Marketing Specialist

Job Description

About the company - www.alphaabets.com Alphaabets is a Digital Twin Consulting & Implementation company delivering deep tech engineering solutions focused on 3D Design , Multi physics simulation, Digital Manufacturing & AR/VR. Transport & Mobility – across Automotive (Traditional Auto, EV) , Aerospace & Shipbuilding Education - Industry 4. 0 Learning & Startup – for Core Engineering Disciplines – Aerospace, Mechanical, Automotive and Civil & Structural. Infrastructure & Cities – Urban planning, Integrated Design & Construction Planning , BIM 4D/5D Key Responsibilities Social Media Strategy & Management: Develop and execute social media strategies to enhance brand visibility and engagement. Manage and monitor content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) using tools like Hootsuite or Buffer . Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for content creation and optimization. Foster audience engagement by responding to comments, messages, and creating interactive posts. Content Creation & AI Integration: Create visually appealing and engaging content using AI-powered design tools like Canva Pro , Designify , or similar platforms. Stay updated with social media trends and use AI to predict and capitalize on emerging opportunities. Digital Advertising Campaigns: . Use AI analytics tools to identify audience behavior and optimize ad performance. Ensure campaigns are data-driven and focused on maximizing ROI. SEO & Website Optimization: Optimize website content using AI SEO tools like Surfer SEO or SEMRush AI . Work with the web team to ensure mobile-friendly and user-friendly designs. Track performance metrics using Google Analytics and AI-powered insights tools. AI-Driven Email Marketing: Develop email marketing campaigns with personalization and segmentation using AI tools like HubSpot or Mailchimp with AI features . Monitor and analyze campaign performance to refine strategies. Research & Analytics: Leverage AI tools like Brandwatch or Sprout Social for social listening and market analysis. Provide actionable insights based on trends, competitor analysis, and performance metrics. Qualifications MBA in Marketing, Communications, or a related field. Proven experience (1-2 years) in social media and digital marketing. Proficiency in social media management tools like Hootsuite , Buffer , or Sprout Social . Experience with AI-based tools for content creation, SEO, and analytics (e.g., Jasper AI , ChatGPT , Surfer SEO , Canva Pro AI ). Strong knowledge of SEO, SEM, and PPC campaign management. Excellent analytical, organizational, and communication skills. A creative mindset and strong storytelling ability. Job Type: Full-time Pay: ₹400,000.00 - ₹500,000.00 per year Location: Bengaluru Benefits: Health insurance Provident Fund Mandatory Application Question(s): How many years of relevant experience you have What is your notice period (In days) What is your current location Availability for Face to Face Interview (State Yes or No) What is your current CTC (Annual) Service Bond of 2 years ( Mandatory) - State Yes or No Job Type: Full-time Pay: ₹400,000.00 - ₹500,000.00 per year Benefits: Health insurance Provident Fund Application Question(s): How many years of relevant experience do you have What is your current location What is your current CTC (Per Annum) What is your notice period (In days) Do you have experience in Social Media Marketing (Yes/No) Location: Bengaluru, Karnataka (Required) Work Location: In person