Marketing Project Manager

plan, coordinate, and oversee social media operations

• Primary point of contact for assigned clients; run weekly/bi-weekly check-ins and reviews.
• Translate briefs into actionable tasks with clear acceptance criteria.
• Maintain a clean communication trail: recap emails, MoMs, and next steps within 24 hours.
• Manage approvals, scope change, and expectations proactively.

• Build and manage project plans, timelines, and dependencies (sprints or waterfall as needed).
• Run daily standups; ensure owners, due dates, and priorities are crystal clear.
• Track progress, unblock issues, and escalate risks early with options/impact.

• Proofread copy, captions, and on-screen text for grammar, clarity, and tone.
• Check creatives/videos for brand compliance, layout, resolutions, sizes, and platform specs.
• Verify functional requirements (links, CTAs, forms, tracking parameters, UTM tags).
• Maintain and enforce QA checklists and rejection reasons to reduce rework.

• Build

  monthly content calendars

  with the content/design/video teams; map posts to campaign goals.
• Own

  publishing & scheduling

  via Meta Business Suite / Creator Studio / Buffer/Later/Hootsuite.
• Ensure

  asset readiness

  (correct formats 1080×1080, 1080×1920, 4:5; safe zones; subtitles; cover frames).
• Write/QA

  captions, CTAs, hashtags

  , and ensure tone & brand consistency.
• Coordinate

  community hygiene

  (first responses, hides/blocks/escalations as per playbook).
• Track

  channel-level metrics

  (reach, saves, CTR, ER, watch time) and drive weekly iteration with the team.
• Maintain

  link management & tracking

  (UTMs, link-in-bio tools) and report campaign outcomes.
• Align posting SLAs to campaign calendars; prevent misses and manage backup queues.

• Publish weekly status reports (planned vs. completed, risks, next week plan).
• Maintain dashboards for deliverables, TAT, revision counts, and social metrics.
• Create and update SOPs, playbooks, and templates to improve team velocity.

• Assign work by bandwidth/skill; coordinate with design, content, video, performance, and dev.
• Manage vendor/partner timelines and SLAs when applicable.
• Support hiring, onboarding, and training for PM/ops interns or juniors.

• Excellent written & verbal communication; strong client-facing presence.
• Advanced proofreading and detail orientation (you spot typos, spacing, inconsistencies).
• Solid project tools literacy: Jira/Trello/Asana, Notion/Confluence, Google Workspace, Sheets.

• Proven social media ops:

  content calendars, scheduling tools, captioning/hashtagging, UTM basics, first-response playbooks, and weekly metric reviews.
• Basic understanding of creative and digital deliverables (social posts, reels, landing pages, ads).
• Risk management, prioritization, and deadline discipline.

• Agency experience (creative/marketing/tech).
• Familiarity with

  Figma

  ,

  Miro

  ,

  Meta/Google Ads

  asset specs, and analytics basics.
• Working knowledge of QA for web/app (forms, links, responsiveness).
• Multilingual: English (required); Hindi/Bengali a plus.

• On-time delivery:

  ≥ 95% milestones met.

• Quality:

  ≤ 2% defect leakage post-delivery; ≤ 1.5 average revision rounds.

• Client health:

  CSAT ≥ 8/10; first response < 4 business hours; NPS per quarter.

• Throughput & predictability:

  Sprint completion ≥ 90%; variance to plan ≤ 10%.

• Process adoption:

  100% tasks with owner, due date, acceptance criteria; 100% MoMs shared.

• Social performance:

  100% publishing SLA adherence; ≤ 1% posting errors; weekly reporting on reach/ER/watch time; month-on-month improvement targets agreed per account.

• Hybrid, Kolkata; 10:00–19:00 IST (flexible during launches).
• Occasional Saturday or late-evening client calls as needed (comp offs provided).

• Competitive salary + performance incentives tied to delivery quality, client satisfaction, and social channel KPIs.