days notice only Job Overview: Our client, a growing engineering and digital solutions company, is seeking an experienced Senior B2B Digital Marketing Specialist/Manager to drive strategic marketing initiatives targeted at international mid-market and enterprise clients . If you have deep expertise in Account-Based Marketing (ABM) , SEO , and LinkedIn campaign execution , and are ready to make a real impact, this is the role for you. Note: B2B digital marketing experience is mandatory . Please do not apply without relevant ABM and B2B marketing expertise. Key Responsibilities: 1. Strategy & Planning Develop ABM-led marketing strategies and execution plans Build SEO roadmaps and LinkedIn content calendars Define ICPs, personas, target accounts, and keyword sets 2. Campaign Execution Run ABM campaigns via LinkedIn, email, webinars, retargeting Execute SEO strategies: on-page, off-page, and technical SEO Optimize campaign performance based on data and KPIs 3. LinkedIn Marketing Manage organic + paid strategies (LinkedIn Ads, InMail, Sponsored Content) Leverage polls, videos, carousels for engagement and lead gen Lead thought leadership, employee advocacy campaigns 4. Content & Collateral Guide creation of high-converting SEO + LinkedIn content Deliver case studies, landing pages, infographics, blog posts 5. Lead Management & Nurturing Build lead scoring models and automation workflows (HubSpot/Marketo) Coordinate with Sales for lead handoff, SLAs, MQL/SQL definitions 6. Analytics & Optimization Monitor and report KPIs: traffic, CPL, conversions, rankings, engagement Tools: Google Analytics, Search Console, Ahrefs/SEMrush, LinkedIn Manager 7. Collaboration Work with cross-functional teams (Sales, Product, Tech) Align messaging, drive GTM strategy, present campaign insights Required Skills & Tools: 4–5 years of B2B digital marketing experience (Mandatory) Hands-on with ABM, SEO, LinkedIn Ads for international clients Experience with: LinkedIn Campaign Manager & Sales Navigator HubSpot / Marketo Ahrefs / SEMrush / Moz Google Ads / Google Analytics Salesforce CRM Candidate Profile: Based in Tamil Nadu Excellent written and verbal English communication Strategic thinker with tactical execution strength Strong grasp of B2B buyer journeys, lead generation & funnel management How to Apply: Send your resume to: jobs@prognova.co Show more Show less