Digital Marketing Team Lead

Job Role: Digital Marketing - Lead

Location: Chennai

Experience: 12+ years 

Key Responsibilities:

• Lead day-to-day digital marketing operations, ensuring alignment with strategic business goals
• Oversee campaign execution across SEO, SEM, content marketing, ABM, social media, and email strategies
• Implement new technologies (AI tools, automation platforms, CRM integrations) to enhance marketing effectiveness and scalability
• Drive process improvements, performance tracking, and data-driven decision-making
• Partner with sales, product, and customer success teams to ensure cohesive go-to-market execution
• Build and mentor cross-functional teams while fostering a culture of innovation and accountability
• Manage vendor relationships, budgets, and reporting frameworks to maximize ROI and efficiency
• Ensure compliance, best practices, and alignment with global standards

Qualifications:

• 8+ years in digital marketing operations or leadership, with experience in US B2B industries (SaaS, FinTech, HealthTech, etc.)
• Strong expertise in marketing technology stacks, automation tools, CRM platforms, and analytics
• Proven ability to lead complex projects, scale operations, and optimize processes
• Excellent communication, collaboration, and stakeholder management skills
• Strategic thinker with a bias for action and results
• Comfortable navigating ambiguity and driving innovation in fast-paced environments

Regards:

Anushri R

+91 8667297727

anushrir.stw@gmail.com