About the Role: We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients , translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability. Responsibilities: Campaign Strategy & Execution: Plan and implement high-performance ad campaigns across Google Ads, Meta Ads , and other relevant platforms (LinkedIn, YouTube, etc.) Define full-funnel strategy across TOFU, MOFU, BOFU Set clear goals for lead generation, ROAS, CAC, and lifetime value Client Relationship & Consultation: Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements Own onboarding, expectation management, and ongoing reporting Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities Performance & Optimization: Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.) Proactively identify and resolve performance bottlenecks Recommend A/B tests across ads, landing pages, and funnel structure Cross-Functional Leadership: Collaborate with content, design, and development teams to execute strategy Manage and coordinate freelancers or junior resources to ensure campaign quality Set up internal SOPs and scalable workflows for campaign operations Platform Expertise: Stay current on platform algorithm changes and apply best practices Handle pixel tracking, attribution, audience targeting, and retargeting strategies Implement conversion tracking across channels and troubleshoot discrepancies Requirements: Must-Haves: 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads Proven success managing multiple client campaigns simultaneously Strong understanding of ad platforms, audience segmentation, tracking, and optimization Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus) Ability to independently manage strategy, client communication, and execution oversight Technical & Analytical: Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio) Hands-on knowledge of Pixel setup, UTM tracking, attribution models Skilled in A/B testing, performance forecasting, and using performance data to make decisions Soft Skills: Strong communication and stakeholder management skills Able to take ownership and drive projects end-to-end with minimal supervision Strategic mindset and problem-solving orientation Bonus: Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.) Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier) Google Ads and/or Meta Blueprint certifications
