Job
Description
About the Company – With over 40 years of hands-on experience helping businesses worldwide tackle the challenges of the modern work landscape, we’ve been there every step of the way, providing the right people, technology, and solutions to shape a brighter future of work together. For more information, please visit our website - Pride Global Job Description – • Lead and manage team comprising market researchers and marketing automation specialists. • Oversee outbound marketing campaigns, lead generation strategies, and prospecting initiatives. • Align team activities with business goals, sales objectives, and marketing KPIs. • Develop and execute multi-channel marketing campaigns, including email outreach, LinkedIn engagement, and database marketing. • Design and implement ABM (Account-Based Marketing) strategies to identify and engage key decision-makers. • Optimize marketing automation workflows to enhance prospect nurturing and conversion. • Improve campaign performance tracking through advanced analytics and ROI reporting. • Leverage AI-driven personalization for cold outreach and email campaigns. • Monitor and enhance team productivity using KPIs, SLAs, and TAT analysis. • Prepare and present weekly, monthly, quarterly, and yearly performance dashboards. • Train and mentor team members on marketing automation, CRM (HubSpot), email pers Qualifications & Skills Education: Bachelor’s or master’s degree in marketing, Business, or a related field. Experience: • 8+ years in lead generation, marketing automation, and outbound marketing. • 2+ years in a leadership role, managing ABM, prospecting, and demand generation campaigns. Expertise in: • CRM & Marketing Automation: HubSpot, Zoominfo, Apollo.io, Yesware, SalesHandy. • Data & Analytics: Market research tools, lead scoring, and campaign performance analysis. • Project Management: Strong ability to handle multiple campaigns in a fast-paced environment. Key Skills: • Strategic thinking & problem-solving • Strong communication, presentation, and storytelling abilities • Data-driven decision-making & ROI tracking • Advanced Excel & Power BI Visualization Interested Candidates: elumalai.murugesan@pridetech.com Show more Show less
