Digital Marketing Team Lead

Role Overview: As a Digital Marketing Team Lead, you will be responsible for supervising and executing multi-channel digital marketing campaigns. You will lead a team of marketing professionals, collaborate with internal departments, and enhance performance-driven marketing strategies. Your role will require strong analytical skills, leadership qualities, and a practical approach to digital media planning and execution. Key Responsibilities: - Lead, guide, and manage the digital marketing team to deliver successful campaigns - Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media, email, display, and content marketing - Create digital marketing plans aligned with business objectives and client goals - Manage and optimize digital media campaigns across various platforms - Oversee full-funnel marketing initiatives from awareness to conversion - Collaborate with design, content, tech, and product teams for integrated campaign execution - Track campaign performance, prepare detailed reports with insights and recommendations, and stay updated with digital trends, tools, and best practices Qualifications Required: - Minimum of 4 years of hands-on experience in digital marketing and SEO - Solid understanding of digital channels like Google Ads, Meta, SEO, email marketing, and display advertising - Proven leadership skills and experience in managing a digital marketing team - Excellent planning, communication, and organizational abilities - Proficiency in data analytics and performance tracking tools such as Google Analytics, GA4, and Search Console - Familiarity with marketing funnels, A/B testing, and conversion rate optimization - Ability to handle multiple campaigns and projects simultaneously - Strong presentation and reporting skills,