Marketing Specialist

Content & SEO Strategy

• 
  Collaborate with SEO experts to create and manage the monthly content roadmap (blogs, case studies, guides, whitepapers, industry/technology pages).

• 
  Track and analyze the performance of industry/service pages, providing actionable insights to optimize conversions and rankings.

• 
  Research commercial-intent keywords using SEO/AI tools and ensure content aligns with business goals.

• 
  Oversee schema markup, URL structuring, metadata optimization, and advanced on-page SEO.

Website & Development Coordination

• 
  Collaborate with WordPress developers to build and enhance new service, industry, and technology web pages.

• 
  Oversee website CRO improvements (navigation, CTAs, landing page optimizations).

• 
  Ensure smooth deployment of features (startup/SME accelerators, calculators, resource hubs).

• 
  Explore and integrate plugins/tools to improve lead capture and user experience.

Lead Generation & Campaigns

• 
  Research, design, and launch lead-generation assets (quizzes, calculators, localized landing pages).

• 
  Build nurturing flows and automation sequences (email drip campaigns, retargeting journeys).

• 
  Track inbound MQLs, ensure CRM updates, and coordinate SQL handovers with the sales team.

• 
  Experiment with CRO strategies (exit-intent popups, lead-capture tools, multi-step forms).

Branding, PR & Engagement

• 
  Lead quarterly content calendar planning across all channels.

• 
  Design thematic campaigns (e.g., AI Month, Women in Tech Week).

• 
  Build and manage employee advocacy programs to amplify reach.

• 
  Oversee brand engagement via office initiatives, networking events, and podcasts.

• 
  Plan CSR-driven campaigns to align with company values.

• 
  Drive awards submissions, press releases, and third-party recognition campaigns.

• 
  Oversee client gifting programs (festive gifts, client kits) to strengthen relationships.

• 
  Lead initiatives for Clutch reviews, testimonials, and case studies.

Partnerships & Outreach

• 
  Negotiate with vendors for backlinks, PR placements, and sponsored content.

• 
  Explore visibility opportunities via HARO, startup directories, industry platforms, and B2B listing sites.

• 
  Build long-term strategic partnerships to grow brand authority.

Analytics, Reporting & Leadership

• 
  Own GTM and analytics tracking for all lead-gen touchpoints.

• 
  Report campaign and engagement performance in weekly/monthly/quarterly reviews.

• 
  Define and monitor KPIs across SEO, branding, and lead-gen.

• 
  Provide guidance and mentoring to junior marketing team members.

• 
  Collaborate with founders on thought-leadership and positioning.

• 
  Manage marketing budgets for content, SEO, and campaigns.

Requirements

• 3-6 years of experience in digital marketing, SEO, or growth marketing (B2B/Tech preferred).

• 
  Proven success in scaling inbound marketing, brand campaigns, and lead-gen.

• 
  Expertise in SEO, content marketing, PR, and campaign management.

• 
  Hands-on experience with WordPress, marketing automation, and CRO tools.

• 
  Strong analytical skills with ability to turn insights into strategy.

• 
  Excellent stakeholder management and cross-functional leadership abilities.

• 
  Experience managing vendors, freelancers, and internal teams.

Benefits

• Working hours: 10:00 AM – 7:00 PM

• 
  Working days: 5 days a week (plus 1st & 3rd Saturdays working)

• 
  Medical Insurance coverage for employees

• 
  Provident Fund (PF) facility

• 
  Quarterly parties and yearly outings/trips for team bonding

• 
  Regular check-ins with leadership for growth and feedback

• 
  Recognition awards to celebrate high performance

• 
  Fun activities and team engagement sessions throughout the year