Marketing Manager

Looking for Marketing Manager - Key Initiatives and Event

Experience : 8-10 Years

Role Overview:

accomplished Manager – Events, Media, and ABM

deep expertise in global marketing execution

Key Responsibilities:

Event Management – Industry & In-House

• Lead and execute

  flagship

  in-house and industry events

  for global clients, including CXO summits, executive roundtables, customer workshops, and sponsorship activations.
• Drive

  end-to-end event execution

  , including concept development, branding, logistics, vendor management, speaker coordination, and post-event engagement.
• Partner with industry bodies, associations, and external agencies to ensure strong presence at

  global telecom and technology events

  .
• Manage event budgets, execution timelines, and ROI measurement for continuous optimization.

Account-Based Marketing (ABM) Execution

• Support and execute

  targeted ABM events and campaigns

  for

  strategic accounts

  , ensuring engagement at multiple levels (CXO, decision-makers, influencers).
• Leverage

  ABM tools (Demandbase, 6Sense, Salesforce, HubSpot, or similar)

  to drive data-driven engagement strategies.
• Work closely with sales and customer success teams to track ABM events and campaign effectiveness, pipeline contribution, and account penetration.

Media & Analyst Relations

• Build and maintain

  strong relationships with leading industry analysts and media

  to enhance visibility as a thought leader.
• Drive

  analyst briefings, inquiries, and research participation

  , ensuring is well-positioned in relevant reports and market assessments.

• Manage media relations

  , securing coverage in key global tech and telecom publications, including interviews, press releases, and thought leadership placements.
• Work with leadership to craft compelling

  executive communications

  , ensuring messaging is well-articulated across media and analyst channels.

Stakeholder Management & Collaboration

• Partner with

  sales, leadership, and portfolio marketing teams

  to ensure seamless alignment between marketing efforts and business objectives.
• Work with creative, content, and digital teams to

  develop compelling narratives and impactful event/ABM assets

  .
• Provide regular reports and insights on campaign performance, event impact, and analyst/media engagements.

Qualifications & Experience:

Proven Experience:

• 8 to 10 years of marketing experience

  in

  leading SaaS, tech product, or tech services firms

  with global exposure.

• Experience targeting large/ enterprise global companies

• Strong track record of successfully managing large-scale industry events, in-house customer engagements, and ABM programs.

• Demonstrated experience in

  handling global media and analyst relations

  , driving strong brand positioning.
• Expertise in managing

  CXO-level engagements and strategic marketing initiatives across international markets

  .

Technical & Marketing Skills:

• Experience with

  tools

  and CRM systems

  (Demandbase, 6Sense, Salesforce, HubSpot, etc.)

  .
• Strong understanding of

  B2B marketing, event execution, and analyst/media engagement strategies

  .
• Proven ability to

  manage multiple projects, deadlines, and budgets effectively

  .

• Deep knowledge of technology industry trends

• Conversant with, and deep use of AI tools

Soft Skills:

• Exceptional stakeholder management and communication skills

  , capable of engaging with CXOs, analysts, and senior leaders.
• Highly

  organized, proactive, and detail-oriented

  , with a strong execution mindset.

• Strategic thinker and problem solver

  , with a passion for driving impact in high-performance environments.