Marketing Manager

📍 Location:

💼 Employment Type:

📅 Experience:

🎯 Industry:

We're Hiring: 360° Digital Marketing Specialist:

360 Digital Marketing Specialist

If you're someone who lives and breathes content, campaigns, performance metrics, and has a strong understanding of digital strategy within the real estate industry — we’d love to meet you.

Key Responsibilities:

🧩 Strategy & Planning

• Develop and execute integrated digital marketing strategies (SEO, SEM, content, social media, email, ORM) aligned with project goals.
• Collaborate with creative and marcom teams to develop project-specific digital plans and performance roadmaps.
• Research competitors and market trends to create targeted digital campaigns and audience segmentation strategies.

📈 Performance Marketing & SEO

• Plan and manage paid ad campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.).
• Track, analyze, and optimize digital campaigns for ROI and CPL targets.
• Lead on-page and off-page SEO efforts and coordinate with SEO agencies (if applicable).

📝 Content & Social Media

• Oversee planning and execution of content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Collaborate with designers, copywriters, and agencies to create compelling creatives and content.
• Monitor social listening, comments, and DMs to manage brand reputation and drive engagement.

🛠️ Website & CRM Integration

• Manage and update website content and lead forms using

  WordPress CMS

  , ensuring seamless UI/UX and high conversion rates.
• Coordinate with internal tech and CRM teams to ensure smooth lead flow from website to CRM.
• Implement and manage

  UTM tagging

  ,

  API integrations

  , and

  tracking mechanisms

  for performance attribution and campaign optimization.

📊 Analytics & Reporting

• Use Google Analytics, Meta Business Suite, and CRM dashboards to measure campaign performance.
• Prepare weekly/monthly performance reports with actionable insights and optimizations.

Required Skills & Experience

•  6–8 years of experience in digital marketing (agency or in-house, preferably in real estate/luxury/lifestyle segment)
• Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, Search Console, Canva, etc.
• Knowledge of WordPress, basic HTML, and website CMS tools is a plus.
• Strong command of data interpretation, audience targeting, and A/B testing.
• Ability to work in a fast-paced, project-driven environment with cross-functional teams.

What Sets You Apart

• A proactive mindset with the ability to independently manage multiple projects and campaigns.
• A deep understanding of the buyer journey in the real estate sector.
• Up-to-date with the latest digital trends, platforms, and real estate marketing innovations.

🏢 About Virkar Developers

At Virkar Developers, we are redefining real estate with precision, purpose, and a passion for detail. From landmark residential projects to cutting-edge commercial spaces, we are building more than structures — we're building trust, transparency, and transformative experiences.

Apply Now via LinkedIn or Email Your Resume to: