Digital Marketing Team Lead

About Role:

We are looking for an experienced and strategic Digital Marketing Team Lead with a strong background in the Market Research industry [B2b Industry]. The ideal candidate will lead digital initiatives, optimize marketing performance, and guide a team to enhance brand visibility, generate qualified leads, and drive measurable business growth.

Key Responsibilities

• Lead and manage digital marketing campaigns across multiple platforms to strengthen brand presence and increase lead generation.
• Demonstrate proficiency in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to enhance online visibility and organic reach. (Mandatory Skill)
• Design, execute, and optimize email marketing campaigns to nurture leads, engage existing clients, and maximize conversions. (Mandatory Skill)
• Strategize and oversee social media marketing initiatives to build brand awareness and boost engagement across platforms.
• Develop and implement content marketing strategies to create and distribute valuable, industry-relevant content for targeted audiences.
• Utilize data analytics to measure, interpret, and enhance marketing performance through actionable insights.
• Leverage marketing automation tools to streamline, automate, and evaluate marketing operations.
• Apply conversion rate optimization (CRO) techniques to improve user experience and drive higher conversion rates.
• Maintain a structured, disciplined approach to executing marketing plans, ensuring consistency, quality, and continuous improvement.
• Mentor and guide the digital marketing team to achieve departmental and organizational goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of proven experience in Digital Marketing
• Expertise in SEO, SEM, email marketing, and marketing analytics.
• Proficiency with digital tools such as Google Ads, Google Analytics, and marketing automation platforms.
• Strong analytical mindset and ability to make data-driven decisions.
• Excellent communication, leadership, and project management skills.
• Strategic thinker with a proactive approach to execution and optimization.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person