Marketing Strategist

Job Description:

Role: Marketing Strategist (Senior / Experienced)
Location: Somajigudda, Hyderabad
Experience: 6–10+ years in marketing strategy, growth, or performance marketingRole Overview
We are looking for an experienced Marketing Strategist who can think, plan, execute, and measure. This role is not about posting content or running ads blindly—it’s about building scalable marketing systems aligned with business goals.
You will own strategy → execution direction → performance accountability across digital channels, products, and markets.Key Responsibilities
Strategy & Planning

• Design end-to-end marketing strategies aligned with revenue, growth, and brand objectives
• Translate business goals into clear go-to-market plans, funnels, and campaigns
• Define TAM / SAM / SOM, positioning, and competitive differentiation
• Build quarterly and annual marketing roadmaps with measurable KPIs

Growth & Performance

• Own and optimize funnels (awareness → conversion → retention)
• Drive performance across paid, organic, partnerships, creators, and community
• Track and improve CAC, CPL, LTV, ROI, retention, and conversion rates
• Run experiments (A/B tests, landing pages, messaging, creatives)

Execution Leadership

• Work with content, design, performance, product, and tech teams
• Brief teams clearly and ensure strategy is executed as intended
• Review creatives, campaigns, and copy from a strategic lens, not just aesthetics
• Ensure consistent brand and message across channels

Data, Analytics & Insights

• Build and interpret dashboards (GA4, Meta, Google Ads, CRM, BI tools)
• Turn data into decisions, not reports
• Identify what to scale, fix, or kill based on evidence

Market & Customer Intelligence

• Research customer behavior, pain points, and buying psychology
• Analyze competitors and market shifts
• Continuously refine ICPs, personas, and value propositions

Required Skills & Experience

• 6–10+ years in marketing strategy, growth, or performance marketing
• Proven experience owning strategy + results, not just execution
• Strong understanding of funnels, attribution, and unit economics
• Experience with B2B, B2C, or marketplace models (at least one deeply)
• Ability to explain complex strategy in simple, actionable terms

Tools & Platforms

• Google Analytics / GA4
• Meta Ads, Google Ads, LinkedIn Ads
• CRM tools (HubSpot, Salesforce, Zoho, etc.)
• Marketing automation & email tools
• Basic understanding of SEO, content, and conversion optimization

Job Type: Full-time

Pay: ₹25,096.07 - ₹50,878.20 per month

Benefits:

• Provident Fund

Work Location: In person