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8 - 12 years

25 - 35 Lacs

Mumbai, Bengaluru, Gurgaon

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The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze) Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management | Level: Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze. Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform. Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze. Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze. Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness. Lead business development efforts and thought leadership in the Braze marketing automation space. Preferred Skills/Optional: Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze. Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting. Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze. Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation. Bring Your Best Skills Forward to Excel in This Role: Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients. Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies. Ability to identify opportunities, develop solutions, and own proposals end-to-end. Proficiency in building and maintaining effective relationships with middle to senior management stakeholders. Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments. Strong ability to learn and understand new tools, solutions, and industry trends. Contribute to offering development by identifying areas of growth for Braze and related Martech solutions. Qualifications Your Experience Counts! Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Good to have 3+ years Workfront/Jira experience Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo. Hands-on experience in data structures, campaign optimization, and strategy enhancement. Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture). Exposure to Martech and Adtech platforms, including data visualization and cloud solutions. Good to Have: Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud. Workfront or Jira experience for workflow and project management. Proficiency in A/B and multivariate testing to refine campaign strategies.

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5 - 7 years

9 - 13 Lacs

Mumbai, Bengaluru, Hyderabad

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Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Platform, Braze, Adobe Campaign, Marketo, Adobe Journey Optimizer | Level: Consultant | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 5+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Design innovative campaign strategies and marketing plans across channels using Braze. Gather business requirements and design processes and solutions for Braze implementation. Set up marketing journeys, programs, and campaigns within the Braze platform. Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases. Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes. Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools. Contribute to thought leadership and business development in the campaign management and digital advertising space. Preferred Skills: Configure, test, and deploy marketing workflows in Braze and related platforms. Follow proven methodologies and best practices to enable clients to meet business objectives using Braze. Provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations. Share best practices on solution delivery and positioning for maximizing campaign outcomes. Read about us. Qualifications Qualifications & Experience: 4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo). Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. Proven ability to design customer experience journeys and next-best-action strategies using Braze. Expertise in customer acquisition, journey lifecycle and engagement strategies. Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns. Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions. Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.

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5 - 8 years

4 - 8 Lacs

Mumbai

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Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation/Bachelors of Information Technology Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Adobe Marketo Engage Oracle CX Marketing Cloud (Responsys) Adaptable and flexible Commitment to quality Problem-solving skills Ability to perform under pressure Collaboration and interpersonal skills Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation,Bachelors of Information Technology

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5 - 10 years

7 - 12 Lacs

Bengaluru

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The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms- MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Global Network SONG practice. The Practice- A Brief Sketch The GN SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in marketing research and analysis Read about us. Blogs Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelor’s degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua Strong oral and written communication skills, including presentation skills. What’s in it for you? An opportunity to work on transformative projects with key G2000 clients. Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities. Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/in-en/careers Accenture Global Network Song | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team

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8 years

0 Lacs

Trivandrum, Kerala, India

On-site

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At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. The opportunity We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns. Your Key Responsibilities The candidate must have a strong background in managing projects and adhering to processes and methodical approachShowcase agility and proactivity in working with stakeholders and engage in solution driven conversations Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practicesTactical execution of Marketing Automation campaigns with varying complexities and sizes across channelsOrchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions. Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign executionWorking with Marketo country leads and support them with increased Marketo usage and maturityDatabase management activities such as data clean-up and normalization to improve database quality.Management and coordination of report responses, RSVPs using Marketo or event tool platforms.Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.Support process improvements and educate users on campaign best practices.Standardization and documentation of technical processes using internal systems and Marketo. Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Experience with marketing automation platform preferably in Adobe Marketo Engage.Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.Awareness of Marketo API to co-ordinate between technical teams.Proven strong interpersonal with an analytical mindset and problem-solving capability.Familiarity with Agile planning and Agile project management skills. Must be highly organized and self-motivated with a sense of urgency.Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a relevant professional experienceMin. 8 years of experience in Digital/email marketing Strategic, coordination support role.Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines. Ability to review processes and make suggestions for efficiencies and optimization. Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams. Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.Functional knowledge of AEM will be an added advantage for this role. Familiarity with complex, multi-national organizations is highly preferred. Ability to translate business needs into technical solutions in MA platform.Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analyticsStorytelling and consulting skillsAttention to detailOrganized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.Adobe Marketo Engage Expert Certification is plus Technologies and Tools Marketo or any other Marketing Automation platformWorkflow management tools eg: Azure boards/Zendesk/Workfront etcMicrosoft Office, SharePointknowledge of working with HTML, CSS, and scripting What We Look For Strong team contributorReady to learn and adaptProblem solving skillsStakeholder managementEffective communication and consulting What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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5 years

0 Lacs

Coimbatore, Tamil Nadu, India

Hybrid

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Company DescriptionSHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company, delivering cutting-edge solutions in AI, blockchain, and digital transformation. We are one of the very few companies in India providing end to end solutions across Web3 including including AI, Cryptocurrency coins development, Wallet, Crypto Trade Exchange Platforms Developments, Blockchain application developments across various domains and metaverse gaming products. We are looking for a dynamic Digital Marketing Lead to drive our marketing strategies and generate high-quality leads for our B2B services. Role DescriptionWe are seeking an experienced Digital Marketing Lead who can develop and execute comprehensive digital marketing strategies with a strong focus on lead generation through various channels. The ideal candidate will have an in-depth understanding of B2B customer search behaviors and be skilled in optimizing campaigns for an excellent return on investment (ROI). Key ResponsibilitiesDevelop, implement, and optimize a data-driven digital marketing strategy aimed at lead generation for B2B customers.Identify key customer segments and develop tailored marketing campaigns across search engines, social media, email, and other digital channels for each of the verticals we have.Manage SEO/SEM, PPC campaigns, and social media advertising to maximize visibility and engagement.Analyze customer search mechanisms and behavior to continuously improve strategies.Use marketing automation tools to nurture and convert leads.Develop content marketing strategies, including blogs, case studies, and whitepapers, that appeal to B2B audiences.Track and report on KPIs to measure the effectiveness of campaigns and drive continuous improvement.Collaborate with sales and product teams to align marketing strategies with business goals. Qualifications:Proven experience (5+ years) in digital marketing with a focus on B2B lead generation.Strong understanding of SEO, SEM, PPC, and content marketing.Experience with marketing automation tools like HubSpot, Marketo, etc.Data-driven mindset with a focus on analytics and ROI optimization.Ability to develop and execute multi-channel marketing campaigns.Strong project management and organizational skills.Excellent communication and leadership skills.

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5.0 years

0 Lacs

Kochi, Kerala, India

On-site

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At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. DisciplineBrand & Marketing Role TypeMarketing Automation The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What We Look For Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. Show more Show less

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Exploring Marketo Jobs in India

Marketo is a popular marketing automation platform used by businesses to engage with their customers and drive revenue. In India, the market for Marketo jobs is growing rapidly as more companies recognize the importance of digital marketing. Job seekers with expertise in Marketo have a variety of opportunities to explore in this dynamic field.

Top Hiring Locations in India

  1. Bengaluru
  2. Mumbai
  3. Delhi NCR
  4. Hyderabad
  5. Pune

Average Salary Range

The salary range for Marketo professionals in India varies based on experience and skill level. Entry-level positions may start at around INR 3-5 lakh per annum, while experienced professionals can earn upwards of INR 10-15 lakh per annum.

Career Path

In the field of Marketo, a typical career path may include roles such as Marketo Specialist, Marketing Automation Manager, and Marketing Technology Director. As professionals gain experience and expertise, they may progress to senior positions such as Marketing Automation Consultant or Marketo Architect.

Related Skills

In addition to expertise in Marketo, professionals in this field are often expected to have knowledge of digital marketing strategies, CRM systems, email marketing, and analytics tools. Strong communication skills and a creative mindset are also valuable assets in this role.

Interview Questions

  • What is Marketo and how does it differ from other marketing automation platforms? (basic)
  • Can you explain the process of lead scoring in Marketo? (medium)
  • How do you create and manage marketing campaigns in Marketo? (medium)
  • What are tokens in Marketo and how are they used? (medium)
  • How do you track and measure the success of marketing campaigns in Marketo? (medium)
  • Explain the difference between a smart campaign and a triggered campaign in Marketo. (medium)
  • What are some common challenges you have faced while working with Marketo and how did you overcome them? (medium)
  • Can you walk us through a recent successful marketing campaign you implemented in Marketo? (advanced)
  • How do you ensure data quality and compliance with regulations when using Marketo for marketing activities? (advanced)
  • What are some best practices for integrating Marketo with other marketing technologies and systems? (advanced)
  • How do you approach A/B testing and optimization of marketing emails in Marketo? (advanced)
  • Describe a situation where you had to troubleshoot and resolve a technical issue in Marketo. (advanced)
  • How do you stay updated on the latest trends and updates in the field of marketing automation, specifically Marketo? (basic)
  • Can you explain the concept of lead nurturing and how it is implemented in Marketo? (medium)
  • What are some key metrics you track to evaluate the performance of marketing campaigns in Marketo? (medium)
  • How do you segment your target audience in Marketo for personalized marketing campaigns? (medium)
  • Have you worked with Marketo Engage and if so, what features do you find most useful? (advanced)
  • How do you ensure alignment between marketing and sales teams using Marketo? (advanced)
  • Can you share a case study where you successfully used Marketo to drive lead generation and conversion? (advanced)
  • What are the different types of reports and dashboards available in Marketo and how do you use them to analyze campaign performance? (advanced)
  • How do you approach data management and cleansing in Marketo to maintain data accuracy and integrity? (advanced)
  • What are some common integration challenges you have faced when connecting Marketo with CRM systems or other tools? (advanced)
  • How do you customize Marketo to meet specific business requirements and objectives? (advanced)
  • Can you discuss the role of Marketo in a larger marketing technology stack and how it interacts with other tools and platforms? (advanced)

Closing Remark

As you prepare for your job search in the field of Marketo, remember to showcase your expertise, experience, and passion for marketing automation. Stay updated on industry trends, practice your technical skills, and approach interviews with confidence. With dedication and hard work, you can build a successful career in the exciting world of Marketo jobs in India. Good luck!

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