Source To Win Consultancy Hiring For Leading IT Company

Job Role: Digital Marketing - Lead Location: Chennai Experience: 12+ years Key Responsibilities: Lead day-to-day digital marketing operations, ensuring alignment with strategic business goals Oversee campaign execution across SEO, SEM, content marketing, ABM, social media, and email strategies Implement new technologies (AI tools, automation platforms, CRM integrations) to enhance marketing effectiveness and scalability Drive process improvements, performance tracking, and data-driven decision-making Partner with sales, product, and customer success teams to ensure cohesive go-to-market execution Build and mentor cross-functional teams while fostering a culture of innovation and accountability Manage vendor relationships, budgets, and reporting frameworks to maximize ROI and efficiency Ensure compliance, best practices, and alignment with global standards Qualifications: 8+ years in digital marketing operations or leadership, with experience in US B2B industries (SaaS, FinTech, HealthTech, etc.) Strong expertise in marketing technology stacks, automation tools, CRM platforms, and analytics Proven ability to lead complex projects, scale operations, and optimize processes Excellent communication, collaboration, and stakeholder management skills Strategic thinker with a bias for action and results Comfortable navigating ambiguity and driving innovation in fast-paced environments Regards: Anushri R +91 8667297727 anushrir.stw@gmail.com