Digital Marketing Campaign Manager

Job Title: Digital Marketing Campaign Manager

Location: Hyderabad (Onsite)

Employee Type: Full Time

Notice Period:

Role Overview:

• Define campaign objectives, target audiences, messaging, channels, and KPIs.
• Develop integrated media plans covering paid search (SEM/PPC), display, social media, email, and programmatic advertising.

Execution & Optimization:

• Set up, launch, and monitor campaigns in platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and programmatic DSPs.
• Perform A/B tests on ad creatives, copy, landing pages, and audience segments to maximize ROI.
• Continuously analyze performance metrics (CTR, CPA, CPL, ROAS, conversion rates) and adjust bids, budgets, and targeting parameters to meet or exceed targets.

Cross-Functional Collaboration:

• Work with content and design teams to develop high-impact creatives, ad copy, and landing page assets.
• Coordinate with marketing operations to ensure accurate tracking, tagging (UTMs), and reporting setups.
• Liaise with sales to align on lead qualification criteria and hand-off processes, enabling timely follow-up and pipeline growth.

Reporting & Analysis:

• Build and maintain campaign dashboards and weekly/monthly reports highlighting performance trends, insights, and recommendations.
• Present campaign results and strategic learnings to senior leadership and stakeholders.

Budget & Vendor Management:

• Manage campaign budgets, pacing, and forecast spend across channels.
• Evaluate and manage relationships with external agencies, media partners, and technology vendors.
• Market Research & Innovation
• Stay current on digital marketing trends, emerging channels, and industry best practices.
• Recommend and pilot new tools or platforms (e.g., AI-driven optimization, attribution models) to improve campaign effectiveness.
  

Qualifications & Experience:

• Bachelors degree in Marketing, Business, Communications, or related field.
• 46 years of hands-on experience managing B2B or B2C digital marketing campaigns.
• Proven track record driving measurable results across multiple paid channels.
• Proficiency with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, email-marketing platforms (e.g., Mailchimp, HubSpot), and analytics tools (Google Analytics, Data Studio).
• Strong analytical skills and comfort working with large datasets; ability to translate data into actionable insights.
  

Core Skills & Competencies:

• Excellent project management, organizational, and time-management abilities.
• Strong written and verbal communication skills; capable of crafting compelling copy and presenting insights clearly.
• Detail-oriented mindset with a bias toward testing and optimization.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple campaigns simultaneously.
• Collaborative team player with a proactive, solution-oriented attitude.