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Information Security Media Group (ISMG)
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Marketing Automation Specialist

Marketing Automation Specialist

Information Security Media Group (ISMG)

3 years

0 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

marketing automation cybersecurity technology portfolio content data analytics training support risk management network efficiency marketo hubspot strategies drive planning monitoring analysis metrics agile certification design test salesforce mapping reporting html

Work Mode

On-site

Job Type

Full Time

Job Description

Our Story

ISMG is a tech-enabled, global intelligence firm specializing in cybersecurity, journalism, technology, and artificial intelligence. We deliver a comprehensive portfolio of content, data analytics, training, and market intelligence to support cybersecurity, operational technology (OT), fraud prevention, and risk management industries.

With a network of 20+ brands, 38 digital media platforms, and over 400 global events annually, we engage a community of 1.8 million subscribers worldwide.

The Opportunity

Marketing Automation Specialist

You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.

Responsibilities

Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions

Qualifications

Bachelor's degree in a related field
3+ years of experience in marketing automation & operations (certification preferred)
Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
Hands-on experience with marketing technology integrations, analytics, & automation tool
Ability to design, test, document, deploy, & maintain third-party integrations with Market
Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data-driven insight to optimize strategies
Proficiency in HTML/CSS

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Information Security Media Group (ISMG)

Cybersecurity Media

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Marketing Automation Specialist