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Job Description The Marketing Automation Associate plays a crucial role in driving our demand generation and brand marketing initiatives through the Marketo platform. This position offers an exciting opportunity to design, build, and optimize email campaigns that enhance our digital presence and customer engagement across the US and Canada. This role champions the RSM brand and user experience – ensuring high-quality email-based programming that reflects RSM’s brand promise and creates seamless engagement opportunities for buyers of professional services across the US and Canada. The Marketing Automation Associate provides quality assurance review across peer-managed Marketo campaigns, as part of a collaborative email and marketing automation team. They may also conduct routine content reviews of ongoing Marketo programs, offering recommendations to improve content and brand relevance. General responsibilities: 20%. Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals, ensuring timely completion of tasks and effective communication across all internal channels. Uphold RSM brand standards and best practices Provide critical thinking about campaign approach and tactical execution Proactively manage multiple projects and deadlines Actively seek out and participate in skills development training, as defined by career development goals Email and marketing automation responsibilities: 75%. Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand generation programs Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed Identify optimization opportunities for assigned programs to improve target metrics Implement targeted testing under direction of digital marketing leadership team Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy Contribute to reporting and analytics as requested Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences Participate in power user training and office hours to ensure consistency across enterprise Collaborate with design team to ensure brand assets remain current Identify opportunities for process improvements and bring forward to manager for consideration Other duties as assigned - 5%. EDUCATION/CERTIFICATIONS Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification, preferred TECHNICAL/SOFT SKILLS Proficiency with Marketo suite of tools; required Hands-on experience delivering email marketing and multichannel marketing automation campaigns; required Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. EXPERIENCE 3+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment Awareness of buyer journey, preferably in B2B environment LEADERSHIP SKILLS Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders Show more Show less
