Marketing Specialist

About the company - www.alphaabets.com

Alphaabets is a Digital Twin Consulting & Implementation company delivering deep tech engineering solutions focused on 3D Design , Multi physics simulation, Digital Manufacturing & AR/VR.

• Transport & Mobility – across Automotive (Traditional Auto, EV) , Aerospace & Shipbuilding
• Education - Industry 4. 0 Learning & Startup – for Core Engineering Disciplines – Aerospace, Mechanical, Automotive and Civil & Structural.
• Infrastructure & Cities – Urban planning, Integrated Design & Construction Planning , BIM 4D/5D

Key Responsibilities

Social Media Strategy & Management:

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Manage and monitor content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) using tools like Hootsuite or Buffer.
• Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for content creation and optimization.
• Foster audience engagement by responding to comments, messages, and creating interactive posts.

Content Creation & AI Integration:

• Create visually appealing and engaging content using AI-powered design tools like Canva Pro, Designify, or similar platforms.
• Stay updated with social media trends and use AI to predict and capitalize on emerging opportunities.

Digital Advertising Campaigns:.

• Use AI analytics tools to identify audience behavior and optimize ad performance.
• Ensure campaigns are data-driven and focused on maximizing ROI.

SEO & Website Optimization:

• Optimize website content using AI SEO tools like Surfer SEO or SEMRush AI.
• Work with the web team to ensure mobile-friendly and user-friendly designs.
• Track performance metrics using Google Analytics and AI-powered insights tools.

AI-Driven Email Marketing:

• Develop email marketing campaigns with personalization and segmentation using AI tools like HubSpot or Mailchimp with AI features.
• Monitor and analyze campaign performance to refine strategies.

Research & Analytics:

• Leverage AI tools like Brandwatch or Sprout Social for social listening and market analysis.
• Provide actionable insights based on trends, competitor analysis, and performance metrics.

Qualifications

• MBA in Marketing, Communications, or a related field.
• Proven experience (1-2 years) in social media and digital marketing.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Experience with AI-based tools for content creation, SEO, and analytics (e.g., Jasper AI, ChatGPT, Surfer SEO, Canva Pro AI).
• Strong knowledge of SEO, SEM, and PPC campaign management.
• Excellent analytical, organizational, and communication skills.
• A creative mindset and strong storytelling ability.

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Location: Bengaluru

Benefits:

• Health insurance
• Provident Fund

Mandatory Application Question(s):

• How many years of relevant experience you have
• What is your notice period (In days)
• What is your current location
• Availability for Face to Face Interview (State Yes or No)
• What is your current CTC (Annual)
• Service Bond of 2 years ( Mandatory) - State Yes or No

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• How many years of relevant experience do you have
• What is your current location
• What is your current CTC (Per Annum)
• What is your notice period (In days)
• Do you have experience in Social Media Marketing (Yes/No)

Location:

• Bengaluru, Karnataka (Required)

Work Location: In person