Digital Marketing Specialist

As a Digital Marketing Specialist at Amadora Artisan Ice Cream in Chennai, your role will involve managing various aspects of social media marketing, digital marketing campaigns, web analytics, online marketing activities, and communication strategies to enhance the visibility of our brand and products. Key Responsibilities: - Manage social media marketing initiatives to engage with our audience effectively - Create and execute digital marketing campaigns to drive brand awareness and customer engagement - Utilize web analytics tools to track and analyze the performance of various online marketing efforts - Develop and implement communication strategies to effectively convey our brand message - Collaborate with the team to brainstorm creative marketing ideas and solutions Qualifications: - Proficiency in Social Media Marketing and Digital Marketing techniques - Experience in utilizing Web Analytics tools and implementing Online Marketing strategies - Excellent communication skills to effectively convey marketing messages - Knowledge of the food industry or retail sector would be an added advantage - Ability to work collaboratively and think creatively to achieve marketing goals - Bachelor's degree in Marketing, Communications, or a related field Amadora Artisan Ice Cream is a small batch artisanal ice cream maker based in Chennai, committed to using the freshest natural ingredients to create a wide range of delicious ice cream flavors, cakes, bars, and baked goods. Our focus on quality, value, service, and fun ensures that every customer enjoys a delightful experience. Join us in our mission to craft exceptional artisanal ice cream and sorbet every day with a blend of great ingredients and creative imagination.,