Digital Marketing Campaign Manager

PAID CAMPAIGN MANAGER

Job Overview:

The Paid Campaigns Manager will lead the strategy, execution, and optimization of paid digital campaigns across all digital platforms for a multi-location hospital chain. The role requires a deep understanding of healthcare consumer behavior, compliance with healthcare advertising guidelines, and expertise in performance marketing.

Key Responsibilities:

• Campaign Strategy & Planning:

• Develop and implement paid media strategies for patient acquisition, service-line promotion, and brand awareness.
• Coordinate with hospital units to understand services and seasonal demand for tailored campaigns.

• Campaign Execution:

• Manage Google Ads, Meta Ads (Facebook/Instagram), YouTube, programmatic display, and remarketing campaigns.
• Create and oversee PPC, display, video, and retargeting campaigns.

• Performance Optimization:

• Continuously monitor, analyze, and optimize campaigns based on KPIs like CPL, ROI, CTR, conversions, etc.
• A/B testing of ad creatives, landing pages, and audiences.

• Collaboration & Coordination:

• Work closely with internal teams (content, creative, CRM) and external digital agencies.
• Coordinate with hospital operations teams to ensure lead quality and conversion tracking.

• Reporting & Insights:

• Generate weekly/monthly performance reports.
• Provide actionable insights and forecast budget and performance.

• Budget Management:

• Allocate and monitor monthly paid media budgets across channels and geographies.
• Ensure efficient use of budget to maximize ROI.

• Compliance:

• Ensure all campaigns meet healthcare advertising regulations and patient data privacy standards (e.g., HIPAA or local equivalents).

Key Requirements:

• Bachelor's degree in Marketing, Digital Media, or related field (MBA preferred).
• Strong experience with Google Ads, Meta Business Suite, and analytics tools (Google Analytics, Looker Studio, etc.).
• Knowledge of healthcare services and patient journey mapping.
• Hands-on experience managing multi-location or region-based campaigns.
• Strong analytical, communication, and project management skills.