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Accenture in India
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Marketing Platform Auto Senior Analyst

Marketing Platform Auto Senior Analyst

Accenture in India

5 - 8 years

0 Lacs

mumbai metropolitan region

Posted:19 hours ago| Platform:

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Skills Required

marketing auto engagement strategy consulting technology network power drive data content ads design development testing test audit management tracking collaboration communication consistency segmentation targeting logic personalization automation flow sql javascript support analyze metrics optimization debugging resolve configuration regulations analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design. Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing. ? Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails. ? Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking. ? Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management). ? Capable of following defined SOPs, checklists, and Desktop Procedures to ensure consistency and quality in campaign builds.

What are we looking for?

? Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management. ? Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid). ? Strong quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy. ? Proficiency in data validation, ensuring correct audience targeting, segmentation logic, and personalization in campaign setup. ? Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns. ? Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues. ? Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic. ? Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization. ? Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles. ? Adherence to data privacy regulations, anti-spam laws, and industry best practices for campaign

Roles and Responsibilities:

In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shifts, Any Graduation

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Marketing Platform Auto Senior Analyst