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Marketo Campaign Specialist

Marketo Campaign Specialist

Xerago

6 - 10 years

0 Lacs

chennai tamil nadu

Posted:17 hours ago| Platform: Shine logo

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Skills Required

marketo data management reporting demand generation marketing automation email marketing forms segmentation campaign management html css b2b marketing lead generation customer journey mapping analytical skills project management automation workflows landing page smart lists scoring lifecycle stages gdpr compliance canspam compliance salesforce integration collaboration skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a highly skilled and certified Marketo Campaign Specialist, your role will involve end-to-end campaign execution, data management, reporting, and automation workflows. You will play a crucial part in driving demand generation and marketing automation excellence across regions. - Design, build, and manage end-to-end Marketo campaigns, including emails, landing pages, forms, and smart lists. - Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows. - Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates. - Monitor campaign metrics, analyze results, and create detailed reports and dashboards to enhance future campaigns. - Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems, preferably Salesforce. - Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy. - Continuously optimize workflows and templates for improved efficiency and performance. In order to excel in this role, you should possess the following skills and qualifications: - At least 5 years of hands-on experience in Marketo as a core marketing automation tool. - Must be a Marketo Certified Expert or Specialist. - Strong understanding of B2B marketing, lead generation, and customer journey mapping. - Proficiency in HTML/CSS for email and landing page customization. - Experience with CRM tools like Salesforce is essential. - Strong analytical skills with a background in campaign performance tracking and reporting. - Excellent communication, project management, and collaboration skills.,

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Marketo Campaign Specialist