Marketing Strategist

eClerx

3 - 6 years

0 Lacs

india

Posted:1 day ago| Platform:

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Skills Required

marketing strategy segmentation mapping engagement planning communication strategies messaging consistency personalization logic compliance testing deployment analytics crm governance data mobile synthesize analysis analyze effectiveness fatigue optimization targeting content cadence service hubspot mailchimp marketo salesforce

Work Mode

On-site

Job Type

Full Time

Job Description

Roles and Responsibilities :

Strategy & Planning

Define the segmentation strategy by mapping customer lifecycle stages, behavioral patterns, engagement trends, and demographic insights into clear, actionable audience buckets.
Lead and govern the cross-channel campaign calendar (monthly and quarterly), planning seasonal priorities, product initiatives, and lifecycle touchpoints for unified orchestration.
Shape omni-channel communication strategies by setting direction on messaging consistency, personalization logic, and customer experience across all touchpoints.
Stay up-to-date with email marketing best practices, compliance (GDPR, CCPA, CAN-SPAM), and emerging technologies.
Define campaign category frameworks (BAU, lifecycle, promotional, triggered, market-specific) to ensure alignment with global brand objectives while supporting local business needs.

Execution & Optimization

Manage the end-to-end production of email campaigns, including segmentation, A/B testing, deployment, and QA.
Collaborate closely with Analytics, CRM, Campaign Operations, and Product teams to align on segmentation logic, governance, validate data quality, and enable insight-led targeting.
Optimize campaign delivery across channels by ensuring strategic consistency, personalization accuracy, and operational efficiency.
Ensure all email campaigns are mobile-responsive and adhere to brand guidelines.
Synthesize insights from cross-functional teams to guide execution decisions around audience selection, messaging approach, and send frequency.

Analysis & Reporting

Analyze campaign performance across BAU, lifecycle, triggered, and omni-channel initiatives using defined KPIs to assess effectiveness and impact.
Evaluate customer segment and campaign performance data to identify high-value audience cohorts and opportunities for impactful communications.
Present clear insights and strategic recommendations to senior stakeholders, summarizing trends, implications, and actionable next steps to improve long-term ROI.
Identify strategic insights and behavioral trends, performance gaps, audience fatigue, and optimization opportunities across targeting, content, cadence, and channel mix.

Technical and Functional Skills:

Bachelor’s degree any discipline with 3-6 years of experience in email marketing strategy
Excellent written and verbal communication skills
Proficient in using analytics platforms (e.g Google Analytics)
Expert knowledge of a major Email Service Provider (ESP) such as HubSpot, Mailchimp, Marketo, Salesforce Marketing Cloud, Braze, or similar.

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