Marketing Specialist

💻 Position: Associate Program Manager-Marketing (Content+Social Media)

📍Location: Gurgaon

🗓️ Working Days: Monday- Saturday (Saturdays WFH)

⏰ Work Timings: 10am -7pm

📌 Experience: 1-4 years

🤝 Client: Leading Business School

Position Overview:

Key Responsibilities:

1. Craft impactful content for various channels, including emails, social media, webinars, and admissions-related communications.

2. Ensure content is engaging, informative, and aligns with the institution's brand voice.

3. Develop and implement social media content strategies to increase brand awareness, engagement, and follower growth.

4. Contribute to significant growth in social media engagement and followers.

5. Monitor and analyze social media performance using analytics tools and adjust strategies as needed.

6. Direct the strategic planning of webinars and events to enhance visibility and brand awareness.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

2. Proven experience in marketing, social media management, and community building.

Proficiency in using Figma, social media platforms and analytics tools.

4. Strong writing, editing, and content creation skills.

5. Ability to work collaboratively with senior leadership and across teams.

6. Strong interpersonal and communication skills.