Job
Description
About Markovate: At Markovate, we don’t just follow trends—we drive them. We transform businesses through innovative AI and digital solutions that turn vision into reality. Our team harnesses breakthrough technologies to craft bespoke strategies that align seamlessly with our clients' ambitions. From AI consulting and Gen AI development to pioneering AI agents and agentic AI, we empower our partners to lead their industries with forward-thinking precision and unmatched expertise. Role Overview: As a Marketing Manager, you will be responsible for driving measurable growth through data-backed strategies, marketing experimentation, and cross-functional collaboration. You will work closely with product, marketing, sales, and analytics teams to identify high-impact opportunities and scale them across markets. Key Responsibilities: Own the end-to-end growth strategy to accelerate awareness, adoption, and revenue for cutting-edge AI solutions across global markets. Design and implement multi-channel growth frameworks —combining paid media, organic reach, partnerships, referrals, and community-led initiatives to scale user acquisition and engagement. Lead integrated demand generation campaigns across digital and offline channels, aligning with evolving buyer journeys in AI and tech ecosystems. Manage and optimize acquisition funnels across Google, Meta, LinkedIn, and programmatic platforms—focusing on ROI, quality of leads, and velocity through the pipeline. Drive transformational growth initiatives by identifying whitespace opportunities, launching bold experiments, and unlocking new GTM (go-to-market) levers for AI products and services. Collaborate with design, content, and product teams to implement a conversion-first strategy across all marketing assets, web touchpoints, and AI product experiences. Analyze the complete marketing funnel— from impression to conversion to retention —and lead initiatives to remove friction, reduce churn, and improve LTV. Use advanced analytics tools (GA4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog) to extract insights and guide SEO/SEM execution. Continuously improve search visibility and organic performance through technical SEO, structured content strategy, and metadata optimization. Own and evolve all growth KPIs (CAC, MQL to SQL, ROAS, LTV, churn, etc.) and lead regular performance reviews with senior leadership. Implement A/B testing, multivariate experiments , and growth loops to validate ideas, optimize messaging, and identify high-leverage opportunities. Activate emerging growth channels—such as influencer partnerships, developer communities, and product-led growth models —to drive virality and trust. Collaborate cross-functionally with Sales, Product, and Customer Success to ensure marketing efforts are aligned with GTM strategies and business objectives . Build and scale marketing automation flows to support nurturing, retargeting, onboarding, and upselling, using tools like HubSpot, Marketo, or customer data platforms. Serve as a strategic driver of change , bringing a test-and-learn mindset, agile execution, and a future-forward lens to fuel the company’s AI-led growth story. Requirements: 5 - 8 years of proven experience in marketing , with a strong focus on scaling digital campaigns and improving conversion across the funnel. Demonstrated success in B2B marketing, preferably within SaaS or AI/technology-driven environments. Hands-on experience with performance marketing, SEO, marketing automation, and experimentation frameworks. Proficiency in tools such as Google Analytics 4 (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms. Strong analytical skills with a track record of owning KPIs like CAC, LTV, MQL-SQL conversion rates, ROAS, and presenting data-driven insights to stakeholders. Deep understanding of multi-channel marketing strategies, including paid acquisition, lifecycle marketing, and growth loops. Experience collaborating cross-functionally with product, design, sales, and engineering teams to align marketing with business goals. Ability to thrive in fast-paced, evolving environments with a test-and-learn mindset and ownership-driven approach. Excellent communication and storytelling skills, with a strategic eye for both creative and data. Familiarity with product-led growth, influencer marketing, or community building is a plus. Bonus: Experience working in or marketing for an AI or deep-tech company is highly desirable. Show more Show less
