Job Title: On-Field Sales Expert – EV Three-Wheelers Location: Uttar Pradesh (Statewide Travel) Department: Sales & Business Development Industry: Electric Vehicles (EV), Three-Wheelers Segment Reports To: Regional Sales Manager / National Sales Head Employment Type: Full-Time, Field-Based About the Role: We are seeking a dynamic, results-oriented On-Field Sales Expert to drive our business development and dealer acquisition efforts across Uttar Pradesh in the Electric Three-Wheelers segment. The candidate will be responsible for identifying and onboarding prospective dealers, nurturing relationships, and closing deals to expand our footprint in the region. This is a high-mobility role requiring extensive travel across cities and towns in Uttar Pradesh, engaging with prospective partners, and supporting them through the onboarding journey. Key Responsibilities: Prospect & Identify Dealers: Scout and identify potential EV three-wheeler dealers across cities, towns, and rural clusters of Uttar Pradesh. Conduct market research and map untapped areas with high business potential. Dealer Acquisition & Conversion: Conduct product presentations, pitch the business proposition, and negotiate commercial terms. Follow up consistently to convert leads into signed dealer partnerships. Maintain accurate records of interactions, proposals, and closures. Relationship Management: Build long-term relationships with potential and newly onboarded dealers. Act as the primary point of contact during the initial phase post-onboarding. Market Feedback & Reporting: Gather insights on market trends, customer preferences, and competitor activity. Submit regular reports on lead status, dealer pipeline, and closures. Cross-functional Coordination: Work closely with internal teams (logistics, marketing, finance) to ensure smooth dealer onboarding and support. Required Qualifications & Experience: Education: Graduate in any discipline (MBA in Sales/Marketing preferred). Experience: 3–6 years of field sales experience, preferably in the automobile, EV, or dealership network development domain. Proven Track Record: Demonstrated success in B2B dealer acquisition, field sales, or territory management. Driving License & Willingness to Travel: Must own a valid driving license and be open to extensive travel across Uttar Pradesh (up to 20–25 days/month). Key Skills & Competencies: Excellent interpersonal, persuasion, and negotiation skills. Self-motivated and target-driven approach. Strong understanding of UP’s geography and business culture. Ability to work independently and manage time effectively. Familiarity with EV products or automobile dealership models is a plus. Proficiency in Hindi and English (local dialects of UP will be advantageous). Basic MS Office and CRM software skills. Compensation & Benefits: Competitive salary with performance-linked incentives. Daily travel allowances (TA/DA) as per company policy. Fuel reimbursements and mobile expense coverage. Opportunity to grow within a rapidly expanding EV company. Training and support from the national business development team. Work Location: Field-based across Uttar Pradesh. Preferred home base: Lucknow, Kanpur, Varanasi, or other major cities with travel connectivity. Show more Show less
📌 Job Title: Project Manager – Social Media & Digital Campaigns Location: Jadavpur Job Type: Full-Time Experience Required: 3–5 years in project management, with at least 2 years in social media management Salary - 15,000-20,000 Reports To: Creative Director / Marketing Head 📝 Job Overview: We’re seeking a detail-oriented and creative Project Manager with a strong foundation in Social Media Marketing to oversee, coordinate, and drive end-to-end execution of digital campaigns and content initiatives. The ideal candidate should be highly organized, proactive, and have hands-on experience managing multiple clients, platforms, and content calendars—ensuring timely delivery and creative excellence. 🎯 Key Responsibilities: ✅ Project Management Oversee execution of multiple client projects and digital campaigns across platforms Define scope, timelines, and deliverables for each project Coordinate between design, content, strategy, and paid media teams Manage timelines using tools like Trello, ClickUp, Asana, or Notion Ensure all deliverables meet client expectations and brand standards Lead internal and client status meetings, prepare action points ✅ Social Media Supervision Collaborate on monthly content calendars and campaign themes Review content (reels, carousels, stories) before client delivery Understand platform trends (Instagram, Facebook, LinkedIn, YouTube Shorts) Track content performance and align creative strategy accordingly ✅ Client Communication Act as primary point of contact for clients for project-related queries Gather briefs, feedback, and approvals from clients Maintain strong relationships through transparency and timely updates ✅ Reporting & Quality Control Review analytics reports (reach, engagement, CTR, conversions) Share monthly insights and improvement strategies with clients Ensure error-free, brand-aligned content is published on schedule 🔧 Required Skills: 3–5 years’ experience in project management, preferably in a digital marketing agency 2+ years of hands-on experience in social media management/content planning Proficiency in tools like Meta Business Suite, Canva, Trello/Asana, Google Workspace Strong communication, copy review, and team coordination skills Working knowledge of content trends, influencer marketing, and paid ad ecosystems 🌟 Bonus Skills (Preferred but not mandatory): Basic design knowledge (Canva/Figma understanding) Familiarity with paid media (Meta Ads Manager) Client servicing or account management experience 📈 Success in This Role Looks Like: Smooth project delivery across all stages — ideation to execution Happy clients with clear communication and quality output Consistently growing engagement and reach across social platforms Improved team productivity and deadline management If you’re a multitasking powerhouse who thrives in creative chaos and loves social media, we’d love to meet you!
📌 Job Title: Project Manager – Social Media & Digital Campaigns Location: Jadavpur Job Type: Full-Time Experience Required: 3–5 years in project management, with at least 2 years in social media management Reports To: Creative Director / Marketing Head 📝 Job Overview: We’re seeking a detail-oriented and creative Project Manager with a strong foundation in Social Media Marketing to oversee, coordinate, and drive end-to-end execution of digital campaigns and content initiatives. The ideal candidate should be highly organized, proactive, and have hands-on experience managing multiple clients, platforms, and content calendars—ensuring timely delivery and creative excellence. 🎯 Key Responsibilities: ✅ Project Management Oversee execution of multiple client projects and digital campaigns across platforms Define scope, timelines, and deliverables for each project Coordinate between design, content, strategy, and paid media teams Manage timelines using tools like Trello, ClickUp, Asana, or Notion Ensure all deliverables meet client expectations and brand standards Lead internal and client status meetings, prepare action points ✅ Social Media Supervision Collaborate on monthly content calendars and campaign themes Review content (reels, carousels, stories) before client delivery Understand platform trends (Instagram, Facebook, LinkedIn, YouTube Shorts) Track content performance and align creative strategy accordingly ✅ Client Communication Act as primary point of contact for clients for project-related queries Gather briefs, feedback, and approvals from clients Maintain strong relationships through transparency and timely updates ✅ Reporting & Quality Control Review analytics reports (reach, engagement, CTR, conversions) Share monthly insights and improvement strategies with clients Ensure error-free, brand-aligned content is published on schedule 🔧 Required Skills: 3–5 years’ experience in project management, preferably in a digital marketing agency 2+ years hands-on experience in social media management/content planning Proficiency in tools like Meta Business Suite, Canva, Trello/Asana, Google Workspace Strong communication, copy review, and team coordination skills Working knowledge of content trends, influencer marketing, and paid ad ecosystems 🌟 Bonus Skills (Preferred but not mandatory): Basic design knowledge (Canva/Figma understanding) Familiarity with paid media (Meta Ads Manager) Client servicing or account management experience 📈 Success in This Role Looks Like: Smooth project delivery across all stages — ideation to execution Happy clients with clear communication and quality output Consistently growing engagement and reach across social platforms Improved team productivity and deadline management If you’re a multitasking powerhouse who thrives in creative chaos and loves social media, we’d love to meet you!
📌 Job Title: Project Manager – Social Media & Digital Campaigns Location: Jadavpur Job Type: Full-Time Experience Required: 3–5 years in project management, with at least 2 years in social media management Salary - 15,000-20,000 Reports To: Creative Director / Marketing Head 📝 Job Overview: We’re seeking a detail-oriented and creative Project Manager with a strong foundation in Social Media Marketing to oversee, coordinate, and drive end-to-end execution of digital campaigns and content initiatives. The ideal candidate should be highly organized, proactive, and have hands-on experience managing multiple clients, platforms, and content calendars—ensuring timely delivery and creative excellence. 🎯 Key Responsibilities: ✅ Project Management Oversee execution of multiple client projects and digital campaigns across platforms Define scope, timelines, and deliverables for each project Coordinate between design, content, strategy, and paid media teams Manage timelines using tools like Trello, ClickUp, Asana, or Notion Ensure all deliverables meet client expectations and brand standards Lead internal and client status meetings, prepare action points ✅ Social Media Supervision Collaborate on monthly content calendars and campaign themes Review content (reels, carousels, stories) before client delivery Understand platform trends (Instagram, Facebook, LinkedIn, YouTube Shorts) Track content performance and align creative strategy accordingly ✅ Client Communication Act as primary point of contact for clients for project-related queries Gather briefs, feedback, and approvals from clients Maintain strong relationships through transparency and timely updates ✅ Reporting & Quality Control Review analytics reports (reach, engagement, CTR, conversions) Share monthly insights and improvement strategies with clients Ensure error-free, brand-aligned content is published on schedule 🔧 Required Skills: 3–5 years’ experience in project management, preferably in a digital marketing agency 2+ years hands-on experience in social media management/content planning Proficiency in tools like Meta Business Suite, Canva, Trello/Asana, Google Workspace Strong communication, copy review, and team coordination skills Working knowledge of content trends, influencer marketing, and paid ad ecosystems 🌟 Bonus Skills (Preferred but not mandatory): Basic design knowledge (Canva/Figma understanding) Familiarity with paid media (Meta Ads Manager) Client servicing or account management experience 📈 Success in This Role Looks Like: Smooth project delivery across all stages — ideation to execution Happy clients with clear communication and quality output Consistently growing engagement and reach across social platforms Improved team productivity and deadline management If you’re a multitasking powerhouse who thrives in creative chaos and loves social media, we’d love to meet you!
About the Role: We are seeking an innovative and dynamic Social Media Strategist and Manager who will be responsible for developing, implementing, and managing comprehensive social media strategies that align with our company's marketing objectives. The ideal candidate should possess a creative mindset, strategic thinking skills, and proven experience in managing multiple social media platforms to drive audience engagement, brand awareness, and business growth. Key Responsibilities: Strategy Development: Develop, implement, and manage comprehensive social media strategies to increase brand visibility and customer engagement. Create actionable plans based on market research, audience insights, and competitive analysis. Content Creation and Management: Oversee the creation of engaging, creative, and relevant content tailored for each social media platform (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.). Plan, manage, and execute content calendars, ensuring consistent and timely postings. Community Management: Engage with followers by responding promptly to comments, messages, and inquiries, maintaining a positive brand image. Foster online community building through interactive campaigns and activities. Campaign Execution: Design and execute social media campaigns, contests, and promotions to drive audience growth, engagement, and conversions. Collaborate with internal teams (designers, marketers, sales, etc.) to ensure seamless integration and consistent messaging. Analytics and Reporting: Monitor, analyze, and report on performance metrics across social media platforms. Utilize analytics tools to provide insights, assess campaign effectiveness, and optimize strategies for improved outcomes. Trend Monitoring: Stay updated with the latest social media trends, platform updates, and best practices. Proactively leverage emerging trends to keep the brand's social presence relevant and innovative. Budget Management: Manage budgets allocated for social media advertising and campaigns, ensuring optimal ROI. Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Minimum of 1-3 years of experience in social media strategy and management. Proven track record of successfully managing social media channels, creating content, and running campaigns. Proficient in social media platforms and tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite, Buffer). Exceptional written and verbal communication skills. Strong analytical skills and ability to interpret social media metrics. Creative thinking and a keen eye for detail. Preferred Skills: Experience with graphic design or video editing tools (Canva, Adobe Suite). Familiarity with SEO and web traffic metrics. Previous experience in managing influencer partnerships. Why Join Us: Opportunity to shape the digital voice and presence of a growing brand. Collaborative and innovative work environment. Career growth opportunities and professional development support. Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Work Location: In person
Selected Intern's Day-to-day Responsibilities Include Identify and qualify leads for the sales team Communicate with seniors and work accordingly Nurture leads and follow up regularly About Company: Our clients bring the world towards the brightest possible future. Some are brand-new startups. Some are brands that started before we were born. Handling heritage or launching innovators, AVM Station thrives in partnerships that provide meaningful change.
■ Location: Kolkata (Hybrid/Remote options available) ■ Company: AVM Station LLP ■ www.avmstation.com About Us AVM Station LLP is a creative technology studio specializing in AR, VR, XR, 3D Ads, VFX, and CGI. We’ve executed high-impact projects across advertising, training, and immersive experiences. Now we’re building the next generation of AR/VR talent — and we’re looking for someone with creativity, strong portfolio work, and hunger to innovate. Role Overview We’re not looking for just another developer. We’re looking for someone who can think beyond code and bring ideas to life. You’ll get to work on different types of projects — from AR food menus, VR training modules, to futuristic XR marketing experiences. If you have a killer portfolio, we’ll give you the platform, mentorship, and projects to make you a rising star in the AR/VR space. Key Responsibilities • Build interactive AR/VR/XR applications using Unity (AR Foundation/ARKit/ARCore) or Unreal. • Create WebAR experiences (scanning menus, QR triggers, interactive ads). • Collaborate with our 3D artists and designers to integrate models into AR/VR. • Prototype fast, experiment often, and push creative boundaries. • Optimize projects for mobile devices and VR headsets (Meta Quest, etc.). • Stay curious: explore and bring new AR/VR ideas to the table. What We’re Looking For • Strong portfolio of AR/VR/XR projects (student projects, freelance work, passion projects – all welcome). • Proficiency in Unity (C#) or Unreal Engine (Blueprints/C++). • Familiarity with ARCore, ARKit, WebAR frameworks. • Creative problem-solving and ability to figure things out independently. • Passion for AR/VR and eagerness to learn & grow fast. Nice-to-Have (Bonus Skills) • 3D model optimization for AR/VR. • Photogrammetry/3D scanning knowledge. • Basic UI/UX design for immersive experiences. • Familiarity with multiplayer AR/VR setups. Qualifications • Education is not the priority. • We care about your portfolio, creativity, and problem-solving ability. • Freshers welcome if they can show us work that impresses. Compensation ■ Salary: ■15,000 – ■45,000/month (depending on skills & portfolio). Long-term role with scope to grow into Lead AR/VR Developer. Chance to become the face of AVM Station’s AR/VR wing. How to Apply Send your resume & portfolio links (show us your best AR/VR work – we care about quality, not names) to: ■ shubham@avmstation.com ■ +91 9773812784 Subject Line: Application – AR/VR/XR Developer (Portfolio First)
Job Role: Performance Marketer (D2C Products) Overview We are looking for a highly skilled and data-driven Performance Marketer with proven experience in scaling D2C (Direct-to-Consumer) brands . The ideal candidate should be adept at managing paid media campaigns across platforms, optimizing ad spends for maximum ROI, and driving measurable revenue growth. You will work closely with creative, product, and analytics teams to create high-converting campaigns that accelerate brand growth. Key Responsibilities 1. Paid Media Strategy & Execution Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels . Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for D2C brands. Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI. 2. Conversion & Growth Optimization Conduct A/B testing on creatives, copies, audiences, and landing pages. Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend). Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization). 3. Analytics & Reporting Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms . Provide weekly and monthly performance dashboards with actionable insights. Forecast spends, CAC, and ROI based on past data and industry benchmarks. 4. Audience & Market Research Research consumer behavior, market trends, and competitor strategies to identify opportunities. Build and scale lookalike, retargeting, and interest-based audiences. Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value). 5. Collaboration & Creative Direction Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs). Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions. Drive innovation by testing new ad formats, platforms, and growth hacks. Required Skills & Qualifications 3–6 years of experience in Performance Marketing , preferably for D2C e-commerce brands . Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.). Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio). Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling . Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends . Strong analytical skills and ability to translate data into strategy. Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus. Key KPIs ROAS (Return on Ad Spend) CAC vs LTV ratio Conversion Rate Improvement Revenue Growth from Paid Media Retention & Repeat Purchase Rate Personality & Culture Fit Growth-oriented with a test, learn, and scale mindset . Entrepreneurial and proactive in solving problems. Comfortable working in a fast-paced, high-growth D2C environment. Strong communication and collaboration skills.
Job Title: Field Sales Executive Location: [Kolkata] Experience Required: 1–2 years Employment Type: Full-time Pay: ₹10,000.00 - ₹20,000.00 per month About AVM Station AVM Station is a leading creative and marketing agency driving growth for brands across diverse industries, including EV, FMCG, skincare, lifestyle, and more. With a strong focus on innovation, performance-driven strategies, and storytelling, we are expanding our on-ground sales team to scale our partner brands across markets. Role Overview We are looking for a dynamic and motivated Field Sales Executive with 1–2 years of experience to join our team. The candidate will be responsible for driving on-ground sales, building dealer/distributor relationships, generating leads, and ensuring sales targets are met. Key Responsibilities Actively engage in field visits to meet dealers, distributors, and customers. Generate new leads and expand the dealer/distributor network for client brands. Achieve monthly and quarterly sales targets assigned by the management. Conduct product demos, explain benefits, and resolve queries for prospects. Collect market insights, competitor activities, and customer feedback to share with the marketing team. Maintain accurate records of daily visits, leads, and closures using CRM or reporting formats. Coordinate with internal teams (marketing, operations, finance) to ensure smooth execution of sales deals. Support client activations, on-ground campaigns, and promotional events whenever required. Requirements Bachelor’s degree in Business, Marketing, or related field (preferred but not mandatory). 1–2 years of proven field sales or on-ground sales experience. Strong communication and negotiation skills. Ability to work independently and manage time efficiently. Proficiency in local language(s) and Hindi/Bengali. Willingness to travel extensively as per business requirements. What We Offer Competitive salary + performance-based incentives. Opportunity to work with fast-growing brands across multiple industries. Growth-focused environment with exposure to marketing, branding, and sales integration. A young, energetic, and supportive team culture. Job Types: Full-time, Permanent
Are you a creative individual with a passion for video editing and making? Avm Station is seeking a talented Video Editing/Making intern to join our team! As an intern, you will have the exciting opportunity to work on various video projects and gain hands-on experience in the field. Key Responsibilities Assist in editing and creating engaging video content using Adobe Premiere Pro. Collaborate with the team to brainstorm and develop new video ideas. Use Adobe Photoshop to enhance visuals and graphics for videos. Organize and maintain video files and assets. Ensure all videos are delivered on time and meet quality standards. Stay up-to-date on industry trends and techniques for video editing. Provide support on video shoots and other production tasks as needed. If you are a motivated individual with a strong eye for detail and a love for storytelling through video, we want to hear from you! Join us at Avm Station and take your video editing skills to the next level. Apply now! About Company: Our clients bring the world towards the brightest possible future. Some are brand-new startups. Some are brands that started before we were born. Handling heritage or launching innovators, AVM Station thrives in partnerships that provide meaningful change.
Graphic Designer (AI-Enabled) Location: Kolkata (Hybrid/On-site preferred) | Type: Full-time | Experience: 1–4 years (open to strong freshers) Team: Creative / Design | Time zone: IST (Asia/Kolkata) About the Role We’re looking for a designer who’s fluent in Adobe Photoshop and can also prompt, iterate, and upscale with AI image/video tools (Midjourney/SDXL/Firefly/Runway, etc.). You’ll craft scroll-stopping social posts, ad creatives, landing visuals, light motion cuts, and AI-assisted visuals that still feel human and on-brand. What You’ll Do (Responsibilities) Social & Ad Creatives: Design static posts, carousel sets, banners, thumbnails, and performance ad variants (A/B/C) for Meta/Google/LinkedIn. AI Image Generation: Write effective prompts, iterate for accuracy, maintain character/brand consistency, upscale/clean up outputs, and finish in Photoshop. Basic Motion/Video: Create simple video edits (5–30s reels, GIFs, cutdowns, text animations) using Premiere Pro/CapCut/After Effects (basic). Brand Consistency: Follow brand books; set up color/type systems and export templates for speed & scale. Retouching & Composites: High-quality cutouts, product retouching, lighting fixes, background cleanup, and realistic composites. File Hygiene: Organize PSD/AI files with proper layers, naming, smart objects, and export presets. Collaboration: Work with copywriters, performance marketers, and 3D/UGC teams to translate briefs into efficient visual systems. Quality & Speed: Deliver quick drafts, iterate from feedback, and hit daily/weekly creative targets. Must-Have Skills Adobe Photoshop (strong); Illustrator (good to have), Lightroom (basic). AI Prompting: Midjourney or SDXL or Firefly; comfort with prompt structure, seeds, negative prompts, multi-prompt blends, and upscalers. Simple Video: Premiere Pro or CapCut; basic motion in After Effects (titles, masks, transitions). Design Fundamentals: Layout, hierarchy, typography, color, grid systems, and visual storytelling. Export Mastery: Social sizes (1:1, 4:5, 9:16, 16:9), web banners, and lightweight exports without quality loss. Attention to Detail: Pixel-perfect alignment, clean masking, natural shadows/reflections, human skin treatment. Good-to-Have (Bonus) Figma for quick mockups; Canva for fast turnarounds. Runway/Gen-2 or Pika for AI video tests; Topaz/AI upscalers. Basic 3D sense (Blender/C4D) or familiarity with LUTs/color grading. Understanding of performance metrics (CTR, CPM, Thumb-stop rate) and how creative impacts ads. Tools You’ll Use Photoshop, Illustrator, Lightroom, Premiere/CapCut, After Effects (basic), Midjourney/SDXL/Firefly, Runway (nice), Google Drive, Slack, Notion/Jira (as applicable). Experience & Education 1–4 years in a design role or a strong portfolio (freshers welcome if portfolio is solid). Degree/diploma in Design/Visual Comms is a plus—not mandatory. KPIs / What Success Looks Like (Quarterly) On-time delivery rate ≥ 95%. Creative pass rate (approved without rework) ≥ 80%. Ad creative performance uplift (e.g., +15–30% CTR vs. baseline on at least one variant/month). Library growth: 20–40 reusable templates/components per quarter. File hygiene score in reviews (naming, layers, exports) ≥ 8/10. Sample Day 9:30–10: Stand-up + brief intake. 10–1: AI concept gen (3–5 options), Photoshop cleanup, layout passes. 2–5: Carousel + ad variants; one simple reel edit; exports & drive upload. 5–6: Feedback fixes + next-day prep. Portfolio Requirements (attach links) 6–10 best pieces: social carousels, ad creatives, composites/retouch, one branding set. 2 before/after AI-to-Photoshop case studies (show prompt → raw → final). 1 simple video/reel (cut, captions, light motion). Optional: prompt samples or a short Loom explaining your process. Quick Screening Task (paid micro-task if needed) We’ll share a 2-line brief + 3 references. Deliver in 24 hours: 1x hero static (1080×1350), 1x 9:16, 1x 1:1 variant. 1x 10–15s simple reel (cut + captions). AI prompt + PSD with clean layers. Evaluation: concept clarity, craft, speed, and adaptability. Compensation Competitive salary (₹15 - 25k CTC for 1–4 yrs; flexible for exceptional portfolios) + performance incentives.
Social Media Manager (Client-Facing)Role Summary Own strategy → content → publishing → growth → reporting across social channels, while being the single point of contact (SPOC) for clients. You’ll translate business goals into platform-wise plans, coordinate creatives and performance teams, and drive measurable outcomes (reach, engagement, leads/sales). Key Responsibilities1) Strategy & Planning Build 90-day social strategy per brand (objectives, audiences, channel mix, content pillars, posting cadence, KPIs). Create monthly content calendars with hooks, CTAs, asset specs, and targeting notes. Align organic + paid + influencer + WhatsApp/CRM into one funnel. 2) Content Leadership Write briefs for design/video teams: key message, references, formats (Reels, carousels, statics, stories, YT Shorts), aspect ratios, on-screen copy, VO lines. Ensure brand voice, language mix (e.g., 60% Hindi/40% English or as defined), and cultural calendar (festivals, regional days). UGC and influencer coordination: shortlists, outreach, negotiation, briefs, tracking deliverables and usage rights. 3) Publishing & Community Own scheduling via Meta Business Suite, Creator Studio, YouTube Studio, LinkedIn, etc. Comment/DM handling: set response SLAs; escalate leads/complaints to client within agreed TAT. Build WhatsApp broadcast/flows (if applicable) with WATI/WhatsApp Business. 4) Paid Social (with Performance Team) Translate objectives into campaigns: audiences, placements, budgets, creative variants, A/B tests. Review daily pacing, CPR/CPA/ROAS, and suggest creative/targeting iterations. 5) Analytics & Reporting Define KPI tree (Reach, ER, Saves/Shares, CTR, Leads, CAC/CPA, ROAS/MER). Weekly pulse + monthly deep-dive reports with insights, learnings, next steps. 6) Client Coordination Run weekly standups; maintain action trackers, approval logs, risk registers. Gather product inputs, offers, testimonials; align on launches/events. Manage approvals and version control; set clear cut-off times to meet go-live. 7) Project & Vendor Management Own timelines in Asana/Trello/Notion; drive cross-team delivery (design, copy, video, media). Manage creator shoots (micro-briefs, shot lists, consent, delivery). Requirements 3–6 years in social media or digital marketing (agency experience preferred). Proven success with Instagram Reels/Shorts growth and performance-linked goals. Strong copy and brief-writing skills; comfort with Hindi/English (plus regional languages a bonus). Working knowledge of Meta Ads, Google UTM/GA4, Excel/Sheets, and basic Canva/Figma. Excellent client communication, prioritization, and crisis handling. Tools You’ll Use Meta Business Suite, Ads Manager, Google Sheets/Docs/Slides, GA4, Looker Studio, Trello/Asana/Notion, WATI/WhatsApp Business, Frame.io/Drive, Figma/Canva, Slack/Teams, Brand24/Crowdtangle (or similar). KPIs (Role-Level) Organic ER (by format), Profile growth rate, Saves/Shares per post Leads/CPL or CPA (where applicable), ROAS support for paid SLA adherence: publishing, responses, reports Client CSAT (quarterly) and retention/upsell contribution Detailed Plan of ActionA) 30-60-90 Day PlanDays 1–30: Onboarding & Foundations Intake: brand deck, target audience, offers, competitors, past data, access to assets and ad accounts. Audit: last 6 months content/performance; benchmark competitors; identify quick wins. Strategy: define content pillars (e.g., Education, Proof, Product, Community, Culture/Festivals), posting cadence, language mix, and KPI targets. Calendar v1: 4 weeks with post types, hooks, captions, CTAs, asset specs, and paid support notes. Set SLAs: Approvals: T-48 hrs before publish Comments/DMs: <4 hrs during business hours Escalations (complaints): <2 hrs Tracking: create UTM template, link tracker sheet, brief templates, and an Approval Log. Days 31–60: Execution & Optimization Launch calendar; integrate A/B tests (hooks, thumbnails, first 3 seconds of Reels). Spin first influencer/UGC wave; set coupon codes/UTMs. Start weekly pulse reports; build Looker Studio dashboard. Paid alignment: 2–3 creative variants per ad set, audience buckets (Core, Lookalikes, Remarketing), and budget pacing. Iterate hooks and formats based on retention graphs (3s, 6s, 50% view). Days 61–90: Scale & Systemize Double-down on winning formats; produce series (episodic Reels). Expand creators; introduce community features (polls, challenges, referral codes). Quarterly review deck: outcomes vs targets, learnings, Q2 roadmap (new pillars, bigger collabs, production upgrades). B) Weekly Workflow (repeatable) Monday Review last week metrics; finalize this week’s go-lives; lock ad experiments. Client 30-min standup: priorities, offers, risks. Tuesday Briefs to Creative/Video (for next week): hooks, scripts, references, shot lists. Wednesday Draft captions, hashtags, end-cards, thumbnails; internal QA. Thursday Client approvals; schedule approved posts; prep stories and WhatsApp broadcasts. Friday Launch/optimize ads; creator follow-ups; update trackers; quick insights mail. Daily Community responses (SLA); monitor comments/DMs; escalate leads/complaints. C) Client Communication Cadence Weekly standup (30–45 min): status, metrics, blockers, next week plan. Monthly review (60–75 min): full report, insights, win/loss analysis, roadmap. War-room (as needed): launches, crises, big events/festivals. D) Approval Workflow (SOP) SMM drafts calendar → internal QA (brand voice, spell, compliance). Share to client (T-5 working days) with: visuals (or mockups), copy, hashtags, posting time, paid notes. Client comments consolidated once → SMM resolves → V2 for sign-off (T-48 hrs). Schedule in Meta Suite/LinkedIn/YT; double-check links/UTMs. Maintain Approval Log (version, status, timestamp). E) Content Production SOP Brief template: Objective → Insight → Big Idea → Format → Hook (first 3 sec) → Script/Key points → On-screen text → CTA → Asset specs → References. Quality checklist: brand tone, logo clear space, color/typography, captions length, subtitles, safe zones, thumbnail, rights/credits. Language: specify % split and where (image copy vs caption vs VO). F) Community & CRM SOP DM/Comment macros for FAQs, pricing, service areas, delivery, refund, etc. Lead routing: DM → lead form/WhatsApp → tag + assign to client sales within SLA. WhatsApp: pre-approved templates for broadcasts, order updates, NPS, win-back. G) Paid Social SOP (with Performance) Objectives by funnel: TOFU (Video views/Reach) → MOFU (Engagement/Traffic) → BOFU (Leads/Sales). Creative matrix: at least 3 variants per ad set (different hooks/opening frames). Testing order: Hook → Angle → Offer → Format → Audience. Daily checks: delivery, frequency, comments, CPR/CPA; pause/scale rules documented. H) Reporting Framework Weekly Pulse (one-pager): Top posts, key metrics vs last week, quick actions. Monthly Report (deck): KPI table, creatives that won/lost (why), audience insights, retention graphs, ad performance, influencer ROI, next-month plan. Dashboard: Looker Studio with platform + GA4 + Ads + Shopify/Woo (if e-com). I) Crisis & Compliance Risk list: sensitive topics, medical/financial claims, festival/cultural sensitivity. Pre-approved crisis statements; escalation ladder (SMM → Account Lead → Client POC → Legal/Founder). Comment moderation rules; hide/block thresholds; screenshot + log. J) Deliverables & SLAs (Sample) Monthly: 12–16 feed posts (incl. 6–8 Reels), 20–30 Stories, 1 creator collab, 1 giveaway/community activation, weekly pulses, monthly report. SLA: Publishing as per calendar, community replies <4 hrs (business), escalations <2 hrs, reports on the 1st/last working day. K) Onboarding Checklist (Day 1–3) Access to pages/ad accounts, brand guide, logo pack, product shots, testimonials, offers/calendar, competitor list, prior data, UTM rules, invoice/PO process, creator consent template. L) Success Metrics (90-day targets – example) +25–40% Reels reach; +15–25% follower growth (quality, not vanity). ER ≥ 5–7% on Reels; Saves+Shares per post up 30%. CPL down 15–20% (if lead gen); ROAS up 20% (if e-com). CSAT ≥ 8/10; on-time publishing ≥ 98%.
Social Media Manager (Client-Facing)Role Summary Own strategy ? content ? publishing ? growth ? reporting across social channels, while being the single point of contact (SPOC) for clients. You'll translate business goals into platform-wise plans, coordinate creatives and performance teams, and drive measurable outcomes (reach, engagement, leads/sales). Key Responsibilities1) Strategy & Planning Build 90-day social strategy per brand (objectives, audiences, channel mix, content pillars, posting cadence, KPIs). Create monthly content calendars with hooks, CTAs, asset specs, and targeting notes. Align organic + paid + influencer + WhatsApp/CRM into one funnel. 2) Content Leadership Write briefs for design/video teams: key message, references, formats (Reels, carousels, statics, stories, YT Shorts), aspect ratios, on-screen copy, VO lines. Ensure brand voice, language mix (e.g., 60% Hindi/40% English or as defined), and cultural calendar (festivals, regional days). UGC and influencer coordination: shortlists, outreach, negotiation, briefs, tracking deliverables and usage rights. 3) Publishing & Community Own scheduling via Meta Business Suite, Creator Studio, YouTube Studio, LinkedIn, etc. Comment/DM handling: set response SLAs; escalate leads/complaints to client within agreed TAT. Build WhatsApp broadcast/flows (if applicable) with WATI/WhatsApp Business. 4) Paid Social (with Performance Team) Translate objectives into campaigns: audiences, placements, budgets, creative variants, A/B tests. Review daily pacing, CPR/CPA/ROAS, and suggest creative/targeting iterations. 5) Analytics & Reporting Define KPI tree (Reach, ER, Saves/Shares, CTR, Leads, CAC/CPA, ROAS/MER). Weekly pulse + monthly deep-dive reports with insights, learnings, next steps. 6) Client Coordination Run weekly standups; maintain action trackers, approval logs, risk registers. Gather product inputs, offers, testimonials; align on launches/events. Manage approvals and version control; set clear cut-off times to meet go-live. 7) Project & Vendor Management Own timelines in Asana/Trello/Notion; drive cross-team delivery (design, copy, video, media). Manage creator shoots (micro-briefs, shot lists, consent, delivery). Requirements 36 years in social media or digital marketing (agency experience preferred). Proven success with Instagram Reels/Shorts growth and performance-linked goals. Strong copy and brief-writing skills; comfort with Hindi/English (plus regional languages a bonus). Working knowledge of Meta Ads, Google UTM/GA4, Excel/Sheets, and basic Canva/Figma. Excellent client communication, prioritization, and crisis handling. Tools You'll Use Meta Business Suite, Ads Manager, Google Sheets/Docs/Slides, GA4, Looker Studio, Trello/Asana/Notion, WATI/WhatsApp Business, Frame.io/Drive, Figma/Canva, Slack/Teams, Brand24/Crowdtangle (or similar). KPIs (Role-Level) Organic ER (by format), Profile growth rate, Saves/Shares per post Leads/CPL or CPA (where applicable), ROAS support for paid SLA adherence: publishing, responses, reports Client CSAT (quarterly) and retention/upsell contribution Detailed Plan of ActionA) 30-60-90 Day PlanDays 130: Onboarding & Foundations Intake: brand deck, target audience, offers, competitors, past data, access to assets and ad accounts. Audit: last 6 months content/performance; benchmark competitors; identify quick wins. Strategy: define content pillars (e.g., Education, Proof, Product, Community, Culture/Festivals), posting cadence, language mix, and KPI targets. Calendar v1: 4 weeks with post types, hooks, captions, CTAs, asset specs, and paid support notes. Set SLAs: Approvals: T-48 hrs before publish Comments/DMs: <4 hrs during business hours Escalations (complaints): <2 hrs Tracking: create UTM template, link tracker sheet, brief templates, and an Approval Log. Days 3160: Execution & Optimization Launch calendar; integrate A/B tests (hooks, thumbnails, first 3 seconds of Reels). Spin first influencer/UGC wave; set coupon codes/UTMs. Start weekly pulse reports; build Looker Studio dashboard. Paid alignment: 23 creative variants per ad set, audience buckets (Core, Lookalikes, Remarketing), and budget pacing. Iterate hooks and formats based on retention graphs (3s, 6s, 50% view). Days 6190: Scale & Systemize Double-down on winning formats; produce series (episodic Reels). Expand creators; introduce community features (polls, challenges, referral codes). Quarterly review deck: outcomes vs targets, learnings, Q2 roadmap (new pillars, bigger collabs, production upgrades). B) Weekly Workflow (repeatable) Monday Review last week metrics; finalize this week's go-lives; lock ad experiments. Client 30-min standup: priorities, offers, risks. Tuesday Briefs to Creative/Video (for next week): hooks, scripts, references, shot lists. Wednesday Draft captions, hashtags, end-cards, thumbnails; internal QA. Thursday Client approvals; schedule approved posts; prep stories and WhatsApp broadcasts. Friday Launch/optimize ads; creator follow-ups; update trackers; quick insights mail. Daily Community responses (SLA); monitor comments/DMs; escalate leads/complaints. C) Client Communication Cadence Weekly standup (3045 min): status, metrics, blockers, next week plan. Monthly review (6075 min): full report, insights, win/loss analysis, roadmap. War-room (as needed): launches, crises, big events/festivals. D) Approval Workflow (SOP) SMM drafts calendar ? internal QA (brand voice, spell, compliance). Share to client (T-5 working days) with: visuals (or mockups), copy, hashtags, posting time, paid notes. Client comments consolidated once ? SMM resolves ? V2 for sign-off (T-48 hrs). Schedule in Meta Suite/LinkedIn/YT; double-check links/UTMs. Maintain Approval Log (version, status, timestamp). E) Content Production SOP Brief template: Objective ? Insight ? Big Idea ? Format ? Hook (first 3 sec) ? Script/Key points ? On-screen text ? CTA ? Asset specs ? References. Quality checklist: brand tone, logo clear space, color/typography, captions length, subtitles, safe zones, thumbnail, rights/credits. Language: specify % split and where (image copy vs caption vs VO). F) Community & CRM SOP DM/Comment macros for FAQs, pricing, service areas, delivery, refund, etc. Lead routing: DM ? lead form/WhatsApp ? tag + assign to client sales within SLA. WhatsApp: pre-approved templates for broadcasts, order updates, NPS, win-back. G) Paid Social SOP (with Performance) Objectives by funnel: TOFU (Video views/Reach) ? MOFU (Engagement/Traffic) ? BOFU (Leads/Sales). Creative matrix: at least 3 variants per ad set (different hooks/opening frames). Testing order: Hook ? Angle ? Offer ? Format ? Audience. Daily checks: delivery, frequency, comments, CPR/CPA; pause/scale rules documented. H) Reporting Framework Weekly Pulse (one-pager): Top posts, key metrics vs last week, quick actions. Monthly Report (deck): KPI table, creatives that won/lost (why), audience insights, retention graphs, ad performance, influencer ROI, next-month plan. Dashboard: Looker Studio with platform + GA4 + Ads + Shopify/Woo (if e-com). I) Crisis & Compliance Risk list: sensitive topics, medical/financial claims, festival/cultural sensitivity. Pre-approved crisis statements; escalation ladder (SMM ? Account Lead ? Client POC ? Legal/Founder). Comment moderation rules; hide/block thresholds; screenshot + log. J) Deliverables & SLAs (Sample) Monthly: 1216 feed posts (incl. 68 Reels), 2030 Stories, 1 creator collab, 1 giveaway/community activation, weekly pulses, monthly report. SLA: Publishing as per calendar, community replies <4 hrs (business), escalations <2 hrs, reports on the 1st/last working day. K) Onboarding Checklist (Day 13) Access to pages/ad accounts, brand guide, logo pack, product shots, testimonials, offers/calendar, competitor list, prior data, UTM rules, invoice/PO process, creator consent template. L) Success Metrics (90-day targets example) +2540% Reels reach; +1525% follower growth (quality, not vanity). ER ? 57% on Reels; Saves+Shares per post up 30%. CPL down 1520% (if lead gen); ROAS up 20% (if e-com). CSAT ? 8/10; on-time publishing ? 98%.