Digital Marketing Specialist

About Intellectt

Intellectt Inc. is a global digital transformation, IT Development, manufacturing and engineering services company. Along with its divisions – Lumin Innovations(LuminInc.com), Lumin Inc. (LuminInc.com), EMScale (EMScale.com), and affiliates – we drive growth and digital strategies in IT, engineering, and consulting. Our mission is to empower businesses by delivering value-driven technology and strategic marketing excellence.

What You’ll Do

As a Digital Marketing Specialist, you will take ownership of campaign strategy and demand-generation initiatives. Unlike an execution-focused role, you will design, manage, and optimize data-driven campaigns that build thought leadership and accelerate enterprise growth.

Core Responsibilities:

• Own the end-to-end strategy and execution of multi-channel campaigns.
• Manage B2B funnels for demand generation, nurturing, and conversion.
• Create high-value content: case studies, white papers, research articles, blogs.
• Lead SEO/SEM: keyword research, site audits, link-building, paid campaigns.
• Develop ad strategies across LinkedIn, Meta, Google Ads and RedditAds
• Build and optimize email campaigns, newsletters, and drip sequences.
• Oversee quarterly content calendars aligned with brand strategy.
• Implement marketing automation (HubSpot, Marketo, or Salesforce).
• Conduct A/B testing for creatives, landing pages, and targeting.
• Deliver campaign ROI reports with insights on CTR, CPL, CAC, MQL/SQL, ROI.
• Collaborate with sales and leadership to align with business objectives.
• Mentor junior marketers (Interns) for campaign execution.
• Track competitor activities and introduce new digital trends/tools

Who You Are

• 2–3 years of B2B digital marketing experience.
• Proven expertise in LinkedIn Campaign Manager, Meta Business Suite, Google Ads.
• Strong knowledge of demand-gen strategies, ABM, and enterprise funnels.
• Skilled in content strategy & thought leadership creation.
• Proficient in analytics tools (Google Analytics, HubSpot, Salesforce).
• Excellent project management and communication skills.
• Bonus: Advanced SEO/SEM, automation workflows, influencer outreach.

What You’ll Love Here

• A strategic role shaping Intellectt’s global brand presence.
• Direct collaboration with senior leadership and enterprise clients.
• Access to advanced digital tools and platforms.
• Performance-based growth opportunities with global exposure