Marketing Manager

Position Title: Marketing Manager
Department: Marketing
Location: Nashik
Reporting To: CMD Sir
Experience: 3+ years (real estate/hospitality preferred)

Role Summary

The marketing manager will be responsible for planning, executing, and optimizing marketing strategies to drive brand visibility, lead generation, and sales support for real estate projects. The role requires close coordination with sales and external agencies to ensure high-quality leads and strong project positioning.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement marketing strategies for ongoing and upcoming projects
• Prepare annual and project-wise marketing plans and budgets
• Define target audience, positioning, and communication strategy

Lead Generation & Campaign Management

• Drive digital marketing campaigns
• Manage lead generation through online and offline channels
• Monitor CPL, lead quality, and campaign ROI

Branding & Communication

• Ensure consistent brand communication across all marketing channels
• Develop creatives, brochures, hoardings, site branding, and corporate collaterals
• Oversee PR activities, media releases, and brand partnerships

Agency & Vendor Management

• Manage digital agencies, creative agencies, media planners, and vendors
• Negotiate media plans, rates, and deliverables
• Ensure timely execution and quality output

Sales & Pre-Sales Support

• Work closely with sales and pre-sales teams to align campaigns with business goals
• Support project launches, site events, and promotional activities
• Provide market insights on competitors, pricing, and buyer behavior.

Analytics, Reporting & Compliance

• Track campaign performance, lead funnel metrics, and marketing ROI
• Prepare MIS reports and dashboards for management review
• Ensure compliance with RERA guidelines and advertising norms

Key Performance Indicators (KPIs)

• Cost per lead (CPL) and lead quality
• Lead-to-site-visit and booking support metrics
• Campaign ROI and conversion ratios
• Brand visibility and market recall
• Timely execution of launches and campaigns

Required Skills & Competencies

• Strong understanding of real estate marketing and buyer journey
• Expertise in digital marketing, portals, and performance marketing
• Excellent communication, planning, and vendor management skills
• Data-driven mind-set with strong analytical abilities
• Ability to manage multiple projects and tight timelines

Qualifications

• MBA / PGDM in Marketing (preferred)
• Bachelor’s degree in any discipline
• Proven experience in real estate or allied industries

What We Offer

• Competitive salary with performance-based incentives
• Opportunity to work with a reputed brand
• Exposure to large-scale launches
• Dynamic, collaborative, and growth-oriented work culture

Job Type: Full-time

Pay: ₹13,619.66 - ₹56,989.50 per month

Benefits:

• Provident Fund

Work Location: In person