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Accenture in India
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Marketing Platform Auto Senior Analyst

Marketing Platform Auto Senior Analyst

Accenture in India

5 - 8 years

0 Lacs

mumbai metropolitan region

Posted:19 hours ago| Platform:

Apply

Skills Required

marketing auto engagement strategy consulting technology network power drive data content ads design development testing documentation coding consistency effectiveness html test automation salesforce checks personalization rendering mobile compliance regulations analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design. Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing. Documentation:

Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team. Continuous Improvement:
Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns. What are we looking for? HTML Coding:
Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices. Quality Assurance:
Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization. Email Rendering:
Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets).. Email Testing:
Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement. Compliance and Best Practices:
Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws. Collaboration:
Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues. Roles and Responsibilities:
In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shifts, Any Graduation

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Marketing Platform Auto Senior Analyst