Marketing Research Manager

0 years

0 Lacs

Chennai, Tamil Nadu, India

Posted:3 weeks ago| Platform: Linkedin logo

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Skills Required

marketing research technology automation strategies prospecting outreach engagement database design tracking analytics reporting ai personalization analysis crm hubspot leadership saleshandy data scoring management communication presentation storytelling excel power visualization

Work Mode

On-site

Job Type

Full Time

Job Description

About the Company – With over 40 years of hands-on experience helping businesses worldwide tackle the challenges of the modern work landscape, we’ve been there every step of the way, providing the right people, technology, and solutions to shape a brighter future of work together. For more information, please visit our website - Pride Global Job Description – • Lead and manage team comprising market researchers and marketing automation specialists. • Oversee outbound marketing campaigns, lead generation strategies, and prospecting initiatives. • Align team activities with business goals, sales objectives, and marketing KPIs. • Develop and execute multi-channel marketing campaigns, including email outreach, LinkedIn engagement, and database marketing. • Design and implement ABM (Account-Based Marketing) strategies to identify and engage key decision-makers. • Optimize marketing automation workflows to enhance prospect nurturing and conversion. • Improve campaign performance tracking through advanced analytics and ROI reporting. • Leverage AI-driven personalization for cold outreach and email campaigns. • Monitor and enhance team productivity using KPIs, SLAs, and TAT analysis. • Prepare and present weekly, monthly, quarterly, and yearly performance dashboards. • Train and mentor team members on marketing automation, CRM (HubSpot), email pers Qualifications & Skills Education: Bachelor’s or master’s degree in marketing, Business, or a related field. Experience: • 8+ years in lead generation, marketing automation, and outbound marketing. • 2+ years in a leadership role, managing ABM, prospecting, and demand generation campaigns. Expertise in: • CRM & Marketing Automation: HubSpot, Zoominfo, Apollo.io, Yesware, SalesHandy. • Data & Analytics: Market research tools, lead scoring, and campaign performance analysis. • Project Management: Strong ability to handle multiple campaigns in a fast-paced environment. Key Skills: • Strategic thinking & problem-solving • Strong communication, presentation, and storytelling abilities • Data-driven decision-making & ROI tracking • Advanced Excel & Power BI Visualization Interested Candidates: elumalai.murugesan@pridetech.com Show more Show less

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