Jobs
Interviews
Prognova logo

Senior B2B Digital Marketing Specialist

5 years

0 Lacs

Coimbatore South Tamil Nadu India

Posted:2 weeks ago| Platform: Linkedin logo

Apply

Skills Required

marketing engineering drive strategy planning strategies seo content retargeting data ads engagement leadership management scoring automation hubspot marketo sql analytics optimization report collaboration messaging salesforce crm communication

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Senior B2B Digital Marketing Specialist/Manager

Location:

Coimbatore, Tamil Nadu (Onsite Only)

Job Type:

Full-time, Permanent

Salary:

Up to ₹8 LPA

Notice Period:

Candidates with up to 45 days notice only

Job Overview:

Our client, a growing engineering and digital solutions company, is seeking an experienced

Senior B2B Digital Marketing Specialist/Manager

to drive strategic marketing initiatives targeted at

international mid-market and enterprise clients

. If you have deep expertise in

Account-Based Marketing (ABM)

,

SEO

, and

LinkedIn campaign execution

, and are ready to make a real impact, this is the role for you.

Note:

B2B digital marketing experience is

mandatory

. Please do not apply without relevant ABM and B2B marketing expertise.

Key Responsibilities:

1. Strategy & Planning
  • Develop ABM-led marketing strategies and execution plans
  • Build SEO roadmaps and LinkedIn content calendars
  • Define ICPs, personas, target accounts, and keyword sets
  • Campaign Execution
  • Run ABM campaigns via LinkedIn, email, webinars, retargeting
  • Execute SEO strategies: on-page, off-page, and technical SEO
  • Optimize campaign performance based on data and KPIs
  • LinkedIn Marketing
  • Manage organic + paid strategies (LinkedIn Ads, InMail, Sponsored Content)
  • Leverage polls, videos, carousels for engagement and lead gen
  • Lead thought leadership, employee advocacy campaigns
  • Content & Collateral
  • Guide creation of high-converting SEO + LinkedIn content
  • Deliver case studies, landing pages, infographics, blog posts
  • Lead Management & Nurturing
  • Build lead scoring models and automation workflows (HubSpot/Marketo)
  • Coordinate with Sales for lead handoff, SLAs, MQL/SQL definitions
  • Analytics & Optimization
  • Monitor and report KPIs: traffic, CPL, conversions, rankings, engagement
  • Tools: Google Analytics, Search Console, Ahrefs/SEMrush, LinkedIn Manager
  • Collaboration
  • Work with cross-functional teams (Sales, Product, Tech)
  • Align messaging, drive GTM strategy, present campaign insights

Required Skills & Tools:

  • 4–5 years of B2B digital marketing experience (Mandatory)
  • Hands-on with ABM, SEO, LinkedIn Ads for international clients
  • Experience with:
  • LinkedIn Campaign Manager & Sales Navigator
  • HubSpot / Marketo
  • Ahrefs / SEMrush / Moz
  • Google Ads / Google Analytics
  • Salesforce CRM

Candidate Profile:

  • Based in Tamil Nadu
  • Excellent written and verbal English communication
  • Strategic thinker with tactical execution strength
  • Strong grasp of B2B buyer journeys, lead generation & funnel management

How to Apply:

Send your resume to:

jobs@prognova.co

More Jobs at Prognova

Seo Analyst

Coimbatore

4 - 6 yrs
|

INR 6 - 7 Lacs

Senior Java Software Engineer

Coimbatore, Tamil Nadu, India

5.0 - 5.0 yrs
|

Salary: Not disclosed

Senior Electronics Engineer

Coimbatore, Tamil Nadu, India

5.0 - 5.0 yrs
|

Salary: Not disclosed

Senior Java Developer / DevOps Engineer

Coimbatore, Tamil Nadu, India

5.0 - 5.0 yrs
|

Salary: Not disclosed

Senior B2B Digital Marketing Specialist

Coimbatore South, Tamil Nadu, India

5.0 - 5.0 yrs
|

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Google Play App Store
coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
Prognova logo
Prognova

RecommendedJobs for You

Prognova logo

Senior B2B Digital Marketing Specialist

Prognova

Coimbatore South, Tamil Nadu, India

Senior B2B Digital Marketing Specialist

Prognova Partners Pvt Ltd

Coimbatore, Tamil Nadu

Prognova logo

Senior B2B Digital Marketing Specialist

Prognova

Coimbatore South, Tamil Nadu, India

Prognova logo

Senior B2B Digital Marketing Specialist

Prognova

Coimbatore South, Tamil Nadu, India

Prognova logo

Senior B2B Digital Marketing Specialist

Prognova

Coimbatore South, Tamil Nadu, India