Digital Marketing Campaign Manager

Job Title:

About the Role:

We are looking for an experienced Digital Marketing Campaign Manager with a strong background in running and managing high-budget paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), and Email Marketing. The ideal candidate will have at least 5 years of hands-on experience in paid campaign execution, budget management, and performance optimization. This role requires a strategic thinker and analytical problem-solver who can maximize ROI and scale campaigns effectively.

Key Responsibilities

• Design and execute paid media strategies across Meta, Google, and email platforms.
• Allocate and manage large advertising budgets efficiently to achieve business goals.
• Develop audience segmentation, targeting, and ad copy/creative direction.
• Set up, monitor, and optimize campaigns to maximize CTR, conversion rates, and ROAS.
• Perform A/B testing on creatives, landing pages, and funnels.
• Implement advanced tactics like retargeting, lookalike audiences, and smart bidding.
• Use Google Analytics, GA4, GTM, and campaign dashboards to monitor KPIs.
• Provide detailed reports on campaign performance, CAC, ROI, and funnel metrics.
• Recommend actionable insights for scaling campaigns.
• Plan and execute targeted email marketing campaigns (Mailchimp, HubSpot, SendGrid).
• Manage automation, personalization, and lead-nurturing workflows.
• Track open rates, CTR, conversions, and improve deliverability.
• Work with design/content teams for high-performing creatives and landing pages.
• Partner with sales/product teams to align campaigns with organizational goals.
• Stay up to date with digital marketing trends, algorithms, and ad platform updates.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, or related field.
• Minimum 5 years hands-on experience managing and optimizing large paid media budgets.
• Proven success in Google Ads, Meta Ads, and email campaign platforms.
• Strong analytical skills and ability to interpret complex campaign data.
• Experience with advanced bidding strategies, attribution models, and funnel optimization.
• Proficiency in Google Ads Manager, Meta Business Manager, GA4, and email automation tools.
• Knowledge of SEO and organic growth strategies is a plus.

Soft Skills

• Strong communication, leadership, and presentation abilities.
• Highly detail-oriented with a data-driven approach.
• Ability to manage multiple campaigns simultaneously under tight deadlines.
• Strategic thinker with problem-solving mindset.

Compensation & Benefits

• Competitive salary with performance-based bonuses.
• Professional growth opportunities with leadership potential.
• Dynamic, fast-paced work environment with global exposure.

How to Apply