Marketing Operations

About the role

We are seeking a highly motivated and analytical Marketing Operations to drive end-to-end growth initiatives across both inbound and outbound marketing channels. The role requires a blend of strategic thinking and hands-on execution, with responsibility for leading a team of inbound and outbound marketing experts. The ideal candidate will have a strong track record in acquisition marketing, leveraging paid media, automation, CRM, and AI-based tools to accelerate lead generation, optimise performance, and scale growth efficiently.

Key roles and responsibilities

Leadership & Strategy

● Lead and manage a team of inbound and outbound growth marketers, ensuring strategic alignment and flawless execution of campaigns.

● Collaborate with cross-functional teams (sales, product, and content) to define growth objectives and optimise the marketing funnel.

● Identify new growth opportunities through market analysis, experimentation, and data insights.

Inbound Marketing

● Plan, execute, and optimise paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, and Bing Ads to drive quality leads.

● Oversee SEO, content-driven inbound strategies, and website conversion optimisation.

● Manage analytics and attribution tracking through Google Analytics, Google Tag Manager, and Google Search Console.

● Utilise tools like Ahrefs, SEMrush, and Hotjar (or similar) to identify trends, optimise performance, and improve conversion rates.

Outbound Marketing

● Develop and execute cold email marketing campaigns, and manage database extraction, enrichment, and segmentation.

● Use AI-powered tools and automation workflows for prospect identification, outreach personalisation, and funnel optimisation.

● Collaborate with sales teams to ensure smooth lead handoffs and consistent communication across the funnel.

Growth Automation & CRM:

● Design and implement AI-driven lead flow and performance marketing automations.

● Manage and optimise HubSpot CRM for campaign management, lead nurturing, and reporting. ● Leverage automation tools like Zapier, Make (Integromat), N8N, AgentKit, or HubSpot workflows to streamline marketing operations.

Data, Analytics & Reporting:

● Measure and report on campaign KPIs, including CAC, CPL, ROI, and conversion rates.

● Analyse multi-channel data to derive insights, test hypotheses, and iterate campaigns.

● Present growth dashboards and reports to leadership with actionable recommendations.

What are we looking for?

● 4 to 5 years of hands-on experience in acquisition, performance, or growth marketing.

● Strong proficiency in Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, Bing Ads, Cold Email Marketing, Database Extraction, and Lead Acquisition.

● Deep expertise in AI-driven marketing, automation tools, and HubSpot CRM.

● Strong understanding of digital analytics and tracking tools: Google Analytics (GA4), Tag Manager, Search Console, Ahrefs, SEMrush.

● Skilled in marketing funnel optimisation, conversion rate optimisation (CRO), and A/B testing.

● Solid knowledge of marketing attribution models, UTM tracking, and campaign measurement.

● Excellent analytical, communication, and leadership skills.

● Bachelor’s degree in Marketing, Business Administration, or related field (preferred)

Key Attributes:

● Data-driven and experimental mindset focused on continuous growth.

● Strong collaboration and stakeholder management capabilities.

● Passion for technology, automation, and innovation in marketing.

About Recykal

Recykal is a cleantech startup, formalising waste management with holistic tech solutions for brands, aggregators, government bodies, and recyclers. A trusted sustainability partner for major brands, we have redirected over 12 billion plastic bottles, 100K+ MT of metal, and 90K MT of paper and E-Waste from landfills since 2023. Our client roster includes prestigious brands such as Coca Cola, ITC, Unilever, Pepsico, Unilever, P&G, Parle Agro, and many others.

We have received numerous accolades and recognitions, including the World Economic Forum Technology Pioneer 2022, National Digital India Award 2023, ranked #4 in 50 Most Innovative Companies in the APAC 2023 by Fast Company, #6 in the Financial Times High-Growth Companies APAC 2023, #1 in The Economic Times - India's Growth Champions, and Nasscom AI Gamechangers 2023-24.

www.recykal.com