Digital Marketing

Job Overview:

We are seeking a highly skilled and results-driven Digital Marketing Professional with 5–6 years of experience to plan, execute, and optimize our digital marketing strategies across multiple channels. The candidate should have a strong understanding of digital platforms, analytics, and campaign management, with proven expertise in driving growth, generating leads, and improving ROI.

Key Responsibilities:

• Develop, implement, and manage digital marketing strategies aligned with business goals.
• Plan and execute campaigns across SEO, SEM (Google Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, etc.), Email Marketing, and Display Advertising.
• Oversee website content management, landing page optimization, and lead-generation funnels.
• Conduct detailed SEO audits, keyword research, and competitor analysis to improve organic rankings.
• Manage paid campaigns (PPC, social media ads, retargeting) and optimize for maximum ROI.
• Monitor campaign performance, track KPIs, and prepare analytical reports using Google Analytics, Google Search Console, Meta Business Suite, etc.
• Coordinate with creative, content, and development teams to deliver consistent brand messaging.
• Stay updated with latest trends, algorithms, and tools in digital marketing.
• Lead A/B testing initiatives for ads, emails, and website pages.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 5–6 years of hands-on experience in SEO, SEM, Social Media, and Digital Campaign Management.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other ad platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Data Studio.
• Experience with CRM, email marketing platforms (Mailchimp, HubSpot, Zoho, etc.).
• Solid understanding of content marketing, keyword strategy, and digital funnels.
• Strong analytical, communication, and project management skills.
• Ability to handle multiple projects and meet tight deadlines.

Preferred Skills (Good to Have):

• Knowledge of marketing automation tools (HubSpot, Marketo, Zoho MarketingHub).
• Experience with WordPress/Shopify website management.
• Understanding of basic HTML/CSS for digital optimization.
• Experience in B2B and B2C marketing strategies.

Key Performance Indicators (KPIs):

• Increase in organic website traffic & keyword rankings.
• ROI from paid ad campaigns.
• Lead generation and conversion rates.
• Engagement & follower growth across social media platforms.
• Email campaign open & click-through rates.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person