Digital Marketing Campaign Manager

4 - 6 years

0 Lacs

Posted:5 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities:

? Campaign Strategy Development: Develop strategic digital marketing plans tailored for Meta and Google platforms, aligning with overall marketing objectives and target audience demographics.

? Campaign Execution: Execute digital campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram Ads, Google Ads, and Google Display Network.

? Audience Targeting: Utilize advanced targeting options available on Meta and Google platforms to reach the right audience segments with personalized messaging and offers.

? Creative Asset Management: Collaborate with design and content teams to create engaging ad creatives, ensuring compliance with platform guidelines and best practices.

? Budget Management: Manage campaign budgets effectively, optimizing allocation based on performance metrics to maximize return on investment (ROI).

? Performance Monitoring and Optimization: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Implement optimization strategies to improve campaign effectiveness and efficiency.

? A/B Testing: Conduct A/B tests on ad creatives, audience segments, and campaign parameters to identify high-performing elements and refine campaign strategies.

? Campaign Reporting: Generate regular reports on campaign performance, providing insights and recommendations for future optimizations.

? Stay Updated: Stay abreast of updates and changes to Meta and Google advertising platforms, as well as industry trends and best practices in digital marketing.

Requirements:

? Bachelor's degree in Marketing, Communications, or a related field.

? 4-5 years of hands-on experience in digital marketing, with a focus on campaign management across Meta and Google platforms.

? Proficiency in Meta advertising tools (Facebook Ads Manager, Instagram Ads) and Google advertising platforms (Google Ads, Google Display Network).

? Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.

? Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

? Detail-oriented with a focus on delivering high-quality results within deadlines.

? Google Ads certification and Meta Blueprint certification are preferred.

? Experience with other digital marketing channels such as email marketing, search engine optimization (SEO), and content marketing is a plus.

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