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Accenture in India
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Marketing Platform Auto Senior Analyst

Marketing Platform Auto Senior Analyst

Accenture in India

5 - 8 years

0 Lacs

mumbai metropolitan region

Posted:19 hours ago| Platform:

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Skills Required

marketing auto engagement strategy consulting technology network power drive data content ads design development analysis testing efficiency automation strategies forecast report ux test crm management sql reports html css

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for?

? Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite) ? Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value ? Optimize campaign performance through continuous analysis and testing ? Improve processes and create efficiency by implementing automation strategies ? Forecast and report on campaign performance ? Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns ? Routinely test and develop our CRM tools ? Report to CRM management regularly on the status of activities/campaigns. ? Liquid and SQL knowledge is required

Solid hands-on experience in CRM or multi-channel marketing.
Experience in working with CRM tools (Braze ideally, other tools considered)
Good understanding of the tech CRM landscape and main trends in the industry.
Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions
Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention
Cross-department stakeholder management
Ability to work with HTML and CSS. Roles and Responsibilities:
In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shifts, Any Graduation

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Marketing Platform Auto Senior Analyst