Job
Description
Location: On-site Type: Full-time Experience Level: 1–4 years About the Role : We are looking for a creative, data-driven Social Media Marketing Specialist to manage, grow, and optimize our brand presence across major social platforms. You’ll play a key role in shaping our voice, driving engagement, and generating leads or subscriptions through impactful content, paid campaigns, and social-first storytelling. Key Responsibilities: · Develop and execute social media strategies across platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, etc.) · Create, schedule, and publish content aligned with the brand voice and campaign goals · Design and manage paid ad campaigns (Meta Ads, LinkedIn Ads, YouTube, etc.) · Track KPIs like engagement, reach, CTR, CPL, ROAS, and follower growth · Manage influencer collaborations and UGC campaigns · Monitor trends, hashtags, and competitor activity to stay ahead · Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling and analytics · Collaborate with design and content teams for visual creatives and video assets · Optimize posting times, formats, and CTAs for higher engagement · Prepare performance reports and actionable insights for management Required Skills & Qualifications: · Bachelor’s degree in Marketing, Communications, or related field · 2–5 years of hands-on experience in social media management and advertising · Deep knowledge of platform algorithms, best practices, and audience targeting · Experience running and analyzing Meta, Google, or TikTok ad campaigns · Strong writing and creative content skills · Analytical mindset with experience in tools like Google Analytics, Meta Insights, etc. · Basic design or video editing knowledge (Canva, Adobe Suite, CapCut, etc.) Preferred (Bonus) Skills: · Experience with creator platforms or influencer marketing · Knowledge of SEO, email marketing, or affiliate campaigns · Familiarity with social media APIs or automation tools · Exposure to brand safety, community moderation, or crisis handling Why Join Us? - Be part of a digital-first, fast-scaling platform - Creative freedom and real impact on brand growth - Flexible work culture with high ownership - Opportunity to experiment and grow with a tech-forward team Job Type: Full-time Pay: ₹20,773.11 - ₹40,400.73 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person
