Marketing Manager

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About Us

Marketing Manager

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement data-driven marketing strategies to drive

  brand awareness, lead generation, and customer retention

• Build and execute integrated marketing campaigns across digital, content, SEO, social, and paid channels.
• Collaborate with leadership to align marketing initiatives with overall business goals.

Content & Digital Marketing

• Oversee content creation (blogs, case studies, whitepapers, videos, landing pages) to position the brand as a thought leader.
• Manage SEO, SEM, and social media campaigns to optimize organic and paid reach.
• Create targeted campaigns to support product launches and demand generation.

SaaS Growth & Demand Generation

• Drive qualified pipeline growth through inbound and outbound marketing strategies.
• Partner with sales teams to optimize lead nurturing and conversion processes.
• Implement and manage

  ABM (Account-Based Marketing)

  campaigns for enterprise clients.

Team & Vendor Management

• Lead and mentor a small team of marketers, freelancers, and agencies.
• Ensure consistent brand messaging across all touchpoints.

Analytics & Performance Tracking

• Define and monitor KPIs such as CAC, MQLs, SQLs, pipeline contribution, and campaign ROI.
• Use analytics tools (Google Analytics, HubSpot, Marketo, etc.) to track, measure, and optimize campaign performance.
• Report progress and insights to leadership on a regular basis.

Requirements

• 5+ years of marketing experience with

  at least 3 years in SaaS-based organizations

  .
• Strong background in

  B2B SaaS marketing, demand generation, and growth marketing

  .
• Hands-on experience in SEO, digital marketing, content marketing, and campaign management.
• Proficiency with marketing automation tools (HubSpot, Marketo, Salesforce, or similar).
• Solid understanding of SaaS metrics (CAC, LTV, ARR, MRR, churn, pipeline velocity).
• Excellent communication, storytelling, and leadership skills.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred Qualifications

• Experience in

  scaling SaaS marketing functions

  in high-growth startups.
• Knowledge of product-led growth (PLG) strategies.
• Prior experience in

  ABM and enterprise SaaS campaigns

  .

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to lead marketing strategy in a high-growth SaaS environment.
• Collaborative, innovative, and growth-focused work culture.
• Exposure to cutting-edge SaaS marketing strategies and tools.