Job
Description
Our Story ISMG is a tech-enabled, global intelligence firm specializing in cybersecurity, journalism, technology, and artificial intelligence. We deliver a comprehensive portfolio of content, data analytics, training, and market intelligence to support cybersecurity, operational technology (OT), fraud prevention, and risk management industries. With a network of 20+ brands, 38 digital media platforms, and over 400 global events annually, we engage a community of 1.8 million subscribers worldwide. The Opportunity ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist ! In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives. You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units. Responsibilities Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot Leading the technical implementation of marketing automation workflows & strategies to align with business objectives Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions Qualifications Bachelor's degree in a related field 3+ years of experience in marketing automation & operations (certification preferred) Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools Hands-on experience with marketing technology integrations, analytics, & automation tool Ability to design, test, document, deploy, & maintain third-party integrations with Market Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data-driven insight to optimize strategies Proficiency in HTML/CSS
