Digital Marketing Team Lead

Job Title: Digital Marketing Manager

Location: Pune (Work from Office) Pentagon Tower, Magarpatta Cyber City

Experience Required: 4-5 Years

About the Company:

Our company is a dynamic and rapidly growing organization, committed to innovation, excellence, and creating impactful digital experiences. We are looking for a passionate, results-driven Digital Marketing Manager to join our team in Pune. The ideal candidate will have a solid understanding of digital marketing strategies, experience in driving ROI, and a proven track record of managing successful marketing campaigns.

Job Description:

As a Digital Marketing Manager, you will play a pivotal role in shaping the digital marketing strategies for the company, leading campaigns across multiple platforms, and driving growth through innovative marketing initiatives. You will work closely with cross-functional teams, including sales, product, and design, to deliver measurable results.

Key Responsibilities:

Strategy Development & Execution:

• Develop and implement comprehensive digital marketing strategies aligned with company objectives to drive brand awareness, customer acquisition, and revenue growth.
• Analyze market trends, customer behavior, and competitor activity to identify opportunities and refine strategies.

Campaign Management:

• Oversee the planning, execution, and optimization of online campaigns across multiple channels, including SEO, SEM, email marketing, social media, display advertising, and paid search.
• Ensure campaigns are delivered on time, within budget, and achieve set KPIs.

SEO & SEM Management:

• Optimize website content, landing pages, and other assets to improve organic search rankings and drive traffic.
• Manage paid search campaigns (Google Ads, Bing Ads) and optimize for conversions and ROI.

Content Creation & Management:

• Collaborate with the content team to create compelling, high-quality content that aligns with SEO best practices and audience interests.
• Oversee the management of the company’s blog, website content, and social media profiles.

Social Media Marketing:

• Lead the development and execution of social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to build community engagement and drive traffic.
• Track performance of organic and paid social media campaigns and report on insights.

Analytics & Reporting:

• Use tools like Google Analytics, SEMrush, HubSpot, and others to track, measure, and analyze the effectiveness of digital marketing campaigns.
• Provide regular performance reports, analyze data, and provide actionable insights to improve campaigns.

Budget Management:

• Manage and optimize digital marketing budgets to ensure efficient allocation of resources for maximum return on investment.

Team Collaboration:

• Collaborate with internal teams, including design, content, and product teams, to create cohesive marketing campaigns.
• Provide leadership and mentorship to junior team members.

Stay Updated:

• Stay abreast of the latest trends, technologies, and best practices in digital marketing to continuously improve strategies.

Required Skills and Qualifications:

• 4-5 years of experience in digital marketing, with a proven track record of managing successful campaigns.
• Strong knowledge of SEO, SEM, paid media (Google Ads, Facebook Ads), email marketing, and analytics tools (Google Analytics, SEMrush, HubSpot).
• Experience with content management systems (CMS) like WordPress, and social media management tools (Hootsuite, Buffer, etc.).
• Solid understanding of digital marketing best practices, including A/B testing, conversion rate optimization, and data-driven decision-making.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications:

• Experience in B2B and B2C digital marketing.
• Certification in Google Ads, Facebook Blueprint, HubSpot, or similar platforms.
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Knowledge of website development (HTML, CSS) and UX/UI principles is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for career growth and skill development.
• Collaborative and supportive work environment.

If you are passionate about digital marketing, have a results-driven mindset, and are eager to be part of a forward-thinking team, we would love to hear from you. Apply today and join us in shaping the future of digital marketing!

Job Types: Full-time, Permanent

Pay: ₹12,929.12 - ₹51,027.20 per month

Benefits:

• Flexible schedule

Experience:

• Social media marketing: 3 years (Preferred)
• SEO: 3 years (Preferred)
• Performance marketing: 3 years (Preferred)

Location:

• Hadapsar, Pune, Maharashtra (Preferred)

Work Location: In person