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Optimista Training and Development India Pvt Ltd

2 Job openings at Optimista Training and Development India Pvt Ltd
Digital Marketing maduravoyal, chennai, tamil nadu 6 years INR 3.6 - 5.4 Lacs P.A. On-site Full Time

Job Overview: We are seeking a highly skilled and results-driven Digital Marketing Professional with 5–6 years of experience to plan, execute, and optimize our digital marketing strategies across multiple channels. The candidate should have a strong understanding of digital platforms, analytics, and campaign management, with proven expertise in driving growth, generating leads, and improving ROI. Key Responsibilities: Develop, implement, and manage digital marketing strategies aligned with business goals. Plan and execute campaigns across SEO, SEM (Google Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, etc.), Email Marketing, and Display Advertising . Oversee website content management, landing page optimization, and lead-generation funnels . Conduct detailed SEO audits , keyword research, and competitor analysis to improve organic rankings. Manage paid campaigns (PPC, social media ads, retargeting) and optimize for maximum ROI. Monitor campaign performance, track KPIs, and prepare analytical reports using Google Analytics, Google Search Console, Meta Business Suite, etc. Coordinate with creative, content, and development teams to deliver consistent brand messaging. Stay updated with latest trends, algorithms, and tools in digital marketing . Lead A/B testing initiatives for ads, emails, and website pages. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred). 5–6 years of hands-on experience in SEO, SEM, Social Media, and Digital Campaign Management . Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager , and other ad platforms. Proficiency in Google Analytics (GA4), Google Tag Manager, and Data Studio . Experience with CRM, email marketing platforms (Mailchimp, HubSpot, Zoho, etc.) . Solid understanding of content marketing, keyword strategy, and digital funnels . Strong analytical, communication, and project management skills. Ability to handle multiple projects and meet tight deadlines. Preferred Skills (Good to Have): Knowledge of marketing automation tools (HubSpot, Marketo, Zoho MarketingHub). Experience with WordPress/Shopify website management . Understanding of basic HTML/CSS for digital optimization. Experience in B2B and B2C marketing strategies . Key Performance Indicators (KPIs): Increase in organic website traffic & keyword rankings. ROI from paid ad campaigns. Lead generation and conversion rates. Engagement & follower growth across social media platforms. Email campaign open & click-through rates. Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month Work Location: In person

Digital Marketing india 5 - 6 years INR 3.6 - 5.4 Lacs P.A. On-site Full Time

Job Overview: We are seeking a highly skilled and results-driven Digital Marketing Professional with 5–6 years of experience to plan, execute, and optimize our digital marketing strategies across multiple channels. The candidate should have a strong understanding of digital platforms, analytics, and campaign management, with proven expertise in driving growth, generating leads, and improving ROI. Key Responsibilities: Develop, implement, and manage digital marketing strategies aligned with business goals. Plan and execute campaigns across SEO, SEM (Google Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, etc.), Email Marketing, and Display Advertising . Oversee website content management, landing page optimization, and lead-generation funnels . Conduct detailed SEO audits , keyword research, and competitor analysis to improve organic rankings. Manage paid campaigns (PPC, social media ads, retargeting) and optimize for maximum ROI. Monitor campaign performance, track KPIs, and prepare analytical reports using Google Analytics, Google Search Console, Meta Business Suite, etc. Coordinate with creative, content, and development teams to deliver consistent brand messaging. Stay updated with latest trends, algorithms, and tools in digital marketing . Lead A/B testing initiatives for ads, emails, and website pages. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred). 5–6 years of hands-on experience in SEO, SEM, Social Media, and Digital Campaign Management . Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager , and other ad platforms. Proficiency in Google Analytics (GA4), Google Tag Manager, and Data Studio . Experience with CRM, email marketing platforms (Mailchimp, HubSpot, Zoho, etc.) . Solid understanding of content marketing, keyword strategy, and digital funnels . Strong analytical, communication, and project management skills. Ability to handle multiple projects and meet tight deadlines. Preferred Skills (Good to Have): Knowledge of marketing automation tools (HubSpot, Marketo, Zoho MarketingHub). Experience with WordPress/Shopify website management . Understanding of basic HTML/CSS for digital optimization. Experience in B2B and B2C marketing strategies . Key Performance Indicators (KPIs): Increase in organic website traffic & keyword rankings. ROI from paid ad campaigns. Lead generation and conversion rates. Engagement & follower growth across social media platforms. Email campaign open & click-through rates. Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month Work Location: In person