Marketing Technologist( Full Stack)

Job Title:

Marketing Technologist (Full Stack)

About the Role

CurrentWare is scaling rapidly — and we need a technical growth enabler to keep our marketing infrastructure blazing fast, AI-visible, and automation-ready. As our Marketing Technologist (Full Stack), you’ll work across performance engineering, CRM pipelines, analytics, and emerging AI visibility tactics to ensure our site and stack are optimized for growth.

You’ll collaborate with a high-performance team of content marketers, designers, SEO experts, and email specialists to accelerate lead generation, experiment velocity, and digital experience quality.

Key Responsibilities

Website Performance & Core Web Vitals

• Optimize WordPress for Core Web Vitals (LCP, CLS, TTFB)
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• Tune hosting (Rocket.net, WPEngine), caching (object/page), and CDN rules (Cloudflare)
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• Set up and maintain monitoring (PageSpeed Insights, Core web vitals)
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• Proactively fix and reduce load/interaction times across mobile and desktop

Technical SEO & AI/LLM Visibility

• Implement structured data (FAQ, HowTo, Article, Breadcrumbs)
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• Manage sitemap health, canonical URLs, hreflang, and robots.txt
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• Enable content indexing in LLMs like ChatGPT, Bing Copilot, Perplexity, Claude and so on
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• Explore AI-first SEO via page summaries, OpenAI feeds, schema metadata enrichment

CRM, Attribution & Stack Integration

• Manage Zoho and HubSpot syncing, custom fields, lead scoring, and lifecycle tagging
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• Build automations using Zapier/Make and connect tools like rb2b, etc.
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• Ensure robust attribution via UTMs, cookies, hidden fields, and form tracking
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• Debug CRM sync issues, attribution leaks, and webhook failures

Analytics, Tagging & Reporting

• Own Google Tag Manager and GA4 implementation
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• Create and manage custom dataLayer variables for consistent tracking
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• Track and report on CTA usage, form abandonments, funnel progression, and traffic quality
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• Build Looker Studio dashboards that tie traffic to pipeline

Campaign Support & UX Collaboration

• Develop fast, responsive landing pages with A/B testing capability
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• Build reusable components and mini-apps for experiments, quizzes, tools
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• QA live pages across devices, breakpoints, and user flows

Security, Maintenance & DevOps

• Manage backup workflows, staging to production deployments, and uptime monitoring
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• Enforce SSL, WAF, CSP headers, and plugin-level security best practices
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• Identify and resolve conflicts across plugins, scripts, or theme updates

Advanced Responsibilities (Nice-to-Haves)

• Server-side tagging (GTM server container, first-party tracking setups)
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• Reverse-IP-based personalization (e.g. via rb2b + CRM merge tags)
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• Content feed optimization for retrieval-augmented generation (RAG) in AI tools
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• Hybrid/headless CMS migration planning (e.g., blog → Sanity or Next.js)

Required Experience

• 3–6 years working across WordPress, marketing tech, and integrations
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• Expert in HTML, CSS, JS, PHP — with performance debugging skills
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• Familiar with CRMs (Zoho, HubSpot), GTM, GA4, Cloudflare, Looker Studio
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• Experience with APIs, webhooks, and martech automation platforms

Bonus Skills

• Experience with AI/LLM SEO visibility strategies
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• Familiarity with rb2b  or similar tools
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• Built or maintained large-scale content-driven sites or headless frontends
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• Exposure to SEO automation, content injection, or programmatic publishing
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• Remote or hybrid (India-based candidates preferred)

Collaboration

You’ll work closely with:

• Content Marketer – for SEO-optimized publishing and LLM readiness
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• Email Marketer – for CRM syncing, lead tracking, and campaign flows
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• Technical SEO + Junior Dev – to implement and scale ranking strategies
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• UI Designer – to execute high-conversion landing pages and experiments

📩 To Apply

Send your resume, portfolio, and any past site or SEO performance metrics you’ve influenced. We’re looking for sharp executors who enjoy solving messy growth problems with clean code, fast load speeds, and clever automation.