Marketing Manager

Experience Profile:

• Proven success as Group Product Manager or Marketing Manager
• Demonstrated ability to manage product portfolios and execute brand activations at the outlet level
• Strong experience in planning and executing POSM initiatives, medical camps, and market activations
• Proficient in managing agency ecosystems, including Creative, Digital, ATL, and BTL agencies
• Pan-India exposure with a track record of driving brand strategies, campaigns, and market engagement

Key Responsibilities:

Brand Strategy and Planning

• Develop and implement brand strategy, positioning, and communication plans for the product portfolio
• Identify growth opportunities and design targeted marketing interventions

Product Portfolio Management

• Drive portfolio expansion, market share growth, and product visibility
• Analyze competitive landscape and market trends to refine product positioning

Activation and Consumer Engagement

• Plan and execute ground-level activations, outlet campaigns, and medical camps
• Design and deploy effective POSM campaigns for retail and trade channels

Agency and Partner Management

• Coordinate with ATL/BTL agencies for creative development, campaign execution, and media planning
• Monitor agency deliverables to ensure ROI-focused outcomes

Market Research and Insights

• Conduct regular market research, competitor analysis, and consumer insight studies
• Translate insights into actionable marketing strategies and programs

Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Medical, and Supply Chain teams to ensure seamless execution
• Provide field force with training materials, campaign toolkits, and marketing collaterals

Budgeting and ROI

• Manage marketing budgets with a focus on cost-effective execution
• Track and report ROI on activations and promotional expenditures

ATL and BTL Campaigns

• Develop and execute mass media (ATL) and on-ground (BTL) marketing campaigns
• Ensure consistent brand messaging across all communication platforms

Performance Tracking and Reporting

• Monitor campaign effectiveness, sales impact, and brand health KPIs
• Prepare and present periodic performance reports and strategic recommendations to management