Marketing Strategist

Job Title

Role Overview:

Key Responsibilities:

Strategy & Planning:

• Design

  end-to-end marketing strategies

  aligned with revenue, growth, and brand objectives
• Translate business goals into

  clear go-to-market plans

  , funnels, and campaigns
• Define

  TAM / SAM / SOM

  , positioning, and competitive differentiation
• Build quarterly and annual marketing roadmaps with measurable KPIs.

Growth & Performance:

• Own and optimize

  funnels

  (awareness conversion retention)
• Drive performance across

  paid, organic, partnerships, creators, and community

• Track and improve

  CAC, CPL, LTV, ROI, retention, and conversion rates

• Run experiments (A/B tests, landing pages, messaging, creatives).

Execution Leadership:

• Work with content, design, performance, product, and tech teams
• Brief teams clearly and ensure

  strategy is executed as intended

• Review creatives, campaigns, and copy from a

  strategic lens

  , not just aesthetics
• Ensure consistent brand and message across channels.

Data, Analytics & Insights:

• Build and interpret dashboards (GA4, Meta, Google Ads, CRM, BI tools)
• Turn data into

  decisions

  , not reports
• Identify what to

  scale, fix, or kill

  based on evidence.

Market & Customer Intelligence:

• Research customer behavior, pain points, and buying psychology
• Analyze competitors and market shifts
• Continuously refine ICPs, personas, and value propositions.

Required Skills & Experience(Must-Have):

• 6 - 10+ years in

  marketing strategy, growth, or performance marketing

• Proven experience owning

  strategy + results

  , not just execution
• Strong understanding of

  funnels, attribution, and unit economics

• Experience with

  B2B, B2C, or marketplace models

  (at least one deeply)
• Ability to explain complex strategy in

  simple, actionable terms.

Tools & Platforms:

• Google Analytics / GA4
• Meta Ads, Google Ads, LinkedIn Ads
• CRM tools (HubSpot, Salesforce, Zoho, etc.)
• Marketing automation & email tools
• Basic understanding of SEO, content, and conversion optimization.

How to Apply:

hcm@bizionictech.com