TURNT UP CLO

STREETWEAR MARKETING SPECIALIST (REMOTE / CONTRACT) About Turnt Up Clothing Turnt Up Clothing is a culture-first Indian streetwear brand known for bold designs, premium craftsmanship, and high-energy drops. We’re building a brand inspired by global street culture—Tokyo, London, LA, and Dubai—and scaling from India to the world. Our goal: create products that hit different, create hype, and build a community that rides with us. We're now looking for a Streetwear Marketing Specialist who lives and breathes fashion culture, understands hype cycles, and knows how to make a brand go viral organically. Role Overview This is a contract-based, remote role for someone who understands the streetwear ecosystem , drop culture , and content-led marketing . You will assist in researching streetwear trends, building campaigns for product drops, improving customer experience, and driving sales through smart, culture-driven marketing strategies. What You’ll Do (Streetwear Focused Tasks) 🔸 Track global and Indian streetwear trends (Broken Planet, Essentials, Drew, Supreme, Represent, local brands, etc.) 🔸 Build hype campaigns for drops (teasers, countdowns, BTS, lookbooks, influencer kits) 🔸 Collaborate with our content team to create TikTok/Instagram style viral video ideas 🔸 Plan influencer collaborations and manage streetwear creators 🔸 Improve organic reach using community-driven marketing 🔸 Work with sales to improve conversions through storytelling, product positioning, and UGC 🔸 Identify what’s working in the streetwear world and apply it to Turnt Up Clothing 🔸 Analyze audience behaviour (why fans buy, why drops sell out, etc.) Required Qualifications (Streetwear Specific) ✔ Strong knowledge of streetwear culture ✔ Understanding of streetwear customer psychology ✔ Experience researching global fashion trends ✔ Ability to build hype cycles around drops ✔ Knowledge of Instagram Reels trends and what performs in streetwear ✔ Can support sales through creative storytelling ✔ Good communication and customer experience skills Bonus Skills That Make You Stand Out ⭐ Worked with a streetwear or fashion brand before ⭐ Understand colours, silhouettes, moodboards, and aesthetics ⭐ Knows international fashion scenes (Tokyo, NYC, Dubai, London) ⭐ Has an eye for designs, lookbooks, and vibe-setting ⭐ Can interpret Pinterest boards + convert to marketing ideas